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The Magic of Live Shopping: How Ecommerce Brands Can Drive Growth · The Ecommerce Revolution Podcast

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  And so live shopping is this magical cocktail that brings
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  together the best of
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  SPEAKER_03: e-com with the best of brick and mortar.
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  And that's why it is just blowing up and has been blowing up
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  for years in Asia and overseas.
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  SPEAKER_03: The US is just finally catching up and finally going,
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  Welcome to today's episode of the e-commerce revolution podcast
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  where we dive into
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  the dynamic world of e-commerce and uncover the tools and
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  tactics that empower
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  SPEAKER_01: today's emerging entrepreneurs.
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  SPEAKER_01: Our podcast is part of our community with the same name.
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  The community is geared to providing emerging e-commerce
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  entrepreneurs with
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  SPEAKER_01: courses,
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  content and coaching to help you all launch and grow successful
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  businesses.
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  SPEAKER_01: Check us out at ecomrevolution.co.
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  SPEAKER_01: Let's get things started.
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  SPEAKER_01: Welcome to another episode of the Ecommerce Revolution Podcast.
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  SPEAKER_01: My name is Ramin, and it's great to have you here today.
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  SPEAKER_01: Today, we're excited to dive into the world of live shopping.
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  SPEAKER_01: Our guest is a multi-award winning inventor,
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  SPEAKER_01: entrepreneur,
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  SPEAKER_01: and creator whose passion for simplifying life
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  and empowering e-commerce brands has made her a standout expert
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  in the live shopping world.
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  SPEAKER_01: She's also the founder and CEO of the Live Shopping Academy,
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  SPEAKER_01: an innovative platform designed to educate,
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  SPEAKER_01: empower,
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  and equip e-commerce entrepreneurs to successfully leverage
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  live shopping as a core
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  SPEAKER_01: marketing strategy.
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  Without any further ado,
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  please welcome Marci McKenna to the Ecommerce Revolution
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  Podcast.
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  SPEAKER_01: Marci, it is wonderful to have you here today.
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  SPEAKER_03: It is wonderful to be here.
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  SPEAKER_03: Thank you so much.
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  SPEAKER_01: Absolutely.
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  SPEAKER_01: I love this topic.
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  SPEAKER_01: I think as we were talking about at the top of the show offline that,
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  SPEAKER_01: you know,
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  I remember from 2020 as if it saved e-commerce businesses back
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  then and retail
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  SPEAKER_01: businesses as well.
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  SPEAKER_01: And it's now just progressed.
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  SPEAKER_01: And you are here teaching it, educating people all day long.
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  SPEAKER_01: I just think it's wonderful.
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  SPEAKER_01: And I'm so happy that you're doing this.
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  SPEAKER_03: I am so happy to be doing it too.
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  SPEAKER_03: And actually for me,
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  SPEAKER_03: the live shopping Academy element came because of during COVID where,
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  SPEAKER_03: you know,
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  SPEAKER_03: I used,
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  SPEAKER_03: I have a product line on HSN and I'm in California.
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  SPEAKER_03: They're in Florida.
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  SPEAKER_03: I used to fly back and forth and do my shows,
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  SPEAKER_03: but you know,
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  fancy studios and producers and directors and makeup and hair
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  and all that.
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  SPEAKER_03: And then during COVID that was all shut down,
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  SPEAKER_03: but they wanted us to continue going live from our living rooms.
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  SPEAKER_03: And I was thinking,
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  okay,
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  are you bringing producers to me and lighting and microphones
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  and all of that?
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  SPEAKER_03: Nope.
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  SPEAKER_03: You got to do it yourself.
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  SPEAKER_02: Wow.
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  SPEAKER_03: And so that's kind of what got me.
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  SPEAKER_03: It took a lot,
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  SPEAKER_03: you know,
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  SPEAKER_03: there was a lot of obstacles along the way,
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  SPEAKER_03: figuring it out,
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  SPEAKER_03: lots of trial and error.
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  But once I did,
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  I thought this is something that anybody can do in their living
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  room,
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  anywhere.
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  SPEAKER_03: And so I just thought,
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  I want to package this up and hand it over to people to be able
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  to do it for their
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  SPEAKER_03: own businesses.
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  SPEAKER_01: Because it is.
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  SPEAKER_03: It's like having your own little mini QVC or HSA.
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  SPEAKER_01: Yes, yes.
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  SPEAKER_01: The originals, the OGs, as they say in the world of live shopping.
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  SPEAKER_01: And as a kid growing up,
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  I remember watching QVC and actually marveling at how polished
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  they were and not
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  SPEAKER_01: really thinking that it was a set.
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  SPEAKER_01: I remember reading an article
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  barry diller was quoted because i think he bought a big huge
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  portion of uh was it
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  hsn um network or i think it was hsn yeah and he talked about
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  being in the room i
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  think that uh um he was watching a live and the and the phones
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  lighting up and all
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  SPEAKER_01: you know like all the calls coming in for the orders and
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  SPEAKER_01: I'm sure if you're sitting on that side,
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  SPEAKER_01: it gets you quite addicted to this,
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  SPEAKER_01: but it's now in the hands of everybody.
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  SPEAKER_01: Everybody can do this, as you said.
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  SPEAKER_01: This is amazing.
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  SPEAKER_01: Well, let's dive in if you're good with it.
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  I'd love to just start off with some questions and really kind
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  of learn more about
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  SPEAKER_01: your business and kind of how you do it,
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  but also just the world of live shopping and how it's going to
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  benefit and has been
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  SPEAKER_01: benefiting people out there.
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  So let's just kick it off by demystifying live shopping because
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  I think there's
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  SPEAKER_01: some,
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  SPEAKER_01: yeah,
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  SPEAKER_01: the word live maybe makes people a little nervous.
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  SPEAKER_01: So anybody who is watching this today,
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  SPEAKER_01: just walk us through the concept of live shopping,
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  SPEAKER_01: kind of what it is.
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  What are the inner workings that get you to that place where
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  you're in front of a
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  SPEAKER_01: camera selling goods or services?
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  SPEAKER_03: You broke it down perfectly.
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  SPEAKER_03: That's really what it is.
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  SPEAKER_03: And a lot of people do ask me that, just point blank.
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  SPEAKER_03: What is live shopping?
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  SPEAKER_03: And I always do point to the OGs, the HSNs and QVCs of the world.
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  And I have actually been with both of them kind of back and
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  forth between the two,
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  SPEAKER_03: but they're now owned by the same company.
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  SPEAKER_03: And in fact, HSN is moving to the QVC campus in a couple months.
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  SPEAKER_03: So that's going to be interesting to have us all under one roof.
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  SPEAKER_03: But yeah, so I've been doing that for 15 years almost now.
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  SPEAKER_03: So that is kind of what I always point to is,
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  SPEAKER_03: You know, that is what live shopping is.
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  It is people going on television live and it used to be 24
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  seven and basically
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  SPEAKER_03: selling their products to the consumer who are watching live.
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  SPEAKER_03: And there's that interaction there.
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  It used to be much more so than it is today on QVC and HSN
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  where there was always
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  SPEAKER_03: live callers calling in and asking questions or getting their feedback,
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  SPEAKER_03: which to me was way more fun than it is now.
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  SPEAKER_03: They do very little of that.
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  I think that's going to change very quickly because that's
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  what's happening in the
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  SPEAKER_03: modern age of live shopping right now.
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  SPEAKER_03: And I love it.
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  SPEAKER_03: It is so much fun.
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  SPEAKER_03: So it's not only so much fun, but it is so incredibly valuable.
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  It is a tool that every e-commerce brand should be taking
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  advantage of in a huge
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  SPEAKER_03: way,
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  SPEAKER_03: should be diving into because there are so many,
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  SPEAKER_03: I think so many people
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  Think of it just from a conversion standpoint of,
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  oh,
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  I'm going to get more sales.
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  SPEAKER_03: And the sales part's great.
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  SPEAKER_03: You'll see the statistics.
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  It's,
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  you know,
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  conversions are going up by 10 times when you add live shopping
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  into the mix.
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  SPEAKER_03: So that's huge.
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  But for me,
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  it's all these little kind of hidden things that happen when
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  you do live shopping.
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  It is that engagement with the customer and that kind of no
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  like and trust factor
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  SPEAKER_03: and,
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  SPEAKER_03: you know,
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  SPEAKER_03: building these long-term customer loyalty relationships.
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  SPEAKER_03: that are going to serve you very well over the years.
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  SPEAKER_03: And we'll get into all those hidden benefits.
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  SPEAKER_03: But what about entertainment?
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  SPEAKER_01: Because I,
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  SPEAKER_01: you know,
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  SPEAKER_01: I've watched you on several lives,
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  SPEAKER_01: and you do you do some work with the grommet,
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  SPEAKER_01: we've had the Greg on the podcast before.
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  And you know,
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  you add an element of inner,
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  I mean,
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  there's entertaining happening there.
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  SPEAKER_01: Also, you know, you have to keep that in mind, right?
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  SPEAKER_01: I mean, you are
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  SPEAKER_01: trying to engage.
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  SPEAKER_01: So I think you made a good point about people focus a lot of just on the
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  SPEAKER_01: conversion,
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  but there's all these other elements that happen that lead to
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  the conversion.
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  And I think entertainment also,
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  wouldn't you agree,
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  is definitely a part of it?
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  SPEAKER_03: I do.
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  And Greg and I talk about that a lot when we first
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  conceptualized our show,
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  SPEAKER_03: which is Gromit Live.
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  It was really important to us that we wanted it to feel like
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  infotainment,
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  SPEAKER_03: that it's sort of,
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  SPEAKER_03: you know,
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  SPEAKER_03: people,
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  SPEAKER_03: our hope is that people come away having had a great time,
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  SPEAKER_03: because that's what keeps them coming back.
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  SPEAKER_03: And that's ultimately what we want.
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  SPEAKER_03: So you do want to have that,
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  SPEAKER_03: you know,
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  SPEAKER_03: kind of fun entertainment element,
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  SPEAKER_03: but also that they've learned something,
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  SPEAKER_03: the info part of it,
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  SPEAKER_03: that in addition to just hard selling,
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  SPEAKER_03: which we don't like to do at all,
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  SPEAKER_03: actually,
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  SPEAKER_03: but it's more of,
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  let me educate you on this product and different ways to use it
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  and how it came
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  SPEAKER_03: about.
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  And so it really becomes so interesting when you can layer in
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  those different elements and
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  I think by keeping it away from that hard sell,
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  you are building that know,
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  like,
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  and trust.
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  SPEAKER_03: And so it's incredible how that's why conversion happens.
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  SPEAKER_03: It's because they are feeling this connection with you.
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  SPEAKER_03: And so it's very unique.
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  SPEAKER_03: It's something that you could never do on a static conversation.
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  SPEAKER_03: Amazon product listing page.
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  SPEAKER_01: Right, right.
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  SPEAKER_01: And you mentioned Amazon and live is a big part of what they do.
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  And I assume they will continue to invest more money and
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  inspire more entrepreneurs
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  SPEAKER_01: who have their goods on there because otherwise,
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  SPEAKER_01: you know,
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  SPEAKER_01: use the word static.
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  SPEAKER_01: And I remember
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  SPEAKER_01: uh,
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  SPEAKER_01: uh,
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  SPEAKER_01: the CEO of Shopify,
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  SPEAKER_01: uh,
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  SPEAKER_01: Toby Lutke once saying,
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  SPEAKER_01: he goes,
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  SPEAKER_01: all e-commerce is,
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  SPEAKER_01: it's just like a static,
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  SPEAKER_01: you know,
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  SPEAKER_01: image and a,
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  SPEAKER_01: you know,
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  SPEAKER_01: static content sitting on a page,
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  SPEAKER_01: like a catalog,
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  SPEAKER_01: uh,
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  SPEAKER_01: in the virtual world.
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  SPEAKER_01: But all of a sudden live shopping changes all of that, right?
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  SPEAKER_01: It brings it to life, brings the product to life.
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  SPEAKER_01: You know,
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  SPEAKER_03: that's,
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  SPEAKER_03: that's such a good point because when you think of the two worlds,
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  SPEAKER_03: you know,
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  SPEAKER_03: really what it is,
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  SPEAKER_03: is we've got
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  e-commerce and then we've got brick and mortar retail and both
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  of them have great
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  SPEAKER_03: benefits to them,
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  SPEAKER_03: but they also both have issues.
