Latest / Influencer Confidential / How to Become an Influencer and Start Making Money ASAP #273

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How to Become an Influencer and Start Making Money ASAP #273 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. As someone who's built a community of
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  Speaker 1: over one hundred and fifty thousand influencers and creators, I
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  Speaker 1: see more and more people popping up every day telling me, Nina,
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  Speaker 1: I want to be an influencer and really leaning into it,
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  Speaker 1: not feeling the ick saying that word or being afraid
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  Speaker 1: to claim it, but really truly leaning in. And I
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  Speaker 1: decided it's time for me to get on here make
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  Speaker 1: an updated video or if you're listening on the podcast,
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  Speaker 1: episode about what it's like to be an influencer in
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  Speaker 1: twenty twenty five and give you some action steps to
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  Speaker 1: get started. We have been in this industry y'all for
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  Speaker 1: a minute now, over ten plus years, working on the
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  Speaker 1: brand side, managing hundreds of thousands of dollars of budget
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  Speaker 1: a influences for their influence, for their content, for their work.
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  Speaker 1: And that's how I really understood the back end of
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  Speaker 1: influencing from the brand perspective right, and a big part
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  Speaker 1: of influencing is brand deals. As someone who has been
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  Speaker 1: in this industry for over ten years, we have been
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  Speaker 1: featured for our work in CNN, BBC News, Business Inside,
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  Speaker 1: our Entrepreneur mag and more for our work in the
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  Speaker 1: creator economy. And I see again what makes successful influencers,
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  Speaker 1: what makes influencers flop? Who has it? What do they do?
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  Speaker 1: And this video is going to be less around mindset
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  Speaker 1: and more about action items and tips. Now, the first
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  Speaker 1: thing I'm going to say, and this is probably maybe
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  Speaker 1: not even controversial, people don't put this number one on
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  Speaker 1: the list, but I'm going to put this number one
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  Speaker 1: on the list because I think being an influencer is
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  Speaker 1: a business. I think being an influencer is about setting
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  Speaker 1: up your business correctly. And outside of things like you know,
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  Speaker 1: setting up your businesses and the legalities, I'm talking monetization.
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  Speaker 1: Do you have a monetization strategy in place? Yes? Today
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  Speaker 1: we're going to talk about content pillars. Yes, we're going
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  Speaker 1: to talk about SEO and search. Yes, we're going to
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  Speaker 1: talk about you know, building community and engagement. All the
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  Speaker 1: things that you know you need to put in the
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  Speaker 1: influencer recipe. But before we even get into that, you
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  Speaker 1: need to be really clear on the type of monetization
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  Speaker 1: strategy you want to put into place. Now, I'm going
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  Speaker 1: to be very frank with y'all. I teach brand deals,
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  Speaker 1: you know, that's my signature course. I'm all about brand deals.
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  Speaker 1: That is what I think is going to truly help
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  Speaker 1: an influencer hit those big months. But I have to
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  Speaker 1: be honest. Brand deals don't happen when you are at
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  Speaker 1: zero followers. They don't unless you're pitching UGC or content.
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  Speaker 1: But that's not pitching influence. When you want to pitch influence, right,
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  Speaker 1: you're basically going to a brand and saying, hey, brand,
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  Speaker 1: I have your audience, pay me to talk about them. Well,
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  Speaker 1: you can't do that with zero followers because you don't
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  Speaker 1: have the influence. Right. So when we think about monetization
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  Speaker 1: from day one, I am now going to tell the
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  Speaker 1: creators in my community to get really serious about their
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  Speaker 1: affiliate strategy. We're going to talk about core revenue streams,
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  Speaker 1: but I want to start off with the affiliate one
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  Speaker 1: because that is something that I see creators are able
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  Speaker 1: to get accepted into programs without having any followers and
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  Speaker 1: something you can do from the day you make a
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  Speaker 1: decision to want to be an influencer. Now, I want
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  Speaker 1: to be transparent and let you guys know this is
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  Speaker 1: sponsored by Levanta, and you guys are going to learn
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  Speaker 1: about them as we go. But I wouldn't come up
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  Speaker 1: here and share about them if I didn't really think
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  Speaker 1: it was going to help the creators in my community
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  Speaker 1: significantly grow their income when it came to the affiliate
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  Speaker 1: partnerships and connecting with sellers directly. So the way Levanta
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  Speaker 1: works is that Levanta allows creators and influencers to connect
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  Speaker 1: with Amazon and other marketplace sellers directly. Think about having
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  Speaker 1: that direct access to that seller and negotiate your commissions.
