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THE BUSINESS BIBLE: Creating Your Customer Avatar · She's On The Money

• 0:00
  Speaker 1: Hello.
• 0:01
  Speaker 2: My name's Santasha Nabananga Bamblet. I'm a proud yr the
• 0:05
  Speaker 2: Order KERNI Whoalbury and a waddery woman. And before we
• 0:08
  Speaker 2: get started on She's on the Money podcast, I would
• 0:11
  Speaker 2: like to acknowledge the traditional custodians of the land of
• 0:14
  Speaker 2: which this podcast is recorded on a wondery country, acknowledging
• 0:18
  Speaker 2: the elders, the ancestors and the next generation coming through
• 0:23
  Speaker 2: as this podcast is about connecting, empowering, knowledge sharing and
• 0:27
  Speaker 2: the storytelling of you to make a difference for today
• 0:31
  Speaker 2: and lasting impact for tomorrow.
• 0:33
  Speaker 1: Let's get into it.
• 0:34
  Speaker 3: She's on the Money, She's on the Money.
• 0:57
  Speaker 1: Hello, and welcome to the business by If you're thinking
• 1:01
  Speaker 1: of starting up a side hustle or a small business,
• 1:03
  Speaker 1: my friend, you are in exactly the right place. I'm
• 1:06
  Speaker 1: Victoria Devine and I've created and currently runs several i
• 1:09
  Speaker 1: would say successful businesses, and I'm joined by one of
• 1:13
  Speaker 1: the hardest working side hustlers I know, miss Jessica Riach.
• 1:16
  Speaker 4: What a dream team.
• 1:18
  Speaker 1: I think we look cute together too, So that's that
• 1:20
  Speaker 1: really helpful.
• 1:21
  Speaker 5: I've been loving these Business Bible episodes, especially since we
• 1:24
  Speaker 5: just won Best Business Podcast.
• 1:26
  Speaker 1: Or but the year at the podcast of warhy No,
• 1:29
  Speaker 1: it's so exciting, We're so smart, Jessica.
• 1:33
  Speaker 5: It was honestly just so fun, and it's really exciting
• 1:36
  Speaker 5: to know that you guys are loving the Business Bible
• 1:37
  Speaker 5: as much as we are.
• 1:38
  Speaker 1: Neither of us saw it coming. We were both in shock.
• 1:40
  Speaker 5: So yeah, there's a video and I wanted to say
• 1:45
  Speaker 5: it was so exciting. But we've covered a lot in
• 1:47
  Speaker 5: a couple of episodes. We've found out why we've set
• 1:50
  Speaker 5: up our business books. But today's episode is a little
• 1:52
  Speaker 5: bit more fun because we're going to be trying to
• 1:54
  Speaker 5: find out exactly who our customer avatar is.
• 1:57
  Speaker 1: I would say this is probably more exciting than to about
• 2:00
  Speaker 1: tax and bank accounts.
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  Speaker 5: Maybe not for you, yeah, exactly, But.
• 2:04
  Speaker 1: Today we're going to be looking at creating a customer avatar,
• 2:07
  Speaker 1: which is really fun. Nothing like Avatar the movie that
• 2:10
  Speaker 1: is where my brain goes the same the second you
• 2:13
  Speaker 1: say avatar and like they're blue rat. That's different. So
• 2:15
  Speaker 1: this is a customer avatar, jess And what exactly is
• 2:18
  Speaker 1: the customer avatar? So you might have heard of a
• 2:21
  Speaker 1: customer avatar or a customer persona or maybe something similar
• 2:25
  Speaker 1: and It's basically where you create a fictional person who
• 2:28
  Speaker 1: becomes the outline of your perfect customer. Right, So the
• 2:33
  Speaker 1: exact person that we would be selling to, the exact
• 2:36
  Speaker 1: person would be marketing our business to talking to every
• 2:40
  Speaker 1: single time we turn up in our business or side hustle,
• 2:43
  Speaker 1: whether that is in person or online. So by the
• 2:46
  Speaker 1: end of this episode, you're going to have a name,
• 2:47
  Speaker 1: you're going to have an age, you're gonna have a gender,
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  Speaker 1: and you're basically going to create this whole fictional character
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  Speaker 1: that aligns with your business. But you can't use them
• 2:55
  Speaker 1: to catfish people.
• 2:56
  Speaker 5: Jess Okay, so no getting on Tinder and saying, ah.
• 2:59
  Speaker 1: I'm actually Jessica twenty nine, Like, that's not gonna work. Yeah,
• 3:03
  Speaker 1: But the whole point of this is to really drill
• 3:06
  Speaker 1: down into who your perfect customer is, because if you
• 3:08
  Speaker 1: can approach them and appeal to them, you're going to
• 3:10
  Speaker 1: attract more like minded customers, where as they think these days,
• 3:14
  Speaker 1: everybody's trying to be too much of everything to everybody.
• 3:17
  Speaker 1: You know what that does, It dilutes your value as
• 3:20
  Speaker 1: a business.
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  Speaker 5: Yeah.
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  Speaker 1: Like, let's give an example, using my favorite example, the
• 3:24
  Speaker 1: candle business. It might be thirty two year old Emily.
• 3:27
  Speaker 1: She lives in Burwood. She works full time in the city.
• 3:29
  Speaker 1: She captues the train to work.
• 3:31
  Speaker 6: She listens to maybe three or four hours of a
• 3:33
  Speaker 6: podcast a week's leave. She's on the money, yeah, obviously,
• 3:35
  Speaker 6: but we're just going to say podcasts in general. Maybe
• 3:38
  Speaker 6: she's more of a pop culture girlie with than an
• 3:40
  Speaker 6: educational girlie.
• 3:41
  Speaker 1: We don't know, We don't judge. She spends time on
• 3:43
  Speaker 1: Instagram and TikTok relatable. She's renting a one bedroom apartment
• 3:47
  Speaker 1: or by herself and saving up to purchase her own
• 3:50
  Speaker 1: home to live in. She wants to make her current
• 3:52
  Speaker 1: house feel like a home, but she's on a tight budget.
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  Speaker 4: That's much more detailed than I thought it would be.
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  Speaker 1: Yeah, so we're like making this perfect customer, Like we
• 3:59
  Speaker 1: want to give them a little bit of personality, a
• 4:01
  Speaker 1: little bit of flair because obviously that is then going
• 4:05
  Speaker 1: to drive the way that you run your business, because
• 4:07
  Speaker 1: you might go v I'm not really like a high end,
• 4:09
  Speaker 1: super luxury candle business that sells, you know, one hundred
• 4:12
  Speaker 1: dollars candles. They're more of an everyday luxury. So I
• 4:15
  Speaker 1: want people to get that like a little boost of
• 4:17
  Speaker 1: serotonin every day when they use my product. They're affordably priced.
