Latest / Flow State Business / Intentional Funnels - Paid Traffic For Your Business Without Compromise with Taylor Rae

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Intentional Funnels - Paid Traffic For Your Business Without Compromise with Taylor Rae · Flow State Business

• 0:02
  Speaker 1: Hi, my loves.
• 0:03
  Speaker 1: My name is Ruby Lee entrepreneur, digital nomad, croissant obsessed, free spirit and founder of the earn your hustle movement and this is the earn your hustle podcast here.
• 0:14
  Speaker 1: You'll be so motivated to start that business.
• 0:16
  Speaker 1: You've always wanted to grow it unapologetically and go all in earning powerfully with ease and grace.
• 0:23
  Speaker 1: I'm so excited that you're here and listening in and I'm so grateful that you made it so welcome to the own your hustle way of life, full of freedom, a dose of woo and plenty of random tangent laughs along the way.
• 0:36
  Speaker 1: Do you know I started my company working nine to five too.
• 0:38
  Speaker 1: As a recruiter, I was working for a ventures based business in the urban cool city of Melbourne, Australia and today I'm traveling the world young family and toe working with the most amazing humans ready to build a career in life by design strapping my love.
• 0:53
  Speaker 1: You are about to binge on all of the most incredible guests that I bring onto these podcasts and guess what?
• 0:59
  Speaker 1: They started their businesses through purpose and calling mostly while still working a day job.
• 1:04
  Speaker 1: Let me also share this.
• 1:06
  Speaker 1: I called my company own your hustle as a reminder for us daily that we get to love our soul led hustle.
• 1:12
  Speaker 1: Oh, now decisions to grow big, stop playing small, create with joy.
• 1:17
  Speaker 1: Take the risk, say yes to adventure and from time to time be okay with those meltdown moments.
• 1:24
  Speaker 1: These episodes are filled with joy and strategy, spirituality and business, tactical tapes, big picture concepts, musings, and of course some of that Ruby colored energy.
• 1:34
  Speaker 1: So if you're ready, I'm ready.
• 1:37
  Speaker 1: Let's get started.
• 1:41
  Speaker 1: Welcome back to an episode.
• 1:43
  Speaker 1: Today we're doing a guest episode with Taylor rate.
• 1:46
  Speaker 1: She's one of my dear friends.
• 1:47
  Speaker 1: You're going to love her energy.
• 1:49
  Speaker 1: Now, for those of you who are a little bit sensitive with the cursing, we do go a little bit crazy in here.
• 1:55
  Speaker 1: So you know you might want to plug in, listen to this if you have any kitties around around.
• 2:00
  Speaker 1: But can I just tell you guys before we jump into today's episode, you absolutely devoured last week's episode all about what to do when a coaching client wants to leave.
• 2:12
  Speaker 1: So go and listen to that.
• 2:14
  Speaker 1: It has become one of the highest downloaded episodes of the year.
• 2:20
  Speaker 1: This tells me a little something so we can dive more into coaching content in future episodes, but this one is going to be so great for you as you really start to scale your businesses and something that both Michael and I are working very closely on at the moment, setting up funnels.
• 2:37
  Speaker 1: We've just hired an ads and marketing funnels team member to join us, so I'm going to be so excited to talk more about how this has really helped us grow and scale our business.
• 2:48
  Speaker 1: But in the meantime, if you are looking for your next group coaching program and you're wanting to work with me, you wanted to work with me for some time to help you really take coaching business to that next level.
• 3:01
  Speaker 1: Go and check out the link in the show notes, so just tap down below and you'll be able to see a link in there for take it online.
• 3:08
  Speaker 1: This is a two course bundle and also an eight week coaching program with me to help you with your strategy, setting up your tech, your income, your next level, passive income courses, and all of the things in between from a mindset perspective.
• 3:25
  Speaker 1: So if you've been wanting to really mature your coaching business, this is definitely the group program for you.
• 3:30
  Speaker 1: Okay.
• 3:31
  Speaker 1: Without further ado, let's go and dive into today's guest episode with Taylor Ray.
