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John Fitzpatrick: 99% Of Dealers Get This Wrong
Force Marketing CEO John Fitzpatrick has audited the data of 1,400+ dealerships, and he says 30-40% of what's sitting in your DMS and CRM is unusable trash costing you real money. In this episode, David Spisak sits down with the Force Marketing co-founder to break down exactly where dealership ad dollars go to die, why 99% of stores spend $5,000 or less marketing the department that drives 75% of their profit, and what's coming next as AI search reshapes how car buyers find dealerships.
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The skinny
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