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  And so e-com is so great because you've got this wide reach
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  that you can get to as
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  SPEAKER_03: many people as you want anytime,
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  SPEAKER_03: 24 seven,
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  SPEAKER_03: but they're not e-com as it was,
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  SPEAKER_03: they didn't have that personal connection.
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  SPEAKER_03: So their conversions were so low.
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  SPEAKER_03: I mean, the conversions are 2%.
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  SPEAKER_03: Yeah.
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  SPEAKER_03: Whereas,
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  You look at brick and mortar and their conversions are much
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  higher because there is
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  SPEAKER_03: that interaction.
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  SPEAKER_03: Someone walks into a store, there's somebody to help them.
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  SPEAKER_03: They can ask questions.
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  SPEAKER_03: They can try things on.
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  And so live shopping is this magical cocktail that brings
• 9:45
  together the best of
• 9:46
  SPEAKER_03: e-com with the best of brick and mortar.
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  And that's why it is just blowing up and has been blowing up
• 9:53
  for years in Asia and overseas.
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  SPEAKER_03: The U S is just finally catching up and finally going, aha,
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  SPEAKER_03: Yes, it's interesting.
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  Yeah,
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  everything comes from somewhere else usually and we get
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  inspired by it.
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  SPEAKER_01: I remember watching a live during the pandemic and it was on Facebook.
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  SPEAKER_01: They were doing live and they had a rack of clothes.
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  SPEAKER_01: It was in the fashion world.
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  SPEAKER_01: They had a rack of clothes and they had numbers.
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  SPEAKER_01: put on every single item and they'd stand up and talk about it.
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  SPEAKER_01: And then if you were interested in it,
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  SPEAKER_01: and this is,
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  SPEAKER_01: you know,
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  SPEAKER_01: let's say even four,
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  SPEAKER_01: this is five years ago,
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  SPEAKER_01: right?
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  It's not that long ago,
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  but technology hadn't caught up yet and you were showing the
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  number.
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  SPEAKER_01: And then if you were interested, you put the number into the chat.
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  SPEAKER_01: Yes, like I want it.
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  SPEAKER_01: And then they would push out a link to pay for it.
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  SPEAKER_01: That has all changed.
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  SPEAKER_01: And I assume,
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  SPEAKER_01: you know,
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  SPEAKER_01: at the Live Shopping Academy,
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  SPEAKER_01: you're teaching a different,
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  SPEAKER_01: you know,
• 10:47
  SPEAKER_01: model technology.
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  SPEAKER_01: Like, what does it look like right now?
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  SPEAKER_01: I'm still doing that or not doing that anymore?
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  SPEAKER_01: Much more sophisticated.
• 10:54
  SPEAKER_03: Well, you certainly could.
• 10:55
  Well,
• 10:55
  that's kind of what's interesting is there's so many different
• 10:57
  ways to do it.
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  SPEAKER_03: And there's so many different platforms to choose from.
• 11:01
  SPEAKER_03: And you're right.
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  SPEAKER_03: The technology has just,
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  SPEAKER_03: I mean,
• 11:06
  SPEAKER_03: skyrocketed in such a great way to make it so simple,
• 11:09
  SPEAKER_03: so easy,
• 11:10
  SPEAKER_03: so seamless.
• 11:11
  SPEAKER_03: for anybody to get started with it.
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  SPEAKER_03: And so there are platforms that have the technology already built in,
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  SPEAKER_03: which would be sort of like Amazon Live.
• 11:19
  So if you are,
• 11:21
  and something that I'm always surprised to learn that most
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  Amazon sellers
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  don't even realize that they're allowed anytime they want to go
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  live on amazon live
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  yeah they don't really push it it's funny i don't a lot of
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  people don't you're
• 11:34
  right they don't know about this they don't know about i just
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  think i pull my hair
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  out trying to spread the word because it's so incredibly
• 11:41
  valuable yeah and even if
• 11:44
  SPEAKER_03: it's not valuable i mean it's valuable across the board but
• 11:48
  Let's say you get zero sales or let's say only five people show
• 11:52
  up because I know
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  SPEAKER_03: that's a fear for a lot of people is,
• 11:54
  SPEAKER_03: well,
• 11:54
  SPEAKER_03: who's going to come?
• 11:55
  SPEAKER_03: How do I get people there?
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  SPEAKER_03: What if nobody shows up?
• 11:58
  SPEAKER_03: That doesn't matter.
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  SPEAKER_03: If nobody shows up and you get no sales, that's okay.
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  SPEAKER_03: Because when it comes to live shopping,
• 12:06
  the real value is in what happens after the show and what you
• 12:10
  do with that content.
• 12:11
  SPEAKER_00: Yes.
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  SPEAKER_03: So it's such a beautiful thing because you have built this sort of
• 12:16
  SPEAKER_03: social media content machine.
• 12:19
  SPEAKER_03: So every show you do,
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  you can theoretically edit it into several different clips and
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  push it out on
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  SPEAKER_03: social media,
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  directing back to the product that you're selling or the
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  product line or the
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  SPEAKER_03: multiple products.
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  So it is,
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  you know,
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  don't be intimidated by you don't have enough followers.
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  Nobody's going to show up because that's how you build the
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  followers is you take
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  SPEAKER_03: you do a live show, you take that content and you put it out there.
• 12:46
  SPEAKER_01: So well said.
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  SPEAKER_01: I mean, that repurposing of content and that bank of content.
• 12:52
  SPEAKER_01: I guess once you get past,
• 12:53
  if you do have some reservations and you're a little fearful of
• 12:56
  getting in front of
• 12:57
  SPEAKER_01: the camera,
• 12:57
  SPEAKER_01: you're just creating,
• 12:58
  SPEAKER_01: yeah,
• 12:59
  a bank of content that you can use anywhere now what happens by
• 13:02
  the way so in this
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  case you know if i'm talking about you know a product um that
• 13:06
  is you know a timely
• 13:07
  product maybe a spring collection or something like that you
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  know how does that
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  affect that repurposing of content from promoting you know
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  still promoting that pot
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  that uh that live shopping event that i did no longer live in
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  summer or in fall i
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  mean how do you see people using that and kind of getting
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  getting around that it's
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  SPEAKER_03: a great question and uh so
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  I am sort of mindful when I do go live to try to keep things
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  somewhat evergreen so
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  SPEAKER_03: that when I'm talking about products,
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  I'm thinking along those lines of how can I make sure that this
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  is going to be
• 13:38
  relevant year round instead of locking in on the seasonality of
• 13:43
  something.
• 13:44
  So as much as I can to that degree,
• 13:46
  but some things are just inherently a summer product.
• 13:49
  SPEAKER_03: But what I do with content like that is I keep sort of a bank of content.
• 13:54
  SPEAKER_03: And so I'll
• 13:55
  put those old video clips into,
• 13:57
  let's just say it's a great product for June,
• 14:00
  July,
• 14:00
  and August.
• 14:01
  SPEAKER_03: I'll put it there so that every year when I come back,
• 14:04
  SPEAKER_03: when summer comes or a couple months before summer,
• 14:07
  SPEAKER_03: I can start repurposing that again.
• 14:09
  And maybe I have to update links and pricing and things like
• 14:11
  that,
• 14:12
  but that content lives on.
• 14:14
  SPEAKER_03: And so once you've created it, it's there.
• 14:17
  SPEAKER_01: It's there forever.
• 14:18
  SPEAKER_01: Tell me about the equipment.
• 14:20
  SPEAKER_01: What would I need if I'm ready to go on Amazon Live or wherever?
• 14:26
  SPEAKER_01: And we'll talk about the other platforms in just a moment.
• 14:28
  SPEAKER_01: But what do I need?
• 14:30
  SPEAKER_03: Great question.
• 14:31
  SPEAKER_03: And I will say that when live shopping started to take off in America,
• 14:37
  SPEAKER_03: which really was probably,
• 14:38
  SPEAKER_03: I mean,
• 14:38
  SPEAKER_03: this is the big year,
• 14:39
  SPEAKER_03: 2025,
• 14:40
  SPEAKER_03: in my opinion,
• 14:41
  SPEAKER_03: is the one where it's really blowing up.
• 14:43
  SPEAKER_03: But a couple of years ago,
• 14:45
  SPEAKER_03: I mean,
• 14:45
  SPEAKER_03: Amazon Live actually started,
• 14:46
  SPEAKER_03: many people don't realize,
• 14:48
  SPEAKER_03: back in 2019.
• 14:48
  SPEAKER_03: And it was just so under the radar.
• 14:51
  SPEAKER_03: But what happened,
• 14:52
  SPEAKER_03: this is a good example,
• 14:54
  SPEAKER_03: I'll use them as an example,
• 14:55
  SPEAKER_03: is so many people said,
• 14:56
  SPEAKER_03: oh,
• 14:56
  SPEAKER_03: you just go live on your phone.
• 14:57
  SPEAKER_03: That's all you need.
• 14:58
  SPEAKER_03: You can go live anytime.
• 14:59
  SPEAKER_03: And is that true?
• 15:01
  SPEAKER_03: Yes, you could.
• 15:03
  SPEAKER_03: And that's what people did.
• 15:04
  SPEAKER_03: And it was such a disaster because...
• 15:08
  SPEAKER_03: If you went to Amazon Live,
• 15:10
  SPEAKER_03: which is probably why they kept it under the radar,
• 15:11
  SPEAKER_03: because so many people were just going live.
• 15:14
  And you do need a few core things for it to be a somewhat
• 15:20
  quality live shopping
• 15:21
  SPEAKER_03: experience for the viewer.
• 15:23
  SPEAKER_03: Because if it's not,
• 15:24
  SPEAKER_03: if the sound is awful,
• 15:26
  SPEAKER_03: if the lighting is bad,
• 15:27
  SPEAKER_03: if the camera angle,
• 15:29
  SPEAKER_03: you're looking down or looking up or something,
• 15:33
  SPEAKER_03: the viewer is going to swipe and go on to the next show.
• 15:37
  So we need to make it somewhat enticing for them to be there
• 15:41
  and pleasant at the very least.
• 15:42
  SPEAKER_02: Sure.
• 15:43
  SPEAKER_03: So what's the basics of what you need?
• 15:45
  You definitely could use your phone because the cameras are so
• 15:48
  amazing now.
• 15:48
  SPEAKER_03: So that's,
• 15:49
  SPEAKER_03: that's great,
• 15:50
  but you do need to have good lighting and it doesn't have to be
• 15:53
  expensive.
• 15:53
  SPEAKER_03: In fact, I have a live shopping gear guide for every budget.
• 15:57
  SPEAKER_03: So I do kind of good, better, best.
• 15:59
  SPEAKER_01: Yeah.
• 16:00
  SPEAKER_03: So, you know, we'll link to that.
• 16:02
  SPEAKER_01: That's a great thing.
• 16:02
  SPEAKER_01: Yeah.
• 16:03
  SPEAKER_03: We'll link to that actually.
• 16:04
  SPEAKER_03: Sure.
• 16:04
  SPEAKER_03: Um,
• 16:06
  SPEAKER_03: because I really do want people to know,
• 16:08
  SPEAKER_03: in my opinion,
• 16:09
  it is the most affordable way for you to build your brand to
• 16:15
  the masses and for you
• 16:17
  to spread the word about your product because you don't need
• 16:21
  fancy equipment.
• 16:21
  You do need equipment,
• 16:23
  but it does not have to cost you thousands of dollars.
• 16:25
  SPEAKER_03: You don't need a fancy studio.
• 16:27
  SPEAKER_03: You can do it in a corner in your bedroom.
• 16:29
  SPEAKER_03: You can, you know, there's,
• 16:31
  It's amazing how you can make that corner in the bedroom look
• 16:34
  like it's a fancy
• 16:34
  studio if you know where to put the lights and you have a good
• 16:38
  microphone.
• 16:39
  SPEAKER_03: Sound is really important.
• 16:41
  So to have that microphone and then if you want to use your
• 16:45
  cell phone,
• 16:46
  have at it.
