Latest / The Strength In Numbers Podcast / EP 43: Blair Orr | The Phase System – Data-Driven Athlete Individualization at Scale

Transcript

EP 43: Blair Orr | The Phase System – Data-Driven Athlete Individualization at Scale · The Strength In Numbers Podcast

• 0:00
  If we actually get into the phase system, it's a three-part
• 0:02
  system with four programs where we have phase one and Phase 2
• 0:05
  are going to be our kind of mainstays.
• 0:07
  Most of the athletes are going to sit in phase two.
• 0:09
  Phase one is built off of that. It's a regressed model.
• 0:12
  It gets a lot more fun in phase three.
• 0:14
  So Phase 3 is going to be built into, there's two programs.
• 0:17
  It is going to be for our higher level athletes and the whole way
• 0:21
  to get there and actually look at the profile report from
• 0:24
  Hawkins, you get a total score of athleticism and we've siloed
• 0:28
  it into comparison, sharing all of our all time data from all
• 0:32
  the athletes we've ever tested. We originally started with Team
• 0:35
  Builder and everybody had their own programs and in season
• 0:38
  program everybody was separate. And you look around at the gym
• 0:41
  and you're like, oh man, this is like this doesn't work at all.
• 0:44
  I wanted to design the gym so that it's essentially you
• 0:48
  training at lead is your onboard in college?
• 0:51
  My goal is that you go and you're a freshman in college.
• 0:53
  You don't have to go train in the weight room with the
• 0:55
  freshman talking about having an an addictive experience.
• 0:57
  I want an athlete go home and go hey, I'm, hey, I'm all going to
• 1:00
  lead twice a week. Can I go 4/4 times?
• 1:02
  Yeah, you know, can I, can I go go more often?
• 1:04
  I get that text from a parent like Makes my day, makes my
• 1:07
  week. Welcome to the Strength in
• 1:13
  Numbers podcast. I'm your host, John Bloom, and
• 1:16
  today's guest is Blair or Blair is the founder of Lead Athletic
• 1:19
  Performance and is one of the most sought after performance
• 1:22
  coaches in Northern California. And this was such a good
• 1:24
  episode. Blair explains why lead serves
• 1:27
  and markets only to athletes, how to craft an amazing and
• 1:30
  addictive gem culture, and the the conversations he has in the
• 1:34
  onboarding process to set each athlete up for success.
• 1:37
  He then breaks down his face system, the system he built to
• 1:40
  take data and bucket his athletes into different levels
• 1:43
  of programs. We spent a lot of time really
• 1:45
  breaking down the system, how it works, the value of it and how
• 1:49
  to make it scalable. If you're getting value from
• 1:52
  these conversations, give the show a follow and leave a
• 1:54
  review. It helps us continue to reach
• 1:56
  and impact more coaches. Let's get into today's episode.
• 2:01
  Blair, man, I am I'm pumped to get a talk to you today.
• 2:04
  You know, we're we're in the business of strength group
• 2:06
  together. So I'm going to see some of your
• 2:08
  stuff there and then been starting to over the last
• 2:11
  probably, you know, month or two, kind of seeing your stuff
• 2:14
  on Instagram and just what what you're doing with lead and just
• 2:18
  the concentrate part now and just the the training for your
• 2:21
  athletes and the business you're running, man looks really,
• 2:23
  really awesome. So I'm excited to get to 1 know
• 2:26
  you a little bit more, actually get to talk with you, but then
• 2:29
  also learn more about what you're doing with your training,
• 2:31
  what you're doing with your gym today.
• 2:32
  I. Appreciate it, man.
• 2:33
  It's, it's, it's, it's been a blessing of being in the private
• 2:36
  sector. It's, it's a new challenge every
• 2:37
  single day. And having, being a small
• 2:40
  business owner is something that you hear a lot of people
• 2:44
  complain about and like, man, you know what?
• 2:45
  I signed up for this, this is what I signed up for.
• 2:47
  I want a challenge. I want a different challenge
• 2:49
  every single day. That's exactly what I got.
• 2:50
  So it's, it's a lot sometimes, but man, it's, it's, it's fun
• 2:54
  every single day. Yeah, yeah, I know.
• 2:56
  You know, I think people, you know, people that own their
• 2:59
  business might look at people in the team say, well, you know,
• 3:01
  they've got this, that would be great.
• 3:03
  And people in the, you know, college, high school, whatever
• 3:05
  sector, look at people run their own business.
• 3:07
  Like, man, now that'd be yeah, but you know, there's problems
• 3:10
  and challenges on each. Like what, what challenges do
• 3:12
  you want to deal with? And you know, I think for me and
• 3:13
  you, we both really, really enjoy the the challenges, but
• 3:17
  also just blessings of getting to run, run a small business,
• 3:20
  which is really cool. And like what?
• 3:21
  What's your story as a coach? And like, what's the story of
• 3:24
  founding an opening lead? Yeah, I was actually in China
• 3:29
  playing professionally when COVID happened.
• 3:31
  And that's just that whole experience.
• 3:34
  I mean, you take the population density of Times Square and
• 3:38
  that's around where I lived, and all of a sudden you walk outside
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  one day, there's nobody out there.
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  Like, hold, hold on, I got to get home, let me get out of
• 3:46
  here. So I came on on back to the
• 3:48
  States. And before I left, I was
• 3:51
  actually a intern in LA at a private, private sector facility
• 3:57
  only training pro athletes. So when you go from like, man, I
• 4:00
  got my kid degree, I went to Cal State Northridge, got my kid
• 4:03
  degree in 2019, all the way till my first actual strength and
• 4:09
  conditioning job is training pro athletes.
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  I jumped a few rungs on that career ladder and but it was a
• 4:17
  unique experience because I number one, fell in love with
• 4:20
  the private sector. I also had you want to talk
• 4:24
  about like the Donny Kruger effect.
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  I was so far on the other end of the spectrum of thinking much.
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  It didn't stake, you know, thinking, hey, I'm this pro
• 4:32
  athlete trainer. I didn't know a single thing.
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  And so I think going from that experience and just not wanting
• 4:38
  to be in that seat again of this just mass ignorance, you know,
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  this blissful ignorance, but at some point, you know, you Start
• 4:45
  learning better. It's like, I love this saying
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  ignorance and negligence, they're two different things,
• 4:50
  but neither are acceptable. But going from just yet not
• 4:52
  wanting to be in that ignorant position, I, I'll backtrack a
• 4:56
  little bit in college. So I went to Cal State
• 4:57
  Northridge and met my wife there and she's from Northern
• 5:01
  California. So there's a very short
• 5:02
  conversation of what was going to happen after college.
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  So we moved up here. And again, I didn't, I didn't
• 5:09
  want to, I was new in the industry.
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  I had so much to learn and I didn't think it was the years
• 5:15
  that that was the mileage. And I still think that's, you
• 5:17
  know, there's a lot of truth to that.
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  So I ended up working at four different facilities at one
• 5:21
  time. I was APT aid.
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  I worked at a a genpop private training facility where we also
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  had some athletes. I worked at a baseball facility
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  working with minor league guys and I worked at basketball
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  facility working with high school, college and the overseas
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  guys. So when you're talking about
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  like men putting in your 1617 hour days, like God bless my
• 5:42
  wife because I didn't see her for a full year and a year after
• 5:46
  doing that, you make enough connections.
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  And I had a ton of people, a ton of people in my life really
• 5:52
  helped. Just kind of show me their book,
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  you know, and go, hey, here's how I open my business.
• 5:58
  Here's how I run my stuff. And about a year into working at
• 6:02
  all these different places that open up the doors to say, hey,
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  this is this is the time. When you look at like the domino
• 6:09
  effect of when you're trying to open up a business, you got to
• 6:11
  go to the city. I get your permits.
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  I walked in and out in 20 minutes out of my permits.
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  I know other businesses in town that they were delayed six
• 6:18
  months. I didn't have the cash on hand
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  to survive six months of just having an empty building, having
• 6:26
  to pay rent. When you look at, you know, our
• 6:30
  original equipment loan and the timing that that came in to
• 6:33
  allow us to get because this was still there in COVID, this was
• 6:36
  20/20/21 now. So this is summer of 2021, we're
• 6:39
  trying to get equipment and everything is stuck in the
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  ports. I don't know if you remember
• 6:43
  that it opened, there was about a six week gap where everything
• 6:47
  was available and that was the time that we made all of our
• 6:50
  equipment purchases. So I was able to set up a gym.
• 6:54
  I'm telling my landlord like how many months to set this up?
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  And I mean, we can get into the finances on and all that later
• 7:00
  on. But when you look at month to
• 7:02
  month of starting a business of very much built it and then
• 7:07
  tried to fill it. If I did it over again, that
• 7:09
  would not be the route I would say.
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  But when you look at just how all the dominoes fell, it was,
• 7:16
  it was God's timing on, on all of it that it just worked out in
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  the right sequence. And started the lead as a
• 7:22
  personal training studio, I thought was just going to be me,
• 7:25
  myself. And I trained, trained athletes.
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  And now we're in our 4 1/2 years, you know, 4 1/2 years
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  then. And I have a staff of five.
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  I have my dreams. Dream staff is what I call them
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  of great people around me. And it's, it's, it's a hell of a
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  life. Yeah, man, that's so cool.
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  Now I want to say that. So you talked about that first
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  job where you jump steps and you're training pro athletes in
• 7:46
  your first job. How did you get that right?
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  Right. Was it from your your playing
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  career and connections there that you're able to get your
• 7:52
  foot in the door for that position?
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  It was so I went to Cal State Northridge.
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  That was actually my second university at transferred in did
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  four years there, graduated the person who was running most of
• 8:03
  the training at the facilities called athletic games.
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  It was in LA at the time and the person running most of their
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  training. We actually played high school
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  ball together and then he went to to Northridge as well just as
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  a student. And so when I was coming out of
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  a graduate in 2019, I was actually rehabbing from
• 8:21
  bilateral ankle injuries. If you've ever seen like the
• 8:24
  little wooden mannequin that you press a button and it all just
• 8:26
  falls, falls apart. That was my ankles that day.
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  It was just it was middle of my senior season and so getting out
• 8:33
  of King at college, I knew I want to go play overseas.
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  So it's actually there rehabbing the return play protocol, just
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  trying to get back to where I need to be to go play overseas.
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  And that turned into, I mean, if you, you look at overseas
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  basketball and you're a guy coming out of college and trying
• 8:49
  to get a contract, usually right at the end of summer, it's when
• 8:53
  all the good jobs start going. So you, you start looking
• 8:56
  around, you're like, OK, September guys start leaving.
• 8:59
  October, I'm still here. Middle of October, you're like,
• 9:02
  man, I, I might have to go get a job like this.
• 9:04
  Might not be it. I might not go.
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  It was, it was like the first and second week of October.
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  You know, they were they were on boarding for internships and
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  they brought me on myself and one other person.
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  And I remember I was shadowing Jacques Peterson, who at the
• 9:19
  time was playing for the Dodgers.
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  And I get a call from my agent and I go, hey, can I go take
• 9:24
  this? I step outside, take a phone
• 9:25
  call. They go, hey, a team in China
• 9:27
  wants you. You already have all your
• 9:28
  paperwork. You're ready to go.
• 9:29
  They want you this weekend. Can you do it?
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  And I'm like, hey, man, let's like, let's do it.
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  This is a Wednesday at 1:00. And I get, I say yes, we get a
• 9:37
  call back about 20 minutes later.
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  He goes, so they accepted, but they just sent you a plane
• 9:41
  ticket. There's a problem.
• 9:43
  I mean, like, what's the problem?
• 9:44
  They go, you're leaving in 15 hours.
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  You leave tomorrow morning at 8:00 AM.
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  So I had a 15 hour heads up. But hey, you're going to go live
• 9:51
  on the other side of the world. Pack your bags.
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  Here we go. And absolutely love, love the
• 9:55
  experience. I was only there for about four
• 10:00
  months, got to the point where COVID shutdown started
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  happening, got out and the very next day I was right back in
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  that same facility. So really, really fortunate just
• 10:08
  to kind of have those connections and and be exposed
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  to a high level experience. I think when you look at the
• 10:18
  underlying foundation of like what our industry is and, and
• 10:20
  just providing this service, going from being in that
• 10:23
  environment to being in Jordan Brand at the time had a gym in
• 10:27
  downtown LA and it was very much a social media forward type of
• 10:33
  facility. It's it's not ran like a gym.
• 10:36
  Nobody pays for anything. You, you pretty much go, you
• 10:39
  work out, you take some selfies and they get their marketing.
• 10:41
  That's entirely what it is. But it taught me hospitality.
• 10:44
  It taught me how to deliver a service.
• 10:46
  It taught me how to go above them beyond and just find
• 10:49
  different ways. I mean when you are talking
• 10:52
  about hey we got we're doing pre draft and we have athletes
• 10:57
  coming in. We got 20 guys coming in.
• 10:58
  They're all getting their massage in the morning.
• 11:02
  They're coming in for their mobility.
• 11:04
  They're going out to the field doing all their field work.
• 11:05
  They come in, they get their lift, then they get a meal and
• 11:09
  I've seen them their body boots. It's like this whole curated
• 11:12
  experience. And I think just being with that
• 11:13
  company at the time, I think that's one of the biggest things
• 11:16
  that really took away not the X's and O's, not programming.
