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Driving Growth from Entry to Expansion in New Territory with Terence Lee - Ep 16
In this episode, David Kreiger chats with Terence Lee, Protecht's VP of Risk for North America. His deep understanding of the market has been key to rapidly facilitating Protecht's growth across NA. Before Protecht, he held sales leadership roles at companies like Origami Risk and SAI Global, where he helped build successful sales departments.
In this episode, we dive into:
Market entry to expansion: Initial steps in market entry, tackling challenges, balancing short-term and long-term strategies, lead generation tactics, the importance of parallel outreach efforts, outsourcing vs. internal…
The skinny
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