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Digital Retailing Isn’t New — Most People Just Don’t Understand It with Rusty West
Some conversations age well. Others quietly explain the future before most people realize they’re already living in it.
This one does both.
In this episode of The David Spisak Show, I sit down with Rusty West, a builder, systems thinker, and one of the most consequential architects of modern automotive pricing, payments, and digital transaction logic,to unpack the ideas that reshaped an industry long before the industry had language for them.
This is not a nostalgia episode.It’s a deconstruction of how complex systems actually change.
Rusty doesn’t just tell stories, he reveals why things…
The skinny
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