Latest / Hospitality Daily Podcast
Why We Are Leading With Experiences Now - Jen Barnwell, Curator Hotel and Resort Collection
In this episode, we hear from Jen Barnwell, President at Curator Hotel and Resort Collection, about why and how they did a big reposition and relaunch of their website to lead with experiences.
We cover:
Jen's journey to independent hospitality [0:56]
Why double down on experiences? [3:11]
Challenges hotels face in providing experiences [5:25]
The opportunity to reframe the travel buying process [8:39]
How they decided what to offer [12:43]
What data points Jen and her team are watching to guide the program forward [15:12]
Marketing and social media benefits [18:40]
Links:
Follow Jen on…
The skinny
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