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  Speaker 1: But also one of the most exciting things about Levanta
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  Speaker 1: is the higher commissions that you're going to be able
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  Speaker 1: to get on this platform versus if you went to
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  Speaker 1: a marketplace directly. So oftentimes you go to Amazon, the
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  Speaker 1: commissions are low. Let's call a spade a spae. They're low.
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  Speaker 1: You're not going to make ten thousand dollars months on
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  Speaker 1: a two percent commission, but a twenty percent commission, a
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  Speaker 1: thirty percent commission Hey, even up to one hundred percent commission. Now,
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  Speaker 1: that is exciting, and that is exactly what Levanta is
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  Speaker 1: helping creators do, allowing creators to have higher commissions on
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  Speaker 1: the products that they want to sell compared to Amazon's
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  Speaker 1: I don't know one percent, right, So you're getting like
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  Speaker 1: a higher bank for your buck. This is a type
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  Speaker 1: of affiliate marketing that I personally want to see more
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  Speaker 1: creators do because again, if you're going to be training
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  Speaker 1: your audience, you're starting off your influencer journey, you're deciding
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  Speaker 1: how you're going to start making money, and you're going
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  Speaker 1: to start training your audience to buy from you get
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  Speaker 1: them to buy at those higher commission rates. So I
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  Speaker 1: wanted to just briefly show you my Levanta dashboard. We've
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  Speaker 1: been invited by fifty four brands, So if you go
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  Speaker 1: to your partnership section, you're going to be able to
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  Speaker 1: see the different brands that want to get to know
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  Speaker 1: you meet you give you access to different commissions. And
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  Speaker 1: what I really love about Levanta outside of their discovery tool,
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  Speaker 1: is that you can go in and search the products
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  Speaker 1: right away that you want to potentially get access to,
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  Speaker 1: and then you're also getting featured products. Right, you can
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  Speaker 1: take a look at the featured products potentially in your niche,
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  Speaker 1: but you're also going to be able to go directly
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  Speaker 1: and use their AI search tool, like this is wild right,
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  Speaker 1: This right here, you know, is a twenty three percent commission.
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  Speaker 1: If I was a food creator, that makes total sense.
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  Speaker 1: This is a twenty five percent commission right here for
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  Speaker 1: selling this food temperature, you know, cooking thermometer. If I
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  Speaker 1: was a food creator and I was using this and
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  Speaker 1: doing my Thanksgiving dinner. You know, what's really interesting is
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  Speaker 1: like now we're talking, these commissions are high. And what's
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  Speaker 1: really great is that because Levanta allows you to connect
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  Speaker 1: with these sellers directly. It is so hard to connect
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  Speaker 1: with sellers, but you can connect with them directly. You
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  Speaker 1: can message them, you can ask for samples. You know,
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  Speaker 1: you now have access to these sellers, and I think
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  Speaker 1: that's opening a huge door a possibility. So again, if
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  Speaker 1: you are a creator that is interested in, you know,
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  Speaker 1: getting into the affiliate game, I would absolutely suggest you
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  Speaker 1: guys look at Levanta. I'm going to just go ahead
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  Speaker 1: and do a quick search here gift ideas for kids.
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  Speaker 1: Maybe you're a mom creator in the motherhood space, and
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  Speaker 1: you're taking a look to see and right here, it
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  Speaker 1: allows you to search the certain platform. But like okay,
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  Speaker 1: for example Funfoil, like I literally my kids love this.
