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99 | Deep vs Shallow Nurturing - How to combine both to get clients · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  Women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you're
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lott,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and.
• 0:08
  ICF
• 0:08
  accredited
• 0:09
  coach
• 0:10
  and
• 0:10
  I
• 0:10
  help
• 0:11
  coaches
• 0:11
  to
• 0:11
  build
• 0:12
  brilliant
• 0:12
  businesses.
• 0:14
  I
• 0:14
  know
• 0:15
  that
• 0:15
  when
• 0:15
  you
• 0:15
  prepare
• 0:16
  to.
• 0:16
  Enter
• 0:16
  the
• 0:16
  arena
• 0:17
  there
• 0:17
  is
• 0:18
  fear,
• 0:18
  self
• 0:18
  doubt,
• 0:19
  comparison,
• 0:20
  anxiety,
• 0:21
  uncertainty.
• 0:23
  You
• 0:23
  can
• 0:23
  tend
• 0:24
  to
• 0:24
  armor
• 0:24
  up
• 0:25
  and.
• 0:25
  Protect
• 0:25
  yourself
• 0:26
  from
• 0:27
  vulnerability.
• 0:28
  In
• 0:29
  this
• 0:29
  podcast
• 0:30
  I'll
• 0:30
  be
• 0:30
  sharing
• 0:30
  honest,
• 0:31
  not
• 0:31
  hype,
• 0:31
  practical
• 0:32
  and
• 0:32
  emotional
• 0:33
  tools
• 0:33
  to
• 0:34
  support
• 0:34
  you
• 0:34
  to
• 0:34
  make
• 0:35
  the
• 0:35
  difference
• 0:35
  that.
• 0:35
  You'Re
• 0:36
  here
• 0:36
  for
• 0:36
  DARE
• 0:37
  greatly
• 0:38
  you
• 0:38
  belong
• 0:39
  in
• 0:39
  this
• 0:39
  arena.
• 0:40
  Hello,
• 0:41
  welcome
• 0:41
  to
• 0:41
  the
• 0:42
  99th
• 0:42
  episode
• 0:43
  of
• 0:43
  Women
• 0:43
  in
• 0:43
  the
• 0:43
  Coaching
• 0:44
  Arena.
• 0:44
  I
• 0:44
  am
• 0:44
  so
• 0:45
  glad
• 0:45
  you
• 0:45
  are
• 0:45
  here.
• 0:46
  Happy
• 0:47
  New
• 0:47
  Year.
• 0:48
  For
• 0:48
  me,
• 0:48
  it's
• 0:49
  the
• 0:49
  4th
• 0:49
  of
• 0:49
  January
• 0:50
  and
• 0:50
  it's
• 0:50
  good
• 0:51
  to
• 0:51
  be
• 0:51
  home
• 0:51
  and
• 0:51
  have
• 0:52
  had
• 0:52
  a
• 0:52
  few
• 0:52
  days
• 0:52
  to
• 0:53
  rest
• 0:53
  after
• 0:53
  a
• 0:54
  really
• 0:54
  busy
• 0:54
  Christmas.
• 0:56
  Today
• 0:56
  I'm
• 0:56
  excited
• 0:57
  to
• 0:57
  cover
• 0:57
  two
• 0:58
  strategies
• 0:58
  that
• 0:59
  have
• 0:59
  completely
• 0:59
  changed
• 1:00
  my
• 1:00
  business.
• 1:01
  So
• 1:01
  if
• 1:01
  you
• 1:01
  have
• 1:01
  ever
• 1:02
  wondered
• 1:02
  what
• 1:02
  the
• 1:02
  missing
• 1:03
  piece
• 1:03
  is
• 1:04
  to
• 1:04
  consistent
• 1:05
  clients,
• 1:05
  you
• 1:05
  may
• 1:06
  find
• 1:06
  it
• 1:06
  in
• 1:06
  this
• 1:07
  episode.
• 1:08
  Let's
• 1:08
  talk
• 1:09
  about
• 1:09
  what
• 1:09
  deep
• 1:09
  nurturing
• 1:10
  is,
• 1:10
  why
• 1:11
  it
• 1:11
  matters,
• 1:11
  and
• 1:11
  how
• 1:12
  you
• 1:12
  can
• 1:12
  implement
• 1:12
  it.
• 1:13
  Next
• 1:13
  we
• 1:14
  will
• 1:14
  cover
• 1:14
  shallow
• 1:15
  marketing.
• 1:15
  Talk
• 1:15
  about
• 1:16
  why
• 1:16
  it
• 1:16
  matters,
• 1:17
  what
• 1:17
  it
• 1:17
  is.
• 1:18
  And
• 1:19
  thirdly
• 1:19
  we
• 1:20
  will
• 1:20
  talk
• 1:20
  about
• 1:20
  how
• 1:20
  to
• 1:20
  combine
• 1:21
  both
• 1:21
  into
• 1:22
  a
• 1:22
  marketing
• 1:23
  machine
• 1:23
  that
• 1:23
  delivers
• 1:24
  consistent
• 1:25
  clients.
• 1:26
  So
• 1:26
  you
• 1:27
  won't
• 1:27
  find
• 1:27
  these
• 1:28
  definitions
• 1:28
  in
• 1:29
  textbooks.
• 1:29
  So
• 1:29
  if
• 1:30
  you're
• 1:30
  wondering,
• 1:30
  oh,
• 1:31
  does
• 1:31
  this
• 1:31
  count
• 1:31
  as
• 1:31
  deep
• 1:32
  marketing
• 1:32
  or
• 1:32
  shallow
• 1:32
  marketing?
• 1:33
  I
• 1:34
  may
• 1:34
  have
• 1:34
  made
• 1:34
  this
• 1:34
  term
• 1:35
  up.
• 1:35
  I
• 1:35
  like
• 1:35
  to
• 1:35
  consider
• 1:36
  deep
• 1:36
  marketing
• 1:37
  as
• 1:37
  really
• 1:39
  rich,
• 1:40
  wonderful
• 1:41
  content
• 1:41
  that
• 1:42
  helps
• 1:42
  people
• 1:42
  to
• 1:42
  get
• 1:42
  to
• 1:43
  know
• 1:43
  you
• 1:43
  further.
• 1:44
  You
• 1:44
  just
• 1:45
  can't
• 1:45
  create
• 1:46
  that
• 1:46
  sort
• 1:46
  of
• 1:46
  nurturing
• 1:47
  with
• 1:47
  social
• 1:48
  media.
• 1:48
  When
• 1:49
  people
• 1:49
  are
• 1:49
  not
• 1:50
  really
• 1:50
  in
• 1:50
  a
• 1:51
  rich
• 1:51
  reflective
• 1:52
  mode,
• 1:52
  they
• 1:52
  are
• 1:52
  just
• 1:52
  scrolling,
• 1:53
  trying
• 1:53
  to
• 1:53
  zone
• 1:54
  out
• 1:54
  rather
• 1:54
  than
• 1:55
  zone
• 1:55
  in.
• 1:56
  So
• 1:56
  this
• 1:56
  might
• 1:57
  be
• 1:57
  things
• 1:57
  like
• 1:57
  your
• 1:58
  weekly
• 1:58
  podcast
• 1:59
  like
• 1:59
  this
• 1:59
  one,
• 2:00
  a
• 2:00
  blog
• 2:01
  where
• 2:01
  you
• 2:01
  go
• 2:01
  deeper
• 2:02
  on
• 2:02
  the
• 2:02
  concepts
• 2:03
  that
• 2:03
  matter
• 2:03
  to
• 2:03
  your
• 2:03
  ideal
• 2:04
  clients.
