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Success as an agent starts at the foundational level · The Real Estate Agent Playbook

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  Are you a real estate agent that's maybe brand new or maybe
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  just kind of stuck on a plateau?
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  The truth is, is that it's probably because either you haven't thought about
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  the foundation and built your real estate business on a solid foundation, or you
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  never even, you know, had a foundation.
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  The market was so hot and you just kind of got in and things were working, and
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  you got so busy that you didn't build the appropriate foundation to withstand
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  the storm of the changing market.
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  And today I'm gonna talk a little bit about my foundation course that I have
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  created for my agents, and would love to, you know, help you get out of the funk or
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  launch a real estate career just by, you know, implementing a few of these things.
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  So stay tuned.
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  What's up guys?
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  Coach Kane exp Realty Real Estate Agent Playbook.
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  Really excited to bring this one to you today because I feel like
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  this is a tool that I will use to constantly combat the failure rate
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  in the, in the real estate industry.
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  And I've already seen with implementation in my group what people are doing with
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  their careers and how this is helping them get a great start in their real
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  estate career or maybe come back and be re-energized and start, you know, a new
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  path, a new portion of their career.
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  It's absolutely successful.
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  So please like, comment, subscribe.
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  If you know a real estate agent, please share this with them on the podcast arena.
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  We're on all platforms for the podcast and obviously the YouTube channel.
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  I appreciate you guys' support so much and I can't wait to get into this one.
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  Before we talk about all the tactics and any of that, we must start
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  first with mindset and work ethic.
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  And everyone's like, you know, I hear all the time in, in groups with, you
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  know, leaders and things like that.
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  Well, you just can't teach work ethic.
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  People just don't work very hard.
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  And you know that that's absolutely true, but I think you can teach work ethic.
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  It goes back to mindset, right?
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  You gotta think about the mindset.
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  You gotta get in the right mindset.
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  Obviously completing the live hard program, 75 hard, and then the
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  three phases that followed, this was something that was automatically
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  a, you know, reaction to that.
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  For me, my mindset was completely clear.
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  I absolutely did every single piece of the program and, you know, completed
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  it and the mental clarity while I was on 75 hard and in the phases.
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  And, you know, even throughout what we maintain is that mental clarity
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  and the success I had was directly correlated and my production and,
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  you know, building my organization and my family life, all of that.
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  When I was on and on, it was across the board, so I think
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  you can change your mindset.
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  I don't think I was like that when I was eating poorly and not working out
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  and not taking time for myself and not.
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  You know, organizing my day with checklists and that kind of thing.
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  So get that mindset right and the work ethic will easily follow.
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  You know, if someone as busy as me doing 2 45 minute workouts seem like a big deal,
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  I tell people all the time, if you, if you put your mind to it, you can do it.
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  If you organize appropriately, you can absolute.
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  Do that.
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  If you're interested in hearing about my 75 Hard journey, I
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  definitely did a video series.
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  Here's video one right here, check it out.
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  It was a complete life changer.
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  And was it hard?
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  Yeah, 75 hard, but it absolutely got my mental mindset where it was.
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  I already had a decent work ethic, but it's vastly improved since,
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  since I completed that program.
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  So let's get a little bit tactical.
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  And that's what I absolutely did when I created the six week foundation
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  course that every single agent that I bring into my organization gets for
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  absolutely free is I would step back and I said, okay, what are we gonna do here?
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  What do you like to do?
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  I would start with that because I know that if I can get buy-in
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  right away by helping agents build a business in a place where they're
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  comfortable, it's much easier.
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  So that's where I start.
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  And you know, it's, it's crazy because if you're still listening to
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  this, something resonated with you.
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  And so the traditional brokerage training really confuses you.
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  Okay.
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  They just throw a bunch of stuff up there.
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  This person had success doing this, this person had success doing this.
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  And they give you just enough to be, you know, intrigued.
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  But then they're like, okay, self-help.
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  Go with it.
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  If you wanna actually get coaching and get this stuff done, you have to pay for, you
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  know, that person's course or whatever.
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  Or if they're inside the brokerage, they're not gonna share all the tactical
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  things because now you're the competitor again, the geographical thing comes
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  up, and so, What we look at is, okay, it's either that where people are, you
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  know, brokerages are really invested in training and getting, bringing people,
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  great people in from the outside and getting people to speak from the inside.
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  Or it's a broker who's in charge of training, who's gonna tell you
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  how they built their business until they got in the brokerage world.
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  Right?
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  My dad was a real estate agent for two years.
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  And he became a managing broker.
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  He did not have to actively practice and build his real estate business
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  every single year, you know, for most of his career, because he was a two year
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  agent where that was paying the bills.
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  And then he started the brokerage, and then he started, you know,
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  progressing that along and that was his focus and that was bringing income.
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  So who's to say he should be the one that's training everybody
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  how to build a business?
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  Sure.
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  Contracts, you know, legal stuff, ethics, all of that stuff comes
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  into play and is very important.
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  And a brokerage can can provide that.
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  But so can any, you know, board or you know, any training class, you know,
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  based on your state attorneys, whatever.
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  So what, with that said, what can I do differently to help agents
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  build a business or help agents get off the snide and absolutely,
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  you know, increase their business.
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  And that's exactly what I did with this foundation course.
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  And the truth is, it only takes six weeks.