• 11:18
  Again, I still walked away like not knowing what I what I didn't
• 11:22
  know, but I think just learning, you know, how to how to deliver
• 11:25
  experience was was really big. Yeah, no, that's really cool
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  because that's that's something sometimes I think I'm like
• 11:30
  before start my gym, I never had any experience in the private
• 11:33
  sector. And sometimes I'm like, I wish I
• 11:35
  like, you know, got to go work at one of these maybe places
• 11:39
  here in the Dallas here, like, you know, like an APEC or what
• 11:40
  is a big place, you know, like you where it's like you live in
• 11:43
  high service and kind of get to see like what those models are,
• 11:45
  what those levels of, you know, client onboarding and
• 11:49
  hospitality like you're saying. And right, because in, you know,
• 11:52
  working in college for me, it's like, OK, I learn how to train
• 11:54
  and coach and do these things, but you don't learn that piece
• 11:58
  of it, man. I think it's really cool and fun
• 12:00
  to get to learn that on my own and get to continue to evaluate
• 12:03
  and evolve and build how I'm I'm doing it.
• 12:06
  But I think, you know, I, I do sometimes like, man, I wish, I
• 12:09
  wish I could have seen it. Like just like, you know, it's
• 12:11
  different to hear about it versus like you're actually
• 12:13
  doing it every day and seen it every single day and being a
• 12:16
  part of that. So man, that's really cool that
• 12:18
  you got to do that. Yeah, yeah.
• 12:20
  You know, one thing a lot of a lot of people, I hear a lot of
• 12:23
  people talk about that run gym business is like, you know,
• 12:26
  people think they can just train athletes only going into it, but
• 12:29
  eventually they have to start training adults from just to
• 12:32
  like a long term profitability standpoint.
• 12:34
  But for you, you're correct me wrong, but you're pretty you're
• 12:37
  just training athletes, right? We're just training athletes and
• 12:40
  this can all try to keep it concise because this can turn
• 12:43
  into a four hour conversation on this topic alone.
• 12:46
  But we've tried everything. And I want to say it's about two
• 12:49
  or three years ago, I ended up hiring a a business mentor.
• 12:52
  And the first thing was, hey, you've got empty hours in a gym.
• 12:55
  You got to fill this up. And we start changing our
• 12:58
  schedules. When we start changing our
• 13:00
  branding, we start we're changing our marketing avatar
• 13:03
  and we said, well, hey, we have enough athletes right now, let's
• 13:06
  really focus on the parents, let's focus on adults and you
• 13:08
  start changing the messaging for better or for worse.
• 13:11
  It got away from really what we were trying to do.
• 13:14
  But at the time, I'm looking at influences like Allegiate down
• 13:19
  in Socal and what Tim and Cody have built and SNC model for
• 13:24
  adults and they do it a very high level.
• 13:26
  And at the time that I'd started trying to go, OK, yeah, we're
• 13:30
  going to start doing adults. We got this, we got that.
• 13:32
  I wasn't the business owner that I am now.
• 13:34
  I'm not saying I have it all figured out, but I didn't have
• 13:37
  systems in place. We didn't really know what we're
• 13:39
  doing. We saw really good marketing and
• 13:41
  branding. And I said, OK, let's just do
• 13:43
  that. And things started to fall apart
• 13:45
  because now we're putting ads out is the first time I'd ever
• 13:49
  put it put a paid ad on social media ever for adults.
• 13:53
  And now through the Grapevine, we're starting to get athletes
• 13:55
  that we already have in house going, Hey, I tried to bring my
• 13:57
  friend, but they said that that leads only for adults now.
• 14:00
  And I'm like, that could be further for the from the truth
• 14:02
  to the fact where our hashtag of the year hashtag for 2026 is
• 14:06
  hashtag for the athletes. And I think it's just a
• 14:09
  refocusing of who we're actually for, this is who we are for.
• 14:13
  And not that I have anything against adult athlete training,
• 14:17
  but I think that the more concise and the more niche that
• 14:20
  we've been able to to be, the clearer our focus.
• 14:23
  A lot of people talk about brand and marketing and they talk
• 14:26
  about an ideal avatar and they talk about being really clear
• 14:29
  and focused on the message you're trying to put out to that
• 14:32
  population. But it also bleeds into your
• 14:34
  service because now I'm focused with our coaches on how are we
• 14:38
  delivering the service service? How are we coaching them?
• 14:41
  How like, what is the actual programming that we're doing?
• 14:44
  What is the mentorship looking like?
• 14:45
  The conversations that you're having with adults are
• 14:47
  drastically different than what you're having with athletes.
• 14:51
  And so for us, if we were to ever go back to adults, we have
• 14:56
  to really overhaul a lot of systems.
• 14:58
  We have to make hires. We have to hire people at, hey,
• 15:00
  you're just going to be, you're going to be adult group fitness
• 15:02
  coach. And this is, you know, this is
• 15:03
  going to be our system. And so it's going to take a lot.
• 15:06
  But the big thing for us was when we really focused on, hey,
• 15:09
  we're like, this is what we are here to do.
• 15:11
  We're here for athletes. We're bought into this.
• 15:14
  A lot of other things really, really started to, to change for
• 15:16
  the better. So we, we've stuck to that and
• 15:20
  we just said, hey, this, this is, this is what we're what
• 15:22
  we're for. Yeah, Now that's great.
• 15:23
  And so with that, right, with just operating with just
• 15:26
  athletes and you know, there is more of the seasonality with,
• 15:30
  you know, basketball athletes going to basketball season,
• 15:32
  baseball and baseball season and you know, some might stick
• 15:35
  around, but some it just gets harder.
• 15:37
  So how with, with that in mind, how are you keeping consistent
• 15:42
  revenue to, you know, you have your five staff members, you
• 15:45
  have your facility, all that you have you and your family, how,
• 15:48
  how are you still operating at a high level with the seasonality?
• 15:51
  You have to make sacrifices, you have to accept certain things,
• 15:54
  you have to accept that certainality, But the one of the
• 15:58
  big things that we have is just, I mean, just the conversations
• 16:01
  that we're having strategically, when you come in to lead, we
• 16:03
  have a success meeting. We can get into that, but we
• 16:06
  also have what we'll have sometimes is re education
• 16:08
  meetings. It's how can I convey this to
• 16:10
  you that throughout the year, this is what we think is
• 16:13
  important. And I promise you, I have your
• 16:15
  best interest at heart. If you're an athlete that works
• 16:17
  with me, nothing else is getting in the way except for you are
• 16:21
  here for XY and ZI need to understand what your goals are
• 16:24
  and we're going to work towards those.
• 16:25
  I just need you to trust me, right.
• 16:27
  So creating that trust at the on the other side of that is we
• 16:32
  have to accept that seasonality is going to be a factor, though
• 16:35
  from a marketing standpoint and a business standpoint, we need
• 16:38
  to plan around that. But on the other end of that, we
• 16:41
  have athletes who are with us 12 months out of the year.
• 16:43
  They don't leave. It doesn't matter what time of
• 16:45
  season. They don't even fluctuate how
• 16:46
  often they come and train because they know that we can
• 16:49
  make micro adjustment adjustments in their load and
• 16:51
  all that. But it's the, and this sounds so
• 16:53
  cliche, but it really is the culture.
• 16:56
  And I think that especially with what my business has gone
• 17:00
  through with kind of this overhaul and rebuilding the back
• 17:02
  end of the business and our structure and our values and
• 17:05
  what's important in our Sops in the last six months, I've
• 17:09
  realized that the culture is the most important piece when we
• 17:11
  talk about here. We're going to make a sacrifice
• 17:13
  and we have to accept that seasonality is the thing.
• 17:16
  We're going to make a sacrifice by only training athletes.
• 17:18
  That sacrifice partially is going to be financial.
• 17:20
  Like I have to, I have to accept the fact that because of
• 17:24
  limitations where we have to train when they are available.
• 17:27
  So we have to train between the hours of 6:00 AM and 8:00 AM and
• 17:30
  then again it from 4:00 to 8:00 PM that there's going to be a
• 17:34
  lot of downtime in the gym. And that means, OK, I'm probably
• 17:36
  not going to be an 80 ninety $100,000 a month facility
• 17:41
  because we have these limitations.
• 17:42
  So I think it's accepting that, you know, being comfortable in
• 17:45
  that, but also it's it has made us a lot more focused.
• 17:49
  It gives all of our coaches time where they can work on
• 17:53
  themselves, they can work on other endeavors, they can work
• 17:55
  on continued education. You know, I'm not having guys do
• 18:00
  16-17 hour days, you know, where they're going from adults, from
• 18:04
  athletes to adults to athletes again and just not having a
• 18:07
  break. So I think that having the trade
• 18:10
  off financially for us as we paid off, but at the end of the
• 18:13
  day, what we've really found is the value that we have that I
• 18:18
  have in the business is entirely cultural.
• 18:20
  It really is. And I think the whether we pour
• 18:22
  into that and just delivering what we call, I tell my my
• 18:25
  coaches all the time, we talk about having an an addictive
• 18:29
  experience. I want an athlete go home and
• 18:31
  go, Hey, I'm all going to lead twice a week.
• 18:33
  Can I go 4/4 times? You know, can I go, go more
• 18:36
  often? I get that text from a parent,
• 18:38
  like makes my day, makes my week cool.
• 18:40
  We're over delivering in a way that athletes want to be here.
• 18:43
  And that's going to kill sees. That's going to kill off that
• 18:46
  effect of seasonality. And I'll give you a direct, a
• 18:48
  direct example working with BLS, working with Adam, phenomenal
• 18:52
  because now we know the numbers, now we know tangible numbers
• 18:54
  that we can kind of aim for and our attrition, what we start to
• 18:57
  look at, it's a very easy number to calculate because we cap our
• 19:02
  our athlete number, we cap what we call our roster at 100
• 19:06
  athletes. And we were estimating that as
• 19:09
  baseball got into season, we're going to have 23 percent
• 19:13
  attrition. We're just going to have mass
• 19:14
  attrition, huge fall off. And so we started looking at
• 19:17
  marketing, marketing ideas of how do we make that up and how
• 19:21
  do we bridge this gap of early, late January, early February
• 19:24
  until we get basketball coming back into season.
• 19:26
  We had 12% attrition. So we had half of what we of
• 19:29
  what we expected. And it goes down to, all right.
• 19:32
  We have just a lot of swing sport athletes, a lot of
• 19:34
  baseball, a lot of softball, which is creating an environment
• 19:37
  where the athletes don't want to leave.
• 19:38
  Like, Oh, well, I'm in season, but like, I really still want to
• 19:40
  be a lead. Great job accomplishment, great
• 19:43
  job, well done. We've, we've, we've done the
• 19:45
  thing and, and that's why I think just like culture is still
• 19:48
  going to be the, the biggest driving factor.
• 19:50
  Yeah, yeah. I mean, as you talk about like
• 19:52
  that culture and also just like it's not shifting your focus and
• 19:57
  your minds, it sounds like it sounds like like athletes are
• 19:59
  like that's like your element. That's where you have more
• 20:02
  purpose and passion for yourself personally, where maybe if
• 20:05
  you're like trying to, you know, do the adults for the money,
• 20:08
  like that might not be where you're like your heart or soul
• 20:11
  is. And I think that that's going to
• 20:13
  affect. Finances, yes, also of how
• 20:16
  successful we meet that, but also like you as a person
• 20:18
  mentally and you're just sustainability and longevity of
• 20:21
  what you're doing. And, and I think that's like
• 20:24
  something to consider for people.
• 20:25
  It's like, OK, we can look at things from just the numbers of
• 20:28
  like how profitable can we be and just maximize that, but it's
• 20:31
  also like how profitable can we be?
• 20:33
  But also what life do I want to build and what type of business
• 20:37
  and experience day-to-day do you want to build?
• 20:39
  It's like, you know, you can be as a person, a lot wealthier
• 20:43
  with a little less money, but the type of day and experience
• 20:46
  and culture and environment every day versus getting as much
• 20:49
  money as money as possible, but maybe not living the life and
• 20:53
  business you really want to live.
• 20:55
  Yeah, and that's what I go back with like in 2020 when I was
• 20:58
  working at four different facilities, that's, you know,
• 21:00
  I'm working these 1617 hour days every day.
• 21:02
  Like I'm not seeing my wife. That's what I say.
• 21:04
  Like God, God bless her. Like thankfully she stuck
• 21:06
  around, you know, but so I also can't expect that out of
• 21:11
  everyone. And but when you go to OK, now
• 21:13
  we're going to start focusing on different demographic if we
• 21:16
  bring athlete or parents in. Tim, Karen actually said this a
• 21:18
  few years ago, something to the extent of when you start looking
• 21:22
  at trying to minimize other demographics of our main thing
• 21:26
  is athletes. It's on the window when you walk
• 21:29
  in, it is on the door, it's on, it's on branding.
• 21:31
  It's everywhere that we are for athletes.
• 21:34
  Even if we're calling you an athlete as an adult, what
• 21:36
  message does it say when we're saying, hey, I know the ideal
• 21:39
  hours for a gym is going to be 6 to 7:00 AM and then 6:00 to 8:00
• 21:44
  PM in the afternoons. And that's already taken by
• 21:46
  athletes. And so we're going to block off
• 21:48
  6 to 8 for athletes. And then.
• 21:51
  But if you want to come on your lunch break, like, hey, yeah,
• 21:53
  yeah, you can come on it like our main thing is athletes.
• 21:55
  But if you want train here too. Yeah, come on.
• 21:57
  The person that's walking in the door signing up for a membership
• 21:59
  that we're saying, yeah, if you if you want to too, like, come
• 22:02
  on, like, I'm not feeling valued.
• 22:04
  I don't feel like you really want me there.
• 22:06
  So it gets to be just this really weird messaging that
• 22:09
  we're trying to send of like, hey, we also do adults.
• 22:11
  Like it's, it's a hard thing to sell and do really well.
