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Selling On LinkedIn - Organic reach like oldschool Instagram and Facebook · Flow State Business

• 0:02
  Speaker 1: Hi, my loves.
• 0:03
  Speaker 1: My name is Ruby Lee entrepreneur, digital nomad, croissant obsessed, free spirit and founder of the own your hustle movement and this is the own your hustle podcast.
• 0:13
  Speaker 1: Here, you'll be so motivated to start that business you've always wanted to grow it unapologetically and go all in, earning powerfully with ease and grace.
• 0:23
  Speaker 1: I'm so excited that you're here and listening in and I'm so grateful that you made it.
• 0:28
  Speaker 1: So welcome to the own your hustle way of life, full of freedom, a dose of woo and plenty of random tangent laughs along the way.
• 0:36
  Speaker 1: Do you know I started my company working nine to five too.
• 0:38
  Speaker 1: As a recruiter, I was working for a ventures based business in the urban cool city of Melbourne, Australia and today I'm traveling the world with me young family and working with the most amazing humans ready to build a career in life by design strap in my love.
• 0:53
  Speaker 1: You are about to binge on all of the most incredible guests that I bring onto these podcasts.
• 0:58
  Speaker 1: And guess what?
• 0:59
  Speaker 1: They started their businesses through purpose and calling mostly while still working a day job.
• 1:04
  Speaker 1: Let me also share this.
• 1:06
  Speaker 1: I called my company own your hustle as a reminder for us daily that we get to love our soul led hustle or in our decisions to grow big, stop playing small, create with joy, take the risk, say yes to adventure and from time to time be okay with those meltdown moments.
• 1:24
  Speaker 1: These episodes are filled with joy and strategy, spirituality and business, tactical tapes, big picture concepts and musings and of course some of that Ruby colored energy.
• 1:34
  Speaker 1: So if you're ready, I'm ready.
• 1:37
  Speaker 1: Let's get started.
• 1:39
  Speaker 1: Hi everybody and welcome back to another owner hustle podcast.
• 1:43
  Speaker 1: Today I am going to be sharing with you some secrets, not so secrets but it just sounds good.
• 1:50
  Speaker 1: Fry it like the secrets but really I'm going to share with you what not to do when pitching on LinkedIn.
• 1:57
  Speaker 1: So if you are a coach, an early stage service-based entrepreneur, maybe you're wanting to sell something on the platform itself rather than just using it as marketing and branding.
• 2:08
  Speaker 1: Then this is definitely going to be the podcast episode for you to jump in and listen to.
• 2:12
  Speaker 1: I have been through many ups and downs with my selling journey on LinkedIn.
• 2:16
  Speaker 1: Some of the things that have worked so well and some of the things that haven't worked too well and my general observations of the platform of seeing what also really sticks on LinkedIn, what has that likability aspect and some of the things that honestly just ain't flying and in fact ends up hurting your personal brand more than doing it good.
• 2:37
  Speaker 1: Now we definitely don't want to head down that path, right, so definitely stick through this episode.
• 2:42
  Speaker 1: I also wanted to let you know that if you are an entrepreneur who has an established business and maybe you've been hanging out on Facebook and Instagram and you know your thing, you know your vibe, you know your brand, you know what you're selling out there and you're wanting to really use LinkedIn as a platform to tap into a new audience.
• 3:00
  Speaker 1: I have something for you.
• 3:01
  Speaker 1: It is a two hour live workshop.
• 3:04
  Speaker 1: Go and check out the link below in the show notes.
• 3:06
  Speaker 1: I'd love for you to come and join.
• 3:07
  Speaker 1: It is an absolute one-off, so if you can come to the live than definitely do cause.
• 3:11
  Speaker 1: I'm going to leave time for Q and a, but if you're listening to this after the live has been run, you'll still be able to access that workshop.
• 3:18
  Speaker 1: All right, let's get stuck into today's episode.
• 3:26
  Speaker 1: Now, if my seem obvious, but tip number one is to not just show up on a platform and immediately start to sell something.
• 3:35
  Speaker 1: This is something I say that's really common.
• 3:37
  Speaker 1: For those of you that may have been on Facebook, Instagram, YouTube, other platforms where it's almost like your audience know you and you kind of have this mentality of, well, if they know me on the other platforms, then it's easy for me to show up and Sal talk about my programs, talk about my coaching services.
