Episode 101: Why should I care what my target does on weekends?
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Welcome back, folks, to another episode of Imperfect Marketing! Today, we're rolling up our sleeves to answer a question that might have you scratching your head: Do you need to know what your target audience is up to on the weekends? And if so, why? Hold onto your hats as we take a deep dive into this intriguing topic.
In this episode, we'll discuss:
Understanding your target's weekend activities: Why should you care about your target audience's off-duty activities, especially if you're a business-to-business service provider? Simply put, it can inform where and when to…
The skinny
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