• 16:47
  But then there's also so many great cameras out there that are
• 16:50
  really quite affordable too.
• 16:52
  So for a few hundred bucks,
• 16:55
  a few hundred dollars,
• 16:56
  you could be ready to go.
• 16:57
  SPEAKER_01: Okay.
• 16:58
  SPEAKER_01: Wow.
• 16:59
  SPEAKER_01: I love that.
• 17:01
  SPEAKER_01: And I think you may point out the swiping.
• 17:06
  SPEAKER_01: These days, I think we're starting to expect better lighting.
• 17:10
  SPEAKER_01: We're expecting better camera, better audio.
• 17:15
  SPEAKER_01: So when we don't see that, we tend to think, low budget,
• 17:18
  But for just a few hundred dollars,
• 17:21
  you've got a high budget operation going.
• 17:25
  SPEAKER_03: Yeah.
• 17:26
  SPEAKER_03: A few hundred dollars and a few tweaks to what you're doing.
• 17:30
  SPEAKER_02: Yeah.
• 17:30
  SPEAKER_03: You know,
• 17:31
  SPEAKER_03: where to position the camera,
• 17:32
  SPEAKER_03: where,
• 17:32
  SPEAKER_03: you know,
• 17:33
  SPEAKER_03: just little things can make all the difference.
• 17:36
  And it's interesting that we're talking about that because I do
• 17:40
  try to explore
• 17:41
  SPEAKER_03: firsthand every platform that's out there.
• 17:44
  SPEAKER_03: And so recently,
• 17:46
  SPEAKER_03: I don't know if you're familiar with Poshmark,
• 17:48
  SPEAKER_03: but Poshmark is doing so many lives.
• 17:52
  SPEAKER_03: So I spent a lot of time on Poshmark yesterday,
• 17:54
  SPEAKER_03: checking it out,
• 17:55
  really seeing how it works and getting myself so that I can
• 17:59
  start going live on
• 18:00
  SPEAKER_03: Poshmark.
• 18:01
  SPEAKER_03: And that's what I'm finding there.
• 18:03
  SPEAKER_03: It reminds me of Amazon Live in 2019,
• 18:06
  SPEAKER_03: where people,
• 18:07
  SPEAKER_03: the hosts are off camera going to the bathroom or something.
• 18:11
  SPEAKER_03: They come back in and you're seeing their forehead and it's dark.
• 18:14
  SPEAKER_03: And it's like,
• 18:15
  SPEAKER_03: oh,
• 18:15
  SPEAKER_03: my goodness,
• 18:15
  SPEAKER_03: it would be so if I just want to tell them through the camera,
• 18:19
  SPEAKER_03: just lift up the camera,
• 18:20
  SPEAKER_03: turn the light on.
• 18:21
  SPEAKER_03: You know, it doesn't take a lot.
• 18:23
  SPEAKER_01: I feel you need to message that link to the guide to them immediately.
• 18:28
  SPEAKER_01: Get that in front of them.
• 18:29
  SPEAKER_01: Because,
• 18:30
  SPEAKER_01: yeah,
• 18:30
  SPEAKER_01: I mean,
• 18:30
  SPEAKER_01: yes,
• 18:31
  SPEAKER_01: our patience is,
• 18:31
  SPEAKER_01: you know,
• 18:32
  SPEAKER_01: we have higher expectations than we did in 2019.
• 18:35
  SPEAKER_01: You know, we'd be a little more forgiving, I guess, in 2019.
• 18:39
  SPEAKER_01: I think so.
• 18:40
  SPEAKER_03: I think that's great.
• 18:42
  SPEAKER_03: But you know what?
• 18:42
  SPEAKER_03: At the same time,
• 18:44
  there's something fun to the authenticity of just your everyday
• 18:48
  person going live
• 18:49
  SPEAKER_03: in their bedroom.
• 18:49
  SPEAKER_03: And it's not so professional.
• 18:51
  SPEAKER_03: But it needs to be...
• 18:53
  SPEAKER_03: watchable.
• 18:54
  SPEAKER_02: Yes.
• 18:55
  It doesn't have to be perfect by any stretch,
• 18:57
  but it needs to be watchable and hearable.
• 19:00
  SPEAKER_01: Yes, absolutely.
• 19:02
  SPEAKER_01: So what are maybe some of the common mistakes that you see people make?
• 19:06
  SPEAKER_01: You know, you mentioned audio.
• 19:07
  SPEAKER_01: I mean,
• 19:07
  SPEAKER_01: maybe some of those are some of the common mistakes,
• 19:09
  SPEAKER_01: but maybe the presentation part,
• 19:11
  SPEAKER_01: what do you see in the presentation that you would advise?
• 19:14
  SPEAKER_03: Yeah.
• 19:15
  SPEAKER_03: You know, part of me would love to say,
• 19:20
  SPEAKER_03: unscripted.
• 19:21
  SPEAKER_03: And I actually, I do believe in unscripted.
• 19:23
  SPEAKER_03: I don't like scripting at all, but just go with the flow, just go live.
• 19:28
  SPEAKER_03: And cause that would be so easy if I could just say that.
• 19:31
  SPEAKER_03: But the truth is for you to feel comfortable,
• 19:35
  for you to not be nervous and for the customer to feel like
• 19:39
  they're on a journey
• 19:40
  SPEAKER_03: with you,
• 19:40
  there does need to be some level of structure that your show is
• 19:45
  going to be an hour
• 19:46
  SPEAKER_03: or whatever period of time you choose.
• 19:48
  And that there are certain things that you want to accomplish
• 19:52
  that you want the
• 19:52
  SPEAKER_03: viewer to get from this hour with you.
• 19:55
  SPEAKER_03: And so kind of thinking through what we call the run of show,
• 19:59
  SPEAKER_03: it's just sort of an agenda,
• 20:01
  SPEAKER_03: if you will,
• 20:01
  SPEAKER_03: like a timeline that you're following going,
• 20:03
  SPEAKER_03: oh,
• 20:04
  SPEAKER_03: okay,
• 20:04
  SPEAKER_03: we're five minutes in.
• 20:04
  SPEAKER_03: So I need to get to the first product.
• 20:07
  Very simple,
• 20:08
  not complicated at all,
• 20:09
  but just a guide that you're following.
• 20:13
  SPEAKER_03: And I do believe, you know, when you first get started, you might not
• 20:18
  add in video clips and images and different things like that,
• 20:21
  that would be more advanced.
• 20:23
  SPEAKER_03: You don't have to do any of that,
• 20:24
  but as you get used to it and you want to kind of take things
• 20:26
  to the next level,
• 20:28
  SPEAKER_03: starting with that run of show,
• 20:29
  SPEAKER_03: you might say,
• 20:30
  SPEAKER_03: when I'm talking about this product,
• 20:32
  SPEAKER_03: I want to be able to cut away to this video that shows it well.
• 20:36
  SPEAKER_03: So that run of show is really important to,
• 20:41
  SPEAKER_03: to creating a live shopping event that keeps people engaged because
• 20:46
  SPEAKER_03: they're feeling like they're taken care of.
• 20:48
  Like you're hosting this party and they get to be there with
• 20:51
  you and there's a flow
• 20:53
  SPEAKER_03: to the party.
• 20:54
  SPEAKER_03: And it really is like that.
• 20:56
  Think of it like that when you go live as you have all these
• 20:58
  guests that you're hosting.
• 21:00
  SPEAKER_01: I love it.
• 21:00
  SPEAKER_01: That's great.
• 21:01
  SPEAKER_01: Yes,
• 21:01
  SPEAKER_01: that's a good,
• 21:02
  it's a mindset shift right there that puts you in a different
• 21:06
  frame of mind to
• 21:08
  SPEAKER_01: maybe actually enjoy it,
• 21:09
  SPEAKER_01: not to stress out and sweat so much that you have to deliver.
• 21:12
  SPEAKER_01: Now, so there's many platforms.
• 21:16
  SPEAKER_01: That's my next question is about these platforms.
• 21:19
  SPEAKER_01: But if I'm doing a lot of them,
• 21:21
  SPEAKER_01: and maybe I'm going live on many platforms all at the same time,
• 21:25
  SPEAKER_01: am I using an external,
• 21:26
  SPEAKER_01: like a StreamYard or Restream or something like that,
• 21:29
  SPEAKER_01: doing like an OBS connection?
• 21:31
  SPEAKER_01: I mean, these are technical words, but that external connection to them?
• 21:37
  I love that you're asking about this because I think that
• 21:40
  therein lies,
• 21:40
  again,
• 21:41
  one of
• 21:42
  SPEAKER_03: the really valuable parts about live shopping.
• 21:44
  SPEAKER_03: And when I say it's the most affordable way to get your product,
• 21:46
  SPEAKER_03: your brand out there,
• 21:48
  SPEAKER_03: that's one of the reasons is that you can go live from your bedroom.
• 21:52
  You can simulcast across all these different platforms by using
• 21:57
  a third-party platform.
• 21:59
  SPEAKER_03: I use Restream right now is the one that I'm using.
• 22:02
  SPEAKER_03: And so that does let me,
• 22:03
  SPEAKER_03: originally when I first started on Amazon Live,
• 22:05
  SPEAKER_03: I would just do Amazon Live.
• 22:08
  SPEAKER_03: And then I learned about Restream.
• 22:09
  SPEAKER_03: And then suddenly,
• 22:10
  SPEAKER_03: when I'm live on Amazon,
• 22:12
  SPEAKER_03: I'm also live on Facebook,
• 22:13
  SPEAKER_03: on Instagram,
• 22:14
  SPEAKER_03: on LinkedIn,
• 22:15
  SPEAKER_03: on X,
• 22:16
  SPEAKER_03: on YouTube.
• 22:18
  So all these people that didn't know me before suddenly are
• 22:21
  seeing me live.
• 22:22
  SPEAKER_03: So I'm growing my audience, the viewers.
• 22:25
  SPEAKER_03: And what happens with live shopping,
• 22:27
  there is so much interaction in the chat because I can ask them
• 22:31
  questions.
• 22:32
  SPEAKER_03: Which color do you guys like if you were going to buy it?
• 22:34
  SPEAKER_03: Which, you know, simple questions.
• 22:36
  Or give me a thumbs up if you think this is kind of a cool
• 22:39
  product or whatever you're asking.
• 22:41
  That's triggering the algorithm across all these different
• 22:44
  platforms when that chat gets going.
• 22:47
  SPEAKER_03: So what happens when you trigger the algorithm,
• 22:49
  you're pushing your live out to all these people that would
• 22:52
  have never seen you
• 22:53
  SPEAKER_03: before.
• 22:54
  SPEAKER_03: And it's organic.
• 22:55
  SPEAKER_03: You're not paying for it.
• 22:56
  SPEAKER_03: So it's this amazing tool that I just cannot.
• 23:02
  SPEAKER_03: I mean, it is really, really incredible.
• 23:05
  SPEAKER_01: If you think about it, let's take it back to the broadcast days.
• 23:09
  SPEAKER_01: It's like the equivalent of sitting in your room and getting onto CBS,
• 23:12
  SPEAKER_01: NBC,
• 23:13
  SPEAKER_01: ABC,
• 23:13
  SPEAKER_01: CNN,
• 23:15
  SPEAKER_01: including QVC,
• 23:18
  SPEAKER_01: HSN,
• 23:18
  SPEAKER_01: all of them at the same exact time with one piece of technology,
• 23:22
  SPEAKER_01: one
• 23:22
  SPEAKER_01: you know, one, you know, set basically.
• 23:25
  SPEAKER_01: And that is mind boggling.
• 23:27
  SPEAKER_01: And we were talking earlier that never in the history,
• 23:31
  SPEAKER_01: at least that I know of,
• 23:32
  SPEAKER_01: do people have so many opportunities to succeed,
• 23:36
  SPEAKER_01: right?
• 23:38
  SPEAKER_01: At whatever they want to do.
• 23:39
  SPEAKER_01: And technology has absolutely brought that into the forefront.
• 23:42
  SPEAKER_03: It is there for the taking.
• 23:44
  SPEAKER_03: It really, yeah.