• 3:56
  Speaker 1: It does not work that way.
• 3:58
  Speaker 1: I have seen brand new entrepreneurs also show up on LinkedIn and immediately start to share their courses and they're putting up promotional material without first introducing themselves on video without first creating a genuine following and an audience that can't wait for your offers.
• 4:18
  Speaker 1: Part of the thing about selling online is about creating an audience that can't wait for your irresistible offers by showing up into any physical room.
• 4:29
  Speaker 1: Let's say you're at a networking event and you're walking straight into this room and you're selling your services, um, that ain't a good look, right babe.
• 4:37
  Speaker 1: So why would you do it online for a social platform that you've not yet introduced yourself to?
• 4:43
  Speaker 1: So first and foremost, introduce yourself.
• 4:46
  Speaker 1: Spend some time getting to know the audience and it's going to be very different to Instagram and Facebook.
• 4:53
  Speaker 1: I've said this over and over again.
• 4:55
  Speaker 1: Of the 585 million users on LinkedIn, there are so many of them that don't have a Facebook account.
• 5:04
  Speaker 1: There are so many of them that have never hung out on Instagram.
• 5:07
  Speaker 1: There will be a lot of them who go to YouTube, but they go there for how to material and not necessarily go there to follow a particular entrepreneur.
• 5:15
  Speaker 1: So LinkedIn is a really special place where you can grow a following, get to know who it is that's on there because they're going to be a different client set to you and you can actually maybe spend a 30 days, I would say a minimum of 30 days creating video content, posts, articles every single day on that platform so you're building up attention.
• 5:39
  Speaker 1: It always comes down to attention and visibility.
• 5:42
  Speaker 1: When you're telling the algorithm that you're now showing up as a content creator at the moment, 1% of the 585 million are actually showing up, creating content.
• 5:52
  Speaker 1: You're kicking the algorithm into action and you're saying, Hey algorithm, please show my, because I'm here, I'm serious about branding, marketing, finding my aligned to audience.
• 6:02
  Speaker 1: So definitely start with a minimum of 30 days of content.
• 6:06
  Speaker 1: To give you some perspective, when I started on LinkedIn, I started with 90 days of content daily and this is when I was still working full time.
• 6:14
  Speaker 1: I still had a five month old child.
• 6:16
  Speaker 1: I was doing all the things to grow my business and my brand.
• 6:20
  Speaker 1: From an attention and visibility perspective, there is really no excuse if you're wanting to tap into a new found platform to not first introduce yourself and help the audience understand where you're coming from, what your purpose is, what you stand for, what you don't stand for, what your values are, and then talking about how you can serve them and help them with your services and your programs.
• 6:44
  Speaker 1: Tip number two, don't just repurpose purely from the other platforms and dump content into LinkedIn.
• 6:52
  Speaker 1: And this is especially true for sales material and sales copy.
• 6:58
  Speaker 1: It's very easy to share between Facebook and Instagram.
• 7:02
  Speaker 1: They owned by the same company.
• 7:03
  Speaker 1: The platform itself has the same usability and likely the same user group.
• 7:08
  Speaker 1: If you're using LinkedIn, think about the fact that it's owned by a completely different companies.
• 7:13
  Speaker 1: So the user aspects are going to be different, but so is the audience and your audience needs.
• 7:18
  Speaker 1: So what I'm saying is if you're taking an Instagram post and you're just attaching the same photo with the same copy and the same call to action over on LinkedIn, it's gonna eventually bite you in the butt.
• 7:30
  Speaker 1: Because if you have your LinkedIn is coming in to follow you on Instagram, they're going to think, well why would I follow you on both platforms?
• 7:37
  Speaker 1: So thinking about how you can change it up ever so slightly to repurpose, you can say things like, hi LinkedIn fam.
• 7:44
  Speaker 1: That's actually a really popular hashtag on LinkedIn.
• 7:47
  Speaker 1: So using that hashtag will bring you up in more searches.
• 7:51
  Speaker 1: Hi LinkedIn fam, this is what I have today for you, right?
• 7:54
  Speaker 1: So if you want to go on with your offer from there, something as simple as that sentence can make it feel very organic and very, very much customized for the platform.
