Latest / The Untrapped Podcast With Keith Kalfas
Why We Have a $700 Minimum to Do Any Landscaping Job
In this episode, Keith Kalfas reveals how setting a $700 job minimum transformed his landscaping business—and how it can do the same for yours.
If you've been undercharging, afraid to raise prices, or stuck in the "lowball trap," this episode is your wake-up call. Keith breaks down the mindset, math, and muscle it takes to confidently set a job minimum, stop negotiating against yourself, and build a profitable, sustainable business.
You'll hear how he evolved from $99 jobs to a $700 baseline, how to calculate your own break-even point, and how to split-test higher prices with new…
The skinny
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