• 22:15
  And so when you really start to talk about like different
• 22:17
  getting different demographics in there, it's it's, it gets
• 22:21
  really hard in, in the messaging and it gets really confusing,
• 22:24
  not just to the potential members, but all sincere staff.
• 22:27
  Yeah, yeah. Now, you know, you mentioned,
• 22:30
  right, creating an addictive experience.
• 22:33
  And it's funny because a couple of episodes, episodes ago with
• 22:36
  Darren Hansen, with him running his gym up in Idaho, he does an
• 22:39
  awesome job. But we actually talked about
• 22:41
  that, that same thing for you. Like what are you doing to
• 22:45
  create that experience? It has to be the number one, the
• 22:49
  communication that we're having with the athletes, right?
• 22:52
  If we're having them in and it's this very authoritarian, I'm
• 22:56
  just yelling at you, right? I'm just telling, I'm, I'm
• 22:59
  yelling at you for 60 minutes and then you're out.
• 23:02
  The next person comes in, it becomes this conveyor belt and
• 23:04
  it's like, all right, hey, I hope you got a great sweat.
• 23:07
  Like see you next time. Like that's not the
• 23:09
  conversations I want to have. So it has to be that on top of
• 23:12
  great energy. So even everything down to the
• 23:16
  volume that we play our music is standardized.
• 23:18
  It's in our handbook of it can't, the volume can't get
• 23:21
  below 40, right, Right. It doesn't want to be that, you
• 23:24
  know, nothing against 24 Hour Fitness or Planet Fitness or
• 23:27
  anything like that, but you walk in and you just have like this
• 23:30
  low volume music and you're just like, OK, like obviously I have
• 23:33
  to bring headphones, right? I think there's this, there's a
• 23:36
  certain level of like when it comes to we have Sonos in the
• 23:40
  gym. We have our preset playlist.
• 23:42
  Coaches walk up, they pick a playlist, they're good to go,
• 23:45
  right? It's all clean music.
• 23:46
  We work with athletes, we work with kids all the way down to 10
• 23:49
  and 11 years old, right at our absolute youngest.
• 23:52
  What if a parents on the other side and Cardi B comes on and
• 23:56
  you just start hearing all the wrong things, right?
• 23:59
  Like what kind of message does that send?
• 24:01
  So everything from the music to the way we standardized things,
• 24:04
  the way that we approach athletes.
• 24:05
  I think the really big thing is if we, if we want to get into
• 24:08
  like the handbook and like how we try to curate this thing is
• 24:11
  if it's a private training session, it's listed out minute
• 24:14
  by minute. Here's here's what it should be
• 24:16
  at. If a coach is taking that,
• 24:18
  there's about an 8020 of like, Hey, there's these are
• 24:21
  guidelines, but I want to take the person out of it, right?
• 24:24
  I want you as a coach to still be you, but there's a certain
• 24:28
  level of hospitality that we have to uphold.
• 24:31
  An athlete walks in, they know their routine.
• 24:34
  We're guiding them through everything.
• 24:35
  They have their spot, their prep equipment is all out, whether
• 24:39
  it's a foam roller, whether that's blocks, whether that's
• 24:41
  whatever bands we go through that entire routine.
• 24:44
  I as a coach, I have AI have our iPad, your workouts on it,
• 24:48
  plugging everything in. Cool.
• 24:50
  We go through all of our movement series, we get on to
• 24:52
  our force plates, we get into our lift like everything by the
• 24:55
  five minute block is, is all standardized of how we know how
• 24:59
  that's going to go. But at the end of the day, you
• 25:01
  have to have the right people when it comes to actually having
• 25:04
  the person that's going to have that interaction.
• 25:07
  Because for a lot of our personal training, I have one
• 25:09
  personal training client, I have one athlete, I work with one
• 25:11
  person. Everybody else that does private
• 25:13
  training at lead is with somebody else and those
• 25:16
  connections are vital, right? So if you have the wrong people,
• 25:20
  wrong person, the driver, driver's seat, your head the
• 25:22
  wrong direction, and just having having that baked in, and I've
• 25:28
  said this, especially over the last few months, over the last
• 25:30
  year is culture comes at a price and you just have to be willing
• 25:34
  to pay it. If you're not willing to pay the
• 25:35
  price for culture, right? And that comes with we're
• 25:37
  talking about just running a business that comes with hiring
• 25:40
  firing, right, being slow to hire, quick to fire.
• 25:43
  There's toxic people in your business.
• 25:45
  You got to go out. That's a blanket statement, but
• 25:47
  that's hard to do. Like when you actually go to
• 25:49
  fire somebody, it's an awkward conversation or you have to go
• 25:52
  reprimand somebody and you have to go, Hey, this is a strike.
• 25:54
  We get two more of these. You're out of here.
• 25:55
  Like I have to let you go. And it's like, man, all it's
• 25:58
  it's hard conversations you have to have.
• 26:00
  So getting we're back on track when it comes to culture, it's
• 26:04
  it's all it's all the little things, right?
• 26:06
  It's how you present yourself as a coach.
• 26:08
  It's called a spade a spade. I'm a six foot seven, 275 LB
• 26:11
  male with a deep voice. Like I'm probably not the most
• 26:14
  approachable person when they walk in the door.
• 26:16
  So I have to account for that, right?
• 26:18
  So there's certain things that are handbooks and when you go to
• 26:20
  certain facilities, there's if there's not that structure, all
• 26:24
  the sudden a coach that doesn't know any better, right?
• 26:26
  Maybe there's physical touching there.
• 26:27
  OK, I'm a six foot 7 male who I have female athletes coming into
• 26:31
  my gym. It is written in our handbooks
• 26:33
  that at no point is it ever acceptable for me to put my
• 26:36
  hands to on them to correct anything formalized.
• 26:39
  And if I can't get them to change whatever they're doing,
• 26:43
  if they're in a plank and their hips are too high in the air, I
• 26:45
  will get on the ground right next to them.
• 26:47
  I'll show them what you know, do it myself.
• 26:49
  And if they're doing an exercise and I can't get them through
• 26:52
  verbal cues, through two to three verbal cues at most or by
• 26:55
  showing it with myself, it's a little too advanced.
• 26:58
  Let's regress. So it's just, it's, there's so
• 27:00
  many things just baked into this handbook of like, hey, like if
• 27:03
  I'm hiring you as a coach, I'm hiring you based off your
• 27:05
  personality and and kind of how you bleed into this culture.
• 27:09
  But if I don't have any structure around it, that's when
• 27:11
  things just get really confusing.
• 27:13
  And that's one of the biggest things that has come come out of
• 27:15
  BOS and Adam. And what we talked about was
• 27:18
  just having clarity across the entire stuff.
• 27:20
  So I know that went everywhere. That was a lot.
• 27:24
  But, but I mean it, it has to be culture has to be the number one
• 27:27
  thing. You know how we recognize
• 27:29
  athletes 2 * a week or yeah, 2 * a week.
• 27:31
  There's two athletes each week. They all get a recognition card.
• 27:35
  Coaches get together, We're talking to staff.
• 27:37
  Hey, who's been killing it? Who got APR this week?
• 27:39
  Who we have to recognize. Cool.
• 27:40
  We got Dutch Bros, you got pressed juice, you got
• 27:43
  Starbucks, whatever $10.00 gift card we're throwing in there.
• 27:46
  We're writing you a handwritten letter, right?
• 27:48
  All the coaches are signing it. It's little things that that
• 27:50
  that go a really long way. Yeah, that's awesome.
• 27:53
  And just as you're talking to us and and you mentioned before,
• 27:56
  like the importance of the communication and then
• 27:59
  onboarding when they're coming in and having those success
• 28:01
  meetings you talked about like what does, what does that
• 28:04
  onboarding process look like for you when you get a new athlete
• 28:07
  coming in? It's a non negotiable and the
• 28:10
  way I present it is nothing comes to the door.
• 28:13
  It's going to be 30 to 45 minutes.
• 28:14
  I don't care if a parent calls me up, he goes.
• 28:16
  I want personal training three times a week.
• 28:19
  I know what we want. We want Monday, Wednesday,
• 28:21
  Friday. I want 8:00 AM.
• 28:22
  Can you do it? Yeah, I can do it.
• 28:24
  Cool. Can we start tomorrow?
• 28:25
  Like it's a Tuesday? Can we start tomorrow?
• 28:26
  No. Like, what am I going to give
• 28:28
  your kid? And I've.
• 28:28
  I've told people that I was like, OK, so he's going to come
• 28:30
  into our gym and say I just absolutely smoke him under big
• 28:37
  compound lifts with a lot of time and attention.
• 28:39
  And then afterwards I find out that he came into and he just
• 28:41
  wants to get fast and they go, OK, that.
• 28:43
  Yeah, that makes sense. Cool.
• 28:44
  I mean, let me sit down for 30 to 45 minutes.
• 28:47
  We call a success when you come in.
• 28:48
  And the first thing I asked, I call him a rude question and I
• 28:51
  tell him that they walk in the door.
• 28:53
  I go, hey, call us my rude question.
• 28:54
  I'm not trying to be rude, but why are you here?
• 28:56
  Like, what do you want? And I think just that alone just
• 28:59
  kind of breaks the ice of like, OK, like, I mean, I want to get
• 29:02
  faster and stronger. Cool.
• 29:04
  You ready to sit down for the next 30 minutes talking, just
• 29:06
  talking about speed. Like you really want to get into
• 29:08
  it. Like, you want to get faster and
• 29:09
  you play football. OK, How is that going to help
• 29:11
  you? I know what speed is going to do
• 29:14
  for a wide receiver. I know what it's going to do for
• 29:17
  a soccer player, for basketball player and the demands of each
• 29:19
  sport, but I need them to also buy in my kinesiology degree.
• 29:24
  The option was technically sports science or sports psych.
• 29:26
  And so I put so much stock into just getting buy in.
• 29:30
  So we start with that really just awkward funny question that
• 29:34
  people are like, I'm here because like my dad drove me
• 29:37
  like no, no, like what do you want to do?
• 29:39
  Why are you here? What do you want to get better?
• 29:41
  I want to get faster. OK, What does that mean?
• 29:43
  I'm just not that I'm not that fast right now.
• 29:45
  We want to get faster. OK, Is that more so in your
• 29:47
  first few steps? Is that more so like when you're
• 29:50
  trying to round from first to second, trying to get to 3rd and
• 29:53
  they go, no, I'm really good going going home to 1st.
• 29:56
  I think it's it's just really trying to get to 2nd.
• 29:58
  Like want to steal more bags like cool, awesome.
• 30:00
  So we want to work more on top speed.
• 30:03
  OK, awesome. You want to get bigger?
• 30:04
  What does that mean? I will go, I want to get I want
• 30:06
  to get stronger. OK, you're a sophomore and you
• 30:08
  want to compete on varsity and you're around bigger, stronger
• 30:11
  guys. Cool.
• 30:12
  Like are we talking like, do you have goalie?
• 30:14
  Are you worried about washboard ABS?
• 30:16
  Are you worried about like hypertrophy and like you want to
• 30:19
  look physically bigger? Or are we talking about just
• 30:21
  getting stronger in general? Like, like, because a lot of
• 30:24
  times, like the athletes haven't high school athletes haven't had
• 30:26
  these conversations, They don't know.
• 30:28
  And so now if we have this just very open conversation, now we
• 30:31
  get to the bottom of of what they're really here to do.
• 30:33
  So we do that. We have their their their intro
• 30:36
  question. We have their goals.
• 30:37
  Short term and long term athlete comes in, they're a sophomore.
• 30:40
  I go. What are your top three schools?
• 30:41
  If you go to any four year university right now, where
• 30:43
  would you go? Want to go to Oregon, want to go
• 30:45
  to want to go to Texas, want to go to Florida, wherever they
• 30:49
  want to go. Cool.
• 30:50
  OK, outside of that, like what do we want to do in life?
• 30:53
  So we start to build this rapport and then we're going to
• 30:55
  go into injury history, training history.
• 30:57
  A lot of the athletes are coming to us.
• 30:59
  They've already been somewhere else, whether it's worked out or
• 31:01
  not. I think we've just positioned
• 31:03
  ourselves from a branding, marketing standpoint as just a
• 31:05
  higher level service, right? So a lot of times athletes are
• 31:08
  graduating from another facility, then coming to us and
• 31:11
  having this much more holistic approach that's that's tied more
• 31:14
  into a more linear path into them and what they're going to
• 31:17
  do in college. So we get through their injury
• 31:20
  history, training history, then we're going to go into their
• 31:22
  habits. I want to know what their sleep
• 31:24
  is like, what the nutrition is like and what their hydration is
• 31:27
  like right. Whether we need to have
• 31:29
  intervention or not Cool, you get 9 hours sleep at night.
• 31:31
  Fantastic cool check the box Let's move on.
• 31:33
  You're getting six hours Let's work on what your schedule is
• 31:36
  looking like Same thing with nutrition, same thing with
• 31:38
  hydration. What's going to be the limiting
• 31:39
  factors if you come in and you're getting halfway through
• 31:41
  your first workout and you have to go sit in the corner and you
• 31:44
  just have like this glazed look over your face and I already
• 31:47
  knew that you have a habit of not eating breakfast.
• 31:49
  Cool, like I got nutrigram bars in the cabinet, like get this in
• 31:52
  your system, have some water. You'll be go you'll be OK.
• 31:56
  But now we have you know, we've already had this conversation.