• 23:46
  And so it's,
• 23:47
  you know,
• 23:48
  that's my whole goal with the Life Shopping Academy is just,
• 23:51
  SPEAKER_03: to make all of this so accessible because I,
• 23:54
  SPEAKER_03: you know,
• 23:54
  SPEAKER_03: I know it's a scary time for,
• 23:56
  SPEAKER_03: for product based businesses,
• 23:58
  SPEAKER_03: you know,
• 23:58
  SPEAKER_03: both in brick and mortar and e-commerce with it's,
• 24:01
  it's exciting and scary at the same time because there's so
• 24:04
  many millions upon
• 24:05
  SPEAKER_03: millions of products,
• 24:06
  SPEAKER_03: so much noise in the space.
• 24:09
  SPEAKER_03: How do you stand out?
• 24:10
  SPEAKER_03: How do you survive?
• 24:11
  SPEAKER_02: Right.
• 24:12
  SPEAKER_03: And you know,
• 24:13
  SPEAKER_03: the ad fees are going through the roof and you know,
• 24:15
  SPEAKER_03: it's,
• 24:15
  SPEAKER_03: it's expensive to promote your product.
• 24:17
  SPEAKER_03: And so this just,
• 24:19
  SPEAKER_03: brings a whole different way to do it very affordably.
• 24:22
  SPEAKER_01: Yeah.
• 24:23
  SPEAKER_01: Well, let's go back and talk about QVC and HSN.
• 24:27
  I mean,
• 24:27
  you know,
• 24:27
  those were the,
• 24:28
  you know,
• 24:29
  they revolutionized live shopping.
• 24:32
  SPEAKER_01: And they have,
• 24:33
  SPEAKER_01: you know,
• 24:33
  SPEAKER_01: they're not as relevant as they used to,
• 24:35
  SPEAKER_01: although at the time of this recording,
• 24:38
  cutting deals with these platforms to bring their model to the
• 24:42
  world of live shopping.
• 24:43
  SPEAKER_01: It's almost like they're doing it all over again, if you will.
• 24:47
  SPEAKER_01: But who are the leaders?
• 24:48
  SPEAKER_01: So, I mean, we've got TikTok in the space.
• 24:50
  We've obviously Instagram,
• 24:52
  whatnot,
• 24:52
  which maybe some people don't know about whatnot.
• 24:55
  So,
• 24:55
  you know,
• 24:55
  it's getting some traction,
• 24:57
  but not as,
• 24:57
  and then Amazon live shopping.
• 24:59
  SPEAKER_01: Are there any other players and what are they doing?
• 25:01
  I guess,
• 25:03
  who do you see like really doing the best job out there
• 25:06
  providing a great platform?
• 25:09
  It is a wonderful question because I'm actually in the midst
• 25:11
  and I have been ever
• 25:13
  since I knew that I wanted to do the Live Shopping Academy is
• 25:16
  I'm really making it
• 25:16
  SPEAKER_03: a priority to be very hands-on with each one of the platforms.
• 25:22
  SPEAKER_03: In fact,
• 25:22
  that's why I started doing Amazon Live was not because I wanted
• 25:26
  to sell more of my
• 25:26
  SPEAKER_03: products in a live way.
• 25:28
  It was more so because I wanted to check it out so that I could
• 25:32
  recommend it.
• 25:33
  SPEAKER_03: I work with a lot of inventors.
• 25:34
  I run the Women Inventors Club and I love to be able to say,
• 25:37
  hey guys,
• 25:38
  here's a new way.
• 25:39
  SPEAKER_03: you can do something.
• 25:39
  SPEAKER_03: So that's originally why I started doing Amazon live.
• 25:43
  Uh,
• 25:44
  so I am trying out not only the marketplace type,
• 25:49
  um,
• 25:49
  opportunities like Amazon live.
• 25:51
  SPEAKER_03: There's also market.live.
• 25:53
  SPEAKER_03: Um, there is, uh, gosh, eBay live.
• 25:57
  SPEAKER_03: They're in beta now, but they're getting ready to, to kind of blow up.
• 26:01
  SPEAKER_03: There is Poshmark.
• 26:02
  SPEAKER_03: There is, um,
• 26:04
  SPEAKER_03: Oh gosh, I'm just blinking.
• 26:05
  SPEAKER_03: I'm shocked to know that Etsy is not jumping into the game.
• 26:09
  SPEAKER_01: Yeah, that's an unusual one.
• 26:10
  SPEAKER_01: I don't get that.
• 26:11
  SPEAKER_03: It is unusual,
• 26:12
  SPEAKER_03: but I had sort of a light bulb moment yesterday about that,
• 26:17
  SPEAKER_03: because I feel like Etsy sellers could do so well with live shopping.
• 26:22
  SPEAKER_03: And so it dawned on me,
• 26:24
  they don't need Etsy to do live shopping because of these
• 26:27
  platforms like Restream
• 26:29
  SPEAKER_03: or Ecamm.
• 26:30
  SPEAKER_03: There's different platforms that allow you to do it outside of it.
• 26:34
  SPEAKER_03: But have the product links.
• 26:36
  SPEAKER_03: So you're going live, but you're linking to your Etsy store.
• 26:40
  So you can still do live shopping,
• 26:42
  even though they're not diving into it yet.
• 26:44
  SPEAKER_03: I'm sure they will be.
• 26:47
  But I just did a live shopping show the other night with a
• 26:50
  platform called
• 26:51
  SPEAKER_03: Terrific,
• 26:52
  SPEAKER_03: which I was quite impressed with.
• 26:54
  SPEAKER_03: So I'm going to be
• 26:55
  SPEAKER_03: speaking more about that.
• 26:57
  And there's a live shopping platform in Denmark that I've done
• 27:00
  webinars for that.
• 27:02
  SPEAKER_03: I'm very, I love it.
• 27:04
  SPEAKER_03: And I keep begging them to come to the U S they're not here yet,
• 27:07
  SPEAKER_03: but when they do,
• 27:08
  SPEAKER_03: I'm going to scream about it from the rooftops because I really do love,
• 27:11
  SPEAKER_03: love their platform.
• 27:12
  SPEAKER_03: And there's firework.
• 27:13
  SPEAKER_03: I've done some webinar series for firework and they're, they're big time.
• 27:17
  And so those are the platforms that you can work with them just
• 27:21
  to go live on your
• 27:22
  SPEAKER_03: own website and then simulcast.
• 27:25
  SPEAKER_03: to the others if you want to.
• 27:28
  SPEAKER_03: There is a big, a lot of people believe in
• 27:31
  SPEAKER_03: getting them to your site,
• 27:32
  SPEAKER_03: because obviously that allows you to own the information and,
• 27:36
  SPEAKER_03: you know,
• 27:37
  SPEAKER_03: learn more about your customers.
• 27:39
  SPEAKER_01: Do you feel like having a commerce infrastructure is important?
• 27:42
  SPEAKER_01: I mean,
• 27:42
  SPEAKER_01: you mentioned Etsy,
• 27:43
  SPEAKER_01: they're not doing it,
• 27:44
  SPEAKER_01: but,
• 27:45
  SPEAKER_01: you know,
• 27:46
  SPEAKER_01: you've got,
• 27:47
  SPEAKER_01: well,
• 27:47
  SPEAKER_01: you know,
• 27:48
  SPEAKER_01: Instagram doesn't have an e-commerce infrastructure,
• 27:51
  SPEAKER_01: but TikTok does.
• 27:52
  SPEAKER_01: So, you know, TikTok shops, Amazon has their, is that important?
• 27:57
  SPEAKER_01: Does that integration,
• 27:59
  SPEAKER_01: make it a bit easier?
• 28:00
  SPEAKER_01: Or is it doesn't really matter?
• 28:03
  SPEAKER_03: You know,
• 28:03
  SPEAKER_03: it depends on what your goals are,
• 28:05
  SPEAKER_03: and what kind of company you you are,
• 28:07
  SPEAKER_03: whether so if you are very small,
• 28:09
  SPEAKER_03: you know,
• 28:09
  SPEAKER_03: you're a startup,
• 28:10
  SPEAKER_03: you're a solopreneur kind of a person,
• 28:12
  I think it's quite important to be able to be on a point to
• 28:17
  market.live for a
• 28:19
  SPEAKER_03: second,
• 28:19
  SPEAKER_03: because I've hosted quite a bit on there.
• 28:21
  And one of the things I really appreciate about market live is
• 28:24
  that influencers can
• 28:25
  SPEAKER_03: go on to market live
• 28:27
  SPEAKER_03: discover your product.
• 28:28
  SPEAKER_03: And when they go live on market live, they can talk about your product.
• 28:31
  So it can get discovered by an influencer who's then promoting
• 28:36
  your product on market live.
• 28:38
  So if you're just starting out and not sure how to get
• 28:42
  visibility for your product,
• 28:44
  SPEAKER_03: being on something like Amazon live or market live,
• 28:47
  SPEAKER_03: or,
• 28:47
  SPEAKER_03: um,
• 28:50
  SPEAKER_03: they're all going to escape me right now,
• 28:51
  SPEAKER_03: but yes,
• 28:51
  SPEAKER_03: those marketplace type platforms,
• 28:53
  SPEAKER_03: I think can be really valuable.
• 28:55
  I also think if you are a smaller e-com business that doing the
• 29:01
  simulcasting,
• 29:02
  taking advantage of the different social media opportunities is
• 29:07
  important too.
• 29:08
  SPEAKER_01: Okay.
• 29:10
  SPEAKER_01: Tell me,
• 29:10
  just as you're getting out there in the world and you're
• 29:15
  building this presence,
• 29:16
  SPEAKER_01: what if this fear,
• 29:17
  SPEAKER_01: we talked about the fear of maybe going live,
• 29:20
  SPEAKER_01: and you also mentioned influencers.
• 29:22
  SPEAKER_01: Is there a scenario where you can hire somebody to do your live for you?
• 29:27
  SPEAKER_01: I mean, this is...
• 29:28
  SPEAKER_01: You know,
• 29:29
  SPEAKER_01: somebody that can step in and maybe,
• 29:31
  SPEAKER_01: you know,
• 29:31
  SPEAKER_01: there is a whole bank of people who are well-versed.
• 29:34
  I mean,
• 29:34
  I feel like some,
• 29:35
  I mean,
• 29:35
  founders are probably the best you would agree,
• 29:38
  but I do.
• 29:40
  I always try to,
• 29:41
  I,
• 29:42
  to me,
• 29:42
  that's the first choice because it's so authentic.
• 29:45
  SPEAKER_03: This is your story.
• 29:46
  SPEAKER_03: This is your baby that you're talking about.
• 29:48
  SPEAKER_03: But to your point, many people are not comfortable on camera.
• 29:51
  That's a big element of Life Shopping Academy to me is getting
• 29:55
  people comfortable on camera and,
• 29:57
  SPEAKER_03: and showing them that it's not, doesn't have to be that scary.
• 30:00
  SPEAKER_03: And you could do this because I do think if it can be authentically you,
• 30:05
  SPEAKER_03: that's ideal,
• 30:06
  SPEAKER_03: but many people do hire hosts to do it.
• 30:09
  And then they can bring you in on occasion and ask questions
• 30:13
  and sort of do an
• 30:13
  SPEAKER_03: interview,
• 30:14
  SPEAKER_03: a special guest,
• 30:15
  SPEAKER_03: kind of the founders here,
• 30:16
  SPEAKER_03: the creator.
• 30:18
  SPEAKER_03: So there's different ways to structure that for sure.
• 30:21
  SPEAKER_03: It's been interesting.
• 30:24
  the big struggle I will say for live shopping platforms for
• 30:29
  even Poshmark,
• 30:30
  SPEAKER_03: eBay,
• 30:31
  SPEAKER_03: all of those is do influencers translate to live shopping?
• 30:37
  SPEAKER_03: They're great at fancy pictures,
• 30:39
  SPEAKER_03: you know,
• 30:39
  SPEAKER_03: really pretty pictures and things like that and captions,
• 30:42
  but can they carry a show for an hour and engage with the
• 30:48
  customer and ultimately
• 30:50
  SPEAKER_03: create add to cart moments where people are buying
• 30:53
  SPEAKER_03: based on how they're describing a product.
• 30:56
  SPEAKER_03: And that's been the disconnect is so many people thought,
• 31:00
  SPEAKER_03: well,
• 31:00
  SPEAKER_03: the more followers they have,
• 31:02
  SPEAKER_03: that's who you want.
