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Why Does Spending Feel So Good, and Then So Bad?
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Why does spending feel so good, and then so bad?
Sometimes the pleasure starts before you buy anything. You see it. You want it. You imagine having it. The anticipation itself can be enough to light up the brain.
The high is in the hunt.
Episode Eight is about what happens when spending becomes emotional. Why tapping a phone or swiping a card can disconnect us from the feeling of money leaving. How flash sales, social pressure, and the need to be seen can pull us into purchases we never planned to make. And one question that can tell you whether you’re buying something…
The skinny
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