• 31:59
  So we have context around what needs to what really needs to
• 32:01
  change, because that's all I go, Hey, I can write you the best,
• 32:03
  the best program in the world, but you can throw it away as
• 32:06
  soon as you walk out of here with which is those simple
• 32:09
  habits. And then the other thing that we
• 32:11
  look into is schedule. The amount of times I've had an
• 32:13
  athlete come in, they go, well, I have basketball Monday,
• 32:15
  Wednesday football practice Tuesday, Thursday, Friday.
• 32:19
  I have basketball games, Saturday basketball games.
• 32:21
  I have Sunday open. Can we train on Saturday?
• 32:22
  I was like, no, like, I'm not going to do it, but go to the
• 32:26
  movies, go be a kid. I promise you just taking a day
• 32:29
  off is going to be, is going to make you a better athlete.
• 32:30
  So just having that idea of where they're already at now
• 32:34
  allows me to go and put them into, you know, or is it allows
• 32:39
  me to better figure out how I'm going to actually approach this
• 32:42
  athlete. Right.
• 32:43
  And, and we get to see some really self driven individuals,
• 32:47
  upperclassmen, juniors and seniors, They know all the
• 32:49
  answers. They're coming in.
• 32:50
  I was like, what do you want to work on?
• 32:52
  And they dial in, I want to work on acceleration, right?
• 32:56
  My home to 1st or or my 60 time is is 7.1.
• 33:00
  Like I want to get into the sixes.
• 33:01
  Cool, awesome. Like they third dial.
• 33:02
  Then usually the conversations that I'm having where it's like,
• 33:05
  okay, we we it's more of a two way conversation.
• 33:07
  It's going to be sophomores and younger.
• 33:09
  But then we take them, we go and get on on our force plates and
• 33:13
  we're going to get just a bunch of data.
• 33:15
  We show it all to him. I go, hey, look, Full
• 33:16
  disclosure, we're a bunch of nerds.
• 33:18
  We use a bunch of technology around here.
• 33:19
  And the only reason is I just want to see what kind of #1 what
• 33:22
  kind of athlete you are #2 I want to be able to see progress.
• 33:24
  Because call a spade a spade. If you train with me for six
• 33:26
  months and you don't get the results that you were looking
• 33:28
  for, you should probably fire me.
• 33:31
  Like, you know, it's, it's accountability across the board.
• 33:34
  So, but you know, we start them on that before we talk about
• 33:37
  like, are we going to go 1234 times a week with training?
• 33:42
  People go, people come right off the bat.
• 33:43
  Hey, how often should I train? I don't know, I don't know
• 33:45
  anything about you. Let's have a conversation.
• 33:47
  So that's, that's, that's pretty pivotal for us.
• 33:49
  No, that's awesome. How how in depth you broke that
• 33:51
  down and, and just friend, that's that's just like, are the
• 33:56
  parents ever like, Hey, I want to be a part of this and it's
• 33:58
  like, OK, it's just the athlete or is it the athlete and the
• 33:59
  parent also? We encourage it.
• 34:02
  We encourage the the athlete to be there and the younger the
• 34:04
  athlete, the higher parent involvement we have, right.
• 34:07
  It's pretty typical of like a freshman will come in.
• 34:10
  Our biggest demographic is 8th and 9th graders and then
• 34:13
  seniors. It's because it's 8th and 9th
• 34:15
  graders looking at varsity going holy shit, I got to get bigger,
• 34:18
  faster, stronger. And then it's seniors who are
• 34:20
  already committed to a school or are already deep into the
• 34:22
  recruiting process going, holy shit, I gave you a big faster,
• 34:24
  stronger. So it's the same conversation,
• 34:26
  just at a different phase in life.
• 34:28
  And the younger athletes are typically coming in with a
• 34:30
  parent and we're sitting down and having these conversations.
• 34:33
  And as much as I can, I try to have this conversation with the
• 34:36
  athlete, right? So I'm sitting down at our front
• 34:38
  desk. I've got the parent, I've got
• 34:40
  the athlete I'm trying to have. I'm trying to get them to have
• 34:43
  as much say in this conversation as possible, but then I'll still
• 34:46
  get some input from the parent, so yeah.
• 34:48
  Yeah. Now, now with that and you
• 34:51
  mentioned like force plates and testing, I know you use that
• 34:55
  stuff then and you have what you call the phase system and kind
• 34:58
  of your different tiers and buckets for athletes based on
• 35:01
  what their data shows. Could you break that down, you
• 35:03
  know what that looks like, what you're testing and how you're
• 35:06
  breaking them out? Yeah.
• 35:07
  Let's roll, man. Let's go to it.
• 35:09
  So yeah, I'll, I'll start with with layman's terms and how to
• 35:13
  explain to the athletes, right? Because any coaches listening to
• 35:16
  this, they get it. So we call it our, our level 1
• 35:19
  test. A level 1 test is just a hands
• 35:21
  on hip CMJ, right? We, we use Hawkins, we're
• 35:23
  married to Hawkins. We absolutely love it.
• 35:25
  We love the breakdown of everything in our profile,
• 35:28
  profile report. But we're going to do our level
• 35:30
  1 test during that success meeting and we're going to show
• 35:33
  them based on where their profile is, we're going to say,
• 35:35
  hey, either you're really efficient in movement.
• 35:37
  This is great, you have great gas or you have great brakes, or
• 35:40
  maybe you don't have any of those and we need to work on
• 35:42
  everything, right? Or maybe you're, you're in one
• 35:44
  category, right? I like to break the ice because
• 35:46
  I like to show them my data. I'm not very efficient with
• 35:49
  that, with, with movement, right?
• 35:51
  My MRSI sucks, my propulsive qualities are terrible.
• 35:54
  I got great, great break, right? So if I ever get up to speed, I
• 35:56
  can stop. We're good, right?
• 35:58
  But then we talk about like kind of what that actually translates
• 36:01
  into. And I say, hey, if you're an
• 36:02
  athlete like this, we're athlete like me, we need to get you more
• 36:04
  propulsive qualities because that's going to be, you know,
• 36:07
  blend itself to better acceleration, need better MRXI
• 36:10
  or and the example to use is like, hey, you want to be more
• 36:12
  agile and you want like better cuts like on the pitch and to be
• 36:16
  able to stop and go really, really well, cool.
• 36:18
  That's what we're looking at. And then the brakes is going to
• 36:20
  be like, cool, we need to make sure that you're being it,
• 36:23
  you're able to withstand all the forces that you're going to be
• 36:26
  under while you're training, right, which needs a stronger
• 36:29
  robust. And so those are kind of the
• 36:30
  layman terms that we use. But that CMJ is going to be done
• 36:33
  every single day with the exception of Monday.
• 36:36
  And I'll get into that in a second.
• 36:38
  But then our Level 2 test is going to be I am IMPC, right?
• 36:42
  And so we're going to use that to dictate what their DSI is and
• 36:46
  figure out are they more elastic?
• 36:48
  Are they more forceful? And like, where do we need to
• 36:50
  actually take the programming? And so from that, that over, I
• 36:54
  mean, it's taken 4 years to get to this kind of concept of the
• 36:57
  face system. And like full, full kudos to
• 37:02
  Tim, Karen and the strength deficit and just kind of going
• 37:05
  through that book and and seeing like how he siloed athletes.
• 37:08
  But we went with our DSI just because for us, it was really,
• 37:13
  it's a very easy concept to make sure that all of the coaches are
• 37:18
  on board with it. Because it's not do they
• 37:19
  understand? It's how well do they understand
• 37:22
  it to now run an impt on their own, explain it to athletes.
• 37:26
  Because if it's not already clear, we have a lot of
• 37:27
  conversations with athletes. Like, I want you to be part of
• 37:29
  this process. I don't.
• 37:31
  I'm not gatekeeping the secret sauce.
• 37:33
  I'm telling you all about it. Yeah.
• 37:35
  So that lends itself into what I've just called the fascism.
• 37:38
  And it's really what I think is the most important thing if you
• 37:41
  are a performance of strength and interesting coach, whatever
• 37:43
  you want to label it as, it's just understanding progressions
• 37:46
  and regressions. Our internship, we go over all
• 37:49
  the principles, we go over programming, we go over how to
• 37:51
  deliver a great service. But under all of that, if I have
• 37:55
  an athlete and and you see it across the industry, so much of
• 37:59
  so many coaches going well, this is what the pros doing.
• 38:01
  So I'm going to put this 8 year old under the exact same
• 38:03
  exercises. Yeah, they're not ready for it.
• 38:06
  Like they don't have the prerequisite strength
• 38:09
  proprioceptive. Like they don't have the balance
• 38:12
  right not to not to use crazy terms.
• 38:14
  If an athlete can't stand on one leg, I'm probably going to
• 38:17
  attack the fact that they would fail a field sobriety test over
• 38:20
  instead of going and and throwing bands and chains on
• 38:24
  barbells and having a squat 500 lbs like it's there needs to be
• 38:27
  this progressive, progressive model of all right, Hey, if on
• 38:30
  the if on the board we're having single leg RDLS.
• 38:33
  This athlete just doesn't have it because they don't have the
• 38:35
  hip stability. Cool.
• 38:37
  How do we properly regress this? Or maybe we've loaded it up and
• 38:41
  they've ran out of weight. We only have kettle bells up to
• 38:44
  80. OK, how do we progress that?
• 38:46
  I think that's the underlying, underlying pin here.
• 38:48
  So if we actually get into the phase system, it's a three-part
• 38:50
  system with four programs where we have phase one and Phase 2
• 38:54
  are going to be our kind of mainstays.
• 38:55
  Phase 2 is the bread and butter. It is the meat, potatoes of our
• 38:59
  actual offering. Most of the athletes are going
• 39:02
  to sit in phase two. Phase one is built off of that.
• 39:05
  It's a regressed model, right? So if you're in phase one,
• 39:07
  you're trying to get to phase two.
• 39:08
  And what we started with, what I started with when was when I was
• 39:10
  programming, I, I started with writing phase one.
• 39:13
  And it's going to be, I need to own body weight.
• 39:15
  It's going to be a lot of isometrics.
• 39:16
  It's going to be a lot of full range of motion compound
• 39:19
  movements, right? Even if I have, if I load you up
• 39:22
  regardless of load, I just need to make sure that you can get
• 39:25
  into full ranges of motion with all of our major lifts before I
• 39:30
  go and throw a kettlebell or barbell on your back, right?
• 39:33
  Kill them in the hand Barb on the back.
• 39:34
  And the problem became was that we had this disconnect between
• 39:37
  going from from phase one to Phase 2.
• 39:39
  Instead now we write phase two, what that program is going to be
• 39:42
  and we will just regress that. And so now when you have up to
• 39:45
  12 athletes in a room across 4 racks, there might be a phase
• 39:49
  one and a phase two athlete at the same rack.
• 39:51
  That's not a problem because we've standardized the equipment
• 39:54
  across the board and phase two or phase one is built off of
• 39:57
  Phase 2. So it's not like Phase 1 is
• 40:00
  going to be split stance Isos but.
• 40:02
  Phase 2 is going to be doing trub our deadlift on, on the
• 40:05
  exact same day. If we're hitting a squat
• 40:08
  pattern, we're hitting a squat pattern, right?
• 40:10
  So phase one for an example, kettlebell goblick, you'll
• 40:13
  elevate squat Phase 2. So barbell on the back
• 40:16
  regardless of range of motion. Now I can still have two of the
• 40:19
  same athletes essentially doing the exact same lift.
• 40:21
  It's just regressed, right? So it's not entirely complex,
• 40:25
  but it gets a lot more fun in phase three.
• 40:26
  So phase 3 is going to be built into, there's two programs.
• 40:29
  It is going to be for our higher level athletes and the whole way
• 40:33
  to get there I wanted to make sure it was as objective as
• 40:37
  possible. It's not subjective.
• 40:38
  So when we actually look at the profile report from Hawkins, you
• 40:42
  get a total score of athleticism and we've siloed it into
• 40:46
  comparing all of our all time data from all the athletes we've
• 40:49
  ever tested. And if you are below a 25, we're
• 40:53
  probably looking at personal training or what we call
• 40:55
  foundations. It's going to be our lower level
• 40:57
  program. You're just not you're not ready
• 40:59
  to train here. I'm not going to throw you into
• 41:00
  the deep end knowing that you don't know how to swim.
• 41:02
  If you're between a 25 and a 40, I'm really confident putting you
• 41:06
  into phase one because I know that the other people in phase
• 41:10
  one are in the same bucket and we still have the same
• 41:13
  challenges that they're facing, right?
• 41:15
  They're the same people that when we go through bounds and
• 41:17
  hops are struggling. So we're working more on just
• 41:20
  technique instead of actually how do we project the knee, how
• 41:23
  we project the hip, all that good stuff.
• 41:25
  Phase two, like I said, it's going to be a bread and butter.
• 41:27
  That is going to be, when you look at that total score of
• 41:29
  athleticism, that is going to be from a 40 to a 60.
• 41:33
  I'm really confident that you are going to do really well
• 41:37
  doing this very, very GPP focused program where we are
• 41:43
  just hitting the basics. I'm going to get you really good
• 41:45
  at the basics. But now if you're above a 60 on
• 41:48
  that profile report that doesn't put you into phase three, that
• 41:51
  allows you, it gives me the confidence that says, hey, you
• 41:54
  might be ready for this IMPT. So the athletes just know it as
• 41:57
  level 2 testing, but it's an IMPT and we still want to hit
• 42:00
  those strength benchmarks. And I know some coaches
• 42:02
  especially like when it actually comes to lifts themselves, not
• 42:06
  necessarily an IMTP. Some coaches aren't like really
• 42:09
  big fans being like, hey, I need to squat 2 1/2 times my body
• 42:11
  weight, like or two, two times my body weight for the IMPT.
