Latest / Pathmonk Presents Podcast
Why GEO Starts with SEO: Henri de Bouteiller on AI Content for Brands
There is no GEO shortcut: if you want to show up in LLMs, you first need strong SEO and content that is fresh, consistent and different from your competitors'.
On this episode of Pathmonk Presents, Adrián García Ramos talks with Henri de Bouteiller, co-founder of Newton. Newton is a content operating system for brands and retailers. It trains a separate AI for each client to create multilingual website content that is optimized for SEO and AI search. Henri explains how Newton started in fashion and luxury, grew to more than 100 clients, and moved into pharmaceuticals, cosmetics, automotive…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.