• 31:03
  SPEAKER_03: You want this Kim Kardashians of the world to be hosting your events.
• 31:08
  Yes,
• 31:08
  they have a lot of followers and they might come watch the
• 31:10
  event,
• 31:11
  but they're not buying.
• 31:12
  SPEAKER_03: And that's what, what they're seeing.
• 31:14
  So what's interesting and what's great news for all of you
• 31:18
  e-commerce folks out
• 31:19
  SPEAKER_03: there is that it's really the micro
• 31:22
  influencers and the nano influencers that do better at live
• 31:26
  shopping because they try harder.
• 31:29
  SPEAKER_03: They are more authentic and engaging.
• 31:32
  SPEAKER_03: They, you know, want to work hard for your brand.
• 31:35
  SPEAKER_03: So it doesn't necessarily have to cost a lot to hire a host.
• 31:38
  SPEAKER_01: Yeah, no, that's very interesting.
• 31:39
  SPEAKER_01: We just recorded an episode with a co-founder of Stack Influence,
• 31:44
  SPEAKER_01: and they only work with Nano and Micro,
• 31:48
  SPEAKER_01: and that word authentic was used so many times because,
• 31:53
  SPEAKER_01: not to say that the big names are not real people,
• 31:56
  SPEAKER_01: they're obviously real people,
• 31:57
  SPEAKER_01: but they have different agendas,
• 31:59
  SPEAKER_01: right?
• 31:59
  SPEAKER_01: There's a different agenda there.
• 32:01
  SPEAKER_01: and I think that kind of meshing those worlds and finding people,
• 32:05
  SPEAKER_01: yeah,
• 32:05
  SPEAKER_01: so I guess if you can't go live,
• 32:06
  SPEAKER_01: if you just cannot muster up the courage,
• 32:09
  SPEAKER_01: even after going through your academy and still feeling a little nervous,
• 32:13
  SPEAKER_01: finding somebody else who can do it for you,
• 32:16
  really at the end of the day the power of the founder uh is
• 32:20
  going to uh your
• 32:22
  message will resonate louder than anything else so tell me uh
• 32:27
  you know we talked
• 32:27
  about gary v um you know out there and he's been you know
• 32:31
  pushing live shopping uh
• 32:33
  big time going on cnbc talking about it he used a quote this is
• 32:37
  the ultimate
• 32:38
  connection this is the ultimate connection between buyer and
• 32:42
  shopper uh excuse me
• 32:44
  SPEAKER_01: but between
• 32:45
  SPEAKER_01: founder and shopper.
• 32:47
  SPEAKER_01: You know,
• 32:48
  SPEAKER_01: do you feel that,
• 32:49
  SPEAKER_01: you know,
• 32:49
  SPEAKER_01: we are,
• 32:50
  SPEAKER_01: you mentioned that kind of it's just taking off right now,
• 32:53
  SPEAKER_01: like 2025 is the year of live shopping.
• 32:57
  SPEAKER_01: Where do you see it going?
• 32:57
  SPEAKER_01: What's your prediction on live shopping?
• 33:01
  SPEAKER_03: Gosh,
• 33:01
  SPEAKER_03: I mean,
• 33:02
  SPEAKER_03: because I've been following it for so long,
• 33:04
  SPEAKER_03: you know,
• 33:05
  SPEAKER_03: when it first started in Asia,
• 33:08
  SPEAKER_03: they did their first live shopping event.
• 33:11
  SPEAKER_03: It was on Singles Days, their big one.
• 33:14
  SPEAKER_02: Yeah, yeah.
• 33:14
  SPEAKER_03: it was 24 hours and, and nobody knew how it was going to go.
• 33:18
  SPEAKER_03: And, you know, the jury's out and they went live.
• 33:21
  SPEAKER_03: And in the first 24 hours, they had sold $17 billion worth of product.
• 33:27
  SPEAKER_03: And so they have just never saw,
• 33:29
  SPEAKER_03: I mean,
• 33:29
  SPEAKER_03: it's just from that just skyrocketed with no end in sight.
• 33:33
  SPEAKER_03: And so, as I mentioned, sort of at the beginning of the show,
• 33:37
  The U S really is far behind all of the other,
• 33:40
  I mean,
• 33:40
  in the UK,
• 33:41
  it's huge all over the world.
• 33:42
  SPEAKER_00: Wow.
• 33:43
  SPEAKER_03: And we're just catching up.
• 33:44
  So I think it is so exciting right now for companies in the U S
• 33:50
  because I do think
• 33:51
  SPEAKER_03: it's only the beginning.
• 33:52
  SPEAKER_03: And if you can get in and start doing live shopping now and start getting
• 33:56
  SPEAKER_03: comfortable and creating a well-oiled machine,
• 33:59
  SPEAKER_03: you're going to set yourself apart in this e-commerce space.
• 34:02
  SPEAKER_03: And you're going to be getting attention that you,
• 34:06
  SPEAKER_03: I mean,
• 34:06
  you can be left behind and not do it at all while all these
• 34:09
  other companies are
• 34:10
  SPEAKER_03: jumping in.
• 34:11
  Or you can kind of be a pioneer in the space and get really
• 34:14
  comfortable and have
• 34:16
  SPEAKER_03: people used to watching you live on a consistent basis,
• 34:19
  which is another tip I want to say is it's so important to be
• 34:23
  consistent with live
• 34:23
  shopping because people love it and they want to come back
• 34:27
  again and again and
• 34:28
  SPEAKER_03: they'll look for you.
• 34:28
  If you went live on Tuesday at 6 p.m.,
• 34:31
  they want to come back next Tuesday at 6 p.m.
• 34:34
  And if you don't have that consistency,
• 34:36
  it's hard to build that real quality audience.
• 34:40
  SPEAKER_01: Yeah.
• 34:41
  SPEAKER_01: Well, I noticed you're very consistent with yours.
• 34:43
  And I think I'd asked you a question via email that you went
• 34:47
  live on a Friday and
• 34:48
  SPEAKER_01: it's something you guys were experimenting with.
• 34:50
  SPEAKER_01: As an e-commerce entrepreneur,
• 34:52
  maybe my e-commerce business is a side hustle and I'm still
• 34:56
  trying to build
• 34:56
  SPEAKER_01: information.
• 34:57
  SPEAKER_01: build it up to be something big.
• 34:59
  Um,
• 35:00
  I may have to do mine in the evening,
• 35:01
  you know,
• 35:01
  in the evening or after work.
• 35:03
  SPEAKER_01: Is there a time of day that is,
• 35:05
  SPEAKER_01: or is it really just like go live and just don't worry,
• 35:07
  SPEAKER_01: don't worry about it.
• 35:08
  SPEAKER_01: Start building that consistency.
• 35:11
  SPEAKER_03: You know,
• 35:11
  SPEAKER_03: I've been trying to track it and make sense of it for years,
• 35:15
  SPEAKER_03: really probably since 2019 where,
• 35:18
  SPEAKER_03: and even trying to see what Amazon live is doing.
• 35:21
  SPEAKER_03: Like when do they put their prime time people on?
• 35:23
  SPEAKER_03: Is it on what day of the week?
• 35:25
  SPEAKER_03: And, and
• 35:26
  SPEAKER_03: I really find it's kind of all over the board,
• 35:28
  which is good news for all of us is that you can pick a time
• 35:31
  that works for you.
• 35:33
  And as long as you're consistent,
• 35:35
  that's the key with that time and that day,
• 35:38
  they will come.
• 35:38
  SPEAKER_03: If you build it, they will come.
• 35:40
  SPEAKER_03: And so,
• 35:41
  SPEAKER_03: but I do find,
• 35:42
  and I was glad that you asked that question because I
• 35:44
  remembered going live way in
• 35:46
  SPEAKER_03: the beginning,
• 35:47
  SPEAKER_03: one of my first shows,
• 35:48
  SPEAKER_03: I wanted to experiment with Friday night.
• 35:50
  SPEAKER_03: Just curious, is anybody watching?
• 35:53
  SPEAKER_03: And so I did,
• 35:54
  and I was blown away on Amazon how that turned out to be
• 35:58
  without question my
• 35:59
  SPEAKER_03: highest viewed show.
• 36:01
  SPEAKER_03: And so then we just tried it with Gromit Live the other night.
• 36:04
  SPEAKER_03: And again, it was one of our highest viewed shows.
• 36:07
  SPEAKER_03: So I'm thinking about kind of making that a regular.
• 36:10
  I think people are in a good mood and they're,
• 36:13
  you know,
• 36:13
  the show's more fun.
• 36:15
  SPEAKER_03: It's just a little more festive.
• 36:16
  SPEAKER_03: So I like that, but I do weekends in the morning.
• 36:20
  SPEAKER_03: I'll do
• 36:21
  SPEAKER_03: You know,
• 36:21
  I like to try them all and kind of see everybody's audience is
• 36:24
  a little different,
• 36:26
  SPEAKER_03: but there's no perfect time.
• 36:28
  SPEAKER_02: There's no.
• 36:29
  SPEAKER_03: And again,
• 36:31
  SPEAKER_03: whatever time you go live,
• 36:33
  it's the content after and where you place that and when you
• 36:37
  place that is more
• 36:38
  SPEAKER_01: valuable.
• 36:39
  SPEAKER_01: Is there an amount of time that's good?
• 36:41
  SPEAKER_01: I mean, you know, is it 45 minutes, 30, an hour?
• 36:45
  SPEAKER_01: You know, have you experimented with that part as well?
• 36:48
  SPEAKER_03: I have.
• 36:48
  SPEAKER_03: Yeah.
• 36:49
  SPEAKER_03: What I will say is,
• 36:51
  SPEAKER_03: for instance,
• 36:51
  SPEAKER_03: on Amazon Live,
• 36:52
  SPEAKER_03: they prefer that you're live for at least an hour.
• 36:56
  SPEAKER_02: Okay.
• 36:57
  SPEAKER_03: Because what they find,
• 36:58
  SPEAKER_03: and there's lots of traffic on Amazon,
• 37:00
  SPEAKER_03: so people are jumping in,
• 37:01
  SPEAKER_03: jumping out,
• 37:01
  SPEAKER_03: jumping in,
• 37:02
  SPEAKER_03: jumping out.
• 37:03
  SPEAKER_03: So they want you to be on long enough for people to find you.
• 37:06
  SPEAKER_03: If you're on 15 minutes, you've missed a huge audience.
• 37:09
  SPEAKER_03: So they want you to have that exposure for an extended period of time.
• 37:14
  SPEAKER_03: I really feel that 30 minutes is a minimum time.
• 37:18
  Because you do need time to introduce and get to know,
• 37:22
  and you've got that.
• 37:24
  SPEAKER_03: And so again,
• 37:24
  SPEAKER_03: going back to the structure of the show,
• 37:26
  SPEAKER_03: I think you can create a structure of a show with the 30 minutes.
• 37:31
  And then an hour to me is sort of optimal because it really
• 37:35
  does give you enough
• 37:36
  SPEAKER_03: time to,
• 37:38
  SPEAKER_03: depending on,
• 37:39
  SPEAKER_03: if you're only selling one product,
• 37:41
  SPEAKER_03: then 30 minutes is probably perfect.
• 37:43
  SPEAKER_03: But a lot of my shows,
• 37:45
  I'll represent lots of different brands and different products
• 37:48
  in the show.
• 37:48
  Sometimes on Amazon Live,
• 37:50
  I'll go two hours if I've got 15 products I want to do.
• 37:53
  SPEAKER_03: And I just kind of gauge.
• 37:54
  I mean,
• 37:55
  that's the other great thing about live shopping is there's no
• 37:57
  rules.
• 37:58
  SPEAKER_03: There's no instruction manual.
• 37:59
  SPEAKER_03: You just go with the audience.
• 38:02
  And so if we're having fun and that chat is lighting up and
• 38:05
  there's questions and
• 38:06
  SPEAKER_03: interactions,
• 38:07
  SPEAKER_03: I just keep going.
• 38:09
  SPEAKER_03: Because it's fun and they're having fun.
• 38:10
  SPEAKER_03: And unless I have to be somewhere, why not?
• 38:13
  SPEAKER_01: Right.