• 3:37
  Speaker 1: Today I have the amazing Tay Ray with me.
• 3:42
  Speaker 1: I'm sorry that just rolls off the tongue.
• 3:43
  Speaker 2: Does that, does anyone ever say that?
• 3:45
  Speaker 2: Is that your nickname?
• 3:46
  Speaker 2: No, not really.
• 3:47
  Speaker 2: I kind of like one other time, but I like it.
• 3:49
  Speaker 2: Let's roll with it.
• 3:50
  Speaker 2: Let's go with it.
• 3:51
  Speaker 1: Thai, right?
• 3:52
  Speaker 1: I mean, Aussies love a good opportunity to abbreviate anything.
• 3:56
  Speaker 1: Um, but okay, on with the intro, we're going to talk today, you guys all about funnels and I want to Taylor on the podcast because she loves funnels and I'm actually so excited because I've not met anybody as cool as Tiree who actually loves funnels.
• 4:15
  Speaker 1: But there's also a reason why Taylor is super special when it comes to this topic because Taylor's actually best known for all the teachings around manifestation and teaching to her thousands of students about using the law of attraction to live the life of your dreams.
• 4:34
  Speaker 1: And it's such a really special combination of the two.
• 4:38
  Speaker 1: Have you ever met a funnels expert who's also all about spirituality?
• 4:42
  Speaker 1: Well now you have strapped in.
• 4:45
  Speaker 1: This episode is going to be so perfect for you if you're ready to grow your business through ads, opt-ins, nurture sequences while still being super intentional in the process.
• 4:58
  Speaker 1: So welcome.
• 5:02
  Speaker 2: I was amazing.
• 5:03
  Speaker 2: Literally like the best intro ever.
• 5:05
  Speaker 2: I love it.
• 5:06
  Speaker 2: I was like just doing all like the raising of the hand, like so excited on this end.
• 5:12
  Speaker 2: I'm literally so
• 5:13
  Speaker 1: excited because you know T and I also really great friends and you can always feel the dynamic through the airwaves when you know each other really well, don't you think?
• 5:22
  Speaker 1: And it just ends up being such a great connected episode and it's like, I dunno, we nerd out on this stuff anyway on our calls.
• 5:31
  Speaker 2: Nice.
• 5:31
  Speaker 2: I record a podcast best friend shot.
• 5:36
  Speaker 2: I know.
• 5:36
  Speaker 1: So true.
• 5:37
  Speaker 1: And PSE guys, I was also on Taylor's podcasts.
• 5:41
  Speaker 1: I'm going to leave the link below if you want to go and check out that one which were recorded December, I think it was just Christmas.
• 5:49
  Speaker 1: So crazy and so go and have a listen to that one as well.
• 5:53
  Speaker 1: But straight off the bat, can you explain us tight?
• 5:57
  Speaker 1: What
• 5:58
  Speaker 2: is a funnel?
• 5:59
  Speaker 2: If we're just like brand new to this concept, we may have sort of heard it here and that sounds super scary.
• 6:05
  Speaker 2: How would you describe it to someone who's really, really brand new to this topic?
• 6:09
  Speaker 2: Yeah, love this.
• 6:10
  Speaker 2: Such a good place to start and I think it's important as well because even if you have heard of it before, maybe you have like a yucky energy around it and being like, Ooh, like scammy or spammy or like achy sales like and that's totally fair enough.
• 6:24
  Speaker 2: If you have that belief.
• 6:25
  Speaker 2: I'm first to say that I understand that.
• 6:27
  Speaker 2: I definitely had that certain points in my career as well where it's like, Oh, like you know what is, what is it?
• 6:32
  Speaker 2: Like I don't really understand it and can feel a little bit scary.
• 6:34
  Speaker 2: But ultimately like understanding what a funnel is, and this is the most important thing to me is seeing funnels as sacred and seeing them as being of service.
• 6:42
  Speaker 2: So ultimately allowing you to serve your clients and your customers no matter what stage of the journey that they are at and helping them to progress through their journey and through your value ladder.
