Latest / iwon™ podcast with Michael J Thomas
This Blind Spot Ruins Product-Market Fit & Growth | Scott Byrne-Fraser | iwon podcast
What if the thing slowing growth is not your product team, your marketing, or your users... but a founder blind spot?
In this episode of the iwon™ podcast, Michael J Thomas speaks with Scott Byrne-Fraser about the hidden assumptions that cause founders to build the wrong features, chase the wrong outcomes, and lose touch with what customers actually need.
Scott shares lessons from his work across product and UX, including experience with Amazon, BBC and DAZN, and explains why customer lifecycle thinking, retention, and real user behaviour matter far more than most teams think.
You’ll learn…
The skinny
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