• 38:14
  SPEAKER_01: And I guess I should just touch on the fact that,
• 38:16
  SPEAKER_01: you know,
• 38:17
  SPEAKER_01: when you first do this,
• 38:18
  SPEAKER_01: you know,
• 38:18
  SPEAKER_01: yes,
• 38:19
  SPEAKER_01: you should probably be promoting this.
• 38:21
  SPEAKER_01: You know, we are going live to gain that audience.
• 38:23
  But don't don't I feel like,
• 38:26
  you know,
• 38:26
  we should maybe manage expectations.
• 38:28
  SPEAKER_01: Your first one,
• 38:29
  SPEAKER_01: you know,
• 38:29
  SPEAKER_01: it's probably going to be,
• 38:30
  SPEAKER_01: you know,
• 38:31
  it's going to be you're going to you're going to work out the
• 38:32
  kinks and it may not
• 38:33
  SPEAKER_01: be massive in terms of audience.
• 38:35
  SPEAKER_01: If it is amazing.
• 38:36
  SPEAKER_01: You did your marketing really well.
• 38:38
  SPEAKER_01: But if it isn't, don't give up on the idea.
• 38:40
  SPEAKER_01: Right.
• 38:42
  SPEAKER_03: Not at all.
• 38:43
  SPEAKER_03: My first one, I always joke, but it's true.
• 38:45
  SPEAKER_03: I had three people and I'm certain it was my mom,
• 38:49
  SPEAKER_03: my dad,
• 38:49
  SPEAKER_03: and my brother,
• 38:52
  SPEAKER_03: but I was glad because I wanted to figure it out.
• 38:55
  SPEAKER_03: And I made so many mistakes and there's so much wrong with it.
• 38:57
  SPEAKER_03: I saved that one just so I could point back to it, but it's fine.
• 39:03
  SPEAKER_03: It's totally fine.
• 39:04
  SPEAKER_03: And the more you do it and the more consistent you are,
• 39:06
  SPEAKER_03: it's,
• 39:07
  SPEAKER_03: it's incredible how quickly it builds.
• 39:09
  SPEAKER_03: Right.
• 39:09
  SPEAKER_03: the numbers because it really is fun for people.
• 39:12
  SPEAKER_03: People enjoy
• 39:13
  SPEAKER_03: live shopping so much.
• 39:15
  SPEAKER_01: Yeah.
• 39:15
  SPEAKER_01: And so it's like they walked in the store, right?
• 39:18
  SPEAKER_03: Yeah.
• 39:19
  SPEAKER_02: Yeah.
• 39:20
  SPEAKER_01: I love it.
• 39:20
  SPEAKER_01: I love it.
• 39:21
  SPEAKER_01: All right.
• 39:21
  SPEAKER_01: Well, very good.
• 39:22
  Well,
• 39:22
  just tell me just in terms of,
• 39:24
  you know,
• 39:25
  um,
• 39:26
  the back to the platforms.
• 39:28
  SPEAKER_01: Um, I know also, by the way, TikTok pushes the hour thing too.
• 39:31
  SPEAKER_01: They're kind of like very big on the hour.
• 39:32
  SPEAKER_01: I also,
• 39:33
  sometimes I watch some of these I watch and if they're pushing
• 39:35
  one product,
• 39:36
  SPEAKER_01: I'm like,
• 39:37
  SPEAKER_01: wow,
• 39:37
  SPEAKER_01: that's a lot of talking about one product.
• 39:39
  SPEAKER_01: You should probably have more, right?
• 39:40
  SPEAKER_01: You should have several products in, in, in the mix.
• 39:44
  You know,
• 39:44
  but there are,
• 39:46
  you know,
• 39:46
  inventors and econ brands just have the one.
• 39:49
  SPEAKER_02: Yeah.
• 39:49
  SPEAKER_03: But what I recommend in the case of that is,
• 39:52
  and what's kind of cool about another cool element of live
• 39:54
  shopping is the
• 39:55
  SPEAKER_03: collaborating.
• 39:56
  So let's say you sell luggage,
• 39:58
  you have one piece of luggage that you sell.
• 40:01
  SPEAKER_03: So maybe there's a company that sells packing cubes,
• 40:04
  SPEAKER_03: or there's a company that sells cosmetic cases for traveling.
• 40:08
  SPEAKER_03: So getting different brands on board,
• 40:11
  that you can highlight their products or even bring them in to
• 40:14
  do a show with you.
• 40:16
  What's great about that is that you can grow your audience by
• 40:19
  capitalizing on their
• 40:20
  SPEAKER_03: audience because they're a travel company.
• 40:22
  SPEAKER_03: You're a travel company.
• 40:24
  SPEAKER_03: They're going to bring their peeps.
• 40:25
  SPEAKER_03: You're going to bring your peeps.
• 40:27
  SPEAKER_03: And another element that plays into that,
• 40:29
  SPEAKER_03: that I do on every single one of my shows,
• 40:32
  SPEAKER_03: and I could not recommend it highly enough is giveaways.
• 40:36
  SPEAKER_03: And so giveaways are fantastic because it is the fastest way.
• 40:41
  for you to grow your email subscriber list and not just a
• 40:45
  subscriber list,
• 40:45
  but a very targeted one because they opt into the giveaways
• 40:49
  that they want to win
• 40:50
  SPEAKER_03: because it's a product that they're interested in.
• 40:53
  And so you can promote that giveaway ahead so that you're
• 40:57
  growing your email list
• 40:59
  SPEAKER_03: for your product.
• 41:00
  SPEAKER_03: Hopefully you can decide whether they have to be present to win or not,
• 41:04
  SPEAKER_03: but hopefully that drives viewership to your event.
• 41:07
  SPEAKER_03: And I do two giveaways on every show.
• 41:09
  SPEAKER_03: So I do one halfway through and then one at the end.
• 41:12
  SPEAKER_03: And so that keeps people engaged.
• 41:14
  And I have them put a few words into the chat when they enter
• 41:20
  in order to get a second entry.
• 41:21
  SPEAKER_03: So that's driving the algorithm.
• 41:23
  SPEAKER_03: So it's getting pushed out to more viewers.
• 41:26
  SPEAKER_03: And now I have their email address so I can,
• 41:29
  SPEAKER_03: and they stay on to the end because they want to find out if they won.
• 41:33
  SPEAKER_03: So that means your watch time is high.
• 41:37
  SPEAKER_03: which means you're growing your organic SEO because of that show,
• 41:42
  SPEAKER_03: especially if you have it on your website.
• 41:44
  SPEAKER_03: and people are staying on your site for that long, that's huge for SEO.
• 41:50
  SPEAKER_01: That's goldmine right there.
• 41:52
  That's gold in terms of that first party data,
• 41:55
  getting that email,
• 41:57
  capturing that email.
• 41:58
  SPEAKER_01: Because live,
• 42:00
  SPEAKER_01: maybe some people coming from your world,
• 42:02
  SPEAKER_01: your community,
• 42:02
  SPEAKER_01: people who are already part of the mix,
• 42:04
  SPEAKER_01: you already have email,
• 42:05
  but you're going to have a lot of people coming who have never
• 42:08
  had an interaction
• 42:09
  SPEAKER_01: with your brand and having that
• 42:11
  front and back end or back of the show email capture is such a
• 42:18
  great idea.
• 42:18
  SPEAKER_01: It's so valuable.
• 42:19
  SPEAKER_01: I love that.
• 42:21
  And also because a lot of people don't buy during the show
• 42:23
  because they're just
• 42:25
  SPEAKER_03: meeting you and there's chat going on.
• 42:27
  SPEAKER_03: There's all this stuff going on.
• 42:29
  So after the show,
• 42:30
  you can send them a quick email and say,
• 42:32
  thank you so much for joining.
• 42:34
  In case you missed it,
• 42:35
  we're still offering 20% off until tomorrow at midnight.
• 42:38
  SPEAKER_03: So here's the coupon code.
• 42:39
  SPEAKER_02: Right.
• 42:41
  SPEAKER_03: you're not losing them because, because they didn't buy right there.
• 42:44
  SPEAKER_03: 80% of sales from live shopping happen after the event.
• 42:49
  SPEAKER_02: Wow.
• 42:50
  SPEAKER_03: And so don't get upset if you don't sell a lot during the event.
• 42:53
  SPEAKER_03: That's really short-sighted because it really is after.
• 42:57
  SPEAKER_03: So you do want to,
• 42:58
  SPEAKER_03: you know,
• 42:59
  SPEAKER_03: the abandoned cart thing is,
• 43:01
  SPEAKER_03: is I think really important for live shopping,
• 43:03
  SPEAKER_03: but just having those emails from the giveaways and then,
• 43:08
  The next time you go live,
• 43:09
  you get to say,
• 43:09
  hey,
• 43:10
  I know you joined us last time.
• 43:11
  SPEAKER_03: We'd love for you to come back again.
• 43:12
  SPEAKER_03: They're in your ecosystem.
• 43:16
  SPEAKER_03: Chances are they had a great time and they will come back.
• 43:19
  SPEAKER_03: It's great.
• 43:21
  SPEAKER_01: I feel like all we have to do is just look at the history of this.
• 43:25
  SPEAKER_01: QVC and HSN built empires off of this concept of live shopping.
• 43:30
  SPEAKER_01: This is your opportunity to build an empire off of live shopping.
• 43:35
  SPEAKER_01: I
• 43:36
  SPEAKER_01: I think that,
• 43:37
  SPEAKER_01: you know,
• 43:37
  SPEAKER_01: to think that it's not going to,
• 43:39
  SPEAKER_01: you know,
• 43:40
  SPEAKER_01: it's just going to get bigger and bigger.
• 43:42
  SPEAKER_01: And the fact that it's been, you know, we're slow.
• 43:44
  SPEAKER_01: The United States has been slow to the game.
• 43:46
  SPEAKER_01: All of a sudden,
• 43:47
  SPEAKER_01: you know,
• 43:47
  SPEAKER_01: you just go look across the,
• 43:48
  SPEAKER_01: you know,
• 43:49
  SPEAKER_01: look across the pond,
• 43:50
  SPEAKER_01: look in Asia and see what's happening there.
• 43:53
  SPEAKER_01: And live is, you know, they've been doing this for a long time.
• 43:58
  SPEAKER_01: I'm just curious about what not.
• 44:00
  SPEAKER_01: You know, I don't know why it intrigues me.
• 44:03
  um what are they doing he's talking about yeah i guess he's all
• 44:06
  over the place
• 44:07
  promoting them are they doing anything different i mean i've
• 44:10
  watched a few it seems
• 44:12
  very well i would say it feels very much like what i've seen in
• 44:17
  in asia very loud
• 44:18
  there's a lot of loud you know things going on chaotic yeah
• 44:21
  chaotic is that is that
• 44:23
  part of the the is it you know like temu you know the spinning
• 44:27
  wheels and the
• 44:28
  SPEAKER_01: fireworks going off is that by this it must be by design because it's
• 44:32
  SPEAKER_01: It satisfies their audience.
• 44:34
  SPEAKER_03: I think it is.
• 44:35
  SPEAKER_03: And so there is,
• 44:36
  SPEAKER_03: again,
• 44:36
  it's you figuring out what's right for your audience and what
• 44:40
  kind of brand you
• 44:40
  SPEAKER_03: are,
• 44:40
  SPEAKER_03: if that's right for you.
• 44:42
  SPEAKER_03: What I'm finding mostly with whatnot is that it is just,
• 44:47
  it could be my son in his bedroom selling his equipment that he
• 44:51
  doesn't use
• 44:52
  SPEAKER_03: anymore.
• 44:52
  SPEAKER_03: So it's just anybody going on and selling stuff they have.
• 44:57
  SPEAKER_03: It can be new, but it also can be used.
• 45:00
  SPEAKER_03: And it's this auction type of a frenzy.
• 45:03
  SPEAKER_03: So you can just swipe to quickly buy and they do giveaways a lot.
• 45:08
  SPEAKER_03: And so you can enter the giveaway, which I think is great.
• 45:11
  But it is,
• 45:12
  you know,
• 45:12
  there are Amazon Live is very different than whatnot.
• 45:16
  So it's just a different medium for a different kind of shopper
• 45:21
  or viewer.