• 42:15
  I want to see females do 2 1/2 times their body weight and
• 42:18
  males do three times their body weight because let's keep a
• 42:20
  state of state if they're doing an IMPT.
• 42:22
  And I have a male athlete who's 17 years old, can't pull three
• 42:25
  times their body weight. I know what the low hanging
• 42:28
  fruit is. I need to get you stronger.
• 42:30
  All other athletic qualities will rise if I just continue to
• 42:32
  get you stronger with the basics.
• 42:34
  We just hammer the basics and we do a really good job with that.
• 42:36
  I don't need to start throwing accommodating resistance.
• 42:39
  Actually, I don't need to start throwing chains on a back squat
• 42:41
  and have you do this higher level, this high performance
• 42:45
  model when I just, if I don't genuinely think it's the best
• 42:48
  thing for you. Again, at the end of the day, if
• 42:50
  you're an athlete in front of me, you need to trust me that I
• 42:53
  have your best interests at heart, whatever that is.
• 42:55
  So our Phase 3 is we're going to take that DSI if you pass that
• 42:59
  IMPC and we've had people either go and pull, sorry, like I think
• 43:03
  you're going to be better in phase two.
• 43:04
  I know your jump numbers are really high.
• 43:06
  That's fantastic. But I think what is going to be
• 43:08
  better for your athletic development right now is to stay
• 43:11
  in Phase 2 and have a great back squat, have great trap, are
• 43:15
  dead, have a great pull up. Like just just to hammer the
• 43:18
  basics right, be able to run, give owned hop, all the good
• 43:22
  stuff. Once we get to phase three, if
• 43:24
  they pass the IMPT, that's where we start looking at their DSI.
• 43:28
  If they're above A1, if they're below an 8, now we know how to
• 43:31
  categorize them. If they're right in between,
• 43:33
  they're at a .9. We don't.
• 43:35
  Sometimes if it's a more mature athlete, I'll go, hey, what like
• 43:37
  what's the goal? If an athlete's like right in
• 43:39
  the middle dead center, I'm like, hey, like what's, what's
• 43:41
  the goal? You want to get faster?
• 43:42
  Cool, we're going to put you on our, our what we call our
• 43:45
  springs. We call it forests and springs
• 43:48
  because we've had athletes like what is elastic?
• 43:50
  Like we know you waistband like try to try to explain it though,
• 43:52
  so you'll force and springs. Have I put you on the springs
• 43:54
  program because you're trying to get faster.
• 43:56
  So I need you to move moderate weight really fast, be really
• 43:59
  explosive wise. If they're right in the middle,
• 44:02
  they're at that .9. I'm going to go, what is the
• 44:04
  demand of your season? Like what what, what is on your
• 44:07
  what season are you in on the calendar?
• 44:09
  Are you going into season? Because if you're going into
• 44:11
  season, because all of our baseball players are right now
• 44:13
  probably not going to put you on a force program.
• 44:15
  If you're right in the middle, right?
• 44:17
  If you are this really elastic dominant athlete and there's
• 44:19
  really many athlete, then yes, I need you to be really robust.
• 44:23
  I need to make sure you get through the season and we're not
• 44:24
  getting, you know, injuries. But if you're right in the
• 44:26
  middle, we have this another conversation and kind of go back
• 44:30
  and forth and at the end of the day, all these conversations all
• 44:32
  the time, this is just great buy in.
• 44:33
  And that's one of the most important things, right?
• 44:36
  Like if you look at my home screen on my, on my laptop,
• 44:39
  there's a line that says engagement and intent are the
• 44:41
  two most important things, right?
• 44:43
  If you're not engaged, if you're not bought in, I, I, I can't
• 44:46
  actually get you here. We're the accountability
• 44:48
  industry. If I can't get you in the door,
• 44:50
  can't get you better. Oh, it's, it's actually been
• 44:53
  really cool. What we didn't really foresee
• 44:55
  happening when we, when we did the force system is how many
• 44:58
  athletes come up to me mid session, Like, hey, man, we're
• 45:01
  in the 46 minute of this session.
• 45:03
  You're coming up to me going, hey, so when am I going to phase
• 45:05
  three? I'm like, you know, I can look
• 45:08
  at your data, man. But like, you know, let's, let's
• 45:10
  have a conversation about it after we go and we look at the
• 45:12
  profile report and they're going to be a 55, right?
• 45:16
  So they're close, but even in our best month, we had the most
• 45:20
  amount of PRS that we ever had in November.
• 45:23
  And I compared November's data to our all time and it was less
• 45:28
  than a 1% difference between the two.
• 45:31
  So I'm really confident that our data isn't going to change just
• 45:33
  because you had a great day, right?
• 45:35
  I was feeling a really good day, just like had a really good CNJ.
• 45:38
  I'm really confident that that's not going to change all of your
• 45:40
  athletic qualities on that profile report to the point
• 45:43
  where now I'm putting you in a different bucket.
• 45:45
  Like if you're at 55, I'm pretty confident that you're a failure
• 45:47
  at 55 and you're almost there. But then I can look and I can
• 45:50
  say, hey, your MRSI is really good.
• 45:52
  Your overall jump high is really good.
• 45:53
  Your propulsive qualities are really good.
• 45:55
  Your braking is not that great, right?
• 45:56
  So whether it's more drops, more Isos, just getting stronger
• 46:00
  overall. Hey, let's, let's push some
• 46:01
  weight. Like let's just get you
• 46:02
  stronger. Cool.
• 46:03
  And now we know what to attack. And now that's how we
• 46:05
  individualize. Now to get on another tangent,
• 46:08
  but none of this is actually possible without Lumen.
• 46:10
  So we use Lumen for our software to program for everybody.
• 46:14
  And it helps a lot when you have an athlete who comes to you and
• 46:17
  they go, hey, I'm in phase two and I'm doing XY and Z and I
• 46:20
  have this goal of like, I really want to have a better broad jump
• 46:24
  because I went to a showcase and I did great on all my tests, but
• 46:26
  broad jump was the only thing I was held back in.
• 46:28
  OK, cool. Everybody else does a broad
• 46:30
  jump. You can do everyone else does a
• 46:32
  box jump, you can do a broad jump, right.
• 46:33
  So that, that has helped us tremendously in terms of just
• 46:36
  the organization. There's an iPad at every rack.
• 46:38
  At first we had phones, every athlete had their phone.
• 46:41
  And we did that for about 3 months.
• 46:43
  Thank the Lord we didn't have a barbell destroy somebody's
• 46:45
  phone. And now I'm on the hook for it,
• 46:47
  you know, but we had a bunch of screen majors, like I'd walk
• 46:49
  over. I'm like, are we on Lumen or are
• 46:50
  we on Snapchat? Like, what are we doing?
• 46:52
  So. Yeah, yeah, yeah.
• 46:55
  Many iPads with the rack and having you lumen has has really,
• 46:58
  really helped us be able to really implement this, you know,
• 47:02
  outside of if we were to go to like a traditional, hey, here's
• 47:05
  your, here's your sheet, here's your cardboard, here's your
• 47:08
  headboard. And then just tracking it that
• 47:10
  way. Just old school Excel sheets.
• 47:12
  So yeah. Man, Blair, that's that's so
• 47:14
  freaking good. You know, I've had been, this
• 47:17
  is, this is like the kind of stuff that's been in my head a
• 47:19
  ton of like, how do we, how do we like achieve programming
• 47:24
  excellence combined with scalability within the business
• 47:28
  at the same time? And also like, like you're
• 47:31
  talking about the kids asking, hey, like when am I going to,
• 47:33
  when am I going to phase three? Like, can I get this test?
• 47:35
  You know, can I see my dad? It's like that also like having
• 47:38
  those benchmarks or those milestones is such a huge piece
• 47:41
  of that addictive experience you're talking about.
• 47:43
  Because I think like, you know, you can have great training
• 47:46
  sessions, but if it's like it's there's not a, there's not a
• 47:48
  mountaintop that you're climbing towards and there's not
• 47:50
  checkpoints along the way for somebody to see, then it's like,
• 47:53
  OK, like I'm doing these great sessions.
• 47:55
  Like what am I working towards? What do I have to look forward
• 47:58
  to or to work towards? So I think man, that that that's
• 48:00
  that, you know, lets you program.
• 48:02
  It's so much better for each person, but it's also like
• 48:04
  making them want to be there and giving them specific goals to
• 48:07
  work towards. I don't think I could have said
• 48:09
  that better. Absolutely.
• 48:10
  It's it's it's a collective goal.
• 48:12
  You know, versus like, oh hey guys, we're coming in.
• 48:15
  This is the first day of a new block.
• 48:16
  It's accumulation block. It's going to be a lot of volume
• 48:18
  and it's like, OK, like what do we got start to get these blank
• 48:23
  stairs. But at first before we just had
• 48:25
  all of our we had a workout on the TV or on the board.
• 48:28
  And I have 12 athletes and we do a rack based system, which we
• 48:31
  still do. And I'm going to silo athletes,
• 48:33
  which with who I think is going to get along the best.
• 48:35
  But between our pitcher who's already committed to Vanderbilt
• 48:38
  as a senior, who's currently a senior committee to Vanderbilt,
• 48:41
  and then the athlete who is in 8th grade, but he's an absolute
• 48:44
  tank. And he's paired up with the 9th
• 48:47
  grader who has never lifted before, never having them do the
• 48:50
  exact same lift. But another Vanderbilt commit
• 48:53
  who's there now, his name's Austin Nunn.
• 48:55
  I just remember having Austin like in and like Austin's just
• 48:58
  an absolute muscle hamster. Like they like the guy just
• 49:00
  loves gets in the weight room, just loves it, right.
• 49:03
  But I had him next to a freshman doing the exact same workout.
• 49:06
  And it gets kind of hard because now it's how do I push one where
• 49:10
  the other is not going to be able to keep up.
• 49:12
  But now a lot of my focus has to go into him and make sure that
• 49:15
  the technique of this not say lower level, but this least
• 49:18
  experienced, less experienced athlete, how do I make sure that
• 49:20
  that they're going, they're getting the attention that they
• 49:22
  need, But I'm also progressing this athlete.
• 49:24
  And early on, that was actually a really big thing for us
• 49:26
  because we had really advanced athletes coming in and going.
• 49:29
  I mean, you know, it's OK. It's not really pushing me.
• 49:31
  It's like, yeah, because I have to now hit the middle of that
• 49:34
  bell curve with our programming. We're now with the face system,
• 49:37
  we're able to get meet, athlete, meet every athlete where where
• 49:41
  they are. As cliche as it is, it's it is.
• 49:43
  That's the best way to put it. Yeah, OK.
• 49:45
  I got, I got two place. I want to go with that first.
• 49:48
  So like you said, the bulk of your people in Phase 2.
• 49:51
  So let's say you know, for our people in phase two, you got
• 49:54
  baseball going in in season. Are they still doing the exact
• 49:58
  same template as the say an offseason person in phase two?
• 50:01
  But now we're just maybe adjusting volume and intensity,
• 50:05
  but it's still the same kind of template.
• 50:07
  It's the exact same template with exactly what you said.
• 50:11
  We're going to change the, the training variables, right?
• 50:14
  So can I change if, if I'm starting to get an athlete and
• 50:18
  we'll track it with Hawkins? And that's been the best thing I
• 50:21
  have on the backside of one of our racks.
• 50:23
  I literally just have a, a utility bench set up on safety
• 50:27
  arms locked in and it just stays there.
• 50:29
  Nobody touches it. That's my work desk.
• 50:31
  And so my laptop's always there. And so if I see an athlete and
• 50:34
  they start, you know, they're coming in or maybe they don't
• 50:37
  get the jump height that they wanted, all of a sudden there's
• 50:39
  their shoulders shrink down. It's like, hey, let's have a
• 50:41
  conversation. How are you feeling?
• 50:42
  Right? If I start getting on our
• 50:45
  Hawkins data, if I get a bunch of little red Red Arrows, it's
• 50:49
  like, OK, cool, I don't need to bury you deeper into the hole.
• 50:52
  So instead of saying, hey, I'm just going to throw exercise
• 50:56
  selection out the window. I'm just going to get to be able
• 50:58
  to have individual conversations and go, hey, I know in your
• 51:02
  program we have a back swap with a tempo.
• 51:05
  Change the tempo, let's go, let's go moderate weight.
• 51:08
  You're in the hole right now like you're fatigued.
• 51:10
  It's a Thursday, you've had a really rough week.
• 51:12
  And I make jokes all the time. I'm like, it doesn't matter if
• 51:16
  you had a test today. It doesn't matter if you already
• 51:18
  had a workout, doesn't matter if you broke up with your
• 51:20
  girlfriend. Stress is stress.
• 51:21
  Your body's really, really bad at determining what stress is
• 51:24
  what stress. So if you're under stress, I
• 51:26
  mean not just continue to pile on top of that.
• 51:29
  And so now we have that conversation.
• 51:30
  So it's just it really is micro adjustments, right?
• 51:33
  The program is the program. If I need to make micro
• 51:35
  adjustments now that it's a really easy thing to do because
• 51:38
  at the same time, working with 10 to 12 athletes at most at a
• 51:41
  time, and I have another coach there with me.
• 51:44
  All right. So if I need to go have a siloed
• 51:46
  conversation, I have another coach watching the rest of the
• 51:48
  rest of the athletes. It's kind of bringing it to the
• 51:50
  head of like, I don't need to make my I don't need to make
• 51:52
  these more macro adjustments. So just throw exercise selection
• 51:55
  out the window. It's the program is the program.