• 2:05
  It
• 2:05
  might
• 2:05
  be
• 2:06
  a
• 2:06
  consistent
• 2:06
  video
• 2:07
  series
• 2:07
  or
• 2:07
  regular
• 2:08
  LinkedIn
• 2:08
  lives.
• 2:09
  It
• 2:09
  might
• 2:09
  be
• 2:09
  your
• 2:10
  email
• 2:10
  list
• 2:10
  where
• 2:11
  you
• 2:11
  offer
• 2:12
  more
• 2:12
  detailed
• 2:12
  insights
• 2:13
  and
• 2:13
  a
• 2:14
  greater
• 2:14
  window
• 2:15
  into
• 2:15
  your
• 2:15
  world.
• 2:16
  There
• 2:17
  are
• 2:17
  loads
• 2:17
  of
• 2:17
  other
• 2:18
  examples
• 2:18
  too,
• 2:19
  like
• 2:20
  workshops,
• 2:21
  YouTube,
• 2:22
  in
• 2:22
  person
• 2:23
  events.
• 2:24
  Essentially
• 2:24
  I
• 2:25
  like
• 2:25
  to
• 2:25
  consider
• 2:25
  deep
• 2:26
  nurturing
• 2:26
  as
• 2:27
  anything
• 2:27
  that
• 2:28
  is
• 2:28
  just
• 2:29
  that
• 2:29
  more
• 2:29
  intimate
• 2:30
  and
• 2:30
  more
• 2:31
  deep
• 2:31
  than
• 2:31
  social
• 2:32
  media.
• 2:33
  The
• 2:34
  idea
• 2:34
  is
• 2:34
  that
• 2:34
  people
• 2:35
  engage
• 2:35
  with
• 2:36
  you
• 2:36
  for
• 2:36
  longer.
• 2:37
  It
• 2:37
  might
• 2:37
  be
• 2:37
  10
• 2:37
  to
• 2:38
  60
• 2:38
  minutes
• 2:38
  if
• 2:38
  it's
• 2:39
  podcast
• 2:39
  or
• 2:40
  a
• 2:40
  workshop.
• 2:41
  It
• 2:41
  might
• 2:41
  be
• 2:41
  a
• 2:42
  full
• 2:42
  day
• 2:42
  or
• 2:43
  longer
• 2:43
  if
• 2:43
  you're
• 2:44
  hosting
• 2:44
  in
• 2:44
  person
• 2:45
  events.
• 2:45
  So
• 2:46
  anywhere
• 2:46
  that
• 2:46
  they
• 2:47
  can
• 2:47
  experience
• 2:48
  deeper,
• 2:49
  more
• 2:49
  genuine
• 2:50
  transformation
• 2:51
  or
• 2:51
  an
• 2:51
  aha
• 2:52
  moment
• 2:52
  that
• 2:53
  can
• 2:53
  change
• 2:53
  their
• 2:54
  day
• 2:54
  because
• 2:54
  you
• 2:55
  become
• 2:55
  a
• 2:55
  trusted
• 2:57
  source
• 2:57
  for
• 2:57
  them.
• 2:58
  Then
• 2:58
  you
• 2:59
  can
• 2:59
  command
• 3:00
  higher
• 3:00
  prices
• 3:01
  and
• 3:01
  build
• 3:01
  more
• 3:01
  trust
• 3:02
  with
• 3:02
  your
• 3:02
  audience.
• 3:03
  So
• 3:03
  this
• 3:03
  makes
• 3:04
  a
• 3:04
  big
• 3:04
  difference
• 3:04
  to
• 3:04
  your
• 3:05
  business
• 3:05
  because
• 3:06
  people
• 3:06
  need
• 3:06
  trust
• 3:07
  to
• 3:07
  buy
• 3:07
  from
• 3:07
  you
• 3:08
  and
• 3:08
  deep
• 3:08
  nurturing
• 3:09
  really
• 3:09
  creates
• 3:10
  that
• 3:10
  trust
• 3:10
  and
• 3:10
  credibility.
• 3:12
  It
• 3:12
  gives
• 3:13
  you
• 3:13
  an
• 3:13
  outlet
• 3:13
  to
• 3:14
  share
• 3:14
  your
• 3:14
  best
• 3:14
  ideas
• 3:15
  and
• 3:15
  strategies
• 3:16
  and
• 3:16
  show
• 3:16
  that
• 3:16
  you
• 3:17
  know
• 3:17
  your
• 3:17
  stuff
• 3:17
  and
• 3:18
  you
• 3:18
  are
• 3:18
  an
• 3:18
  expert
• 3:18
  in
• 3:19
  your
• 3:19
  field.
• 3:20
  For
• 3:20
  me,
• 3:21
  because
• 3:21
  I
• 3:21
  have
• 3:22
  so
• 3:22
  many
• 3:23
  ideas
• 3:24
  and
• 3:24
  social
• 3:25
  media
• 3:25
  just
• 3:26
  doesn't
• 3:26
  allow
• 3:26
  me
• 3:27
  to
• 3:27
  really
• 3:27
  get
• 3:27
  them
• 3:27
  out
• 3:28
  because
• 3:28
  you
• 3:28
  have
• 3:28
  to
• 3:28
  spend
• 3:29
  so
• 3:29
  long
• 3:29
  thinking
• 3:30
  about
• 3:30
  the
• 3:31
  right
• 3:31
  hook,
• 3:31
  the
• 3:31
  right
• 3:32
  words
• 3:32
  that
• 3:32
  I
• 3:33
  needed
• 3:33
  more.
• 3:34
  So
• 3:34
  that
• 3:35
  for
• 3:35
  me
• 3:35
  is
• 3:35
  why
• 3:35
  I
• 3:36
  started
• 3:36
  my
• 3:36
  podcast
• 3:37
  because
• 3:37
  I
• 3:37
  feel
• 3:37
  like
• 3:38
  I
• 3:38
  have
• 3:38
  way
• 3:38
  more
• 3:39
  to
• 3:39
  share.
• 3:40
  Deep
• 3:40
  nurturing
• 3:40
  will
• 3:41
  also
• 3:41
  allow
• 3:41
  you
• 3:42
  to
• 3:42
  charge
• 3:42
  higher
• 3:43
  fees
• 3:43
  because
• 3:43
  people
• 3:44
  know
• 3:44
  like
• 3:44
  and
• 3:44
  trust
• 3:45
  you
• 3:45
  and
• 3:45
  you
• 3:45
  become
• 3:46
  a
• 3:46
  market
• 3:47
  of
• 3:47
  one
• 3:48
  so
• 3:48
  you
• 3:48
  have
• 3:48
  less
• 3:48
  competition.
• 3:50
  It
• 3:51
  will
• 3:51
  also
• 3:51
  future
• 3:52
  proof
• 3:52
  your
• 3:52
  business
• 3:53
  so
• 3:53
  you're
• 3:53
  not
• 3:53
  just
• 3:54
  a
• 3:54
  fly
• 3:54
  by
• 3:54
  night
• 3:55
  Instagram
• 3:56
  sensation.
• 3:57
  You
• 3:57
  have
• 3:57
  deep,
• 3:58
  solid
• 3:59
  relationships
• 3:59
  that
• 4:00
  have
• 4:00
  a
• 4:00
  really
• 4:00
  good
• 4:00
  foundation
• 4:01
  for
• 4:01
  that
• 4:01
  long
• 4:01
  term
• 4:02
  success
• 4:02
  that
• 4:02
  you
• 4:02
  want.
• 4:04
  It's
• 4:04
  also
• 4:04
  the
• 4:05
  perfect
• 4:05
  outlet
• 4:05
  for
• 4:06
  bigger
• 4:06
  opportunities.
