Latest / Multifamily Tech Gurus
The Marketing Mirage: You Can't SEO Your Way Out of Overpriced Rents
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they tackle an uncomfortable reality facing apartment marketers: not every leasing challenge is a marketing problem. When traffic slows, leads decline, or occupancy begins slipping, the immediate reaction is often to increase advertising, replace the website, or question the marketing provider. But sometimes the real problem has nothing to do with visibility; it is the product, pricing, location, or competitive environment renters encounter once they find the property.
In this…
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