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  Speaker 5: Yeah, so it's making us think it's more like a
• 4:24
  Speaker 5: character that you would create in a video game or
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  Speaker 5: a bit mooji or something like that, less like the
• 4:30
  Speaker 5: blue people in the James Camera movies, which makes much
• 4:32
  Speaker 5: more sense to me.
• 4:34
  Speaker 1: Yeah, Like, I mean, we could make avatars. I don't
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  Speaker 1: know how many of them actually exist by your products though, just.
• 4:39
  Speaker 4: That seems very reasonable.
• 4:40
  Speaker 1: They're really attractive for blue people, like they go, all right.
• 4:44
  Speaker 5: The main guy could get it exactly. Can you tell
• 4:48
  Speaker 5: me a little bit more about why this is beneficial
• 4:50
  Speaker 5: to the business early on?
• 4:52
  Speaker 1: So there's lots of benefits. It's something that I've done.
• 4:54
  Speaker 1: I'm not just sitting here going, oh my gosh, you
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  Speaker 1: guys should definitely do this. Like Jess, you've worked for
• 4:59
  Speaker 1: me for what like three and a half is years,
• 5:01
  Speaker 1: which is terrifying, and you have known that. I've always said, look,
• 5:05
  Speaker 1: we have an avatar. My name's Emily. If it doesn't
• 5:08
  Speaker 1: suit Emily, it doesn't suit our community. It's this thing
• 5:11
  Speaker 1: in our I guess, in our business that kind of
• 5:14
  Speaker 1: helps us fact check or make sure that something might
• 5:16
  Speaker 1: fall correctly because we've obviously given thirty four year old
• 5:19
  Speaker 1: Emily in Burwood personality, we might go, should we be
• 5:23
  Speaker 1: posting about this current topical issue on Instagram? Is Emily
• 5:26
  Speaker 1: going to find that interesting? Or is she going to go,
• 5:28
  Speaker 1: why the hell's my candle business posting about X issue
• 5:31
  Speaker 1: or this political statement or whatever it is. So we've
• 5:33
  Speaker 1: really got to think about how your consumer's going to
• 5:36
  Speaker 1: interpret information that you share. Right, So the benefits of
• 5:40
  Speaker 1: having a customer avatar that but also you know exactly
• 5:43
  Speaker 1: who your customer is, which can help us when we
• 5:45
  Speaker 1: make marketing or business decisions. The avatar reflects the community,
• 5:49
  Speaker 1: so it's usually the average person in your community, not
• 5:52
  Speaker 1: just like your dream girl.
• 5:54
  Speaker 5: Right, So, as we understand that we're going to have
• 5:56
  Speaker 5: lots of different people exactly aren't exactly the same.
• 5:58
  Speaker 4: We're not all cookie cutter.
• 6:00
  Speaker 1: It's not absolutely not and we're not going to try
• 6:02
  Speaker 1: and make sure that it's absolutely perfect for Emily. But like,
• 6:06
  Speaker 1: is this something that Emily might bring up at brunch
• 6:08
  Speaker 1: and like all of her friends no matter how diverse,
• 6:10
  Speaker 1: might go, oh yeah, like that sounds great, love that
• 6:12
  Speaker 1: candle business idea. Can we speak to an individual instead
• 6:16
  Speaker 1: of a group of people. When we speak to an
• 6:19
  Speaker 1: individual as a business instead of a group of people,
• 6:22
  Speaker 1: it feels so much more personalized. Yes, if I can
• 6:26
  Speaker 1: speak to you as a person who has a problem
• 6:28
  Speaker 1: that I'm trying to solve, as opposed to Hello, audience
• 6:31
  Speaker 1: and welcome. Yeah, it's just more personal and we like that.
• 6:35
  Speaker 1: It will be a critical element in your marketing and
• 6:38
  Speaker 1: your sales campaigns. It can even help decide whether customer
• 6:41
  Speaker 1: complaints are helpful or unhelpful, because you might get a
• 6:44
  Speaker 1: complaint and they might go, your fragrances are too strong
• 6:48
  Speaker 1: and not florally enough and I can't believe you do this,
• 6:51
  Speaker 1: And you go, who is that from deliver bit snoopy snoop?
• 6:53
  Speaker 1: And it's Barbara and she's eighty. Yeah, Barbara really wants paturely.
• 6:59
  Speaker 1: Emily doesn't want her house to smell like maturely. Yeah,
• 7:01
  Speaker 1: so go, Thanks by breath for the feedback. So sorry,
• 7:04
  Speaker 1: we couldn't hit the nail on the head with this one.
• 7:06
  Speaker 1: We might forward that to our developers, Yeah, maybe not
• 7:10
  Speaker 1: do much with it.
• 7:11
  Speaker 4: Yeah, but if your.
• 7:12
  Speaker 1: Target audience is giving you direct feedback and being like, oh,
• 7:15
  Speaker 1: this is not hitting the nail on the head, maybe
• 7:17
  Speaker 1: that's when you take it a step further. Yeah, it
• 7:19
  Speaker 1: really helps you work out what is helpful and unhelpful feedback.
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  Speaker 5: That's really interesting, I think because as a business scales,
• 7:27
  Speaker 5: it's something we've seen in Shees on the Money very much.
• 7:31
  Speaker 5: So the more people you're talking to, the more people
• 7:33
  Speaker 5: you're trying to help, the more different and diverse people.
• 7:37
  Speaker 5: You know, we started off talking to women, but we
• 7:39
  Speaker 5: have lots of men in our community now as well,
• 7:41
  Speaker 5: which we love. Everybody is welcome, but the more different opinions,
• 7:45
  Speaker 5: the more things people want to say. You'll put something
• 7:48
  Speaker 5: out and some people be like, yes, we love this,
• 7:50
  Speaker 5: and on the exact same post, people be like this
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  Speaker 5: is the worst. We hate it.
• 7:54
  Speaker 1: Oh gosh, I know, And it's kind of like, what
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  Speaker 1: do you take seriously and what do you want because
• 7:58
  Speaker 1: as a business owner, especially a small business owner, I
• 8:01
  Speaker 1: take everything personally hundreds Like, you know, I know what
• 8:04
  Speaker 1: you're referring to as our recent rebrand if She's on
• 8:06
  Speaker 1: the Money, right, and I guess to talk happily about that.
