The Truth About Paid Ads & AI’s Impact on Search with John Horn

Sales is NOT a Dirty Word · Jul 31, 2025 · 24m

Ever wondered when is the right time to invest in paid advertising - or if it even makes sense for your business?

And with AI shaking up search engines, is it getting harder to stand out?

In this episode of Sales Is Not a Dirty Word, I sit down with John Horn, CEO of StubGroup, a marketing agency specializing in paid ads.

John shares the smartest ways to use paid advertising, how to test your offers before scaling, and what AI’s takeover of search means for businesses.

We break down when and how to run paid ads effectively, what budget you really need, and whether AI-generated search results…