• 51:59
  But if I'm seeing that you're already in a hole and it's a
• 52:01
  bunch of fatigue and I can make micro adjustments, I'm only
• 52:05
  working with 11:50 athletes that time and I have another coach
• 52:07
  with me. It's if I need to go have a
• 52:10
  separate conversation, pull somebody to the side and go,
• 52:12
  here's your plan for the rest of the week.
• 52:13
  And it's you've been hitting it hard.
• 52:16
  Monday, Tuesday, Wednesday, now it's Thursday.
• 52:18
  Hey, we're going to take an easy day.
• 52:20
  I need you to take the entire week off whatever you're doing
• 52:22
  right? Like chill, let's hit it back.
• 52:24
  And we start to see that. So on Hawkins, it gives you an
• 52:27
  average line, just this little white line.
• 52:29
  And the way I explain it to athletes is like, imagine that's
• 52:31
  a water line. Imagine you're swimming the
• 52:33
  ocean and all of a sudden I get you under that line so many
• 52:36
  times, but then you come up, say it's two or three times you're
• 52:39
  under average and you come up above.
• 52:41
  OK, cool, you got air. You're not you're not dead yet,
• 52:44
  But if you're constantly drowning, we need to change
• 52:46
  something. So the biggest things that we're
• 52:48
  going to look for actually fatigue isn't going to be
• 52:50
  counter movement job. It's going to be peak relative
• 52:54
  propulsive power. So just power per body weight.
• 52:57
  And then they're MRSI. And if those two things are
• 52:59
  linking up as they usually do and they're just saying like,
• 53:01
  hey, I'm just really fatigued, then I need to make a change.
• 53:04
  So that's this is what we rely on.
• 53:07
  Yeah. You know, for me, and like I
• 53:09
  said, this is something I've been really thinking about
• 53:11
  because I do want to have more of that set individual
• 53:17
  individuality and scalability with it.
• 53:19
  We're right now like I don't have as many athletes as you,
• 53:22
  but right now I'm more of a OK, each, each athlete has their,
• 53:25
  their folder that we have different training blocks of
• 53:27
  sheets in there. And there is a scalability to
• 53:30
  different groups of athletes. But then, you know, I have
• 53:34
  people, OK, based on this situation, I'm making this
• 53:36
  different program for this person and this this group has
• 53:39
  this different program. And sometimes it's like,
• 53:41
  sometimes it's flowing, but sometimes it's like, OK, I've
• 53:43
  got too many people doing too many different things right now.
• 53:46
  So like for me or somebody else? I'll cut you off because because
• 53:49
  we went through that. We went through that.
• 53:51
  We had team builder before Lumen and the whole idea was all
• 53:54
  right, cool. Even before team builder, we
• 53:56
  went a sports specific model and it's what all the parents were
• 53:59
  asking for. So I'll send it got really
• 54:01
  popular. We started getting a lot of
• 54:02
  people. They have a lot of people doing
• 54:04
  a lot of different things and it's really stressful on the
• 54:06
  coaches and all of a sudden you realize, hey, we have this
• 54:08
  softball program. Great.
• 54:09
  But now the catcher is training the exact same way as the
• 54:11
  outfield or as the pitcher. It's like they have really
• 54:14
  different demands. And so now that's the example
• 54:16
  that I'll use with parents like, well, my daughter's 11 years
• 54:20
  old, and she plays softball competitively.
• 54:22
  And, you know, we're looking for a softball specific program.
• 54:24
  Hey, you ready? Have a time of your conversation
• 54:25
  about, like, sports specificity. It's not much to take.
• 54:28
  It is a promise. Like a promise.
• 54:30
  It's not. You know, it's OK.
• 54:32
  Your daughter's the pitcher. Like Colt, you want to generate
• 54:34
  the catcher? No.
• 54:35
  Cool. All right.
• 54:36
  I'm glad we're on the same pitch.
• 54:38
  Yeah, But we started doing that. We originally started with team
• 54:40
  Builder and everybody had their own programs and in season
• 54:44
  program everybody was separate. And you look around at the gym
• 54:47
  and you're like, oh man, this is like this doesn't work at all.
• 54:49
  Tim. Going back to Tim, one of the
• 54:51
  big things he said a few years ago when I was back down in LA,
• 54:54
  this is like 20 end of 2023. He says most times when you get
• 54:58
  into a new environment, especially like in the in the
• 55:00
  college sector and then the team setting, you get to a new
• 55:03
  environment and you have to build your program around your
• 55:05
  weight room. Every once in a while you build
• 55:07
  your program or you can build your weight room around your
• 55:10
  program and that's the opportunity that we had.
• 55:12
  So we have also our next stuff. We run a rack based system and
• 55:15
  so we don't really have the availability to just have 10 or
• 55:19
  12 or 16 athletes doing it all, doing a different program at the
• 55:23
  same time. It's really hectic and when you
• 55:25
  look at 2 coaches trying to manage, it's essentially 2
• 55:28
  coaches trying to 16 private training sessions in an hour.
• 55:31
  Yeah, if you tell me that's possible, you lie because we
• 55:34
  tried, it didn't work. So that's why I went to this
• 55:37
  space system where everyone is more that just kind of
• 55:40
  universally like all the coaches are on board.
• 55:43
  They know what the expectation is that that day.
• 55:45
  They know what cues to use that day.
• 55:47
  They know how to teach. Yeah.
• 55:49
  And and it just, it brings a lot more structure, but a lot less
• 55:52
  stress to to that environment. Yeah.
• 55:54
  So, so for me and for someone else listening, that is kind of
• 55:58
  in that spot right now. Like what do you think the first
• 56:00
  steps are where like, OK, let's let's start scaling this.
• 56:04
  Let's start having our different phases.
• 56:06
  Let's like how I determine, you know what, what data or KPI
• 56:09
  isn't going to track to determine this?
• 56:11
  You know, like for me, like, I don't know, I don't have force
• 56:13
  plates. I've got a plow mat, I've got
• 56:15
  timing gates. Like how should I start thinking
• 56:17
  about building that out? I, I will say anything that has
• 56:21
  an LED screen, I give a lot of a lot more faith in than LCDI know
• 56:26
  that's not how it's supposed to be.
• 56:27
  I know there's nothing behind that.
• 56:28
  But if I look at like a jump mat and it's got the little LCD
• 56:32
  screen like our Run Rockets LCD and it'll say MPH, I'm like,
• 56:35
  that's not true. But as soon as it gets connected
• 56:37
  to an iPad, if you can connect via Bluetooth or Wi-Fi to
• 56:41
  something else, I'm like, oh, gold standard, yeah, that's that
• 56:44
  number is accurate. Why wouldn't it be?
• 56:47
  So when it comes to technology, I think that's the really big
• 56:50
  thing because two years ago we had a sports science director
• 56:55
  and I was like, yeah, man, this is this is great.
• 56:56
  We have all this tech, We're really data-driven.
• 56:58
  And he goes, no, you're not. What do you mean?
• 57:00
  Like we have all this stuff attractive.
• 57:02
  We ensure progress. He goes, you're not data-driven.
• 57:04
  You're not using the data to make decisions.
• 57:06
  You're not looking at the whole of either the athlete or all
• 57:09
  your athletes and going all right, they're all siloed.
• 57:11
  Like if you look like a, I haven't read the book, so I'm
• 57:16
  not going to like try to misquote it, but if you look
• 57:18
  like the quadrant system, it's like, okay, cool, we're looking
• 57:21
  at that. Trying to move them into a
• 57:22
  different quadrant as a, as a team or as a whole.
• 57:25
  It's like, okay, that's Dave German.
• 57:27
  So we've just found our found our way to do that.
• 57:29
  That makes sense for us, but we actually had a get into your
• 57:33
  question. We had a seminar that we had for
• 57:36
  local coaches and I was like, I know we have all this
• 57:38
  technology, but if you're working with basketball
• 57:40
  athletes, here's how I would do it if I had zero budget, right?
• 57:43
  Put chalk on the finger, jump up the wall.
• 57:45
  If you have $400.00, still get jumped at, right?
• 57:48
  And look at RSI. For as accurate as as you think
• 57:52
  that is, OVR has brought out some great pieces of equipment
• 57:56
  at a very low price point. I think it's absolutely
• 57:58
  phenomenal. So it brings accessibility for,
• 58:01
  I don't know if I'd call it sports science, but like just
• 58:03
  tracking in general. It's, you know, it's broadened a
• 58:06
  lot of things, a lot of availability there.
• 58:09
  And so I'd probably probably dive into like some of those
• 58:11
  tools, whether it's their their lasers that track your jump and
• 58:15
  stuff like that. And I was starting to get
• 58:17
  normative data. I think that's the really big
• 58:18
  thing. It's like we just have years of
• 58:20
  like using Hawkins that we can rely on.
• 58:22
  But if you don't have that, the other thing, I don't care.
• 58:26
  Actually, I think it was today or yesterday put something out
• 58:29
  that I'm going to go experiment with some of the higher level
• 58:31
  athletes of these benchmarks for ISO.
• 58:34
  So it's a split stands ISO. And then I think it was the I
• 58:37
  think it's a calf raise. I'm like, oh, like, cool.
• 58:41
  Just another thing to to experiment on.
• 58:42
  So if it it doesn't necessarily mean that you have to have
• 58:47
  Hawkins or timing gates like we have the truth.
• 58:50
  We've used the troops of substantially less to the point
• 58:53
  I got on, you know, I got on a call with them.
• 58:55
  I was like, hey, I'm probably just not going to renew the
• 58:57
  subscription because we just don't really use it as much.
• 59:00
  We use it with our face three guys.
• 59:01
  But we got to the point where every primary, every single day,
• 59:06
  bench, squat, lift didn't matter.
• 59:08
  We're using the troop and I wanted you to hit your numbers.
• 59:09
  I didn't care. I didn't care what weight was on
• 59:11
  the bar. I wanted you to hit your numbers
• 59:12
  and everyone didn't say the numbers.
• 59:13
  It was, it was a lot of fun, but it's just, it's what you put
• 59:16
  stock into. And I think we've just kind of
• 59:17
  settled in like where where we're at.
• 59:19
  So for someone who has so much, you know, testing equipment,
• 59:24
  none of it is, none of it is is necessary.
• 59:29
  Yeah, in the same way that I think, you know, some coaches
• 59:34
  tell athletes like, oh, it's not really necessary to put in the
• 59:36
  work to get to a higher level. It's like it's just like we
• 59:39
  just, we're striving to do stuff better than anybody else, which
• 59:43
  is striving to be a top player in this industry.
• 59:46
  Like we are going to utilize these tools and we are going to
• 59:49
  try to push the boundaries and give our athletes the
• 59:52
  opportunities that they would or wouldn't see.
• 59:55
  Not all of our athletes go to college.
• 59:57
  I've been around 4 1/2 years. I don't know how many college
• 59:59
  athletes we have, but we got a whole wall full and we've ran
• 1:00:02
  out of room. For the, for the college logos
• 1:00:05
  on our wall, those athletes are going on to college.
• 1:00:07
  They're using the exact same resources.
• 1:00:09
  They're using the same racks, same trap bar, same DVT units,
• 1:00:11
  the same force blades, the same like I wanted to design the gym
• 1:00:16
  so that it's essentially you training at lead is your onboard
• 1:00:21
  in college? My goal is that you go and
• 1:00:23
  you're a freshman in college. You don't have to go train in
• 1:00:25
  the weight room with the freshman, right?
• 1:00:26
  You don't have to go through onboarding, right?
• 1:00:28
  You're, you hit the ground running.
• 1:00:30
  And so I want to give them all the resources, resources that
• 1:00:32
  they're already going to have and the college athletes coming
• 1:00:34
  back for the, you know, summer and winter breaks.
• 1:00:37
  You're not going 24 Hour Fitness and getting weird looks because
• 1:00:39
  you don't, you know, hamstring tantrums.
• 1:00:43
  You know, you can come and do it at league with the all the
• 1:00:45
  equity you've normally been using.
• 1:00:46
  So that's why we're designed that way.
• 1:00:48
  Yeah. And you know, I saw one thing on
• 1:00:50
  your website where talked about how you have these four sessions
• 1:00:54
  that are rotating days each week.
• 1:00:57
  Could you talk about that because you like, also with me,
• 1:01:00
  like the way I've kind of done it is I'll have my like Sprint
• 1:01:04
  jump athletic stuff prepped in the beginning of the session.
• 1:01:06
  Like that's standardized like day-to-day that the whole
• 1:01:09
  group's going to do it. And then we'll break out into
• 1:01:12
  the lift and they'll get their pack in.
• 1:01:13
  Like if someone's coming two days a week or someone's coming
• 1:01:15
  three days a week, OK, they're going to their day one or their
• 1:01:18
  day 2 or their day three. So somebody could be in the same
• 1:01:21
  program and maybe they're on day one and the other person's day
• 1:01:23
  2. So then there's this different
• 1:01:25
  people doing different things. Are you doing it?
• 1:01:27
  We're OK Everybody, if you're here on a Tuesday, this is
• 1:01:30
  Tuesday's lift. Whatever phase you're on
• 1:01:32
  Wednesday, this is Wednesday's lift.
• 1:01:34
  Is that how you, how's that how you're running it?
• 1:01:36
  So we actually split it up. Your session doesn't matter what
• 1:01:39
  you're coming in for. If you are private training
• 1:01:42
  might be a little different, but if you're in phase one, phase
• 1:01:45
  two, phase three, everybody is going, they're coming into the
• 1:01:48
  gym. It's very much like this like
• 1:01:49
  kind of Mike Boyle like assembly line where you go from one side
• 1:01:52
  to the other. We have two sides of the gym.