• 8:10
  Speaker 1: We spent months on that, right, Like, we hired this
• 8:13
  Speaker 1: full time graphic designer. The original She's on the Money
• 8:16
  Speaker 1: branding was done by me what Microsoft PowerPoint on our
• 8:20
  Speaker 1: screenshot it but like we will start somewhere, Jessica, it's
• 8:24
  Speaker 1: truly iconic. But I mean, look good I did with
• 8:26
  Speaker 1: Palhoy Cowboy.
• 8:28
  Speaker 4: Just when there is a will, there is truly truly.
• 8:31
  Speaker 1: A way, and when you have ADHD it really really helps.
• 8:34
  Speaker 1: But I think it's it's one of those things where
• 8:37
  Speaker 1: you know, we spent a significant amount of time finding
• 8:39
  Speaker 1: a designer that I really liked the vibe of that
• 8:41
  Speaker 1: I thought could take shees on the money where I
• 8:43
  Speaker 1: wanted it to go right. We then workshopped and brainstormed
• 8:47
  Speaker 1: and I worked with this company to go these are
• 8:49
  Speaker 1: the colors, these are the vibes, This is where I
• 8:50
  Speaker 1: wanted to go. I really want it to be a
• 8:52
  Speaker 1: bit more punchy, a little bit more you know, in
• 8:55
  Speaker 1: your face in a way as opposed to soft peaches,
• 8:58
  Speaker 1: like I want to keep the peach in the color palace.
• 9:00
  Speaker 1: But anyway, we had all these conversations and it took
• 9:02
  Speaker 1: months to get to the brand that we got to.
• 9:04
  Speaker 5: Might be interesting to do an episode on that one day,
• 9:05
  Speaker 5: like why I really.
• 9:06
  Speaker 1: Can, but also like how yeah, like and maybe how
• 9:09
  Speaker 1: you could do it for your brand? If you don't
• 9:11
  Speaker 1: have the cash, let us know.
• 9:13
  Speaker 4: If you want to hear about that.
• 9:14
  Speaker 1: Yes, please. But we did all of this and then
• 9:17
  Speaker 1: you know, it came to fact checking it and all
• 9:19
  Speaker 1: my friends and family had seen it, all my team
• 9:21
  Speaker 1: had seen it. We'd like, you know, gone back and
• 9:24
  Speaker 1: forth on different iterations of the logo where small things changed. Right,
• 9:28
  Speaker 1: So we're really proud to put this out. We love it,
• 9:30
  Speaker 1: and obviously we want our community feedback and we want
• 9:34
  Speaker 1: people to go, oh, hey, like love it or don't
• 9:36
  Speaker 1: love it, that's fine. But when people are like this
• 9:39
  Speaker 1: is heinous, this is worst rebrand I've seen in my life.
• 9:41
  Speaker 1: You're like, oh, okay, yeah, but not helpful. Not helpful.
• 9:45
  Speaker 1: But then you also go, all right, are they our
• 9:48
  Speaker 1: target demographic? And you really have to go back to
• 9:50
  Speaker 1: that because as a small business owner, I take everything personally.
• 9:53
  Speaker 1: Like if you say you don't like Sheese on the Money,
• 9:55
  Speaker 1: I totally get it. We're not everything to everybody, but
• 9:57
  Speaker 1: I'm always going to have some level of feeling defensive
• 10:00
  Speaker 1: about that because She's on the Money is my baby.
• 10:03
  Speaker 1: So like, if you made candles, Jess, and I go, well,
• 10:06
  Speaker 1: I don't really like candles. You'd be like, oh, okay,
• 10:08
  Speaker 1: well it's a little bit, and I think it's important
• 10:12
  Speaker 1: as small business owners that we back our business. It's
• 10:15
  Speaker 1: kind of like if someone was talking smack about you, Jess,
• 10:17
  Speaker 1: I'd be like, no, she's the best. What are you
• 10:19
  Speaker 1: talking about? Yeah, Like, I'm going to be defensive because
• 10:21
  Speaker 1: I love it. Yes, So I think it's important to
• 10:24
  Speaker 1: understand where we're coming from, who our target demographic is,
• 10:27
  Speaker 1: because it really helps you filter those comments, especially if
• 10:30
  Speaker 1: you're asking for feedback online, which we do, but we
• 10:34
  Speaker 1: always take it with a grain of salt because if
• 10:36
  Speaker 1: someone is willing to come online and be like this
• 10:38
  Speaker 1: is the most heinous rebrand we've seen in our entire lives,
• 10:41
  Speaker 1: you kind of go you a designer, Yeah, oh no,
• 10:44
  Speaker 1: you work in healthcare. Not that that's a bad thing,
• 10:46
  Speaker 1: but like, you probably don't have a lot of experience
• 10:48
  Speaker 1: as a designer. Our colors are definitely more in your face. Yeah,
• 10:52
  Speaker 1: maybe they don't like it, and that's fine, but I
• 10:54
  Speaker 1: can't be everything to everybody. But when we looked at
• 10:57
  Speaker 1: our avatar Jess, yeah, we were like, she'll it.
• 11:00
  Speaker 4: Yeah, we nailed it on the head.
• 11:01
  Speaker 1: We nailed it.
• 11:02
  Speaker 5: Everyone else's opinions are relevant, and we listen and we
• 11:05
  Speaker 5: take it on board, but we.
• 11:07
  Speaker 1: Just make sure that we're not always pandering to every
• 11:10
  Speaker 1: single piece of feedback that comes our way. One because
• 11:13
  Speaker 1: that would absolutely drown us. But two because we want
• 11:18
  Speaker 1: to have conviction in who we are. And I think
• 11:20
  Speaker 1: that that's what makes She's on the money and you know,
• 11:22
  Speaker 1: the Business Bible are stronger brand because well, we know
• 11:26
  Speaker 1: who we are and who we're not. And if we're
• 11:27
  Speaker 1: not somebody that you want to engage with, that's so
• 11:30
  Speaker 1: fine because I would actually prefer to leave that slot
• 11:33
  Speaker 1: empty so I can find the perfect person to come
• 11:35
  Speaker 1: in so that I'm speaking to somebody who feels like
• 11:39
  Speaker 1: they really resonate with us. It's funny because just before
• 11:42
  Speaker 1: you wipe me up here and go to a break,
• 11:44
  Speaker 1: I was on TikTok this morning.
• 11:45
  Speaker 4: Yes, by the way, I lived there.
• 11:47
  Speaker 1: It's why my alarm goes off at six am, but
• 11:49
  Speaker 1: I don't get out of bed until seven.
• 11:51
  Speaker 4: It's TikTok time.
