Latest / The Influence Gap with Bernadette McClelland
20: Bernadette McClelland: The Revenue Decision You May Be Missing
The revenue you're expecting three months from now isn't being created three months from now.
It's being created today — in the conversations you're having, the ones you're avoiding, and the decisions you make when the number is under pressure.
In this solo episode, Bernadette McClelland walks through a simple, confronting way to look at your future revenue differently, using a Past → Today → Future exercise you can do right along with her.
This is Part 1 of a two-part series — next week she covers the five leadership decisions that sit inside the gap.
WHAT WE COVER:
Why the dashboard shows…
The skinny
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