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  Speaker 1: Are bath moms twenty percent twenty percent, twenty percent commissions
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  Speaker 1: This is way higher than you're going to see if
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  Speaker 1: you were to do this direct on Amazon. So from
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  Speaker 1: day one, creators, day one, Levanta is going to help
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  Speaker 1: you get those higher commissions. And that is so important
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  Speaker 1: when it comes to monetization. Now, when you're just getting started,
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  Speaker 1: there's other revenue streams that you could also consider. UGC
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  Speaker 1: that has no follower requirements. You can build your portfolio
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  Speaker 1: from day one showing content that you've already made, have
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  Speaker 1: your portfolio ready to go to brands and pitch them
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  Speaker 1: content for their pay. Again, that is a no follower
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  Speaker 1: requirement type of monetization. Same thing as building out any
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  Speaker 1: sort of digital product. If you are going to be
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  Speaker 1: selling direct to your audience, some sort of digital product
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  Speaker 1: or download or guide, that's something that you can build
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  Speaker 1: from the beginning. When it comes to working with brands,
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  Speaker 1: that is something that absolutely we're seeing creators monetize from.
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  Speaker 1: But when it's that influence portion, not that content creator portion.
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  Speaker 1: You do have to build your business in order to
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  Speaker 1: start effectively being able to reach out to brands. Now
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  Speaker 1: we've talked about our setting up our monetization strategies before
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  Speaker 1: we start, because this is really going to help us
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  Speaker 1: understand our end goal. Like, if you know how you're
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  Speaker 1: going to make money, then you can work around it
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  Speaker 1: to build out the business that you want to build
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  Speaker 1: right now. Obviously, when it comes to developing your influencer business,
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  Speaker 1: you know, influencers now more than ever need a niche.
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  Speaker 1: I don't care what people say. You have people out
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  Speaker 1: there being like no like it's lifestyle, it's this, it's that.
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  Speaker 1: Let me tell you something. There is so much noise
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  Speaker 1: in the Internet. There's so many types of accounts. People
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  Speaker 1: don't want to follow people until they become obsessed with them.
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  Speaker 1: And the way that people become obsessed with you is
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  Speaker 1: once you are able to build that connection with them,
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  Speaker 1: whether it's through entertainment or relatability, or there's something that
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  Speaker 1: you have been able to give to the person on
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  Speaker 1: the other side of the screen. When you were all
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  Speaker 1: over the place in the beginning, it is very confusing
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  Speaker 1: for the person who is following you to follow along
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  Speaker 1: So I recently did a video about this girl who
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  Speaker 1: grew four hundred thousand followers in one week. The way
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  Speaker 1: she did this was she went on TikTok randomly did
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  Speaker 1: this video about an experience she had, and you know,
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  Speaker 1: went on there and the internet went wild. They all
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  Speaker 1: agreed with her, they all wanted to help her, and
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  Speaker 1: she just her account took off. She was a food
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  Speaker 1: creator and she went to a restaurant and there was
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  Speaker 1: some issues happening. But what ended up happening is like
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  Speaker 1: when you go on her page, it's all food content already.
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  Speaker 1: So people that are following her are yes, following her
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  Speaker 1: in support, but they also like want food content, and
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  Speaker 1: she's very clear on her niche and what she's doing.
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  Speaker 1: So it's important to also understand having that niche is
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  Speaker 1: going to help people that find you throw an algorithm,
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  Speaker 1: click follow and want to follow along. Don't let this
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  Speaker 1: idea of having a niche make you feel like you're
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  Speaker 1: being pigeonholed. You're not being pigeonholed. You're being strategic. There
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  Speaker 1: is a difference. You're saying, Okay, I'm going to create
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  Speaker 1: content around this to attract people, and that once people
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  Speaker 1: kind of get excited and grow with you. You can
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  Speaker 1: open up that niche, open up that niche and develop
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  Speaker 1: into more lifestyle. But at the very beginning, you want
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  Speaker 1: to be very value based. You want to be search based,
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  Speaker 1: and you want to include elements of relatability and things
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  Speaker 1: that are going to connect with other people share ability.