• 11:52
  Speaker 1: Yeah, exactly when my husband wakes up. It's fantastic. But
• 11:55
  Speaker 1: I was laying in bed and you know, it's coming
• 11:57
  Speaker 1: up to a festive season and Jess, so there's lots
• 11:59
  Speaker 1: of like Christmas recipe online and there was this beautiful
• 12:02
  Speaker 1: Italian woman on TikTok and she was talking about how
• 12:05
  Speaker 1: every year she makes this fancy seafood salad and it's
• 12:09
  Speaker 1: like the boogie is looking seafood salad I've ever seen
• 12:13
  Speaker 1: salad sounds weird when you're talking about it. A little
• 12:15
  Speaker 1: bit a cocktail me, because it's got like beautiful fresh
• 12:18
  Speaker 1: prawns and oysters and all these things that people would
• 12:20
  Speaker 1: love in it. Right. She goes through this whole recipe
• 12:23
  Speaker 1: and then I'm like looking at the top comments and
• 12:24
  Speaker 1: one of them was like, what do I swap it
• 12:26
  Speaker 1: out for if I don't like seafood?
• 12:28
  Speaker 4: Maybe a different recipe, man.
• 12:29
  Speaker 1: Yeah, And the girl, like this beautiful Italian woman who
• 12:32
  Speaker 1: had just done this video, was like, it's literally a
• 12:34
  Speaker 1: seafood salad. Perhaps find a different recipe, and I was
• 12:37
  Speaker 1: just like, legit, right, Like, you don't have to be
• 12:41
  Speaker 1: everything to everybody. If you don't like seafood, you don't
• 12:43
  Speaker 1: make that recipe. Yeah, but I think we also need
• 12:46
  Speaker 1: to go if they say, well I would never put
• 12:48
  Speaker 1: prawns in it, it doesn't mean that you have to
• 12:50
  Speaker 1: take their advice.
• 12:51
  Speaker 7: Yeah.
• 12:52
  Speaker 5: And so when you're a small brand setting up your identity.
• 12:55
  Speaker 5: That maybe helps give you a little bit of confidence
• 12:57
  Speaker 5: in the things that you do, because I know it
• 12:59
  Speaker 5: can be really temp when you get a piece of
• 13:01
  Speaker 5: feedback to go, oh, we need to change that. But
• 13:03
  Speaker 5: if you're coming back to that customer avatar and you're going, okay, well,
• 13:06
  Speaker 5: what does my ideal person look like? What does my
• 13:08
  Speaker 5: Emily look like? What does my Emily want?
• 13:11
  Speaker 1: It's so helpful. Yeah, And I mean I mentioned just
• 13:13
  Speaker 1: before that you've worked for us or for me for
• 13:16
  Speaker 1: like three and a half years, and I think a
• 13:18
  Speaker 1: good question here, completely off the cuff, is about feedback
• 13:22
  Speaker 1: that we've received. Do you remember back three and a
• 13:25
  Speaker 1: half years ago when we would get feedback and I
• 13:27
  Speaker 1: would cry, Yeah, and I would be so upset, and
• 13:32
  Speaker 1: bringing this up it's important, but like I used to
• 13:35
  Speaker 1: get so upset, like if we got a really nasty
• 13:37
  Speaker 1: DM or I thought it was nasty, or we get
• 13:39
  Speaker 1: some feedback that I wasn't what they needed me to be,
• 13:43
  Speaker 1: or then maybe I was, you know, not good or
• 13:46
  Speaker 1: you know anything. Literally, I would be heartbroken. Like Jesse
• 13:50
  Speaker 1: used to write my days off, what does feedback do?
• 13:53
  Speaker 1: Now You're like, eh, exactly. And so I'm only sharing
• 13:57
  Speaker 1: that because we've just talked about how important it is
• 13:59
  Speaker 1: to have conviction. And if you're a small business owner
• 14:01
  Speaker 1: and you're listening to this, that takes time to build.
• 14:04
  Speaker 1: You can't just go in and be like, Eh, that's fine,
• 14:07
  Speaker 1: I don't mind. Yeah, I've had four and a half
• 14:09
  Speaker 1: years of doing my Shees on the Money podcast and
• 14:12
  Speaker 1: the She's on the Money community to get that conviction
• 14:14
  Speaker 1: to go. Actually, I see what you're saying. That's not
• 14:17
  Speaker 1: going to help me in this moment. That is not
• 14:20
  Speaker 1: something that I'm going to engage in. Whereas before when
• 14:23
  Speaker 1: I wasn't so sure and I was really starting up home,
• 14:25
  Speaker 1: we'd only existed for a year and I had my
• 14:26
  Speaker 1: first employee, Jessica, and I just so anxious about everything
• 14:29
  Speaker 1: because I wanted to do everything right and I wanted
• 14:31
  Speaker 1: to be perfect for you, when I wanted to be
• 14:32
  Speaker 1: perfect for my community, and where people would point at
• 14:35
  Speaker 1: my cracks, I'd be like, Oh.
• 14:37
  Speaker 4: Don't look there. Yeah, it's scary.
• 14:39
  Speaker 1: It is crack. Rip it open, put.
• 14:41
  Speaker 5: At a bow on it, and we find fill it
• 14:44
  Speaker 5: with gold.
• 14:45
  Speaker 1: But I think it's really important to also point out
• 14:47
  Speaker 1: that this is not something that as a small business owner,
• 14:50
  Speaker 1: you just step into immediately being comfortable and confident, and
• 14:54
  Speaker 1: feedback can knock you for six and you know what,
• 14:56
  Speaker 1: there are going to be times where you lay in
• 14:58
  Speaker 1: bed and you cry and you're so upset. I don't
• 15:00
  Speaker 1: even know why I'm doing this, and you tell your husband,
• 15:02
  Speaker 1: this is the worst decision I've ever made. Yeah, I
• 15:04
  Speaker 1: promise you it's not. You actually have to just put
• 15:06
  Speaker 1: your big girl socks on and go out and try again,
• 15:09
  Speaker 1: because it's not the businesses that get glowing feedback that
• 15:12
  Speaker 1: are successful, it's the ones that try and try again.
• 15:14
  Speaker 4: Yeah, one hundred percent.
• 15:16
  Speaker 5: All right, let's head to a really quick break, let
• 15:17
  Speaker 5: the people digest, and when we come back, I think
• 15:20
  Speaker 5: we're going to touch on how to actually put this
• 15:22
  Speaker 5: avatar together.
• 15:23
  Speaker 1: Yeah, we're going to put one together together.
