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101. FWRD- Windshield Protection That Sells: The Crystal Fusion Model
On this episode of FWRD, hosts Corey Smith and Erick Jauregui sit down with Gary Locicero, VP of our sister company Crystal Fusion Technologies, to talk about the science, strategy, and safety behind modern windshield protection.
With over a decade at Crystal Fusion and a front-row seat to its growth under the APCO umbrella, Gary shares how a 10-minute product install is transforming visibility on the road and profitability in the dealership.
From hydrophobic glass coatings and LED glare reduction to OEM-level warranties and cross-department profit potential, this episode is a must-listen for…
The skinny
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