• 1:01:54
  We have our weight room, which is going to be around 2300
• 1:01:56
  square feet for four Soren X4, Soren X racks, get it out, all
• 1:02:00
  the good stuff. On the other side, completely
• 1:02:03
  blank room, just turf and we call it that our movement lab.
• 1:02:06
  And so all the athletes are going to start in the movement
• 1:02:08
  lab. We're in there for about 25
• 1:02:10
  minutes. We're on the weight room side
• 1:02:11
  for about 30 minutes and we have this delineation.
• 1:02:13
  We have about 5 minutes for testing.
• 1:02:15
  We have this delineation between the movement lab doesn't change
• 1:02:18
  based on the day. The focus in the movement lab,
• 1:02:21
  you come in your first 30 minutes, yes, we're going to get
• 1:02:23
  through our mobility and our warm up.
• 1:02:24
  But as soon as you actually get into your movement and we're
• 1:02:26
  going to break all movement days down into pre prep, teach and
• 1:02:30
  output, right? So we have tissue prep, they're
• 1:02:32
  actually going to teach mechanics.
• 1:02:33
  And then we're going to have output like I need you to hit
• 1:02:35
  the gas. Like it doesn't matter how good
• 1:02:37
  your Sprint looks, I need you to hit the gas.
• 1:02:39
  But when we're in the movement lab for those 2025 minutes,
• 1:02:42
  Monday is always going to be a Sprint day, Tuesday is always
• 1:02:45
  going to be a playo day, Wednesday is always going to be
• 1:02:48
  our agility day, and then Thursday is going to be another
• 1:02:50
  speed day. Now the difference between a
• 1:02:52
  Monday and Thursday is going to be Monday is going to be a
• 1:02:55
  little more mechanics heavy where we're teaching a lot.
• 1:02:57
  Thursday we're just hitting the gas.
• 1:02:59
  We train Monday through Thursday.
• 1:03:00
  Fridays we have one session and it's kind of like what we call
• 1:03:03
  our fun session. We do a two team lift.
• 1:03:05
  It's separate. The most athletes are traveling
• 1:03:07
  Friday, Saturday, Sunday, so we go Monday through Thursday and
• 1:03:10
  that way an athlete can go, hey, I'm trying to get faster.
• 1:03:12
  Cool. It's really important that you
• 1:03:13
  get here Mondays and Thursdays. The Monday's going to be our
• 1:03:17
  Sprint day, Tuesday's going to be our Playa day, Wednesday's
• 1:03:20
  going to be agility, and then Thursday's going to be another
• 1:03:22
  speed day. And that's going to be set 52
• 1:03:25
  weeks out of the year. But on the other side, once you
• 1:03:27
  move to the weight room, it goes based on your blocks.
• 1:03:29
  So we run four week blocks. Week one you're going to have
• 1:03:31
  lift 123 and four Week 2 you have 2341, week 3 you have 3412
• 1:03:38
  and then week 4 you need to go 44123.
• 1:03:41
  And the reason being is because the Genpop facility that worked
• 1:03:45
  at a or I had lead every Monday we're squatting and we're
• 1:03:49
  launching. It was all the all knee
• 1:03:50
  dominant. It was the exact same exercises.
• 1:03:52
  Didn't matter if you're there in March or November, it was the
• 1:03:55
  exact same left. And all of a sudden you start
• 1:03:58
  seeing that athletes are only able to make certain days.
• 1:04:00
  So if we have an athlete that can only make a Monday,
• 1:04:02
  Wednesday, whatever benefit you were going to get, whatever
• 1:04:04
  you're going to train on Tuesday, Thursday you're
• 1:04:06
  missing. And we have athletes going and
• 1:04:09
  on Wednesday they're doing a lot of upper body and on Monday
• 1:04:11
  they're doing a lot of knee dominant exercise.
• 1:04:13
  And all of a sudden at the doctor's office going now I got
• 1:04:16
  this back pain. Like it sucks.
• 1:04:17
  Like got this lower back pain. It's like, yeah, like we have no
• 1:04:20
  hamstring glue, low back development at all.
• 1:04:23
  Like you've been doing this for two years.
• 1:04:24
  We haven't worked on it once because we have athletes baking
• 1:04:28
  into our schedule, baking us into their schedule.
• 1:04:30
  That is how we've attacked that. We have this rotating block so
• 1:04:34
  that if you are coming in two times a week, which is narrowly
• 1:04:38
  the more popular option, we have almost just as many athletes
• 1:04:41
  trained 3 * a week as there are two times a week.
• 1:04:43
  If you're only train 2 times a week and you're like, hey, I'm a
• 1:04:45
  type A person, I'm here Monday, Wednesday and I don't miss.
• 1:04:48
  I don't want you just squatting on Mondays.
• 1:04:50
  Every single Monday. I want to rotate.
• 1:04:51
  I want to at least be able to get 2 sessions and we can get
• 1:04:55
  more into the program because we have this switch off of the
• 1:04:59
  primaries and the secondaries. They just switch off day,
• 1:05:02
  day-to-day. So day one is always going to be
• 1:05:06
  our primaries are always going to be some sort of squat
• 1:05:08
  variation. Day 2 is always going to be some
• 1:05:09
  upper body push, right, usually horizontal.
• 1:05:13
  Day three is going to be some sort of hinge.
• 1:05:14
  Day 4 is going to be some sort of upper body pull and the
• 1:05:17
  opposite days. So day one and day 2, their
• 1:05:21
  primaries are just going to switch for their secondaries.
• 1:05:23
  So day 2 is going to be an upper body push and a lower body push,
• 1:05:27
  right? That's going to be our lunge.
• 1:05:28
  That's usually going to be our unilateral option for a knee
• 1:05:31
  dominate movement, right? A lunge in, in any, any
• 1:05:34
  direction or step up or step down or anything of that sort.
• 1:05:38
  So an athletes trying to get, we're trying to get just this
• 1:05:40
  well-rounded program. Well, hey, we're working with
• 1:05:42
  mainly 13 to 17 year olds. What do they need?
• 1:05:46
  Not to make blanket statements because I, I hate to over
• 1:05:48
  generalize, but they need to get strong, right?
• 1:05:51
  Like we don't need to reinvent the wheel for this.
• 1:05:53
  Yeah, yeah, you know, that that that that's super good.
• 1:05:56
  That's really clear. You break that down.
• 1:05:58
  Yeah, because I was wondering that with with cycling where
• 1:06:00
  it's like, OK, you know, they, you know, one day we hit our
• 1:06:03
  squat, but then the next week I'm not getting that one and
• 1:06:06
  it's a couple weeks till I hit the squat again.
• 1:06:07
  But that's cool how you're rotating that.
• 1:06:09
  So maybe week two I'm hitting that lower intensity, lower body
• 1:06:13
  push, but I'm still keeping that movement pattern right in.
• 1:06:16
  But then it kind of brings fluctuations of intensity
• 1:06:19
  naturally. And they were OK.
• 1:06:21
  Now I'm not just always pushing intensity, but like, OK, this
• 1:06:24
  Monday, maybe I'm hitting a heavier squat.
• 1:06:27
  I don't have to do it for another week or so, but then I
• 1:06:29
  can push it again and allows those natural kind of peaks and
• 1:06:32
  valleys where it's not just the same stimulus to the body over
• 1:06:36
  and over. Now, you know, we've man, we've,
• 1:06:38
  we've been, I had a bunch of questions planned, but man,
• 1:06:41
  we've been, this has been so cool going super in depth.
• 1:06:43
  Just these couple of things I want to kind of just to finish
• 1:06:45
  off today, shift gears a little bit, right.
• 1:06:47
  You've you've talked about the beginning of your career, those
• 1:06:50
  1617 hour days. Obviously, you know, it's, it's
• 1:06:53
  different now, but it is still going to be days that are really
• 1:06:56
  long. And even, you know, I saw you
• 1:06:57
  put out a real little bit ago about, you know, your 14 or 15
• 1:07:00
  hour day kind of document in it. How often is it like that now?
• 1:07:04
  And with those days, you know how, what do you do to sustain
• 1:07:07
  it and make it make yourself have longevity and allow
• 1:07:10
  yourself to continue to do that without burning out, without
• 1:07:15
  losing the energy or the mental focus that you need to to run a
• 1:07:19
  high level gym. Clear communication with
• 1:07:21
  everybody starts with my wife and I think that communication
• 1:07:24
  can always get better, right? There's always the question of
• 1:07:26
  like, hey, what's up, me coming home tonight.
• 1:07:28
  But the, the length of the day is always the same.
• 1:07:32
  It's always the same, right? I might, I might not get out of
• 1:07:36
  the gym until 9:00. On some days I might get out of
• 1:07:39
  the gym at 6:30, right? So we have little fluctuations.
• 1:07:42
  It's the intensity, right? The intensity of a day like
• 1:07:45
  Thursday, I know Thursday is my day just to kind of mentally
• 1:07:49
  relax and think big picture where Monday and Tuesday is just
• 1:07:53
  going to be dominated by I'm our operations guy.
• 1:07:56
  I think that's another thing that the business strength will
• 1:07:58
  really help me organize is who owns sales.
• 1:08:01
  OK, got my right hand, man. His name's Brandon Crushes
• 1:08:04
  sales. He was a background in sales, so
• 1:08:05
  he's our director of sales. You want to talk about
• 1:08:07
  memberships? You're not talking to me, you'll
• 1:08:09
  talk to Brandon, right? Or we have marketing place.
• 1:08:11
  We know you're going to Aiden, right?
• 1:08:13
  So everyone has their different things, but being the finance
• 1:08:16
  and operations person, Mondays and Tuesdays are going to be
• 1:08:18
  dominated by essentially desk work and task work.
• 1:08:21
  So it's still going to be the same day.
• 1:08:22
  I'm still waking up at six. I'm either starting coaching at
• 1:08:24
  six or I'm working on myself at six.
• 1:08:26
  And then throughout the day it's working on the business.
• 1:08:28
  Tuesdays and Tuesdays and Wednesdays are a lot of
• 1:08:30
  meetings. Thursday is kind of the day to
• 1:08:32
  just kind of get back to equilibrium.
• 1:08:34
  Think bigger, bigger projects, bigger pictures, right?
• 1:08:37
  If you have ever, if anybody listening to this is in the
• 1:08:40
  private sector, you know, at least once a year, if not a few
• 1:08:44
  times a year, somebody's going to approach you and go, I'm
• 1:08:47
  actually really interested in what you do.
• 1:08:49
  I think I want to invest and be a partner and I can bring XY and
• 1:08:53
  Z resources. If you want to make another
• 1:08:55
  location and then all of a sudden every other
• 1:08:57
  responsibility goes out the door and you go another location
• 1:09:00
  sounds great. Let's do that.
• 1:09:01
  And he started going into planning, but so Thursday is
• 1:09:04
  kind of the day of come back to equilibrium.
• 1:09:06
  I'm just got to think big picture of like where we going
• 1:09:08
  Friday is going to be catching up on desk work and on Saturdays
• 1:09:10
  and Sundays is is going to be kind of this non negotiable not
• 1:09:13
  working. I have one person in our entire
• 1:09:16
  roster that can call me up and get me to work on Saturday.
• 1:09:19
  Outside of that, it's it's it's a non negotiable with my wife.
• 1:09:21
  Yeah, it's not that the days fluctuate really big in hours.
• 1:09:26
  It's more so just like what the intensity of the day, like how
• 1:09:29
  much is, is actually there and decision of the team becomes a
• 1:09:32
  really big thing, especially when you're the person on top of
• 1:09:34
  the top of the totem pole, you know, you, you have a day.
• 1:09:37
  Like for me, it's my Mondays and Tuesdays where I just get hit up
• 1:09:40
  a lot by a lot of people asking a lot of questions, have a lot
• 1:09:42
  of ideas and and you have to be the person that makes the
• 1:09:45
  executive decisions. You know, it's at the end of the
• 1:09:47
  day, you're just absolutely cooked.
• 1:09:49
  Same amount of days in the and in same hours of the day kind of
• 1:09:54
  get getting back to getting back to your question.
• 1:09:57
  If you've ever read the E myth and having this kind of you have
• 1:10:01
  3 archetypes. Have the technician, you have a
• 1:10:04
  manager, you have the entrepreneur, and I understand
• 1:10:06
  why he calls it the E myth because holy smokes, writing
• 1:10:08
  entrepreneur, the amount of times that he would have written
• 1:10:10
  entrepreneur in that book would have made the book.
• 1:10:12
  That's us longer. But you know, finding, I think
• 1:10:16
  finding the balance there and and having that structure has
• 1:10:18
  been really big. But in terms of of
• 1:10:20
  sustainability, it's it really is.
• 1:10:23
  You know, I, I rely on my staff a lot for a lot of different
• 1:10:26
  things. I think they realized that we
• 1:10:29
  had a lot of big changes back in the fall of 2025 and I had my
• 1:10:33
  staff come to me going, what can we help with?
• 1:10:35
  Because you are the thing that's slowing us down.
• 1:10:37
  I was like, what do you guys mean?
• 1:10:39
  They go, you do all the programming, you're doing all
• 1:10:41
  the finances, you're doing all the marketing.
• 1:10:42
  Like we're, we're asking to help, like what do you need help
• 1:10:45
  with? Because if that can person can
• 1:10:47
  take over sales and that person can take over marketing and that
• 1:10:49
  person can take over programming, I think we're all
• 1:10:51
  going to be doing a lot better. And sure enough, here we are a
• 1:10:54
  few months later and we start delegating a lot better instead
• 1:10:57
  of just advocating, right? I think, I think that was from,
• 1:10:59
  I think that was from the emit to just understand the
• 1:11:01
  difference there. So yeah, it it becomes, you
• 1:11:04
  know, we're kind of just like relying on the team.