• 4:07
  So
• 4:07
  if
• 4:07
  you're
• 4:08
  selling
• 4:08
  to
• 4:08
  organizations
• 4:09
  or
• 4:10
  high
• 4:10
  level
• 4:10
  clients,
• 4:11
  then
• 4:12
  people
• 4:12
  feel
• 4:12
  more
• 4:13
  comfortable
• 4:13
  hiring
• 4:14
  you
• 4:14
  when
• 4:14
  they
• 4:14
  see
• 4:15
  how
• 4:15
  consistently
• 4:15
  you
• 4:16
  show
• 4:16
  up
• 4:16
  and
• 4:16
  they
• 4:17
  feel
• 4:17
  like
• 4:17
  they
• 4:17
  know
• 4:17
  you.
• 4:18
  So
• 4:18
  a
• 4:19
  real
• 4:19
  life
• 4:19
  example
• 4:20
  is
• 4:20
  this
• 4:20
  podcast.
• 4:21
  For
• 4:21
  me,
• 4:21
  it
• 4:22
  has
• 4:22
  completely
• 4:23
  changed
• 4:23
  my
• 4:23
  business,
• 4:24
  enabling
• 4:25
  me
• 4:25
  to
• 4:26
  sell
• 4:26
  without
• 4:27
  sales
• 4:27
  calls.
• 4:27
  So
• 4:28
  I
• 4:28
  used
• 4:28
  to
• 4:28
  spend
• 4:29
  10
• 4:29
  plus
• 4:30
  hours
• 4:30
  a
• 4:30
  week
• 4:30
  on
• 4:31
  sales
• 4:31
  calls.
• 4:32
  Now
• 4:33
  I
• 4:33
  can
• 4:33
  free
• 4:34
  up
• 4:34
  that
• 4:34
  time,
• 4:34
  which
• 4:35
  is
• 4:35
  a
• 4:35
  huge
• 4:35
  amount
• 4:35
  of
• 4:36
  time
• 4:36
  for
• 4:36
  me
• 4:36
  considering
• 4:37
  I
• 4:37
  work
• 4:37
  school
• 4:37
  hours
• 4:38
  only,
• 4:38
  it's
• 4:38
  like
• 4:38
  half
• 4:39
  of
• 4:39
  my
• 4:39
  week.
• 4:39
  So
• 4:40
  I
• 4:40
  started
• 4:40
  this
• 4:40
  podcast,
• 4:41
  as
• 4:41
  you
• 4:41
  know,
• 4:42
  99
• 4:43
  weeks
• 4:43
  ago.
• 4:43
  Essentially
• 4:44
  it
• 4:45
  has
• 4:45
  enabled
• 4:46
  me
• 4:46
  to
• 4:46
  develop
• 4:46
  really
• 4:47
  good
• 4:47
  solid
• 4:48
  relationships
• 4:48
  with
• 4:49
  people,
• 4:49
  even
• 4:50
  though
• 4:50
  they
• 4:50
  don't
• 4:51
  actually
• 4:51
  know
• 4:51
  me
• 4:52
  or
• 4:52
  I
• 4:52
  don't
• 4:52
  know
• 4:52
  them,
• 4:53
  but
• 4:53
  they
• 4:53
  feel
• 4:53
  like
• 4:54
  they
• 4:54
  do
• 4:54
  know
• 4:54
  me.
• 4:55
  So
• 4:55
  it's
• 4:56
  really
• 4:56
  helped
• 4:57
  for
• 4:57
  people
• 4:57
  to
• 4:57
  be
• 4:57
  able
• 4:58
  to
• 4:58
  buy
• 4:58
  my
• 4:58
  high
• 4:58
  level
• 4:59
  program,
• 5:00
  often
• 5:00
  from
• 5:00
  a
• 5:01
  sales
• 5:01
  page
• 5:01
  or
• 5:01
  with
• 5:02
  a
• 5:02
  couple
• 5:02
  of
• 5:02
  emails
• 5:03
  back
• 5:03
  and
• 5:03
  forth
• 5:04
  checking
• 5:04
  that
• 5:04
  it's
• 5:05
  the
• 5:05
  right
• 5:05
  fit
• 5:05
  for
• 5:05
  them.
• 5:07
  It
• 5:07
  will
• 5:07
  enable
• 5:08
  me
• 5:08
  to
• 5:08
  move
• 5:09
  to
• 5:09
  my
• 5:09
  next
• 5:09
  level
• 5:10
  as
• 5:10
  well
• 5:10
  because
• 5:10
  I'm
• 5:11
  about
• 5:11
  to
• 5:11
  start
• 5:12
  speaking
• 5:12
  on
• 5:13
  other
• 5:13
  people's
• 5:13
  podcasts.
• 5:14
  So
• 5:14
  it
• 5:14
  really
• 5:14
  helps
• 5:14
  to
• 5:15
  say
• 5:15
  I've
• 5:15
  got
• 5:15
  a
• 5:15
  top
• 5:16
  2.5%
• 5:17
  podcast
• 5:18
  globally.
• 5:19
  And
• 5:19
  then
• 5:19
  they
• 5:20
  think,
• 5:20
  oh,
• 5:20
  okay,
• 5:21
  she
• 5:21
  must
• 5:21
  have
• 5:21
  credibility.
• 5:23
  The
• 5:23
  numbers
• 5:24
  have
• 5:24
  grown
• 5:24
  month
• 5:25
  on
• 5:25
  month,
• 5:26
  so
• 5:26
  if
• 5:27
  you
• 5:27
  can
• 5:27
  be
• 5:27
  consistent
• 5:28
  that
• 5:29
  you
• 5:29
  will
• 5:29
  eventually
• 5:30
  see
• 5:30
  those
• 5:31
  numbers
• 5:31
  rise,
• 5:32
  you
• 5:32
  do
• 5:32
  still
• 5:33
  need
• 5:33
  to
• 5:33
  drive
• 5:33
  traffic
• 5:34
  to
• 5:34
  your
• 5:34
  podcast.
• 5:35
  So
• 5:35
  don't
• 5:35
  think
• 5:35
  it's
• 5:35
  just,
• 5:36
  oh,
• 5:36
  I'll
• 5:36
  start
• 5:36
  a
• 5:36
  podcast.
• 5:37
  Sadly,
• 5:38
  the
• 5:38
  podcast
• 5:39
  algorithm
• 5:39
  is
• 5:40
  probably
• 5:40
  going
• 5:40
  to
• 5:40
  show
• 5:40
  no
• 5:41
  on
• 5:41
  your
• 5:41
  podcast,
• 5:42
  so
• 5:42
  it's
• 5:42
  still
• 5:43
  down
• 5:43
  to
• 5:43
  you
• 5:43
  to
• 5:43
  drive
• 5:44
  Traffic
• 5:44
  through
• 5:45
  your
• 5:45
  email
• 5:45
  list
• 5:45
  or
• 5:46
  social
• 5:46
  media
• 5:46
  to
• 5:47
  your
• 5:47
  podcast
• 5:48
  or
• 5:48
  YouTube
• 5:48
  channel.
• 5:49
  So
• 5:50
  just
• 5:50
  a
• 5:50
  quick
• 5:50
  note
• 5:50
  on
• 5:51
  that.
• 5:52
  So
• 5:52
  let's
• 5:52
  talk
• 5:53
  more
• 5:53
  about
• 5:53
  what
• 5:53
  a
• 5:53
  deep
• 5:54
  nurture
• 5:54
  strategy
• 5:55
  looks
• 5:55
  like.
• 5:56
  So
• 5:56
  this
• 5:56
  might
• 5:57
  be
• 5:57
  a
• 5:57
  weekly
• 5:57
  podcast
• 5:58
  like
• 5:58
  I
• 5:58
  have.