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  Speaker 1: These are all things that no matter what algorithm you're on,
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  Speaker 1: no matter what platform you're on, people identify with right.
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  Speaker 1: So if you're on YouTube and your video get shared,
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  Speaker 1: the algorithm loves it. If you're on Instagram or TikTok
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  Speaker 1: and your video get shared, the algorithm loves it. People
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  Speaker 1: share things that are relatable, or people share things that
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  Speaker 1: mean something to them or that can help them. So
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  Speaker 1: remember that as you're guiding light when you are developing
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  Speaker 1: your beginner influencer career. I can't stress this enough. Knowing
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  Speaker 1: who you're talking to, deciding your audience, closing your eyes
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  Speaker 1: and saying I'm making this video for this like I
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  Speaker 1: make every single video on my channel for my inner
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  Speaker 1: socle community. Those are many people. I see their faces.
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  Speaker 1: I'm literally filming this video and I see them all there.
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  Speaker 1: I know what they want, I know what they need.
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  Speaker 1: I know that like what's important to them. I accept
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  Speaker 1: sponsors based on sponsors that I think can help them.
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  Speaker 1: Knowing they're human that you want to help is a
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  Speaker 1: game changer for any upcoming influencer to understand who is
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  Speaker 1: it that's on the other side of the screen, so
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  Speaker 1: that you can create content that is literally feels like
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  Speaker 1: it's perfect for that person. Now, obviously you're gonna have
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  Speaker 1: to pick a platform. There are so many, and I
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  Speaker 1: cannot stress this enough. Some people at the very beginning
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  Speaker 1: are like, I'm going to do everything and probably the
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  Speaker 1: fastest way to burn out. I would strongly suggest picking
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  Speaker 1: one platform. You know, max two, but start with one,
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  Speaker 1: do it well, build consistency, build muscle, don't give up,
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  Speaker 1: and then add on a secondary. When you decide the
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  Speaker 1: type of platform you want to pick, you want to
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  Speaker 1: figure out what type of content you are naturally good at.
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  Speaker 1: Like if you are a person that loves to teach
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  Speaker 1: or talk and you feel really confined by short form video,
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  Speaker 1: maybe short form video isn't for you. You want to stick
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  Speaker 1: to platforms like podcasting or a YouTube channel because you
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  Speaker 1: can create for as long as you need and not
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  Speaker 1: feel restrained. Versus if you're a creator that's like thirty
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  Speaker 1: minute video, twenty minute video, no way, I rather do
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  Speaker 1: something quick and breezy. You know, short form may be
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  Speaker 1: the way to go. So when you're identifying the platform,
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  Speaker 1: go on those platforms. If you want to be on TikTok,
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  Speaker 1: get on TikTok and consume TikTok content. See what does
• 11:44
  Speaker 1: well what doesn't. Because everyone knows TikTok is different than Instagram,
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  Speaker 1: different than YouTube. Short It's like all the platforms have
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  Speaker 1: their own magic and I can't tell you which one
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  Speaker 1: to pick. But how you can decide is based on
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  Speaker 1: the format and what you yourself like to consume. Okay,
• 12:00
  Speaker 1: don't do it because someone else told you to do it.
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  Speaker 1: Do the type of content that feels really easy for you.
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  Speaker 1: Now you've heard the word content pillars before, or maybe
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  Speaker 1: you haven't, but when you're developing your influencer career, you
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  Speaker 1: are going to want to have anywhere from two to
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  Speaker 1: three pillars. Think of them literally as pillars of what
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  Speaker 1: your content's going to be focused around. And this really
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  Speaker 1: again helps you kind of stay focused on your content
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  Speaker 1: so you're not all over the place. Pillars help make
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  Speaker 1: your brand cohesive, digestible, understandable to the outside audience. Right,
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  Speaker 1: It's kind of like picking themes that all kind of
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  Speaker 1: blend together that help the person that's following understand. So, like,
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  Speaker 1: let's just say I was a wellness creator. I wanted
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  Speaker 1: to focus on movement. I wanted to focus on maybe
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  Speaker 1: motherhood and meals. And that's kind of within those three
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  Speaker 1: pillars my area. That's where I'm going to stick right here.
