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Build Hotel Value by Healing the Land - Hans Pfister, Cayuga Collection
In this episode, Hans Pfister, President at Cayuga Collection, shares how his team turned a sheep farm, an abandoned lot, and a former cacao plantation into properties where guests now spot sloths, pumas, and native birds from their decks. Hans explains why he calls this "luxury rewilded," how healing the land turns team members into guardians of the property, and why the way you describe your hotel determines the kind of guests who walk through the door.
Properties referenced: Aguas Claras in Puerto Viejo, Arenas del Mar in Manuel Antonio, and Senda Monteverde.
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