• 5:59
  It
• 5:59
  might
• 5:59
  be
• 5:59
  a
• 5:59
  recurring
• 6:00
  webinar
• 6:01
  or
• 6:01
  a
• 6:01
  roundtable
• 6:02
  perhaps
• 6:03
  if
• 6:03
  you
• 6:03
  are
• 6:03
  working
• 6:03
  with
• 6:04
  corporates,
• 6:05
  it
• 6:06
  might
• 6:06
  be
• 6:06
  a
• 6:06
  LinkedIn
• 6:07
  Live
• 6:07
  at
• 6:07
  the
• 6:07
  same
• 6:08
  time
• 6:08
  each
• 6:08
  week.
• 6:09
  I
• 6:09
  saw
• 6:09
  someone
• 6:09
  do
• 6:09
  this
• 6:10
  in
• 6:10
  Covid
• 6:10
  whose
• 6:11
  business
• 6:11
  literally
• 6:12
  exploded
• 6:13
  because
• 6:13
  he
• 6:14
  showed
• 6:14
  up
• 6:14
  every
• 6:15
  Single
• 6:15
  Monday
• 6:15
  at
• 6:15
  12:00
• 6:16
  doing
• 6:17
  a
• 6:17
  job
• 6:18
  search,
• 6:18
  LinkedIn
• 6:19
  Live.
• 6:20
  And
• 6:20
  I
• 6:20
  remember
• 6:21
  him
• 6:21
  starting
• 6:21
  with
• 6:22
  like
• 6:22
  10
• 6:22
  people
• 6:22
  live
• 6:23
  and
• 6:23
  by
• 6:23
  the
• 6:23
  end
• 6:24
  he
• 6:24
  had
• 6:25
  hundreds
• 6:25
  online
• 6:26
  every
• 6:26
  single
• 6:27
  week.
• 6:27
  I
• 6:27
  used
• 6:27
  to
• 6:28
  join
• 6:28
  myself
• 6:28
  and
• 6:28
  I
• 6:29
  wasn't
• 6:29
  even
• 6:29
  looking
• 6:30
  for
• 6:30
  a
• 6:30
  job
• 6:30
  because
• 6:30
  it
• 6:30
  was
• 6:31
  so
• 6:31
  exciting
• 6:32
  seeing
• 6:32
  his
• 6:32
  growth.
• 6:33
  But
• 6:34
  the
• 6:34
  key
• 6:34
  to
• 6:35
  this
• 6:35
  is
• 6:35
  consistency
• 6:36
  because
• 6:37
  like
• 6:37
  I
• 6:37
  mentioned,
• 6:38
  even
• 6:38
  I
• 6:38
  remember
• 6:38
  now
• 6:39
  that
• 6:39
  it
• 6:39
  was
• 6:39
  12
• 6:39
  o'clock
• 6:40
  every
• 6:40
  Monday.
• 6:41
  Eventually
• 6:41
  if
• 6:42
  you
• 6:42
  keep
• 6:42
  doing
• 6:42
  that,
• 6:43
  people
• 6:43
  will
• 6:43
  start
• 6:43
  to
• 6:44
  mark
• 6:44
  their
• 6:44
  calendars
• 6:45
  and
• 6:45
  know
• 6:45
  that
• 6:45
  you
• 6:46
  are
• 6:46
  going
• 6:46
  live
• 6:46
  at
• 6:47
  that
• 6:47
  point.
• 6:48
  Think
• 6:48
  about
• 6:49
  your
• 6:49
  own
• 6:49
  preferences
• 6:50
  here.
• 6:51
  So
• 6:51
  if
• 6:51
  you
• 6:51
  love
• 6:52
  speaking
• 6:52
  and
• 6:52
  sharing
• 6:53
  stories,
• 6:53
  a
• 6:53
  podcast
• 6:54
  or
• 6:54
  live
• 6:54
  might
• 6:54
  be
• 6:54
  perfect.
• 6:55
  If
• 6:56
  you
• 6:56
  prefer
• 6:56
  writing,
• 6:57
  then
• 6:57
  think
• 6:57
  about
• 6:58
  a
• 6:58
  blog
• 6:58
  or
• 6:58
  an
• 6:58
  email
• 6:59
  newsletter.
• 7:00
  There
• 7:01
  isn't
• 7:01
  one
• 7:01
  that's
• 7:01
  better
• 7:02
  than
• 7:02
  the
• 7:02
  other.
• 7:02
  It's
• 7:03
  just
• 7:03
  genuinely
• 7:04
  what
• 7:04
  is
• 7:04
  the
• 7:04
  best
• 7:05
  for
• 7:05
  you
• 7:05
  and
• 7:05
  what
• 7:06
  you
• 7:06
  actually
• 7:06
  going
• 7:06
  to
• 7:06
  do
• 7:07
  consistently.
• 7:08
  Another
• 7:09
  major
• 7:09
  advantage
• 7:10
  of
• 7:10
  creating
• 7:11
  once
• 7:11
  a
• 7:12
  week
• 7:12
  deep
• 7:12
  content
• 7:13
  is
• 7:13
  that
• 7:13
  you
• 7:13
  can
• 7:14
  repurpose
• 7:14
  it
• 7:14
  for
• 7:15
  your
• 7:15
  social
• 7:16
  media.
• 7:16
  You
• 7:17
  can
• 7:17
  perhaps
• 7:17
  turn
• 7:17
  the
• 7:18
  audio
• 7:18
  into
• 7:18
  a
• 7:18
  blog
• 7:19
  post,
• 7:19
  which
• 7:19
  is
• 7:19
  what
• 7:19
  I
• 7:20
  do.
• 7:20
  You
• 7:20
  can
• 7:21
  get
• 7:21
  quotes
• 7:21
  and
• 7:21
  insights
• 7:22
  to
• 7:22
  share.
• 7:23
  You
• 7:24
  could
• 7:24
  compile
• 7:25
  all
• 7:25
  of
• 7:25
  your
• 7:26
  episodes
• 7:26
  and
• 7:26
  things
• 7:27
  together
• 7:27
  into
• 7:27
  a
• 7:27
  mini
• 7:28
  course
• 7:28
  or
• 7:28
  downloadable
• 7:29
  guide.
• 7:29
  You
• 7:29
  can
• 7:30
  even
• 7:30
  repurpose
• 7:30
  them
• 7:31
  for
• 7:31
  a
• 7:31
  book.
• 7:32
  So
• 7:32
  there
• 7:32
  are
• 7:32
  so
• 7:32
  many
• 7:32
  ways
• 7:33
  when
• 7:33
  you
• 7:33
  get
• 7:33
  this
• 7:33
  deep
• 7:34
  nurture
• 7:34
  stuff
• 7:34
  going
• 7:35
  on
• 7:35
  that
• 7:35
  it
• 7:35
  can
• 7:36
  become
• 7:36
  what
• 7:36
  we
• 7:37
  call
• 7:37
  your
• 7:37
  middle
• 7:38
  of
• 7:38
  the
• 7:38
  funnel
• 7:39
  content.
• 7:39
  So
• 7:40
  your
• 7:40
  top
• 7:40
  of
• 7:40
  the
• 7:40
  funnel
• 7:41
  is
• 7:41
  more
• 7:41
  like
• 7:42
  accessible
• 7:42
  for
• 7:43
  everyone.
• 7:43
  The
• 7:44
  middle
• 7:44
  of
• 7:44
  the
• 7:44
  funnel
• 7:44
  is
• 7:45
  deeper.
• 7:45
  I'm
• 7:46
  interested
• 7:46
  in
• 7:46
  you.
• 7:46
  I'd
• 7:47
  like
• 7:47
  to
• 7:47
  get
• 7:47
  to
• 7:47
  know
• 7:47
  you
• 7:47
  further.