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  So what I did was take the traditional, you know, training and education.
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  I was a teacher, I get it right.
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  I, I took that out and I built a six week workshop where I lead and we
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  try and get as much conversation.
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  There's a lot of shy agents out there, and there's a lot of agents
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  that are just trying to take in everything I'm saying and stay with me.
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  But we're able to, okay, let's have a workshop.
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  And then we, we match agents together in certain aspects.
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  You know, you want to build your business on.
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  You know, open houses, boom, let's do that.
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  You wanna build your business on YouTube, watch, partner up with these people, you
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  know, a little bit of accountability.
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  And we workshop ideas.
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  We get through brainstorming.
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  We, we kind of do that, and then we assign little homework assignments
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  in that, and then we move forward.
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  And the, the key is, is that they're, they're learning, right?
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  They're taking part, they're making choices.
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  There's not, you have to do open houses.
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  This is how you do it.
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  No.
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  It's, oh, you want to do open houses?
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  Well, I got this 12 week accelerator that helped Agent X build his
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  entire business through open houses.
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  So, you know, let's workshop, let's brainstorm, let's create your kind of,
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  you know, niche in that open house space.
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  And then you get a 12 week accelerator that I've also built.
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  And I constantly improve as people go through it to say,
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  okay, this is what you need to do.
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  You need to do this many open houses and this many week.
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  Boom, 12 weeks gives you five things to do each week, and you can absolutely
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  build your business that way.
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  You dedicate to it and you lock in, but it's based on your
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  choice and what you want to do.
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  So we're gonna build three pillars out.
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  We're gonna talk about how we leverage, industry partners,
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  which is a huge untapped resource.
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  You know, agents are always like, oh, so many lender calls, I don't wanna do that.
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  What if you could leverage those?
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  What if you vet those out, leverage those, and build little pillars
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  and micro, you know, programs and things with those, those people.
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  And how do you expect, and how do you approach those conversations?
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  Then it's about knowing your market, right?
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  So we bring on the number one lender in the state of Colorado.
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  She talks about the national financial perspective, and then we talk about
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  finding winners in the market.
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  And after all that, the biggest mistake that people make is they're
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  out there always looking for leads.
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  They get a lead and they don't know how to service 'em.
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  So we're gonna build a client journey, buyer and seller, and we're gonna make
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  sure that that first client that you worked your ass off to get you absolutely
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  convert into seven transactions because they have the absolute best experience.
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  Because you have the time, you have the energy, but you also
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  have the plan ahead of time.
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  And I have seen this six week course absolutely change real estate
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  agents' lives, and it's not for sale.
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  All you have to do is chat with me about joining the group and we'll figure it out.
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  But I have a passion to help people build business, and I have
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  a passion to do it differently.
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  And so the one thing that I will tell you is that no matter what you choose
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  to do or how you build your business, or how little you niche down, or how
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  massive you want to go, all of this is the same lead conversation, nurture.
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  Right.
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  Take action, you know, close them, so to speak.
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  And then they get under contract on a house and they have a closing.
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  How's that experience?
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  How's that journey?
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  How's the journey from closing to first, first interaction, lead to closing?
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  How is that?
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  And then how do we turn that into a lifelong relationship?
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  And the truth is, every single, no matter where they come from, all of
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  these things are just lead generators.
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  And the rest of it can be pretty streamlined.
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  But it's just a little bit different, right?
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  Who are the people coming in from open house leads?
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  Who are the people coming in from, you know, ads?
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  That's where it gets different.
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  But then once they're in, once their clients, they have the exact
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  same experience and you level up and you continue to leverage those
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  closings, and that's how your real estate business exponentially grows.
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  So when someone says, oh, if you're gonna build your business, you have to
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  go down the basement, make 200 calls.
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  Don't come out until you're done.
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  That's not the truth.
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  That's just what they think.
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  That's just them trying to give you the piece of keeping busy.
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  When you do get lucky and hit the jackpot and get a client, then
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  they're like, okay, go service 'em.
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  Go chase 'em around town, first time home buyer, and then give
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  us 50% of that commission.
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  That's not fair.
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  That's no way to build a business because then you have to do that
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  two x so that you could, you know, if you were at a different
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  brokerage, you could get one deal.
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  You know, so you have to do twice the amount of work.
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  You get the same amount of pay of one deal over here.
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  And so that's really where my passion lies.
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  I want to help people build their business.
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  I want to help people build their business how they want to.
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  But it starts with the foundation.
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  And you can't skip the foundation because if you have one pillar and it's
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  based on the market being hot and you know this happening, or mar, you know,
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  say for instance like foreclosures or.
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  You know, in the lending space, it's refinances, right?
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  If you're just focused on refinances, you're crushing, you're crushing a boom,
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  the interest rate goes up three points, and you're, you're outta luck, you're
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  outta business, and now you're, you're doing something completely different.
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  So that's what I want to avoid.
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  I want to eliminate the market rollercoaster.
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  I want to create agents or absolutely crushing it, no matter the market
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  because they're serving their clients.
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  And I know that I can help you build that foundation and absolutely create
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  a career that has provided me so much opportunity and hopefully, financial
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  freedom here in the coming months.
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  So I hope you guys have a great afternoon.
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  Please like, comment, subscribe, share with your favorite real estate agent,
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  and we'll catch you on the next one.
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  Bye-bye.