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MC Fireside Chats August 23rd, 2023
In a recent episode of MC Fireside Chats, host Brian Searl brought together a panel of experts from the RV industry to discuss various trends and insights. The panel included recurring guests Shane Devenish from CRVA and Phil Ingrassia from RVDA Special guests Deryle Jensen from RV Wheelator, and Jeremy Greene from RVIA also joined the episode.
Shane Devenish from CRVA highlighted the importance of understanding the consumer's perspective. He emphasized that while the industry has its terminologies, it's crucial to align with the language consumers use, especially when they're searching…
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