Why Indie Podcasts Are Growing While Top Shows Stall
Frank Racioppi is the founder of the Ear Worthy newsletter and is a Forbes journalist who covers independent podcasts.
He and Freddy break down why the big names barely move on the charts while indie shows keep growing, and why the CPM model leaves most small shows poor. Frank offers a blunt take on the rush to video, a real example of a live event that outearned a year of ads, and a few lessons on opening an episode for first-time listeners. If you run an independent show and feel pushed around by every new platform rule, this one will help you sort signal from noise.
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The skinny
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