• 15:25
  Speaker 5: Exciting, don't go anywhere. Welcome back everybody. We know what
• 15:32
  Speaker 5: a customer avatar is, and we know why we need one.
• 15:35
  Speaker 1: We desperately need one.
• 15:36
  Speaker 5: Absolutely, So now let's create one for a little business
• 15:39
  Speaker 5: or sarde hustle VD. How do we create? Where do
• 15:43
  Speaker 5: I start?
• 15:43
  Speaker 3: Right?
• 15:44
  Speaker 1: We're going to start with four things. So first things first,
• 15:48
  Speaker 1: basic demographics are they male, are they female? Are they other?
• 15:52
  Speaker 1: Who are they? What do they look like? How old
• 15:54
  Speaker 1: are they? What is their lifestyle? What are their goals
• 15:58
  Speaker 1: and aspirations? This is getting a little bit fluffy, but
• 16:00
  Speaker 1: I promise it's really important. Before the break, I told
• 16:02
  Speaker 1: you about Emily. She was thirty two, she's saving up
• 16:05
  Speaker 1: for a first home. That gives you so much context
• 16:07
  Speaker 1: around where her values would be sitting. If Emily is
• 16:10
  Speaker 1: saving up for a first home at thirty two, yess yeah,
• 16:13
  Speaker 1: she's probably watching her budget a little bit.
• 16:14
  Speaker 4: Absolutely.
• 16:15
  Speaker 1: That'd be different to somebody who's thirty two and really
• 16:19
  Speaker 1: loves partying and has no interest in savings. So those
• 16:22
  Speaker 1: are two different demographics we're talking to, right, What are
• 16:25
  Speaker 1: their fears and most importantly, what are their pain points?
• 16:30
  Speaker 4: I love that word pain point.
• 16:31
  Speaker 1: Pain point. It does sound good. I think it's the alliteration.
• 16:34
  Speaker 4: Yeah, ros hung, But.
• 16:37
  Speaker 1: Pain points are really important to identify in a business
• 16:40
  Speaker 1: because your job as a business is to solve a
• 16:42
  Speaker 1: problem for your customer, and if you're not solving a
• 16:45
  Speaker 1: problem for your customer, your business is not going to
• 16:47
  Speaker 1: be successful. Yeah, full stop, end of story. I don't
• 16:49
  Speaker 1: care what your business is, whether you make candles. The
• 16:53
  Speaker 1: problem you are solving if you are making candles is
• 16:57
  Speaker 1: that I want my house to feel more like a home.
• 17:00
  Speaker 1: My candles can do that. She's on the money's problem.
• 17:03
  Speaker 1: It solves the lack of financial literacy that is accessible
• 17:06
  Speaker 1: to particularly women. So we know exactly what pain point
• 17:10
  Speaker 1: we are addressing, and we can clarify that doesn't matter
• 17:14
  Speaker 1: what you do, whether you're an influencer. Maybe you make
• 17:16
  Speaker 1: approachable content in an aesthetic way that people really relate to.
• 17:20
  Speaker 1: There could be a million different things. It doesn't have
• 17:22
  Speaker 1: to be solving world hunger, Jess like, it doesn't have
• 17:24
  Speaker 1: to be a pain point that is the biggest thing
• 17:26
  Speaker 1: in the entire world. But we are solving a problem
• 17:28
  Speaker 1: for our community. And if we are solving a problem
• 17:30
  Speaker 1: for our community, we are proving that there is a
• 17:32
  Speaker 1: need that my business exists. Yes, then before we get
• 17:36
  Speaker 1: any further into these it's super important to note that
• 17:39
  Speaker 1: this is who your customer is, not who you want
• 17:43
  Speaker 1: to be.
• 17:44
  Speaker 4: Okay, tell me more.
• 17:45
  Speaker 1: Well, I might go write down all the things that
• 17:48
  Speaker 1: I'm really aspirational, Like maybe instead of having Emily be
• 17:52
  Speaker 1: you know, someone who catches the train to work, she's
• 17:54
  Speaker 1: living her best life. She drives a Mescetis to work. Oh, Quinn,
• 17:57
  Speaker 1: is she saving for a first home? No, she's a
• 17:59
  Speaker 1: big dog. She's already purchased her first home. Like, we're
• 18:02
  Speaker 1: trying for attainable, not aspirational without avatar. We're trying for relatable,
• 18:08
  Speaker 1: not somebody who's already done it all. If that makes sense,
• 18:11
  Speaker 1: because then we do have a problem pain point to
• 18:13
  Speaker 1: solve for that community. Otherwise we could just say I
• 18:16
  Speaker 1: want billionaire clients who want thousands of whatever product i'm selling, Jessica, Yeah, okay,
• 18:22
  Speaker 1: that's genius. If there are billionaires out there who want
• 18:24
  Speaker 1: to buy thousands of my podcasts below, slip on into
• 18:27
  Speaker 1: my DMS, we can talk later.
• 18:29
  Speaker 5: Absolutely, Yeah, that would be nice.
• 18:31
  Speaker 1: It's not very realistic, Yeah, and it's not helpful for
• 18:34
  Speaker 1: our business.
• 18:34
  Speaker 5: Yeah, you want to set yourself up for success by
• 18:36
  Speaker 5: being really practical with what you're doing. So you said
• 18:39
  Speaker 5: some of the things we could consider a how old
• 18:40
  Speaker 5: they are, what their gender is, where they live. What
• 18:43
  Speaker 5: other things might we also consider?
• 18:45
  Speaker 1: So, what's their job, what's their profession? How much money
• 18:48
  Speaker 1: do they actually make? Are we talking about someone who
• 18:50
  Speaker 1: earns an average income or are you slightly above average,
• 18:53
  Speaker 1: you below average? What does that look like? What's their
• 18:55
  Speaker 1: highest level of education? So they's somebody who's gone to
• 18:59
  Speaker 1: UNI or are they just you know, your average Joe
• 19:03
  Speaker 1: blow who's just in a trade. What does that look
• 19:05
  Speaker 1: like like? There's no right or wrong here, it's actually
• 19:08
  Speaker 1: what you're targeting, because that's going to tell you a
• 19:11
  Speaker 1: lot about their personality and their preferences. Just after listening
• 19:15
  Speaker 1: to this, how would you describe I guess the basic
• 19:17
  Speaker 1: demographics of your side hustle.
• 19:19
  Speaker 5: I feel like there's kind of two elements to what
• 19:22
  Speaker 5: I do. And so for the people who don't know,
• 19:24
  Speaker 5: I obviously do social media and I put posts up
• 19:26
  Speaker 5: on my page and I have a little community of
• 19:28
  Speaker 5: people who I love, And I would say that, Jessica,
• 19:31
  Speaker 5: you're an influencer. I don't like that way.
