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Consult with Ease: Personalize Your Customer Strategy Using AI
In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert.
As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey's Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the "Most Influential CMOs in the World" and by AdWeek as one of the "Top 20 Marketing and Technology Executives," his work has attracted over 1.1 million followers to his LinkedIn…
The skinny
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