• 7:48
  And
• 7:48
  then
• 7:48
  the
• 7:49
  bottom
• 7:49
  of
• 7:49
  the
• 7:49
  funnel
• 7:49
  is
• 7:50
  where
• 7:50
  you
• 7:50
  will
• 7:50
  be
• 7:51
  making
• 7:51
  an
• 7:51
  offer
• 7:51
  and
• 7:51
  seeing
• 7:52
  if
• 7:52
  they
• 7:52
  want
• 7:52
  to
• 7:52
  come
• 7:53
  further
• 7:53
  into
• 7:53
  your
• 7:53
  world
• 7:54
  as
• 7:54
  a
• 7:54
  paying
• 7:54
  client.
• 7:56
  The
• 7:56
  simple
• 7:56
  rule
• 7:57
  for
• 7:57
  deep
• 7:57
  nurture
• 7:58
  is
• 7:58
  to
• 7:58
  teach
• 7:59
  and
• 7:59
  help
• 7:59
  people
• 8:00
  gain
• 8:00
  insights
• 8:00
  more
• 8:01
  than
• 8:01
  you
• 8:01
  sell.
• 8:02
  Okay,
• 8:03
  let's
• 8:03
  move
• 8:03
  on
• 8:04
  to
• 8:04
  shallow
• 8:04
  nurturing
• 8:05
  and
• 8:05
  why
• 8:05
  this
• 8:05
  is
• 8:06
  helpful.
• 8:06
  I
• 8:07
  think
• 8:07
  of
• 8:07
  shallow
• 8:07
  nurturing
• 8:08
  as
• 8:08
  social
• 8:09
  media.
• 8:09
  It's
• 8:10
  bite
• 8:10
  sized
• 8:10
  bits
• 8:11
  of
• 8:11
  content
• 8:11
  that
• 8:12
  people
• 8:12
  quickly
• 8:12
  scroll
• 8:13
  through
• 8:13
  during
• 8:13
  their
• 8:14
  busy
• 8:14
  day.
• 8:15
  It's
• 8:15
  not
• 8:15
  usually
• 8:15
  life
• 8:16
  changing,
• 8:16
  but
• 8:17
  it's
• 8:17
  just
• 8:17
  that
• 8:17
  quick
• 8:18
  reminder
• 8:18
  that
• 8:18
  you
• 8:19
  exist
• 8:19
  and
• 8:20
  if
• 8:20
  they
• 8:20
  keep
• 8:20
  seeing
• 8:20
  you,
• 8:21
  when
• 8:22
  that
• 8:22
  day
• 8:23
  comes
• 8:23
  that
• 8:23
  they
• 8:23
  have
• 8:24
  had
• 8:24
  enough
• 8:24
  and
• 8:24
  they
• 8:24
  are
• 8:24
  ready
• 8:25
  to
• 8:25
  take
• 8:25
  action,
• 8:26
  they
• 8:26
  will
• 8:26
  remember
• 8:27
  who
• 8:27
  you
• 8:27
  are.
• 8:28
  Shallow
• 8:29
  nurturing
• 8:29
  is
• 8:29
  important
• 8:30
  because
• 8:30
  it
• 8:31
  gets
• 8:31
  people
• 8:31
  to
• 8:32
  see
• 8:32
  you
• 8:32
  consistently.
• 8:33
  The
• 8:33
  more
• 8:33
  they
• 8:34
  see
• 8:34
  you,
• 8:34
  the
• 8:34
  more
• 8:34
  touch
• 8:35
  points
• 8:35
  they
• 8:35
  have
• 8:35
  with
• 8:35
  you,
• 8:36
  the
• 8:36
  more
• 8:36
  likely
• 8:36
  they
• 8:36
  will
• 8:37
  buy
• 8:37
  from
• 8:37
  you.
• 8:38
  It's
• 8:39
  your
• 8:39
  lead
• 8:39
  generation
• 8:40
  gateway.
• 8:40
  Like
• 8:40
  I
• 8:41
  mentioned
• 8:41
  earlier,
• 8:41
  you
• 8:42
  do
• 8:42
  need
• 8:42
  a
• 8:42
  way
• 8:42
  of
• 8:43
  bringing
• 8:43
  people
• 8:43
  into
• 8:44
  your
• 8:44
  deep
• 8:44
  nurture.
• 8:45
  So
• 8:45
  you
• 8:46
  can't
• 8:46
  just
• 8:46
  hold
• 8:47
  a
• 8:47
  workshop
• 8:47
  or
• 8:48
  create
• 8:48
  a
• 8:48
  podcast
• 8:49
  if
• 8:49
  you
• 8:49
  have
• 8:49
  no
• 8:50
  one
• 8:50
  to
• 8:50
  invite
• 8:50
  to
• 8:51
  it.
• 8:51
  So
• 8:51
  you
• 8:51
  do
• 8:52
  really
• 8:52
  need
• 8:52
  both
• 8:53
  to
• 8:53
  be
• 8:53
  able
• 8:54
  to
• 8:54
  build
• 8:54
  that
• 8:54
  audience
• 8:55
  and
• 8:55
  bring
• 8:55
  people
• 8:56
  further
• 8:56
  into
• 8:56
  your
• 8:56
  deeper
• 8:57
  content.
• 8:58
  There
• 8:59
  is
• 8:59
  a
• 8:59
  low
• 9:00
  bar
• 9:00
  to
• 9:00
  entry
• 9:00
  for
• 9:01
  social
• 9:01
  media.
• 9:02
  Anyone
• 9:02
  can
• 9:02
  create
• 9:03
  a
• 9:03
  post
• 9:03
  and
• 9:04
  share
• 9:04
  really
• 9:04
  quickly
• 9:05
  and
• 9:05
  easily
• 9:06
  online.
• 9:07
  So
• 9:07
  think
• 9:08
  of
• 9:08
  a
• 9:08
  coin
• 9:09
  now
• 9:09
  and
• 9:09
  think
• 9:10
  of
• 9:10
  the
• 9:10
  shallow
• 9:11
  side
• 9:11
  of
• 9:11
  the
• 9:11
  coin
• 9:11
  as
• 9:12
  the
• 9:12
  head
• 9:12
  and
• 9:13
  the
• 9:13
  deep
• 9:14
  side
• 9:14
  of
• 9:14
  the
• 9:14
  coin
• 9:14
  as
• 9:15
  the
• 9:15
  tail.
• 9:15
  You
• 9:16
  need
• 9:16
  both
• 9:16
  to
• 9:17
  make
• 9:17
  a
• 9:17
  coin
• 9:17
  worthwhile.
• 9:19
  Shallow
• 9:20
  nurturing
• 9:20
  will
• 9:20
  attract
• 9:21
  and
• 9:21
  remind
• 9:21
  people
• 9:22
  that
• 9:22
  you
• 9:22
  exist,
• 9:22
  while
• 9:23
  deep
• 9:23
  nurturing
• 9:23
  will
• 9:24
  build
• 9:24
  that
• 9:24
  long
• 9:25
  term,
• 9:25
  stable,
• 9:26
  solid
• 9:27
  foundation
• 9:27
  that
• 9:27
  you
• 9:28
  need
• 9:28
  for
• 9:28
  a
• 9:29
  good
• 9:29
  business.
• 9:31
  Ultimately,
• 9:32
  you
• 9:32
  are
• 9:32
  trying
• 9:33
  to
• 9:33
  use
• 9:33
  that
• 9:33
  shallow
• 9:34
  content
• 9:34
  to
• 9:34
  guide
• 9:35
  people
• 9:35
  into
• 9:36
  your
• 9:36
  world.
