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Hustle culture: Why do we think success has to be exhausting? | Lorna Lyons

Hustle culture has left me with a belief I find difficult to shake: if I want to earn good money, I should be working bloody hard for it. When someone tells me they’ve built a business around having more freedom, my first reaction isn’t always admiration. Sometimes it’s suspicion and, if I’m honest, envy. Is she a con artist, is this a pyramid scheme?

Lorna Lyons, founder of the MumBOSS Network, joins me to unpack that reaction and question why success feels more believable when it comes with exhaustion. A former teacher who moved into business after becoming a mother, Lorna shares why time…

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