606. No Bullsh*t Approach to Buyer Personas
Our very special guest host Casey Chesire of The Hardcore Marketing Show takes over the Flip My Funnel Podcast today!
Casey lives up to his reputation for fun conversations with the smartest, most badass marketers out there while interviewing author and industry expert, Adele Revella about her No BS approach to buyer personas.
By throwing out many of things we thought we knew about how to develop a buyer persona, Adele shares her methods for getting the answers you actually need to market to your buyer effectively.
They explored:
The 2 biggest myths about knowing your buyers
Why it is not…
The skinny
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