• 9:36
  And
• 9:36
  this
• 9:37
  is
• 9:37
  probably
• 9:37
  the
• 9:38
  biggest
• 9:38
  mistake.
• 9:39
  People
• 9:39
  are
• 9:39
  doing
• 9:39
  social
• 9:40
  media,
• 9:41
  but
• 9:41
  there
• 9:41
  is
• 9:41
  no
• 9:42
  deep
• 9:42
  content.
• 9:42
  There
• 9:43
  is
• 9:43
  no
• 9:43
  invite
• 9:44
  to
• 9:44
  a
• 9:44
  workshop,
• 9:45
  there
• 9:45
  is
• 9:45
  no
• 9:46
  listen
• 9:46
  to
• 9:46
  my
• 9:46
  podcast,
• 9:47
  there
• 9:47
  is
• 9:47
  no
• 9:48
  read
• 9:48
  my
• 9:48
  blog.
• 9:49
  So
• 9:49
  then
• 9:50
  people
• 9:50
  can't
• 9:50
  really
• 9:51
  take
• 9:51
  that
• 9:52
  step
• 9:52
  towards
• 9:52
  them.
• 9:53
  And
• 9:53
  often
• 9:54
  I
• 9:54
  like
• 9:54
  to
• 9:54
  think
• 9:55
  of
• 9:55
  it
• 9:55
  as
• 9:55
  a
• 9:55
  staircase.
• 9:56
  If
• 9:56
  your
• 9:56
  ideal
• 9:56
  client
• 9:57
  is
• 9:57
  at
• 9:57
  the
• 9:57
  bottom
• 9:57
  of
• 9:57
  the
• 9:58
  staircase,
• 9:59
  they
• 9:59
  need
• 9:59
  a
• 10:00
  few
• 10:00
  steps
• 10:00
  to
• 10:00
  get
• 10:01
  up
• 10:01
  to
• 10:01
  the
• 10:01
  top,
• 10:01
  which
• 10:02
  would
• 10:02
  be
• 10:02
  booking
• 10:02
  a
• 10:02
  discovery
• 10:03
  call
• 10:03
  with
• 10:03
  you.
• 10:04
  People
• 10:04
  don't
• 10:04
  always
• 10:05
  just
• 10:05
  jump
• 10:05
  that
• 10:05
  three
• 10:06
  or
• 10:06
  four
• 10:06
  steps
• 10:06
  all
• 10:06
  the
• 10:07
  way
• 10:07
  to
• 10:07
  the
• 10:07
  top
• 10:07
  of
• 10:08
  the
• 10:08
  staircase
• 10:08
  by
• 10:09
  booking
• 10:09
  a
• 10:09
  call
• 10:09
  with
• 10:09
  you.
• 10:10
  They
• 10:10
  need
• 10:10
  that
• 10:11
  extra
• 10:11
  step
• 10:11
  of
• 10:12
  like,
• 10:12
  okay,
• 10:12
  do
• 10:12
  I
• 10:13
  like
• 10:13
  this
• 10:13
  person
• 10:14
  by
• 10:14
  perhaps
• 10:15
  attending
• 10:15
  a
• 10:15
  workshop,
• 10:16
  listening
• 10:16
  to
• 10:16
  a
• 10:16
  podcast,
• 10:17
  really
• 10:17
  seeing
• 10:18
  are
• 10:18
  you
• 10:18
  able
• 10:18
  to
• 10:19
  help
• 10:19
  me?
• 10:20
  Let's
• 10:20
  cover
• 10:21
  some
• 10:21
  common
• 10:21
  mistakes
• 10:22
  and
• 10:22
  how
• 10:22
  you
• 10:23
  can
• 10:23
  avoid
• 10:23
  them.
• 10:23
  Mistake
• 10:24
  number
• 10:24
  one
• 10:24
  is
• 10:25
  trying
• 10:25
  to
• 10:25
  be
• 10:25
  everywhere
• 10:26
  at
• 10:26
  once.
• 10:27
  Most
• 10:28
  of
• 10:28
  us
• 10:28
  are
• 10:29
  spread
• 10:29
  too
• 10:29
  thin.
• 10:30
  If
• 10:30
  you
• 10:30
  are
• 10:31
  on
• 10:31
  every
• 10:31
  social
• 10:32
  media
• 10:32
  platform,
• 10:33
  you
• 10:33
  will
• 10:33
  just
• 10:33
  not
• 10:34
  be
• 10:34
  able
• 10:34
  to
• 10:34
  manage.
• 10:36
  I
• 10:36
  would
• 10:36
  suggest
• 10:36
  just
• 10:37
  choosing
• 10:37
  one
• 10:38
  main
• 10:38
  platform
• 10:38
  where
• 10:39
  you
• 10:39
  know
• 10:39
  your
• 10:40
  people
• 10:40
  are
• 10:40
  and
• 10:41
  mastering
• 10:41
  that
• 10:42
  platform.
• 10:43
  You
• 10:43
  can
• 10:44
  repurpose
• 10:44
  it
• 10:44
  if
• 10:44
  you
• 10:45
  want
• 10:45
  to
• 10:45
  other
• 10:45
  platforms
• 10:46
  because
• 10:46
  it's
• 10:46
  easy
• 10:47
  to
• 10:47
  schedule
• 10:47
  these
• 10:47
  days.
• 10:48
  But
• 10:48
  you
• 10:48
  do
• 10:49
  need
• 10:49
  to
• 10:49
  think,
• 10:49
  this
• 10:49
  is
• 10:50
  my
• 10:50
  main
• 10:50
  place
• 10:50
  where
• 10:50
  I'm
• 10:51
  building
• 10:51
  relationships.
• 10:52
  I
• 10:52
  am
• 10:52
  going
• 10:53
  all
• 10:53
  in
• 10:54
  and
• 10:54
  learning
• 10:55
  all
• 10:55
  about
• 10:55
  this
• 10:55
  particular
• 10:56
  platform
• 10:56
  and
• 10:56
  I'm
• 10:57
  going
• 10:57
  to
• 10:57
  make
• 10:57
  this
• 10:57
  my
• 10:58
  core
• 10:58
  hub.
• 10:59
  Mistake
• 11:00
  Number
• 11:00
  two
• 11:00
  is
• 11:01
  lacking
• 11:01
  a
• 11:01
  clear
• 11:01
  target
• 11:02
  audience.
• 11:03
  Deeper
• 11:04
  content
• 11:04
  needs
• 11:05
  an
• 11:05
  ideal
• 11:06
  listener
• 11:07
  and
• 11:07
  you
• 11:07
  to
• 11:07
  tailor
• 11:08
  your
• 11:08
  message
• 11:08
  directly
• 11:09
  to
• 11:09
  them.
• 11:10
  This
• 11:10
  will
• 11:11
  enable
• 11:11
  you
• 11:11
  to
• 11:12
  build
• 11:12
  that
• 11:12
  relationship
• 11:13
  because
• 11:13
  it's
• 11:13
  essentially
• 11:14
  like
• 11:14
  you
• 11:14
  building
• 11:14
  a
• 11:15
  one
• 11:15
  on
• 11:15
  one
• 11:15
  relationship
• 11:16
  with
• 11:16
  someone,
• 11:16
  but
• 11:17
  en
• 11:17
  masse,
• 11:18
  which
• 11:18
  you
• 11:18
  just
• 11:19
  can't
• 11:19
  really
• 11:19
  do
• 11:19
  if
• 11:19
  you
• 11:20
  don't
• 11:20
  know
• 11:20
  anything
• 11:21
  about
• 11:21
  your
• 11:21
  ideal
• 11:21
  client.