• 45:22
  SPEAKER_03: And so it just kind of depends on what you like.
• 45:25
  SPEAKER_03: It's very community based.
• 45:26
  SPEAKER_03: So it's kind of is a hybrid of sorts where there is.
• 45:29
  SPEAKER_03: the community element where you can interact.
• 45:32
  SPEAKER_03: But then there's also the live selling element.
• 45:34
  SPEAKER_01: Interesting.
• 45:35
  SPEAKER_01: Interesting.
• 45:35
  SPEAKER_03: Yeah.
• 45:37
  SPEAKER_03: And Poshmark is a little bit like that as well.
• 45:39
  SPEAKER_01: Oh, okay.
• 45:40
  SPEAKER_03: It's a little chaotic.
• 45:41
  SPEAKER_03: And yeah.
• 45:42
  SPEAKER_01: Okay.
• 45:43
  SPEAKER_01: Well,
• 45:43
  SPEAKER_01: let's,
• 45:44
  SPEAKER_01: let's,
• 45:45
  SPEAKER_01: you know,
• 45:45
  SPEAKER_01: as we get close to wrapping up here,
• 45:47
  SPEAKER_01: I have to ask about AI and artificial intelligence.
• 45:51
  SPEAKER_01: And is it
• 45:52
  SPEAKER_01: you know, is it working its way in here?
• 45:55
  SPEAKER_01: Is it working?
• 45:56
  SPEAKER_03: Cause I feel like it's harder when it's live.
• 45:58
  SPEAKER_01: Yes.
• 46:00
  SPEAKER_01: I feel like, how could you create an avatar of your live self?
• 46:03
  SPEAKER_01: That seems a little more complicated, but what do you see happening?
• 46:08
  SPEAKER_03: You know, I'm a little old fashioned.
• 46:11
  So I choose to believe,
• 46:12
  I hope that,
• 46:14
  I mean,
• 46:14
  there are some benefits to it for sure.
• 46:16
  SPEAKER_03: It makes it really easy to come up with a title for your event.
• 46:18
  SPEAKER_03: It makes it easy to
• 46:20
  So promoting your event ahead of time using AI can be really
• 46:25
  valuable and helpful
• 46:26
  SPEAKER_03: and time-saving and all of that.
• 46:28
  SPEAKER_03: And even repurposing the content after can be made so easy by AI.
• 46:34
  SPEAKER_03: But to me,
• 46:34
  SPEAKER_03: the show itself,
• 46:36
  why live shopping is doing so well is because I do think we
• 46:40
  crave that interaction.
• 46:43
  In this world of technology where everything is,
• 46:47
  you know,
• 46:47
  buttons and lights and
• 46:49
  SPEAKER_03: AI and all of that, we want to meet, we want a real person.
• 46:55
  SPEAKER_03: And so that's why,
• 46:56
  SPEAKER_03: I mean,
• 46:56
  SPEAKER_03: that is why HSN and QVC did so well is the people that follow it,
• 47:02
  SPEAKER_03: they are addicted.
• 47:03
  SPEAKER_03: They watch every day.
• 47:04
  SPEAKER_03: They watch all day because they become friends with these hosts.
• 47:08
  SPEAKER_03: And they just,
• 47:09
  SPEAKER_03: it's just this connection that I think as human beings,
• 47:13
  SPEAKER_03: we all crave,
• 47:14
  SPEAKER_03: we all need.
• 47:15
  And I think we all deserve to have that still in this world of
• 47:19
  technology.
• 47:19
  SPEAKER_02: Right.
• 47:20
  SPEAKER_03: I think it's a must.
• 47:21
  SPEAKER_03: And I mean, is it live shopping if it's a robot?
• 47:25
  SPEAKER_01: Right.
• 47:26
  SPEAKER_01: Exactly.
• 47:27
  SPEAKER_01: Well, that's an interesting point.
• 47:28
  SPEAKER_01: I bet you the platforms actually love it,
• 47:29
  SPEAKER_01: too,
• 47:30
  SPEAKER_01: because,
• 47:30
  SPEAKER_01: you know,
• 47:31
  SPEAKER_01: these platforms are all being just inundated with AI content,
• 47:34
  SPEAKER_01: right?
• 47:34
  SPEAKER_01: Written content,
• 47:35
  SPEAKER_01: video,
• 47:36
  SPEAKER_01: pre-recorded avatar base,
• 47:38
  SPEAKER_01: you know,
• 47:38
  SPEAKER_01: going on to HeyGen and making an avatar of yours.
• 47:41
  SPEAKER_01: But they can't.
• 47:42
  SPEAKER_01: you can't do that like that.
• 47:44
  I mean,
• 47:44
  maybe somebody's going to come up with a way,
• 47:45
  but at the moment,
• 47:47
  live is you.
• 47:48
  SPEAKER_01: It's you.
• 47:49
  SPEAKER_01: It's being authentic.
• 47:50
  SPEAKER_01: It's being a real human being.
• 47:52
  SPEAKER_01: And those platforms probably like that,
• 47:53
  SPEAKER_01: too,
• 47:53
  because they don't have to scrape all this and try to get rid
• 47:57
  of all this AI
• 47:59
  SPEAKER_01: content.
• 48:00
  SPEAKER_01: So it's a two-way.
• 48:02
  It's a win-win for both sides,
• 48:03
  I guess,
• 48:04
  is the best way to think about it.
• 48:05
  SPEAKER_03: I think so.
• 48:07
  SPEAKER_03: I hope we can hold on to that.
• 48:08
  SPEAKER_03: I even just think of customer service on
• 48:12
  SPEAKER_03: websites and how it's,
• 48:14
  SPEAKER_03: they make you think you're talking to a person,
• 48:15
  SPEAKER_03: but you're not,
• 48:16
  SPEAKER_03: I can't stand it.
• 48:18
  SPEAKER_03: You know, you know it right away.
• 48:19
  SPEAKER_03: And it just, and so I just think, gosh, if that happens in live shopping,
• 48:24
  SPEAKER_03: I think it would be, to me, it would be the end of live shopping.
• 48:27
  SPEAKER_01: Yeah.
• 48:29
  SPEAKER_01: So this is good.
• 48:30
  SPEAKER_01: I mean, this is fantastic.
• 48:31
  I think this is an opportunity for brand owners,
• 48:34
  for founders to connect with their audience.
• 48:37
  SPEAKER_01: You know, Gary, the ultimate connection, I guess, is what we're creating.
• 48:42
  SPEAKER_01: And you're teaching,
• 48:43
  SPEAKER_01: you know,
• 48:44
  SPEAKER_01: you're giving people the roadmap,
• 48:45
  SPEAKER_01: the game plan of how to do this.
• 48:47
  SPEAKER_01: And just do the one.
• 48:50
  SPEAKER_01: Get it out of your system.
• 48:51
  SPEAKER_01: Yeah.
• 48:52
  SPEAKER_01: And you'll see,
• 48:53
  SPEAKER_01: I mean,
• 48:53
  SPEAKER_01: every time I do something that's live,
• 48:55
  SPEAKER_01: I feel,
• 48:55
  SPEAKER_01: yeah,
• 48:56
  SPEAKER_01: you feel energized when you come out of it.
• 48:57
  SPEAKER_01: Because, boy, your heart's probably beating a little bit faster.
• 49:00
  SPEAKER_01: And you've got to look excited.
• 49:01
  And then you get used to it the next time,
• 49:03
  the next few times that you do it.
• 49:04
  SPEAKER_01: So I love this.
• 49:06
  SPEAKER_01: You're creating a box, a kit here.
• 49:09
  SPEAKER_03: Yeah, basically.
• 49:10
  SPEAKER_03: But I want to hit on real quickly the connection part that you just said.
• 49:15
  SPEAKER_03: Because as a product innovator myself, I use live shopping online.
• 49:19
  SPEAKER_03: all the time because I do have such a great connection with my viewers.
• 49:23
  SPEAKER_03: I use it for product development and market research.
• 49:26
  SPEAKER_03: So if I'm coming out with a new,
• 49:29
  SPEAKER_03: I mean,
• 49:29
  I've got my beauty case back there as my sort of hero product
• 49:34
  and the women that
• 49:35
  SPEAKER_03: have purchased it,
• 49:35
  SPEAKER_03: they're,
• 49:36
  SPEAKER_03: you know,
• 49:36
  SPEAKER_03: kind of beauty case groupies.
• 49:37
  And so I'll invite them all to a live shopping event and say,
• 49:41
  I'm coming out with a new line.
• 49:43
  SPEAKER_03: I want to get your guys' opinion.
• 49:44
  SPEAKER_03: I'm deciding between this color, this color, and this color.
• 49:47
  SPEAKER_03: What do you guys think?
• 49:49
  SPEAKER_03: And,
• 49:49
  SPEAKER_03: or do you,
• 49:50
  do you like it with gold hardware or do you think we should
• 49:52
  move to silver
• 49:52
  SPEAKER_03: hardware?
• 49:53
  You know,
• 49:54
  whatever it is,
• 49:55
  they love being a part of my product development process.
• 49:59
  I love it because I get to find out firsthand what's going to
• 50:02
  do well from them.
• 50:04
  SPEAKER_03: And then I can take that information to my buyers at HSN and say,
• 50:08
  SPEAKER_03: I just did a live and this is here.
• 50:10
  SPEAKER_03: Here's the data.
• 50:11
  SPEAKER_03: Here's the analytics of what everybody wants.
• 50:13
  SPEAKER_03: And we'll make hard decisions based on these live events.
• 50:18
  SPEAKER_03: So it really is so helpful.
• 50:20
  SPEAKER_03: And then when we finally launched that new beauty case line,
• 50:23
  all the people that were on the event can't wait to buy it
• 50:26
  because they were a part
• 50:27
  SPEAKER_03: of the process.
• 50:29
  So if you can start thinking of it beyond just selling product
• 50:33
  and using it to get
• 50:34
  to know your customer and to understand what their likes and
• 50:37
  dislikes are,
• 50:39
  SPEAKER_03: imagine what that can do for your business.
• 50:41
  SPEAKER_03: That when you launch a product,
• 50:43
  SPEAKER_03: you not only have a built-in audience,
• 50:45
  SPEAKER_03: but you have a built-in audience
• 50:47
  for the specific product that you're rolling out because they
• 50:50
  were a part of that development.
• 50:52
  SPEAKER_01: Wow.
• 50:53
  SPEAKER_01: So it is a,
• 50:56
  SPEAKER_01: when you're writing a business plan,
• 50:57
  the live shopping gets inserted into the sales portion of your
• 51:00
  business plan,
• 51:01
  gets inserted into your marketing section of your business plan
• 51:05
  and also into the
• 51:06
  SPEAKER_01: market research part of your business plan.
• 51:08
  SPEAKER_01: I mean, that is a, you can't ask for more.
• 51:11
  SPEAKER_01: This is amazing, right?
• 51:14
  SPEAKER_03: Preaching it?
• 51:14
  SPEAKER_03: I mean, I scream it from the rooftops because I'm such a believer.
• 51:18
  SPEAKER_03: And I mean, I could talk about this for two days.
• 51:20
  SPEAKER_03: I could lay out, there were so many benefits.
• 51:22
  SPEAKER_03: I mean,
• 51:24
  one of the things that people that have dived in are saying the
• 51:27
  most that you would
• 51:28
  SPEAKER_03: have never thought of is that return rates are going down significantly,
• 51:33
  SPEAKER_03: 50% and more.
• 51:35
  SPEAKER_01: Wow.
• 51:35
  SPEAKER_03: Because if you're live talking about the product,
• 51:38
  SPEAKER_03: you can say exactly how to use it,
• 51:41
  SPEAKER_03: exactly how not to use it.
• 51:43
  SPEAKER_03: So when they get it,
• 51:45
  SPEAKER_03: there's no user error that's going to cause them to say,
• 51:47
  this thing doesn't work and send it back because they know
• 51:50
  exactly what they're
• 51:51
  SPEAKER_03: getting.
• 51:51
  SPEAKER_03: They know exactly what size it is.
• 51:54
  SPEAKER_03: You know, there's no guesswork.
• 51:55
  SPEAKER_03: So, I mean.
• 51:57
  SPEAKER_03: You know how returns can kill a business.