• 6:53
  Speaker 2: So when we have a funnel, there's so many different types of funnels and we can go through what different types there are and how they can serve you inside of your business.
• 7:01
  Speaker 2: But it's important to realize like when you have a funnel, so for example, maybe someone's like opting into something and then a funnel for them is to nurture them through getting to know you better.
• 7:10
  Speaker 2: So taking them from being a cold lead.
• 7:12
  Speaker 2: So someone who has no idea who you are.
• 7:14
  Speaker 2: And I've literally just stumbled across you love your vibe and they want to opt in for whatever it is that you have and then taking them through the journey from being cold and just, you know, people talk about this all the time, like the know, like and trust.
• 7:25
  Speaker 2: First off, they just know you that called and you want to take them through a journey that helps them to get to know you a little bit better.
• 7:31
  Speaker 2: I said, I start to like you, so then they become more of a warm late and to the point that they trust you and they become a hot lead and they want to invest with you.
• 7:38
  Speaker 2: There's different levels with funnels and things like that and I'm sure that we'll get into it, but that's like an overarching thing to understand.
• 7:44
  Speaker 2: What it is is you're taking someone through a journey and you're giving them an opportunity to invest in you in order to expand themselves in order to make some sort of transformation on whatever level of thing that it is that you help them with.
• 7:56
  Speaker 2: That's the important thing that I want people to realize is sales funnels aren't dirty.
• 8:00
  Speaker 2: Sales funnels aren't sneaky.
• 8:02
  Speaker 2: It's not scammy.
• 8:03
  Speaker 2: It's literally it's being of service because the person who has opted into your funnel, they need you.
• 8:08
  Speaker 2: That's why they're there.
• 8:09
  Speaker 2: They're literally looking for you and the thing that you offer, so it's a disservice not to offer the things that you have.
• 8:15
  Speaker 1: Oh my gosh, I got goosebumps.
• 8:17
  Speaker 1: I've never heard anyone talk about funnels as a service and a way to extend your message out to the world the way that you've explained it, which is why honestly like the way you talk about setting funnels up is so unique and I'm, Oh, I'm just so excited you're here and sharing this food.
• 8:35
  Speaker 1: I'm the owner hustle audience, but do you believe that everybody should be setting up funnels in their business and if so, at what point do we set that up?
• 8:46
  Speaker 1: You know, it's always a bit of a dance of like, do you do it super early on when you don't have an audience or do you need one before you can start to really build that out?
• 8:55
  Speaker 1: This is
• 8:56
  Speaker 2: such a good question.
• 8:57
  Speaker 2: Y'all are coming with all the fire and I love it cause this is all the stuff I just want to like debunk and like break it.
• 9:03
  Speaker 2: Ultimately I think that it's really important that you validate the services that you offer prior to building out, you know, these elaborate funnels.
• 9:11
  Speaker 2: Right.
• 9:11
  Speaker 2: And what I mean by that is making sure that like essentially I was talking to someone about this yesterday, you own your fucking stripes like, and I don't know if we're meant to be swearing on this podcast, but I just did.
• 9:20
  Speaker 2: Oh my God, yes.
• 9:23
  Speaker 2: Like you need to know that what it is that you do is getting someone a result is providing some sort of transformation service.
• 9:30
  Speaker 2: Like you want to know that what it is that you do is fucking killing it and you're doing a good job in providing for your people.
• 9:36
  Speaker 2: So I'm first to say like when I started, did I build out funnels?
• 9:40
  Speaker 2: No.
• 9:40
  Speaker 2: Like I did my do my due diligence.
• 9:43
  Speaker 2: Like I literally went out there, I got on free calls, I was making sure I was helping people with their transformations.
• 9:47
  Speaker 2: I was listening to the pain points of my ideal client.
• 9:50
  Speaker 2: I was hearing them and then I was crafting my services around that and what it is that they needed.
• 9:56
  Speaker 2: And then I was getting people in and I did start in really low price points and things like that and got people in and did beta testing and all that sort of stuff and scaled it up over time.