• 11:23
  Mistake
• 11:23
  number
• 11:24
  three
• 11:24
  is
• 11:24
  failing
• 11:25
  to
• 11:25
  provide
• 11:25
  real
• 11:25
  value.
• 11:26
  If
• 11:26
  your
• 11:27
  content
• 11:27
  is
• 11:27
  too
• 11:27
  generic,
• 11:28
  people
• 11:28
  won't
• 11:29
  be
• 11:29
  able
• 11:29
  to
• 11:30
  resonate
• 11:30
  with
• 11:31
  it.
• 11:31
  They
• 11:31
  won't
• 11:31
  see
• 11:31
  you
• 11:31
  as
• 11:32
  an
• 11:32
  authority.
• 11:34
  So
• 11:34
  how
• 11:34
  to
• 11:35
  Content
• 11:35
  Case
• 11:36
  studies
• 11:36
  practical
• 11:37
  frameworks
• 11:38
  that
• 11:38
  solve
• 11:38
  real
• 11:39
  world
• 11:39
  problems
• 11:40
  can
• 11:40
  show
• 11:41
  your
• 11:41
  ideal
• 11:42
  client
• 11:42
  exactly
• 11:43
  how
• 11:43
  you
• 11:43
  can
• 11:43
  help.
• 11:44
  And
• 11:44
  for
• 11:44
  someone
• 11:45
  to
• 11:45
  buy
• 11:45
  your
• 11:45
  coaching,
• 11:46
  they
• 11:46
  need
• 11:46
  to
• 11:47
  know
• 11:47
  that
• 11:47
  you
• 11:47
  can
• 11:47
  solve
• 11:48
  their
• 11:48
  problem.
• 11:48
  As
• 11:49
  some
• 11:49
  quick
• 11:49
  steps
• 11:50
  for
• 11:50
  you
• 11:50
  to
• 11:50
  implement
• 11:51
  both
• 11:51
  of
• 11:51
  these,
• 11:52
  I
• 11:52
  would
• 11:52
  recommend
• 11:52
  Pick
• 11:53
  your
• 11:53
  deep
• 11:53
  nurture
• 11:54
  platform
• 11:54
  or
• 11:54
  source.
• 11:55
  Is
• 11:55
  it
• 11:55
  a
• 11:55
  podcast?
• 11:56
  Weekly
• 11:57
  Live?
• 11:57
  A
• 11:58
  blog?
• 11:58
  A
• 11:58
  really
• 11:59
  good
• 11:59
  email?
• 12:00
  Pick
• 12:01
  something
• 12:01
  that
• 12:01
  aligns
• 12:02
  with
• 12:02
  you
• 12:02
  and
• 12:02
  your
• 12:02
  talents.
• 12:04
  Step
• 12:05
  2
• 12:05
  Think
• 12:05
  about
• 12:06
  what
• 12:06
  your
• 12:06
  ideal
• 12:07
  client
• 12:07
  is
• 12:07
  stuck
• 12:07
  with
• 12:08
  and
• 12:09
  what
• 12:09
  beliefs
• 12:09
  do
• 12:09
  they
• 12:09
  need
• 12:10
  shifting?
• 12:10
  What
• 12:11
  do
• 12:11
  they
• 12:11
  need
• 12:11
  educating
• 12:12
  on
• 12:13
  what
• 12:13
  will
• 12:14
  really
• 12:14
  help
• 12:14
  them
• 12:14
  take
• 12:15
  one
• 12:15
  step
• 12:15
  forward
• 12:15
  today?
• 12:17
  Then
• 12:17
  you
• 12:17
  will
• 12:17
  want
• 12:18
  to
• 12:18
  pick
• 12:18
  your
• 12:19
  shallow
• 12:19
  content
• 12:20
  means
• 12:20
  so
• 12:20
  which
• 12:21
  platform
• 12:21
  are
• 12:21
  you
• 12:21
  going
• 12:21
  to
• 12:22
  base
• 12:22
  that
• 12:22
  on?
• 12:23
  Educational
• 12:24
  content
• 12:24
  works
• 12:25
  well
• 12:25
  or
• 12:26
  behind
• 12:26
  the
• 12:26
  scenes
• 12:27
  to
• 12:27
  show
• 12:27
  who
• 12:27
  you
• 12:28
  are.
• 12:28
  It
• 12:29
  really
• 12:29
  needs
• 12:29
  a
• 12:29
  mix
• 12:30
  of
• 12:30
  different
• 12:30
  type
• 12:31
  of
• 12:31
  content
• 12:32
  and
• 12:32
  then
• 12:33
  the
• 12:33
  goal
• 12:33
  is
• 12:33
  to
• 12:34
  continuously
• 12:35
  invite
• 12:35
  people
• 12:35
  from
• 12:36
  that
• 12:36
  shallow
• 12:36
  content
• 12:37
  deeper
• 12:37
  into
• 12:37
  your
• 12:37
  world.
• 12:39
  Most
• 12:39
  of
• 12:39
  the
• 12:39
  people
• 12:40
  who
• 12:40
  have
• 12:40
  bought
• 12:40
  my
• 12:40
  program
• 12:41
  have
• 12:41
  attended
• 12:42
  one
• 12:42
  of
• 12:42
  my
• 12:43
  free
• 12:43
  workshops
• 12:44
  or
• 12:44
  paid
• 12:44
  workshops.
• 12:45
  I
• 12:45
  run
• 12:46
  those
• 12:46
  regularly
• 12:46
  throughout
• 12:47
  the
• 12:47
  year
• 12:48
  to
• 12:48
  give
• 12:48
  people
• 12:49
  that
• 12:49
  chance
• 12:49
  to
• 12:50
  get
• 12:50
  to
• 12:50
  know
• 12:50
  me
• 12:50
  a
• 12:51
  little
• 12:51
  bit
• 12:51
  further.
• 12:51
  So
• 12:52
  even
• 12:52
  the
• 12:52
  podcast
• 12:53
  sometimes
• 12:53
  might
• 12:54
  not
• 12:54
  be
• 12:54
  deep
• 12:54
  enough.
• 12:55
  You
• 12:55
  still
• 12:55
  might
• 12:56
  want
• 12:56
  to
• 12:56
  get
• 12:56
  people
• 12:56
  then
• 12:57
  from
• 12:57
  the
• 12:57
  podcast
• 12:58
  into
• 12:58
  some
• 12:58
  sort
• 12:59
  of
• 12:59
  live
• 12:59
  setting
• 13:00
  to
• 13:00
  really,
• 13:01
  really
• 13:01
  get
• 13:01
  them
• 13:02
  that
• 13:02
  one
• 13:03
  step
• 13:03
  closer.
• 13:03
  So
• 13:04
  again,
• 13:04
  back
• 13:04
  to
• 13:05
  the
• 13:05
  staircase.
• 13:06
  The
• 13:06
  ground
• 13:06
  floor
• 13:07
  is
• 13:07
  where
• 13:07
  your
• 13:08
  ideal
• 13:08
  client
• 13:08
  is.
• 13:09
  One
• 13:09
  step
• 13:09
  up
• 13:10
  is
• 13:10
  social
• 13:10
  media.
• 13:11
  Next
• 13:11
  step
• 13:12
  up
• 13:12
  might
• 13:12
  be
• 13:12
  podcast,
• 13:13
  YouTube,
• 13:14
  something
• 13:14
  along
• 13:15
  those
• 13:15
  lines.
• 13:16
  Next
• 13:16
  step
• 13:16
  up
• 13:17
  might
• 13:17
  be
• 13:17
  a
• 13:17
  live
• 13:17
  event
• 13:18
  like
• 13:18
  a
• 13:18
  free
• 13:18
  webinar
• 13:19
  or
• 13:19
  workshop
• 13:20
  and
• 13:20
  the
• 13:20
  next
• 13:21
  step
• 13:21
  up
• 13:21
  might
• 13:21
  be
• 13:22
  them
• 13:22
  actually
• 13:22
  purchasing
• 13:23
  from
• 13:23
  you.
