Latest / The Ecommerce Revolution Podcast
The Magic of Live Shopping: How Ecommerce Brands Can Drive Growth
In this insightful conversation, we're joined by Marcy McKenna, inventor, entrepreneur, and founder of The Live Shopping Academy. Marcy shares why live shopping is booming, how it blends the best of ecommerce with the personalized experience of brick-and-mortar retail, and why it can dramatically boost conversions, reduce returns, and build deeper customer connections.
What You'll Learn:
* The essentials of how live shopping works
* Hidden benefits of live shopping beyond increased conversions
* Why live shopping has exploded globally—and why the U.S. is just catching up
* Best practices for…
The skinny
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