• 1:11:06
  I love them, man. So you know, as you talked about
• 1:11:08
  those Thursdays, those more big picture days, we can really
• 1:11:11
  think what's what's like the what's the the next big thing
• 1:11:15
  like you're working towards your project, you're working or
• 1:11:17
  trying to implement for for you or for the business.
• 1:11:20
  Actually later today we'll have a meeting on kind of what the
• 1:11:23
  next step is in terms of a feasible second location.
• 1:11:27
  So it's, it's, it's exciting, but I think that when you look
• 1:11:31
  at how easy it was or how clear it was, again, going to God
• 1:11:36
  opened up so many doors at the right time in the right order
• 1:11:39
  for this all work out. I think when it comes to our
• 1:11:41
  next big thing for me, it can't be forced.
• 1:11:44
  The amount of times I've had private training clients, adult
• 1:11:47
  private training clients going, hey, if you can build a lead
• 1:11:50
  just for adults and we add in, you know, essentially a doctor's
• 1:11:53
  office inside of it. So we can get peptides and TRT
• 1:11:55
  and all this other stuff. And we have all the data that
• 1:11:57
  you're collecting and we'll probably go into the entire FS
• 1:12:00
  Hawkins, probably going to the entire vault suite and get all
• 1:12:03
  the testing data and right. And so we have, you know, our
• 1:12:05
  dashboards or maintaining progress or proving progress.
• 1:12:10
  He goes, I'll give you half $1,000,000 for it.
• 1:12:12
  All right, cool. Yeah, I can do a lot of, I can
• 1:12:14
  do a lot of damage with a half million dollars.
• 1:12:16
  And then you start getting into the planning and, and you start
• 1:12:19
  running into, I've just fallen back to whatever our next step
• 1:12:22
  is going to be. It has to be it's, it's, it has
• 1:12:26
  to be as clear cut and knowing just kind of, hey, this is this
• 1:12:29
  is the direction that God wants us to do.
• 1:12:31
  So I know I just beat around the Bush with that answer.
• 1:12:33
  I don't really know. And I think that's the beautiful
• 1:12:35
  thing. I think that's the exciting
• 1:12:37
  thing about running your own business.
• 1:12:38
  I say it all the time when I called up AA to get all the soy
• 1:12:43
  necks equipment, he wasn't going to tell me no.
• 1:12:45
  He wasn't going to tell me no. It doesn't matter if I was like,
• 1:12:47
  Hey, can I get 18 racks and be like, yeah, sure.
• 1:12:49
  Let me write that up. Nobody tells you no.
• 1:12:51
  I went to Chase Bank. Try to get your equipment.
• 1:12:52
  Well, they didn't tell me no. So how much do you want?
• 1:12:54
  It's dangerous. It's dangerous owning your own
• 1:12:56
  business when nobody tells you no.
• 1:12:58
  So I think it's it's it's it's very exciting.
• 1:13:01
  But in terms of like what our next step actually will be, I
• 1:13:04
  think is is still yet to be determined.
• 1:13:07
  But if anything I've learned in the last few months is that
• 1:13:10
  going back to culture, it's like the culture that we have and the
• 1:13:13
  athletes that we have is the most important thing to myself
• 1:13:16
  and the rest of the staff right now.
• 1:13:17
  So just really focusing on them, yeah.
• 1:13:19
  No, that's awesome, man. Well, Blair, if you know people
• 1:13:22
  listen, man, and you've been saying just awesome stuff and
• 1:13:25
  they want to learn more from you or check out what you're doing
• 1:13:27
  with your gym. Like where should they go to
• 1:13:29
  learn more? So big Instagram guy, if you
• 1:13:31
  just hit up me on Instagram or the lead page, I will say I've
• 1:13:35
  had promises made to me in the past by certain people going,
• 1:13:39
  Hey, I'll help you along the way.
• 1:13:40
  And so many people. So just been this open book and,
• 1:13:43
  and really show me how to how they run their business and what
• 1:13:47
  I do now wouldn't be possible without that.
• 1:13:48
  So it'd be unfair for me to gatekeep.
• 1:13:50
  And so now I'm just kind of on this tirade of like, you know,
• 1:13:53
  what, if I can help anybody at any level with any issue, just
• 1:13:56
  from the experience I've had over the last five, 6-7 years,
• 1:13:59
  I'm very open. So pretty much if you DM me,
• 1:14:01
  I'll probably send you my phone number.
• 1:14:03
  We'll get on a call and, and kind of work through what
• 1:14:06
  whatever you're, you're looking to, to accomplish.
• 1:14:09
  Because, I mean, I have two guys in my company right now.
• 1:14:12
  They want open gyms in the future.
• 1:14:13
  Cool. I'm not going to gatekeep.
• 1:14:14
  I'm going to show you our finances and see if you really
• 1:14:17
  want to do this, you know, see, see if you really want to go
• 1:14:20
  through like what the last four or five years have been.
• 1:14:22
  So yeah, very, very, very open book.
• 1:14:25
  I will say if I can steal another 2 minutes.
• 1:14:28
  For sure. The I think the thing when you
• 1:14:31
  talk about buy in, you talk about being a coach, two of the
• 1:14:34
  biggest influences #1 being Patrick Lencioni wrote the
• 1:14:38
  motive. And I think I went from being
• 1:14:40
  intern to a coach to know running my own business in such
• 1:14:43
  a short amount of time that all of a sudden I didn't have, I
• 1:14:46
  didn't have a mentor, right? And so now if you look at the
• 1:14:50
  motive, you have reward center to leadership and you have
• 1:14:53
  responsibility center to leadership.
• 1:14:55
  The reward is like, hey, I work my butt off.
• 1:14:57
  I deserve to run this company. I deserve to be in this
• 1:15:00
  leadership position. Responsibility is going OK, now
• 1:15:03
  I have a responsibility to build up the people around me to set
• 1:15:07
  them up for success. And that's the biggest thing
• 1:15:09
  that I take to like all the teams I work with.
• 1:15:11
  I have two baseball teams I work with and then a college team, a
• 1:15:14
  woman's soccer, soccer college team here in town.
• 1:15:17
  And it's like that's those are the biggest things.
• 1:15:19
  It's like doesn't matter if you're the captain, right?
• 1:15:21
  We name captains and everyone starts clapping for them.
• 1:15:24
  It's like, yeah, like they didn't, they didn't earn this.
• 1:15:27
  This is a responsibility. Didn't really earn it.
• 1:15:29
  You just thought that they were in a better position to lead the
• 1:15:31
  rest of the team. This is a responsibility now.
• 1:15:33
  Like they have to rise to the occasion.
• 1:15:36
  They have to lead everybody else.
• 1:15:37
  So I think that's that's the big thing.
• 1:15:39
  But if you go back to like the leaders I've had in my life, you
• 1:15:43
  go through all of the coaches I've had, you go all the way
• 1:15:46
  down to like rec league. My first coach taught me about
• 1:15:50
  just being a family, diving into community.
• 1:15:52
  So I've put that into the business, right.
• 1:15:55
  My second coach would be my middle school coach.
• 1:15:58
  And when you talk about like a middle school coach that
• 1:16:00
  probably should be coaching in the NCAA at any level, like high
• 1:16:05
  level coach, like said so much with so few words and just
• 1:16:08
  really high standards and took pride in like, Hey, here's how
• 1:16:12
  we do things. We do things right.
• 1:16:13
  Just kind of learning that from from him, almost like this chop
• 1:16:15
  would carry water mentality of like, hey, this is this is how
• 1:16:19
  we do things to the next coach. I had my first high school was,
• 1:16:23
  you know, I came from a very social bubble, you know, urban
• 1:16:28
  or suburban community, and I've had a great life.
• 1:16:32
  And now I have this head coach who's mother F for me every day
• 1:16:36
  and trying to instill some, some some work ethic and and I think
• 1:16:39
  just, you know, some mental toughness was was phenomenal.
• 1:16:43
  Then you go to my second high school, my second high school,
• 1:16:46
  David Bebo, he's a Team USA coach now when you talk about
• 1:16:50
  the preparation he brought to high school sports, he's now the
• 1:16:54
  head, the head basketball coach at Harvard Westlake.
• 1:16:56
  He's been there for probably over a decade now and they've
• 1:16:59
  won multiple championships in state in the open division.
• 1:17:02
  And when you look at the preparation they bring.
• 1:17:04
  So now when I'm going to my college team and coaching them,
• 1:17:07
  practice plans are written out, it's on the board, Everybody's
• 1:17:10
  like everything's all buttoned up ready to go.
• 1:17:13
  I think just the level of preparation there that I saw,
• 1:17:16
  it's like cool. Like that's what it takes to to
• 1:17:19
  run a high level operation. I think you get to my first, my
• 1:17:23
  first university and got there as a freshman.
• 1:17:27
  Went to University of Winnipeg in Canada, 18 years old, moved
• 1:17:31
  to a different country. It was cold as hell, didn't know
• 1:17:33
  what I was doing. And you get to, to a coach who
• 1:17:36
  like, I didn't have the maturity to understand the lessons he was
• 1:17:39
  trying to teach at the time. And like having adversity and
• 1:17:43
  being able to understand the like some people have their
• 1:17:45
  systems and if you're going to be a part of the system, you
• 1:17:46
  have to buy in. If you're not like it's not
• 1:17:48
  going to work and have the maturity for that, you get to, I
• 1:17:50
  went to Cal State Northridge and the first three years I was
• 1:17:53
  there, had a coach that just like, frankly, just not a good
• 1:17:57
  coach. Like didn't care about the
• 1:17:59
  people and like wasn't a people person, didn't develop
• 1:18:02
  individuals. The family aspect wasn't there,
• 1:18:06
  the accountability aspect wasn't there, just like not a great
• 1:18:10
  influence there. So now I see, OK, when I'm
• 1:18:13
  working with my athletes, there has to be some care there.
• 1:18:15
  There has to be some, you know, so this has to be a two way St.
• 1:18:19
  It's not an authoritarian kind of system.
• 1:18:21
  And then you get into my last coach in college and I mean just
• 1:18:26
  I fell back in love with the game, Coach Gottfried.
• 1:18:29
  I'm just again, having really high standards and just having
• 1:18:31
  great accountability, having a lot of clarity, right?
• 1:18:34
  Like, hey, you're 5th year senior, you're going to be a
• 1:18:36
  captain. Here's what I need you to do.
• 1:18:37
  Having those conversations. I think it's just got a really
• 1:18:39
  long way. So every single coach I've had
• 1:18:42
  along the way has now kind of just folded into how I run the
• 1:18:45
  business. And I think that when I'm now
• 1:18:48
  telling our coaches, you should strive to be in a position where
• 1:18:51
  people are coming for you because you're the person that
• 1:18:53
  you want them to, what you want them to see.
• 1:18:55
  Like you are that whole model. Kind of what kind of coach do
• 1:18:58
  you think is the best coach in the world?
• 1:18:59
  Break that down, try to be that person, try to be a great
• 1:19:02
  influence and and I think you'll you'll go really far, little
• 1:19:05
  soapbox to to kind of finish everything up.
• 1:19:07
  But because I've had these influences, it's like man.
• 1:19:10
  And like I've benefited so much from all of these people.
• 1:19:14
  It would be unfair that I have a coach that's coaching Team USA
• 1:19:17
  and I get this high level service from him and coaching
• 1:19:21
  from him and I turn around and I'm anything subpar, you know,
• 1:19:25
  so I think and a lot of coaches are like that where they had
• 1:19:27
  really good influences and they want to pay it forward.
• 1:19:30
  I mean, for those reasons, they go always be an open bug.
• 1:19:32
  You know anyone wants to reach out, hit me on Instagram.
• 1:19:35
  You can go to our website, you'll find my bio, you'll find
• 1:19:37
  my e-mail. Any way you can get in contact
• 1:19:39
  with me, I'll be an open bug. I pretty much get my cell phone
• 1:19:42
  out like candy and, and you know, I'm here to just help
• 1:19:47
  anybody else push, push themselves forward.
• 1:19:49
  Well, that's awesome. And you know, from this
• 1:19:51
  conversation, I think people listen, you definitely provided
• 1:19:53
  so much value and wisdom to them and I took a ton from it with my
• 1:19:58
  thoughts and what I'm thinking about.
• 1:19:59
  So thank you for that. And man, I know you're going to,
• 1:20:02
  you're going to obviously you're impacting hundreds of athletes,
• 1:20:04
  you're impacting your staff. And I can definitely see you may
• 1:20:07
  continue to impact tons of other coaches and business owners
• 1:20:10
  through what you're doing and your willingness to share and
• 1:20:12
  and. Want to help others?
• 1:20:14
  It's it's awesome. I appreciate it.
• 1:20:16
  Yeah, man, man, this, this was great.
• 1:20:18
  I, I can't thank you enough for coming on.
• 1:20:20
  Look forward to continue to get to know each other better, learn
• 1:20:23
  from you more, and continue to grow our relationship.
• 1:20:25
  Sean, man, I, I appreciate it. It's, it's, it's always fun to
• 1:20:28
  spend a Saturday just talking about what, what we love to talk
• 1:20:30
  about in, in this, this industry.
• 1:20:32
  It's great. If you enjoyed this conversation
• 1:20:36
  and want to go deeper, check out my books Strengthen numbers,
• 1:20:38
  Insight from top Coaches, and How to Build your Career, Handle
• 1:20:42
  failure, and Achieve long term Coaching Success.
• 1:20:45
  It brings together insights and wisdom from over 100 coaches
• 1:20:49
  across all levels and sports. You can find it on Amazon and
• 1:20:52
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• 1:20:56
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• 1:20:59
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