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  Speaker 1: At Sidewalker Daily, we talk a lot about monetization as
• 12:52
  Speaker 1: a creator, right, We talk a lot about the business
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  Speaker 1: side of being a creator, you know, but we're not
• 12:58
  Speaker 1: talking about like random thing. Sometimes we talk about creator news. Right.
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  Speaker 1: Those are our pillars, But you really want to be
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  Speaker 1: clear in your pillars because clear, cohesive branding is important,
• 13:08
  Speaker 1: which leads to my next thing. When you're developing your
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  Speaker 1: influencer business, I'm not going to tell you spend thousands
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  Speaker 1: of thousands of dollars on branding. Luckily you have Canva
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  Speaker 1: now and there's so many resources out there to help
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  Speaker 1: you with branding. But let me tell you the accounts
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  Speaker 1: that have all types of texts, colors, sizes, fonts, hot
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  Speaker 1: mess looks, amateur doesn't feel safe or trustworthy. So really,
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  Speaker 1: just taking a quick second, go on Cana, choose some
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  Speaker 1: fonts that you like, choose some sizes. You know, you
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  Speaker 1: have your header font, you have your paragraph font. This matters.
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  Speaker 1: Branding matters because again, you're building a business. You're not
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  Speaker 1: building like a random account. If you go on TikTok
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  Speaker 1: and you see how you like certain people's text, you know,
• 13:47
  Speaker 1: take a look at what that text looks like, and
• 13:49
  Speaker 1: be consistent in your text. Like I literally go look
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  Speaker 1: at certain Instagram influencers thumbnails and I'm like, oh, those
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  Speaker 1: are amazing, and they all kind of look the same.
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  Speaker 1: It would steer clear and make sure branding is a
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  Speaker 1: central point for you because when you do start pitching
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  Speaker 1: brand partnerships and when you start growing, that branding is
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  Speaker 1: going to go with you into your media kit, into
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  Speaker 1: your proposals, into your decks, all of that. Now, one
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  Speaker 1: thing I would set up from the very get is
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  Speaker 1: your link in bio, your link in biostrategy. Remember, you
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  Speaker 1: could just be starting have some of your affiliate links,
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  Speaker 1: maybe from Levanta, and you're going to want to be
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  Speaker 1: able to include those links somewhere right off the bat.
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  Speaker 1: So having your link in bio set up, maybe you're
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  Speaker 1: using like a link tree. I can't tell you how
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  Speaker 1: many creators I know that I've worked with that have
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  Speaker 1: hit ten k twenty k months. That told me, I
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  Speaker 1: wish I started selling to my audience earlier. I wish
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  Speaker 1: I wasn't so afraid to be direct. And again, Amazon
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  Speaker 1: influencers and creators who have strong affiliate presences, they do
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  Speaker 1: this at the very beginning. They start training their audience
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  Speaker 1: to trust them for their recommendations. So even part of
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  Speaker 1: your content strategy, y'all, you can start creating videos that
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  Speaker 1: include certain products and recommendations so you can use your
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  Speaker 1: affiliate links monetize off of it, but also know the
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  Speaker 1: types of brands that you're going to potentially pitch to
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  Speaker 1: in the future because you know your audience purchases these
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  Speaker 1: types of brands. When you're deciding your influencer biz and
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  Speaker 1: how you're going to show up, you need to be
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  Speaker 1: really strict with yourself about your showing up, like realistic,
• 15:18
  Speaker 1: but also pushing yourself because nothing happens when you're just comfortable.