• 10:05
  Speaker 2: Right.
• 10:05
  Speaker 2: And it's the same thing where it's like you need to know that what it is that you do.
• 10:09
  Speaker 2: If you're going to create a course, you're not going to create a whole course and spend six months building out a funnel and sitting there and like hiding like no, like get out there, take messy action.
• 10:17
  Speaker 2: Like it can get really easy.
• 10:18
  Speaker 2: And this is what I don't want people to do is to like feel like they have to have all the systems and all of the funnels before they can be getting their offers out there.
• 10:25
  Speaker 2: I'm like no, not at all.
• 10:26
  Speaker 2: Like get your offers out there.
• 10:28
  Speaker 2: It's literally like, it's like a second step.
• 10:30
  Speaker 2: So get out there, have all the things, create your services, know what your, your value letter and your product suite actually looks like.
• 10:36
  Speaker 2: So what I mean by that is like when you have a product suite and a value ladder, you want to have an idea of the different stages for your clients.
• 10:43
  Speaker 2: So there's going to be people at different price points.
• 10:45
  Speaker 2: So maybe you have like a freebie, maybe you have a low level offer, a mid level offer and a high level offer.
• 10:52
  Speaker 2: Do you have to have all of them off the bat?
• 10:54
  Speaker 2: No, you don't.
• 10:54
  Speaker 2: You can pick wherever you want to start.
• 10:56
  Speaker 2: Some people really excite go high ticket to start off with in order to have that income coming in.
• 11:00
  Speaker 2: Amazing.
• 11:01
  Speaker 2: Some people want to go low and start there and serve a lot of people and then become more specific and more limited and build out to the high ticket.
• 11:08
  Speaker 2: There's no right or wrong.
• 11:09
  Speaker 2: And that's the really important thing to realize is people will tell you those are right or wrong.
• 11:13
  Speaker 2: That is neurotic, wrong.
• 11:14
  Speaker 2: Everything works perfectly.
• 11:15
  Speaker 2: You've got to pick what feels good to you and go, okay, cool.
• 11:18
  Speaker 2: So maybe you start off and what you have, let's say for example is a mid level offer and a freebie that's two stages of your value letter right now, focus on that.
• 11:26
  Speaker 2: Get that right offer well, and then build out the other thing.
• 11:30
  Speaker 2: So then maybe the next thing for you is a high ticket offer to them.
• 11:33
  Speaker 2: Progress people who have been at that mid-level offer and they want to take that next step with you.
• 11:37
  Speaker 2: So okay, higher ticket, maybe a bit more exclusivity.
• 11:40
  Speaker 2: Maybe it's a group intimate mastermind program, something like that.
• 11:44
  Speaker 2: So that's the next thing.
• 11:45
  Speaker 2: And then you can create the low thing and then you can create the funnels that lead, link them all together.
• 11:50
  Speaker 2: It's really important that we don't rush in and go, okay, I've got to have all of these things like systems and all this stuff set up before I can get my stuff out there.
• 11:57
  Speaker 2: It's like, no, no, no.
• 11:57
  Speaker 2: Get your stuff out there and then spend the time building out the systems that support you.
• 12:02
  Speaker 2: But the only thing that I would add to that is, I will say this from the outset and this is something that I've done from day.in my business is build your email list like more than anything like make sure that you are doing the lead generation things from the beginning.
• 12:16
  Speaker 2: So that comes with creating something that is for free, set up the landing page and have it literally evergreen working for you.
• 12:22
  Speaker 2: You don't have to have a whole big fancy funnel off the back of it, but you can have something that is generating those leads so that when you do have the funnel going through a value ladder, you've got a beautiful journey for your customers to go through.
• 12:33
  Speaker 1: The very first funnel I set up was a checklist.
• 12:38
  Speaker 1: This is going back two years ago and it was find your personal brand on LinkedIn and it was something I designed in Canva.
• 12:47
  Speaker 1: I made it a PDF and basically said, if you want this, please email me and I'll email you back.
• 12:54
  Speaker 1: So basic bitch stuff.