• 8:04
  Speaker 1: Another thing that you can do is you can take copy from Instagram or Facebook and you can make a one minute video for LinkedIn.
• 8:11
  Speaker 1: And on this video you can basically say what's in the copies.
• 8:14
  Speaker 1: So for example, I'm currently promoting my membership and I would say something like 18 months ago I left my full time job to go all in with my business.
• 8:25
  Speaker 1: I had no idea how I was going to start making consistent$5,000 months, but I worked it out.
• 8:31
  Speaker 1: This membership is really made for you if you're wanting to accelerate your process and accelerate your learning with me and a community of badass side hustlers and early stage entrepreneurs ready to make it big.
• 8:42
  Speaker 1: Go and check out the link below and thank you for joining me on today's video.
• 8:46
  Speaker 1: I would make it as simple as that.
• 8:48
  Speaker 1: I didn't have a script just then that just came from a knowing of what my program is that just came from a knowing of my ideal audience wants to hear from me and I would then use that text and pop that into the LinkedIn character box.
• 9:03
  Speaker 1: Now you will have 1300 characters on LinkedIn to use.
• 9:07
  Speaker 1: I recommend you use all of them if you can.
• 9:10
  Speaker 1: This is where a little bit of short, almost like a mini blog or short reading comes into play, where thinking about your audience on LinkedIn, this is really going to be powerful.
• 9:19
  Speaker 1: Which leads me to tip number three.
• 9:23
  Speaker 1: Your audience likes to watch you on mute.
• 9:29
  Speaker 1: It sounds really bizarre given that there is video capability on the platform, right?
• 9:33
  Speaker 1: But I'm not even kidding.
• 9:35
  Speaker 1: Have you think about the people that are on LinkedIn, they're likely still going to be very busy, nine to fivers.
• 9:42
  Speaker 1: They're either going to be running to and from meetings, commuting to and from work, or if they can squeeze you in whilst waiting for that person that's going to show up for a coffee or show up to the meeting room.
• 9:52
  Speaker 1: They're going to be on LinkedIn just to see what's going on in the in the platform.
• 9:57
  Speaker 1: So let's say your video content pops up, just like the example I gave you earlier and they can't hear you right?
• 10:04
  Speaker 1: But they can see you and they're not necessarily going to have you on loud.
• 10:07
  Speaker 1: They're not going to have the headphones in because they're waiting for someone to come.
• 10:10
  Speaker 1: And meet them or maybe they're on the train and they forgot their headphones.
• 10:14
  Speaker 1: How annoying is that, by the way, when you're commuting and you don't have headphones?
• 10:19
  Speaker 1: It's so annoying.
• 10:20
  Speaker 1: It's one of my pet hates when I'm traveling because it means I can't plug into podcasts or I can't watch Netflix and I'm just like, Oh yeah, this is one of those things.
• 10:28
  Speaker 1: Anyway, can you guys relate?
• 10:30
  Speaker 1: Come on over and let me know over at Instagram at underscore Ruby Lee underscore, but anyway, think about this audience, so if you have your video popping up, always try and film in landscape, in landscape.
• 10:43
  Speaker 1: I had to think about that for a sec.
• 10:44
  Speaker 1: Does anyone else get confused with portrait and landscape?
• 10:47
  Speaker 1: Vertical and horizontal?
• 10:49
  Speaker 1: I literally have to think about vertical blinds to remember that vertical is vertical.
• 10:57
  Speaker 1: I don't know.
• 10:57
  Speaker 1: Anyway, I'm going on many tangents right out.
• 11:00
  Speaker 1: Make sure your video is landscape and that where you can get it subtitled so you can use services like clips on your Apple phone, which is free.
• 11:10
  Speaker 1: I use a app called add subtitles, which I really like because it's great for the Australian accent.
• 11:16
  Speaker 1: And uh, you can also use rev.com if you want to pay a dollar a minute.
• 11:20
  Speaker 1: There are so many services out there now that give a transcription service and give a caption service.
• 11:25
  Speaker 1: So you can definitely go ahead and do that and it will just help your video pop.
• 11:30
  Speaker 1: And when, especially when you're selling, when you're launching something, it's great to be able to capture their attention through video movement, watching your body language, seeing your lips move, seeing your hands fly around like I do.
• 11:42
  Speaker 1: My hands are always flying around even when I'm talking on the podcast.