• 19:34
  Speaker 1: That's why I said it. I'm not sorry.
• 19:36
  Speaker 4: I don't like that word at all. I like content creator, influencer.
• 19:40
  Speaker 5: Okay, Well, in that case, I think the people in
• 19:43
  Speaker 5: my community are probably very aligned to myself. I think
• 19:46
  Speaker 5: that they are primarily women. I would say they're between
• 19:50
  Speaker 5: maybe twenty five and thirty five living in Australia. And
• 19:54
  Speaker 5: I know that from your demographics here.
• 19:57
  Speaker 1: Know that one if you do your content online, you're
• 19:59
  Speaker 1: always looking at demographics, Like I could tell your hands
• 20:01
  Speaker 1: down what my average like podcast list now looks like,
• 20:04
  Speaker 1: or yeah, what my average Instagram user looks like versus
• 20:07
  Speaker 1: TikTok and how they're different.
• 20:08
  Speaker 4: It's so interesting, which is probably.
• 20:10
  Speaker 5: A great point for any businesses that have a social
• 20:12
  Speaker 5: media platform. Look at your demographics because that probably gives
• 20:15
  Speaker 5: you a great idea of you know, who's already there,
• 20:18
  Speaker 5: and that could help you build to that customer avatar. Yeah.
• 20:21
  Speaker 5: I think the people who follow me are interested in.
• 20:25
  Speaker 1: Beautiful pictures, yeah, of a really attractive woman us s up.
• 20:30
  Speaker 5: I think that they are driven. I think that they
• 20:33
  Speaker 5: maybe have a lifestyle that they want to achieve. But
• 20:35
  Speaker 5: we're all we're living on a budget. We're all budget
• 20:38
  Speaker 5: friendly queens. So maybe they like a bit of diy,
• 20:41
  Speaker 5: or they like a dube, or they like seeing fashion
• 20:44
  Speaker 5: or travel options that are more affordable, because we can't
• 20:48
  Speaker 5: all afford to drop twenty thousand dollars on a trip
• 20:50
  Speaker 5: to Eather Ya. Course, that would be the dream and
• 20:52
  Speaker 5: we all want to get there, but we're doing what
• 20:54
  Speaker 5: we've got to do now to work our way up.
• 20:56
  Speaker 5: So I think exactly that's probably what I would say.
• 20:59
  Speaker 5: Is that enough detail totally?
• 21:01
  Speaker 1: But other questions I'd want to hear answered or other
• 21:04
  Speaker 1: like points that I'd want you to know is kind
• 21:06
  Speaker 1: of like what's their main point of social media? Like
• 21:10
  Speaker 1: you know, what times are they actually using it? So
• 21:12
  Speaker 1: like if we look at our avatar for our candle business,
• 21:15
  Speaker 1: we've got Emily. She's thirty two. She's probably using social
• 21:18
  Speaker 1: media on the train on the way to work, and
• 21:19
  Speaker 1: all on the way home when she gets home. She's
• 21:22
  Speaker 1: budget saving queens. She's probably cooking dinner, Like, she's probably
• 21:25
  Speaker 1: not just laying on the couch ordering ober eat scrolling
• 21:28
  Speaker 1: mindlessly on TikTok. Right, so we've got to think about
• 21:30
  Speaker 1: these things. What type of shopper are they? Like I
• 21:33
  Speaker 1: already know from your demographics and your page, knowing it
• 21:36
  Speaker 1: well enough, your average community member Jess would probably be
• 21:39
  Speaker 1: more of an online shopper than an in person shopper
• 21:41
  Speaker 1: because they're always looking for the best deal. They love
• 21:43
  Speaker 1: your Amazon links like they're all across it because they
• 21:46
  Speaker 1: know that you've done the hard yards to find the
• 21:48
  Speaker 1: best deal for them.
• 21:49
  Speaker 4: And they're using shot back to get cash back on that.
• 21:51
  Speaker 1: Hundred percent they are or how much spare time do
• 21:54
  Speaker 1: they have, what do they like doing in their spare time.
• 21:56
  Speaker 1: You kind of nailed that with like the DIY side
• 21:59
  Speaker 1: of things, So I think it's just really important to
• 22:02
  Speaker 1: go a bit deeper on this person that you're making up. Yeah,
• 22:06
  Speaker 1: because you can always pair it back. But I'd prefer
• 22:08
  Speaker 1: you to make up a like I think X, Y
• 22:11
  Speaker 1: and Z and something that you can do to I
• 22:13
  Speaker 1: guess help you along this journey. Have a look at
• 22:16
  Speaker 1: your competitors. Have a look who's commenting on their posts.
• 22:20
  Speaker 1: What type of human beings are they. Are they men
• 22:23
  Speaker 1: in their middle fifties and their au called craig or
• 22:27
  Speaker 1: are they young women being like oh I love this,
• 22:29
  Speaker 1: I can't wait to buy it, or I can't wait
• 22:30
  Speaker 1: to budget for it. Like, have a look at what
• 22:32
  Speaker 1: other people are doing. The information's there for the taking.
• 22:35
  Speaker 4: Yeah, that's actually super clever.
• 22:37
  Speaker 5: I want to ask about number three, which was goals
• 22:40
  Speaker 5: and aspirations, which can feel a little bit fluffy because
• 22:44
  Speaker 5: you go, well, I know my goals and aspirations.
• 22:46
  Speaker 4: Obviously, it's not that.
• 22:47
  Speaker 1: It's not that Jess.
• 22:48
  Speaker 5: Yeah, Okay, I know your goals and aspirations because you're
• 22:50
  Speaker 5: my friend.
• 22:51
  Speaker 1: Take over the world. But exactly right, and lack of
• 22:55
  Speaker 1: financial literacy for.
• 22:56
  Speaker 5: All, make sure everyone is rich. That's how ultimately got rich,
• 23:00
  Speaker 5: rich quickly but safely. But how do we figure that
• 23:03
  Speaker 5: out for somebody that we don't really know?