• 51:59
  SPEAKER_01: Absolutely.
• 52:00
  SPEAKER_01: Yeah.
• 52:00
  And I'm sure Amazon loves us because they have probably some of
• 52:03
  the highest returns
• 52:04
  SPEAKER_01: because they make it so easy.
• 52:06
  SPEAKER_01: And now all of a sudden,
• 52:06
  SPEAKER_01: if I watch something,
• 52:07
  SPEAKER_01: I might actually understand the product better and say,
• 52:10
  SPEAKER_01: oh,
• 52:10
  SPEAKER_01: you know,
• 52:10
  SPEAKER_01: actually,
• 52:11
  SPEAKER_01: that doesn't that's not what I was looking for.
• 52:13
  SPEAKER_01: And, you know, you pass on it and you just save them.
• 52:16
  SPEAKER_01: You know, you save the situation.
• 52:18
  SPEAKER_01: You save the seller from having to take something back or you look at it.
• 52:21
  SPEAKER_01: Oh, my God, this is exactly what I was looking for.
• 52:23
  SPEAKER_01: And you understand it really well.
• 52:26
  And then the second layer to that is you can imagine what that
• 52:29
  does for positive
• 52:30
  SPEAKER_03: reviews because they get to know you.
• 52:33
  So they're more apt to write a positive review,
• 52:36
  but they also know exactly how to use it.
• 52:38
  SPEAKER_03: And so they're going to have a better experience.
• 52:40
  SPEAKER_03: So positive reviews are going through the roof.
• 52:43
  SPEAKER_03: Returns are going way down.
• 52:44
  SPEAKER_03: I mean, just that alone is so valuable.
• 52:47
  i love it well i was you know i was thinking about uh you know
• 52:50
  qvc and hsn actually
• 52:51
  before that the tupperware party right i mean that was yeah
• 52:55
  that was your that was
• 52:56
  your earliest day uh you know live uh which then ultimately led
• 53:00
  to well we want to
• 53:01
  go one to many and that becomes qvc and hsn and now we want to
• 53:05
  go one to many
• 53:06
  SPEAKER_01: but being able to empower entrepreneurs who,
• 53:09
  SPEAKER_01: you know,
• 53:10
  SPEAKER_01: don't have big TV budgets,
• 53:11
  SPEAKER_01: you know,
• 53:12
  SPEAKER_01: to buy that time to get on there.
• 53:15
  I think you are in the,
• 53:19
  this is where everybody needs to focus their attention.
• 53:21
  SPEAKER_01: And I'm so happy that you're teaching this.
• 53:24
  SPEAKER_01: And, you know, the Academy is so important.
• 53:29
  SPEAKER_01: And again, just get over, just do the one, do the one, get over it.
• 53:32
  SPEAKER_03: I love that you're saying that's so true.
• 53:34
  SPEAKER_03: Just dive in and...
• 53:36
  SPEAKER_01: Preaching to myself here to also to do my lives as well.
• 53:39
  SPEAKER_01: I'm not selling anything other than,
• 53:41
  SPEAKER_01: you know,
• 53:41
  SPEAKER_01: ideas and concepts and services around e-commerce.
• 53:43
  But,
• 53:44
  you know,
• 53:44
  sure,
• 53:45
  there's some apprehension always when you go go live.
• 53:47
  SPEAKER_01: Let the sweat come and just do it.
• 53:50
  SPEAKER_01: So we just as we wrap up,
• 53:52
  SPEAKER_01: I like to ask,
• 53:53
  SPEAKER_01: you know,
• 53:53
  SPEAKER_01: all of our guests,
• 53:54
  SPEAKER_01: you know,
• 53:55
  SPEAKER_01: just with with AI,
• 53:56
  SPEAKER_01: you know,
• 53:56
  SPEAKER_01: around us all the time.
• 53:58
  SPEAKER_01: I'm just always curious to know.
• 54:00
  SPEAKER_01: Is there something that you've used it for recently,
• 54:02
  SPEAKER_01: assuming that you use it in your everyday business life,
• 54:07
  SPEAKER_01: that made you stop,
• 54:08
  SPEAKER_01: whether it was personal or business,
• 54:10
  SPEAKER_01: made you stop and say,
• 54:11
  SPEAKER_01: wow,
• 54:12
  SPEAKER_01: I had no idea this thing could do that.
• 54:15
  SPEAKER_01: Anything you can point to?
• 54:17
  SPEAKER_03: Yes.
• 54:17
  SPEAKER_03: My son just taught me something that I thought was amazing.
• 54:21
  SPEAKER_03: And that was he just in passing said,
• 54:24
  SPEAKER_03: yeah,
• 54:24
  SPEAKER_03: well,
• 54:24
  SPEAKER_03: whenever I go to Trader Joe's,
• 54:25
  SPEAKER_03: I just in my phone as I'm walking in,
• 54:28
  I'll talk to chat GPT and I'll say,
• 54:30
  I need a five days worth of meals on the healthy side.
• 54:34
  SPEAKER_03: My budget is $75 for the week and I need breakfast and dinner, no tofu.
• 54:42
  SPEAKER_03: And this shopping list comes up with recipes that are amazing.
• 54:47
  The ingredients and the recipes,
• 54:49
  the shopping list in a minute,
• 54:51
  less than a minute,
• 54:52
  seconds.
• 54:53
  SPEAKER_01: Okay, I'm blown away.
• 54:53
  SPEAKER_01: I've literally used it every day.
• 54:55
  SPEAKER_01: I've never thought about using it for that particular situation.
• 54:58
  SPEAKER_03: I had, you know, you said that.
• 54:59
  SPEAKER_03: I went, oh, I can do that?
• 55:00
  SPEAKER_03: Wow.
• 55:01
  SPEAKER_01: And so I did it.
• 55:03
  SPEAKER_03: And it was.
• 55:03
  And I assume a lot of,
• 55:06
  you know,
• 55:06
  my son is very into,
• 55:07
  my oldest son is very into meal prepping.
• 55:09
  SPEAKER_01: So everything is by,
• 55:10
  SPEAKER_01: you know,
• 55:11
  SPEAKER_01: very systemized meal prepping to keep calories down,
• 55:14
  SPEAKER_01: you know,
• 55:15
  SPEAKER_01: exercise and all of that good stuff.
• 55:17
  SPEAKER_01: But that's a fantastic way.
• 55:18
  SPEAKER_01: You better tell him that.
• 55:19
  SPEAKER_01: Yeah, I'm going to absolutely tell him.
• 55:20
  SPEAKER_03: I mean, you can say.
• 55:21
  SPEAKER_03: 500 calories per meal.
• 55:23
  SPEAKER_03: Like, and it does it.
• 55:25
  SPEAKER_00: Wow.
• 55:26
  SPEAKER_03: And it's good.
• 55:26
  SPEAKER_03: It's well done.
• 55:28
  SPEAKER_03: I thought it's going to be, you know, awful recipes and,
• 55:32
  SPEAKER_03: And the budget part, I love that.
• 55:34
  SPEAKER_03: It knows how much everything costs.
• 55:36
  SPEAKER_01: I'm saying, wow.
• 55:39
  SPEAKER_01: I'm absolutely going to be trying this this week.
• 55:41
  SPEAKER_01: You've got to do it.
• 55:43
  SPEAKER_01: So smart.
• 55:44
  SPEAKER_01: Well, Marcy, this has been an absolute treat to have you on.
• 55:47
  SPEAKER_01: I mean, it's so important to talk about this.
• 55:49
  And I would love to have you come back because I know the
• 55:51
  technology is going to evolve.
• 55:52
  SPEAKER_01: I know things are going to evolve.
• 55:54
  SPEAKER_01: your business is going to evolve.
• 55:57
  SPEAKER_01: And I just think it's too important not to keep talking about it.
• 56:01
  Maybe if you could just take a moment and tell everybody where
• 56:04
  they can find you
• 56:05
  and learn about the Live Shopping Academy and how they can get
• 56:08
  in touch with you.
• 56:10
  SPEAKER_03: The easiest way is probably through my website,
• 56:12
  SPEAKER_03: which is just my name,
• 56:13
  SPEAKER_03: Marcy McKenna,
• 56:14
  SPEAKER_03: Marcy with a Y,
• 56:16
  SPEAKER_03: marcymckenna.com,
• 56:17
  SPEAKER_03: because there you will find all about the Live Shopping Academy and
• 56:21
  SPEAKER_03: And the other side of my business, which is my own product line.
• 56:24
  And then I also work with e-commerce brands and product
• 56:28
  innovators to help them not
• 56:30
  SPEAKER_03: only bring their product ideas to life,
• 56:32
  SPEAKER_03: but then to have success with them.
• 56:35
  in the e-commerce space once they get there yeah this is great
• 56:39
  absolutely we'll put
• 56:41
  all of that in the show notes and i'd love to share that guide
• 56:44
  if it's available uh
• 56:45
  with you know to get to get folks out there yeah yeah thinking
• 56:48
  through um you know
• 56:49
  how to how to do this and uh keep preaching keep keep talking
• 56:53
  about this the other
• 56:55
  thing i'm adding to my website um that i'm guessing will be
• 56:58
  there before this goes
• 57:00
  SPEAKER_03: live
• 57:01
  SPEAKER_03: is I put together a live shopping revenue calculator.
• 57:04
  SPEAKER_03: Oh, wow.
• 57:05
  So if you're wondering what live shopping could mean to your
• 57:08
  bottom line if you
• 57:09
  SPEAKER_03: were to integrate it into your business model,
• 57:12
  you can use that calculator to quickly figure it out based on
• 57:16
  your particular
• 57:17
  SPEAKER_03: business and product.
• 57:18
  SPEAKER_01: It's kind of like going shopping, right?
• 57:20
  SPEAKER_01: At Trader Joe's.
• 57:22
  SPEAKER_01: You have a budget and it's gonna help you tell you exactly,
• 57:24
  SPEAKER_01: but in reverse,
• 57:26
  SPEAKER_01: your efforts are going to lead to this much potentially in revenue.
• 57:30
  SPEAKER_01: What a great idea to put that together.
• 57:32
  I think that may be the thing that gets anybody who's a little
• 57:36
  apprehensive over
• 57:37
  SPEAKER_01: the,
• 57:38
  SPEAKER_01: that's it,
• 57:38
  SPEAKER_01: we're in.
• 57:39
  we're going to make we're going to be able to do this kind of
• 57:41
  revenue and it's
• 57:42
  going to affect our business in this way and i just i i want to
• 57:45
  see more people
• 57:46
  doing this i just amazon needs to be shouting a little bit more
• 57:49
  about this and
• 57:49
  maybe you need to go talk to them and shout for them uh of
• 57:53
  course they should
• 57:54
  compensate you for that shouting um that's definitely uh but i
• 57:57
  love it i love it
• 57:58
  well marcy thank you very much for again making time to come on
• 58:01
  to the e-commerce
• 58:01
  SPEAKER_01: revolution podcast and
• 58:03
  talk to our community and others out there who will be
• 58:05
  discovering this uh you know
• 58:07
  podcast and live shopping for the very first time and we're
• 58:10
  going to just try to
• 58:10
  get as many people doing it um and we'll put all the links in
• 58:14
  the show notes but uh
• 58:15
  thank you very much and uh look forward to seeing on another
• 58:17
  episode soon well
• 58:19
  thank you for having me it was a really fun conversation so
• 58:22
  many great questions so
• 58:23
  i loved it absolutely i love to come back anytime i appreciate
• 58:27
  that i appreciate
• 58:28
  SPEAKER_01: that thank you very much everybody
• 58:31
  All right,
• 58:31
  that brings us to the end of another episode of the e-commerce
• 58:35
  revolution podcast.
• 58:36
  SPEAKER_01: Don't forget to check out past episodes,
• 58:39
  which are all available on demand on YouTube and wherever you
• 58:42
  listen to your
• 58:43
  SPEAKER_01: podcast.
• 58:44
  SPEAKER_01: Ready to join the revolution?
• 58:46
  SPEAKER_01: Become an exclusive part of our growing community of emerging e-commerce
• 58:49
  SPEAKER_01: entrepreneurs at ecomrevolution.co.
• 58:54
  SPEAKER_01: Until next time, see ya.