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Your Email Marketing Metrics Are Lying | Bathroom Break #113
If you're making Marketing decisions based on your email open rates and click numbers, you might be working with completely made up data.
Jay and Daniel break down the bot problem that's quietly inflating every metric in your ESP, and why those garbage scores are exactly why your BDRs and SDRs hate the leads they're getting. Daniel explains why his newsletter uses a honeypot link at the top just to measure how much bot activity is happening, and why clicks should never be the end goal anyway.
They also make the case for zero click content and no agenda Marketing: giving your audience real…
The skinny
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