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EP 43: Blair Orr | The Phase System – Data-Driven Athlete Individualization at Scale
Blair Orr, founder of LEAD Athletic Performance, joins the show to break down how he’s built one of the top athlete-only sports performance facilities in California.
We dive into why Blair chooses to serve and market exclusively to athletes, how he crafts a gym culture that keeps athletes coming back, and the intentional conversations he has during onboarding to set expectations and drive long-term success.
Blair also walks through his Phase System—a data-driven framework he built to bucket athletes into different levels of programming. We unpack how the system works, why it creates clarity…
The skinny
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