236: Aligning Marketing and Sales: The Key to Small Business Revenue Growth with Guest Kyle Mealy
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Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.
Topics covered in today's conversation include:
The importance of aligning marketing and sales strategies
How to define and measure profitable return on investment (ROI) for marketing and sales
The concept of ROASS (Return on All Sales and Marketing Spend)…
The skinny
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