• 13:24
  So
• 13:25
  that
• 13:25
  is
• 13:25
  what
• 13:25
  it
• 13:25
  actually
• 13:26
  looks
• 13:26
  like
• 13:26
  to
• 13:26
  get
• 13:27
  people
• 13:27
  deeper
• 13:27
  into
• 13:28
  your
• 13:28
  world.
• 13:29
  To
• 13:29
  recap,
• 13:30
  deep
• 13:30
  nurturing
• 13:31
  is
• 13:31
  where
• 13:31
  you
• 13:31
  will
• 13:32
  deliver
• 13:32
  rich,
• 13:33
  more
• 13:33
  personal,
• 13:34
  more
• 13:34
  resonant
• 13:35
  content
• 13:36
  to
• 13:36
  your
• 13:36
  ideal
• 13:37
  client.
• 13:38
  Shallow
• 13:38
  nurturing
• 13:39
  is
• 13:39
  your
• 13:40
  short
• 13:40
  form,
• 13:40
  quick
• 13:41
  hit
• 13:41
  content
• 13:41
  on
• 13:42
  social
• 13:42
  media
• 13:42
  designed
• 13:43
  to
• 13:43
  keep
• 13:43
  you
• 13:43
  visible
• 13:43
  and
• 13:44
  guide
• 13:44
  people
• 13:44
  into
• 13:45
  your
• 13:45
  deeper
• 13:45
  content.
• 13:47
  When
• 13:47
  you
• 13:47
  master
• 13:48
  both
• 13:48
  of
• 13:48
  these,
• 13:48
  you
• 13:49
  create
• 13:49
  that
• 13:49
  solid
• 13:50
  ecosystem
• 13:51
  where
• 13:52
  casual
• 13:53
  social
• 13:53
  media
• 13:53
  scrollers
• 13:54
  can
• 13:54
  become
• 13:55
  really
• 13:55
  loyal
• 13:56
  fans
• 13:56
  and
• 13:56
  eventually
• 13:57
  paying
• 13:57
  clients.
• 13:59
  If
• 13:59
  you
• 13:59
  want
• 13:59
  help
• 14:00
  and
• 14:00
  direct
• 14:01
  feedback
• 14:01
  from
• 14:02
  me
• 14:02
  to
• 14:02
  put
• 14:03
  this
• 14:03
  into
• 14:03
  practice.
• 14:04
  Then
• 14:04
  you
• 14:04
  will
• 14:05
  find
• 14:05
  the
• 14:05
  details
• 14:05
  in
• 14:05
  the
• 14:06
  show
• 14:06
  notes.
• 14:06
  As
• 14:07
  a
• 14:07
  final
• 14:07
  reminder,
• 14:08
  teaching
• 14:09
  sales,
• 14:10
  showing
• 14:10
  up
• 14:10
  and
• 14:11
  genuinely
• 14:11
  helping
• 14:12
  your
• 14:12
  ideal
• 14:13
  client
• 14:13
  take
• 14:13
  one
• 14:14
  step
• 14:14
  forward
• 14:15
  can
• 14:15
  really
• 14:16
  make
• 14:16
  a
• 14:16
  difference
• 14:16
  to
• 14:17
  them
• 14:17
  to
• 14:18
  want
• 14:18
  to
• 14:18
  actually
• 14:19
  work
• 14:19
  on
• 14:19
  their
• 14:19
  goal
• 14:20
  and
• 14:20
  then
• 14:20
  you
• 14:21
  are
• 14:21
  perfectly
• 14:21
  placed
• 14:22
  to
• 14:22
  be
• 14:22
  able
• 14:22
  to
• 14:22
  support
• 14:23
  them
• 14:23
  with
• 14:23
  it.
• 14:24
  Thank
• 14:24
  you
• 14:24
  so
• 14:24
  much
• 14:25
  for
• 14:25
  listening
• 14:25
  to
• 14:25
  me
• 14:25
  in
• 14:26
  today's
• 14:26
  episode.
• 14:27
  Please
• 14:27
  do
• 14:27
  share
• 14:28
  it
• 14:28
  with
• 14:28
  a
• 14:28
  friend
• 14:28
  or
• 14:29
  leave
• 14:29
  a
• 14:29
  review
• 14:30
  and
• 14:30
  I
• 14:30
  will
• 14:30
  personally
• 14:31
  thank
• 14:31
  you
• 14:31
  for
• 14:32
  that.
• 14:33
  And
• 14:33
  like
• 14:33
  I
• 14:33
  say
• 14:34
  at
• 14:34
  the
• 14:34
  end
• 14:34
  of
• 14:34
  every
• 14:34
  episode,
• 14:35
  trust
• 14:35
  yourself,
• 14:36
  believe
• 14:36
  in
• 14:36
  yourself
• 14:37
  and
• 14:37
  be
• 14:37
  the
• 14:37
  wise
• 14:38
  gardener
• 14:38
  who
• 14:38
  keeps
• 14:39
  on
• 14:39
  watering
• 14:40
  the
• 14:40
  seed.
• 14:41
  Thank
• 14:42
  you
• 14:42
  so
• 14:42
  much
• 14:42
  for
• 14:43
  listening
• 14:43
  to
• 14:43
  this
• 14:43
  episode
• 14:44
  of
• 14:44
  Women
• 14:44
  in
• 14:45
  the
• 14:45
  Coaching
• 14:45
  Arena.
• 14:46
  I
• 14:46
  have
• 14:47
  a
• 14:47
  mass
• 14:47
  of
• 14:47
  free
• 14:48
  resources
• 14:48
  on
• 14:49
  my
• 14:49
  website
• 14:50
  joannalottcoaching.com
• 14:53
  that's
• 14:53
  that's
• 14:53
  Joanna
• 14:54
  with
• 14:54
  an
• 14:54
  A
• 14:54
  and
• 14:55
  Lot
• 14:55
  with
• 14:55
  two
• 14:56
  Ts.
• 14:57
  Joannalottcoaching.com
• 14:59
  and
• 14:59
  I'll
• 14:59
  also
• 15:00
  put
• 15:00
  links
• 15:00
  in
• 15:00
  the
• 15:00
  show
• 15:01
  notes
• 15:01
  below.
• 15:02
  Let
• 15:03
  me
• 15:03
  know
• 15:03
  if
• 15:03
  you
• 15:03
  found
• 15:04
  this
• 15:04
  episode
• 15:04
  useful,
• 15:05
  share
• 15:05
  it
• 15:06
  with
• 15:06
  a
• 15:06
  friend
• 15:06
  and
• 15:07
  leave
• 15:07
  me
• 15:07
  a
• 15:07
  review
• 15:08
  and
• 15:08
  I
• 15:08
  will
• 15:08
  personally
• 15:09
  thank
• 15:09
  you
• 15:10
  for
• 15:10
  that.
• 15:11
  Remember
• 15:12
  to
• 15:12
  trust
• 15:12
  yourself,
• 15:13
  believe
• 15:13
  in
• 15:13
  yourself
• 15:14
  and
• 15:14
  be
• 15:14
  the
• 15:15
  wise
• 15:15
  gardener
• 15:16
  who
• 15:16
  keeps
• 15:16
  on
• 15:16
  watering
• 15:17
  the
• 15:17
  seed.
• 15:18
  Get
• 15:18
  into
• 15:18
  the
• 15:18
  arena,
• 15:19
  dare
• 15:19
  greatly
• 15:20
  and
• 15:20
  try.