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  Speaker 1: So if you're going to commit to three times a week,
• 15:24
  Speaker 1: you better do three times a week. Right when we
• 15:26
  Speaker 1: talk about posting, if you're doing a YouTube video once
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  Speaker 1: a week, commit to once a week. No one wants
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  Speaker 1: to follow someone that is fallen off and on and
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  Speaker 1: off and on and off and on. I think here
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  Speaker 1: at YouTube and our community, they know we're going to
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  Speaker 1: show up every week. We batch videos if we have to,
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  Speaker 1: We go to the studio and shoot ten videos at
• 15:42
  Speaker 1: a time. We do what we got to do to
• 15:44
  Speaker 1: build that trust with our human They know they can
• 15:46
  Speaker 1: rely on us. Reliability is such an important part of
• 15:50
  Speaker 1: being a business owner and being an influencer. Your audience
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  Speaker 1: wants to rely on you. So whatever you decide, stick
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  Speaker 1: to it so that they can know that you're going
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  Speaker 1: to show up to them and that you're trustworthy. Now,
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  Speaker 1: engagement people are like, well I don't have anyone engaging
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  Speaker 1: you know, well do you engage with others? Right? So
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  Speaker 1: you still have to also put part of your strategy
• 16:08
  Speaker 1: to engage with other accounts, build virtual friendships. But the
• 16:11
  Speaker 1: people that do engage with you engage back with them.
• 16:13
  Speaker 1: I have a creator who has like four hundred thousand
• 16:15
  Speaker 1: followers and she's like, oh my god, Nina, my comments,
• 16:18
  Speaker 1: my dms are crazy. But I spend about a few
• 16:21
  Speaker 1: hours a day making sure I get back to my people,
• 16:23
  Speaker 1: because those are the people that put me here in
• 16:25
  Speaker 1: the first place. So engagement is a part of the game.
• 16:28
  Speaker 1: It's like brushing your teeth. You gotta do it right.
• 16:30
  Speaker 1: It's part of being a creator. You can't really outsource that.
• 16:34
  Speaker 1: These are your people. You're trying to build community, so
• 16:37
  Speaker 1: make sure that you pour back into the community that
• 16:39
  Speaker 1: gives to you in the first place. So even if
• 16:41
  Speaker 1: you're just getting started, even if it's friends and family,
• 16:44
  Speaker 1: you know, engage back. It helps the algorithm. You can
• 16:46
  Speaker 1: do things like automations from the very beginning, where people
• 16:49
  Speaker 1: comment a word in order to get a link. You know,
• 16:52
  Speaker 1: start at the beginning. Who cares if no one's watching,
• 16:55
  Speaker 1: because you know what you're doing. You're building the muscle.
• 16:57
  Speaker 1: You're building the system so that when you're does hit
• 17:00
  Speaker 1: twenty thousand followers, you're not like building systems at twenty
• 17:04
  Speaker 1: thousand followers. You've already built those systems from day one.
• 17:07
  Speaker 1: Don't wait for a follower count to start the things
• 17:09
  Speaker 1: that you need to be doing now. And by the way, y'all,
• 17:12
  Speaker 1: if you do want to go ahead and get started
• 17:14
  Speaker 1: with Levonta, I will go ahead and include our link
• 17:16
  Speaker 1: below so you guys can sign up for free, check
• 17:19
  Speaker 1: them out see if you're interested. And again, just know
• 17:23
  Speaker 1: that I would never come on here to my community
• 17:25
  Speaker 1: of people, put our reputation on the line if we
• 17:28
  Speaker 1: didn't think that this tool was really going to help
• 17:31
  Speaker 1: you guys. And that's why when they reached out to me,
• 17:33
  Speaker 1: I was so excited because I'm like, anything that's going
• 17:35
  Speaker 1: to help creators make more money count me in. So
• 17:39
  Speaker 1: go ahead, check them out, sign up for their tool,
• 17:41
  Speaker 1: and let us know once you did. I hope you
• 17:43
  Speaker 1: enjoyed today's episode. If you did, make sure to rate, review,
• 17:47
  Speaker 1: and subscribe to our show and visit Sidewalkerdaily dot com
• 17:51
  Speaker 1: for more resources on all things influencer marketing and social media.
• 17:56
  Speaker 1: Until next time,