• 23:05
  Speaker 1: So, as I said, it's not your goals, it's your
• 23:08
  Speaker 1: buyer's goals. So you need to consider what their goals
• 23:10
  Speaker 1: and motivations are in terms of what you're selling. So
• 23:13
  Speaker 1: back to candle business as an example, a customer might
• 23:16
  Speaker 1: have the goal of making their house feel really homey
• 23:19
  Speaker 1: and beautiful and they want an aesthetic candle to sit
• 23:21
  Speaker 1: on their bathroom venture or in their kitchen, but on
• 23:24
  Speaker 1: a budget. So we're talking about their goals and aspirations,
• 23:27
  Speaker 1: not they want to end to world hunger. Like in
• 23:30
  Speaker 1: terms of your business, what would be a goal of
• 23:34
  Speaker 1: buying your product, like or what outcome would they get
• 23:37
  Speaker 1: from that? What problem has been solved? How are they
• 23:39
  Speaker 1: going to feel when they get that? So, like Jess,
• 23:41
  Speaker 1: let's say you buy my candle, you feel a little
• 23:44
  Speaker 1: bit fancy. It's beautiful packaging, you love how it looks
• 23:47
  Speaker 1: in your kitchen. Yeah, it's sesthetic, it smells good, and
• 23:50
  Speaker 1: it was budget friendly.
• 23:51
  Speaker 5: Yeah, my friends come over, they go, oh, it smells
• 23:53
  Speaker 5: good Innyhow.
• 23:54
  Speaker 1: That's so nice. And it's like, you know, looks good
• 23:57
  Speaker 1: in your flat lays that you might put on Instagram.
• 23:59
  Speaker 1: Those things could be really important to you. It's gonna
• 24:02
  Speaker 1: be really different if you're a plumber. Yeah, and that's okay,
• 24:05
  Speaker 1: But we really need to think about our own business.
• 24:08
  Speaker 1: Consider what the value is, consider what your customer values,
• 24:11
  Speaker 1: and consider what they don't value. Like they might go,
• 24:14
  Speaker 1: I'm not going down to Meca, for example, spending three
• 24:17
  Speaker 1: hundred dollars on a candle, completely ridiculous. Yeah, because do
• 24:21
  Speaker 1: you know what if we think about Emily, she'd probably
• 24:23
  Speaker 1: look at that candle and be like, so much money
• 24:25
  Speaker 1: that I wasted and I'm saving for a house. It
• 24:26
  Speaker 1: would make her feel guilty.
• 24:28
  Speaker 4: Yeah, I'm not gonna burn it. I'm just gonna let
• 24:29
  Speaker 4: it sit there.
• 24:30
  Speaker 1: That's literally how every expensive candle in my house exists.
• 24:33
  Speaker 1: Are they gonna get burned? No? Am I going to
• 24:35
  Speaker 1: look at them for a really long time and then
• 24:36
  Speaker 1: wonder why they're so dusty? Yes, that is how it's
• 24:39
  Speaker 1: going to be. What are their biggest goals and aspirations
• 24:42
  Speaker 1: and how can the product that you're selling help them
• 24:44
  Speaker 1: achieve that? Yes, I guess how would you describe the
• 24:47
  Speaker 1: goals and aspirations of your community avatar?
• 24:51
  Speaker 5: Yeah, like I was saying before, I think they're like
• 24:53
  Speaker 5: me in the sense that I like nice things.
• 24:55
  Speaker 1: And I think, really I have not noticed.
• 24:57
  Speaker 5: I think for a long time it was very taboo
• 25:00
  Speaker 5: to want nice things, and it was very not humble
• 25:03
  Speaker 5: to you know, I will very I want nice things. Yeah,
• 25:05
  Speaker 5: I like we have very openly had conversations where I've
• 25:08
  Speaker 5: said when I'm older, I want to be able to
• 25:09
  Speaker 5: retire early. I want to be what you would I
• 25:11
  Speaker 5: guess call rich or comfortably wealthy.
• 25:13
  Speaker 1: Or if you're gonna do it because you're a good
• 25:15
  Speaker 1: little investor. Yeah, I've also said things like the I'm
• 25:18
  Speaker 1: going to be buying a Chanel. Can't believe how expensive
• 25:20
  Speaker 1: they are.
• 25:21
  Speaker 5: But sixteen thousand dollars, Oh.
• 25:23
  Speaker 1: My gosh, they've gone up. Do you know they used
• 25:25
  Speaker 1: to be They used to be like five thousand dollars.
• 25:28
  Speaker 4: It makes me want to die a little bit.
• 25:29
  Speaker 1: But that means I'm a good investor because I bought
• 25:32
  Speaker 1: a Chanelle cost me five thousand dollars when I bought it,
• 25:36
  Speaker 1: because I bought it a while ago. Are you telling
• 25:39
  Speaker 1: me that my investment is now with sixteen thousand dollars?
• 25:41
  Speaker 4: Just crazy? Well, that's a very good investment.
• 25:44
  Speaker 1: I'm not selling it to you at cost price, No,
• 25:47
  Speaker 1: absolutely not.
• 25:48
  Speaker 5: But there like I think one day I would love
• 25:50
  Speaker 5: to own a back like those are these?
• 25:52
  Speaker 1: Nothing wrong with that because there's not like I don't
• 25:54
  Speaker 1: know a side note here. That's so beyond the bag.
• 25:57
  Speaker 1: That's like an obtainable aspirational goal that you go, I
• 26:02
  Speaker 1: can achieve that and once it's in front of you,
• 26:04
  Speaker 1: same with me, like I bought mine as like a congrats,
• 26:07
  Speaker 1: you've done well in your business and you like have
• 26:09
  Speaker 1: achieved this and you've deserved a little treaty treat But
• 26:12
  Speaker 1: I think it's so much more than that. It's about
• 26:14
  Speaker 1: the attainment of it, not necessarily just having the product.
• 26:17
  Speaker 1: Like I'm nearly convinced if you were gifted it, you'd
• 26:20
  Speaker 1: be like, ah, well that just took away the goal,
• 26:23
  Speaker 1: you know, like it was to earn it, not necessarily
• 26:26
  Speaker 1: to own.
• 26:26
  Speaker 5: It one hundred percent. But I think that my community
• 26:29
  Speaker 5: are very like me in that they are working towards things.
• 26:32
  Speaker 5: Maybe they want to travel and see the world, or
• 26:34
  Speaker 5: they want to buy their first house like I do,
• 26:36
  Speaker 5: or they want to achieve something.
• 26:39
  Speaker 4: They're working towards.
• 26:40
  Speaker 5: That, but they still want to enjoy their life along
• 26:42
  Speaker 5: the way, so they don't want to give everything up.