• 11:45
  Speaker 1: And you can't see me doing that, but also having a subtitles there to read.
• 11:50
  Speaker 1: Okay.
• 11:50
  Speaker 1: Tip number four, I will advise you on creating simple call to actions that aren't taking up all 1300 characters on LinkedIn.
• 12:03
  Speaker 1: I've seen, I've seen many, many sales people on LinkedIn just use the entire 1300 character word block textbook that you can use to basically copy and paste their sales page over.
• 12:16
  Speaker 1: No, no, no, no, no, no.
• 12:18
  Speaker 1: That doesn't work well on the platform, so I would use this role, this 80 20 rule, 80% of your text based written content is going to be about the story and the why and the purpose and being able to connect with your audience about what their challenges and their pain points are.
• 12:36
  Speaker 1: That coupled with your landscape video and also your subtitled video along with 20% of your text being your call to action is going to be such a perfect formula to launch something on LinkedIn.
• 12:51
  Speaker 1: So the 20% might look something like this.
• 12:54
  Speaker 1: If this resonates with you, I'd love to see you on the inside.
• 12:58
  Speaker 1: Click on the link to check out more of the program or make sure that you DME or leave me a comment below with any questions that you might have.
• 13:06
  Speaker 1: If it's an urgency post, maybe your cart is closing, doors are closing.
• 13:10
  Speaker 1: You might say something along the lines are, you've seen me post about my story and what I have on offer.
• 13:17
  Speaker 1: I can't wait to help and serve you in this area, but the doors are closing in the next 48 hours.
• 13:23
  Speaker 1: So be sure to click on the link, be quick, and if you have any final questions, please do let me know.
• 13:29
  Speaker 1: Really simple.
• 13:30
  Speaker 1: It takes the edge off.
• 13:31
  Speaker 1: Just the hardcore selling.
• 13:33
  Speaker 1: It feels a lot cooler almost.
• 13:36
  Speaker 1: It's just like, you know, I'm having a party come on over rather than it being like formally and cordially.
• 13:42
  Speaker 1: Invite your tour that has party.
• 13:46
  Speaker 1: Sometimes I think LinkedIn thinks that they're like this really formal type of place, but really what has worked well for me is keeping a cash, keeping it cool, keep your cool.
• 13:55
  Speaker 1: You know, you remember what it was like when you were dating.
• 13:57
  Speaker 1: It's like you don't want to be so in each other's grill.
• 14:00
  Speaker 1: It's like keeping it chill.
• 14:01
  Speaker 1: It's just like that.
• 14:02
  Speaker 1: LinkedIn is an awesome platform to date your audience.
• 14:05
  Speaker 1: I mean, you know, not literally, but I don't know, maybe for some of you, but you know, just keep it really easy and you will find that LinkedIn will have its own language for your business.
• 14:17
  Speaker 1: It will have its own voice and its own ebbs and flows and it will breathe differently for each and every entrepreneur out there.
• 14:25
  Speaker 1: So if you've enjoyed this four tips, make sure that you take a screenshot of whatever device you're on of this podcast, let me know which one was the one that really hit home for you and be sure to click the show notes below for the two hour workshop that I'm running for more established entrepreneurs, those of you that already have an audience and a brand on other platforms and you're wanting to come across to LinkedIn and migrate seamlessly, but also find and tap a brand new audience for your business.
• 14:53
  Speaker 1: I can't wait to meet you in there.
• 14:54
  Speaker 1: It's going to be awesome.
• 14:55
  Speaker 1: There's limited seats, so make sure you grab that and if you miss it or if you're listening to this podcast at a later date, you'll be able to see the button to purchase the workshop.
• 15:05
  Speaker 1: All right, have an amazing day.
• 15:07
  Speaker 1: Come on over to Instagram where I hang out and do all of the after the show chats and you know, listening to your questions and your remarks and your comments on my podcast episodes, my handle is at underscore Ruby Lee underscore, and yeah, come on over.
• 15:21
  Speaker 1: Let me know what else you want to hear from me on this potty.
• 15:23
  Speaker 1: I love y'all so much and I hope you have an amazing day.
• 15:27
  Speaker 1: Remember that you can make the choices, make the decisions, and make the time to absolutely earn your hustle.
• 15:35
  Speaker 1: Love you.