• 26:44
  Speaker 5: They still want to go on little trips on the
• 26:45
  Speaker 5: weekend with Zullin exactly right. So I think it's people
• 26:49
  Speaker 5: who are trying to live their best life and trying
• 26:52
  Speaker 5: to work towards creating a wonderful future for themselves, but
• 26:56
  Speaker 5: at the same time trying to make best of what
• 26:59
  Speaker 5: they can. Because let's be honest, I spent two hundred
• 27:01
  Speaker 5: dollars on one bag of groceries last night, and I
• 27:03
  Speaker 5: felt sick. Yeah, And so I think we're all having
• 27:06
  Speaker 5: that experience at the same time where we're going, well,
• 27:08
  Speaker 5: how do I live a life that I enjoy, a
• 27:10
  Speaker 5: life where I'm not miserable, a life where I can
• 27:12
  Speaker 5: have fun and feel beautiful, or do something that fills
• 27:14
  Speaker 5: my cup without you know, spending two hundred dollars on
• 27:18
  Speaker 5: something that disappears in a week.
• 27:20
  Speaker 1: Yeah, exactly. And it's always like toilet paper and things
• 27:23
  Speaker 1: that you're out of, like country staples, literally not even
• 27:26
  Speaker 1: good stuff like I wish I could say we're into
• 27:28
  Speaker 1: the supermarket ball like all these ingredients for all these
• 27:30
  Speaker 1: cute recipes I might know. It was like literally toilet paper.
• 27:33
  Speaker 1: I totally get that. I'm not surprised you've nailed it, Jess,
• 27:36
  Speaker 1: because we talk about this stuff all the time because
• 27:38
  Speaker 1: I think it's really important. But how about we put
• 27:40
  Speaker 1: a thread in the Facebook group just that she's on
• 27:42
  Speaker 1: the money Facebook group, so everyone can get involved. And
• 27:45
  Speaker 1: what we'll do is you can tell us what your
• 27:47
  Speaker 1: customer avatar is and we can have a look at
• 27:49
  Speaker 1: it and be like, oh, you could tighten it up here,
• 27:51
  Speaker 1: or what about this question, and we can like kind
• 27:53
  Speaker 1: of help you create your customer avatar, which I think
• 27:55
  Speaker 1: would be really fun. So that will be released on
• 27:58
  Speaker 1: the day that this podcasts go live, so it'll be
• 28:00
  Speaker 1: up now my friends. Yeah, but Jess, Yeah, now that
• 28:02
  Speaker 1: we've gone through all of these, what you should be
• 28:05
  Speaker 1: able to pull together is a very detailed customer avatar.
• 28:09
  Speaker 1: You're going to give them a name. You can even
• 28:11
  Speaker 1: write down what they look like, or better yet, you
• 28:13
  Speaker 1: could search the internet find a photo of somebody who
• 28:16
  Speaker 1: looks like your customer avatar and put that somewhere that
• 28:19
  Speaker 1: you can see it in a frame on the wall.
• 28:20
  Speaker 1: We didn't get an actual human being because I felt
• 28:22
  Speaker 1: like that was a bit weird. Imagine if like it
• 28:24
  Speaker 1: came up on our Instagram and it was like, you know,
• 28:26
  Speaker 1: in the background, we've got this, just like frame somebody
• 28:29
  Speaker 1: and then like that somebody saw and they were like,
• 28:31
  Speaker 1: why is there a framed photo of me in your office?
• 28:34
  Speaker 1: So wet the cartoon. So that's absolutely fine, but put
• 28:38
  Speaker 1: it somewhere that you can see it. Just now we've
• 28:39
  Speaker 1: done this, What is the name of your customer avatar?
• 28:42
  Speaker 2: Like?
• 28:42
  Speaker 4: Who is she?
• 28:43
  Speaker 1: What does she do?
• 28:44
  Speaker 5: I'm gonna call my customer ava I like this. I
• 28:48
  Speaker 5: think that she is twenty five to thirty five. She
• 28:51
  Speaker 5: is interested in living her best life and seeing content
• 28:55
  Speaker 5: that is a little bit aspirational but also still really attainable.
• 28:59
  Speaker 5: She is into bargain hunting.
• 29:02
  Speaker 1: And I love this. What she do as a job,
• 29:04
  Speaker 1: she works in marketing. I like this. Does she own
• 29:08
  Speaker 1: a property?
• 29:08
  Speaker 4: Yet she doesn't.
• 29:09
  Speaker 1: She's working on the Journey's.
• 29:11
  Speaker 5: On the journey and she's just kind of figuring life
• 29:14
  Speaker 5: out and that's okay. She just wants to surround herself
• 29:17
  Speaker 5: with people who are uplifting, and she really cares about
• 29:21
  Speaker 5: the people who are close to her, her friends and family.
• 29:23
  Speaker 1: All Right, I love this. I actually adore it. But
• 29:26
  Speaker 1: this has been such a helpful exercise and I feel
• 29:28
  Speaker 1: like people listening and go, oh, that would really help
• 29:31
  Speaker 1: me pinpoint what I'm doing, because how many times do
• 29:33
  Speaker 1: you just get an analysis paralysis when you're like, got to
• 29:36
  Speaker 1: work on a marketing campaign or I've got to do this,
• 29:38
  Speaker 1: or I've got to do that. Now you have somebody
• 29:39
  Speaker 1: you're targeting it towards, it's going to be so much easier. Yeah,
• 29:43
  Speaker 1: I hate writing medms like marketing medms. Do you know
• 29:45
  Speaker 1: how much easier it will be for we're just talking
• 29:47
  Speaker 1: to Emily. Yeah, I feel like, oh right Emily in
• 29:49
  Speaker 1: an email, let her know, like, treat your customers as
• 29:52
  Speaker 1: an individual and I promise it will pay dividends. But
• 29:55
  Speaker 1: obviously you can redo this again and again as your
• 29:58
  Speaker 1: business grows or pivots or changes.
• 29:59
  Speaker 7: This stuf.
• 30:00
  Speaker 1: Have to kinpoint your client that is your client forever.
• 30:04
  Speaker 1: So I think, do it as you want. But Jess,
• 30:07
  Speaker 1: I have a very big Facebook thread to get to,
• 30:10
  Speaker 1: as do you because you're healthy. But I think this
• 30:13
  Speaker 1: has been a really fun episode and I cannot wait
• 30:16
  Speaker 1: for next month's Business Bible episode. We'll see them, my
• 30:19
  Speaker 1: friends see them.
• 30:27
  Speaker 7: The advice shared on She's on the Money is general
• 30:29
  Speaker 7: in nature and does not consider your individual circumstances. She's
• 30:33
  Speaker 7: on the Money exists purely for educational purposes and should
• 30:37
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• 30:40
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• 30:42
  Speaker 7: Read the PDS TMD and obtain appropriate financial.
• 30:46
  Speaker 1: Advice tailored towards your needs.
• 30:48
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• 30:52
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• 30:56
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• 31:00
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