• 12:56
  Speaker 1: Like I'm not even kidding.
• 12:57
  Speaker 1: That is how I started.
• 12:59
  Speaker 1: I did not even have a landing page, nor did I even know I was building this start of a funnel and being able to tag people who were interested in LinkedIn and personal branding.
• 13:09
  Speaker 1: But that's what I like.
• 13:11
  Speaker 1: That's what Taylor's talking about.
• 13:12
  Speaker 1: It can be so easy.
• 13:13
  Speaker 1: And what was important was that if I were to go back to my past self, I'd be like, girlfriend, you did it.
• 13:18
  Speaker 1: At least you started and you did something.
• 13:21
  Speaker 1: And as you said, grow the email list.
• 13:25
  Speaker 2: Damn.
• 13:25
  Speaker 2: It's like you want this, like send me a love hot in the damn.
• 13:28
  Speaker 2: It'd be like, okay, great.
• 13:29
  Speaker 2: Like tell me your email address so I can send it to you.
• 13:31
  Speaker 2: And then I would send it and then I've got their email address.
• 13:34
  Speaker 1: Exactly.
• 13:35
  Speaker 1: To get these things started.
• 13:36
  Speaker 1: God.
• 13:37
  Speaker 1: So true.
• 13:38
  Speaker 1: And it's not actually until the last two to three months that I've decided to really invest into the business with hiring someone to help me build out my funnels.
• 13:49
  Speaker 1: So we're talking two years into going all in.
• 13:53
  Speaker 1: So that's the link.
• 13:54
  Speaker 1: I mean, everyone's got a different amount of time, but it took me two years to actually go, you know what?
• 14:00
  Speaker 1: I'm ready to invest some serious funds into it now.
• 14:04
  Speaker 1: And to really, you know, get a little bit more mature with the way that I'm building out my funnels.
• 14:09
  Speaker 1: So it doesn't necessarily need to happen straight away and it doesn't happen in two years.
• 14:13
  Speaker 1: It can happen when you feel ready for that to happen.
• 14:16
  Speaker 1: Um, but a question I have, so your mega spiritual, you know, I really was drawn to you for how you talk about the law of attraction and the way that you share your manifestation stories and your beliefs and your philosophies and weave that into helping people build bad-ass businesses.
• 14:36
  Speaker 1: So, you know, I don't think I've ever seen anyone do what you do, especially now.
• 14:40
  Speaker 1: And I still remember we were having a glass of wine on chapel street in Melbourne and he said to me, I'm so ready to just build out these funnels, do it in a way
• 14:52
  Speaker 2: that is, you know, so intentional and so infused with spirituality.
• 14:57
  Speaker 2: So how do you do this in your business?
• 15:00
  Speaker 2: And also, you know, how do you, you know, do this for your clients as well?
• 15:04
  Speaker 2: Like how does that look?
• 15:05
  Speaker 2: Take us on the inside.
• 15:06
  Speaker 2: How does that look with spirituality and funnels together?
• 15:09
  Speaker 2: Oh my gosh.
• 15:10
  Speaker 2: So ultimately like the intention behind it.
• 15:13
  Speaker 2: Like that's, that's everything, right?
• 15:14
  Speaker 2: So this is comes back to what I was saying before.
• 15:17
  Speaker 2: It's like sometimes people have this belief about sales funnels and all that sort of stuff and selling in general being like achy and it's like no, like, like I said, you've got to realize like this is helping you to reach the people that need you.
• 15:28
  Speaker 2: So how can you get intentional behind what it is that you are doing?
• 15:31
  Speaker 2: You, if you're listening to this, like I know that you're someone that's ready to change the world.
• 15:35
  Speaker 2: Like you are literally someone that has this huge message or this impact or this service or this product, like whatever it is that you do.
• 15:41
  Speaker 2: Like the world needs your light.
• 15:43
  Speaker 2: And I'm just such a big believer and I think it's so important to highlight this in like set up a business that supports you and supports you reaching the people that need you.
• 15:52
  Speaker 2: And that's the energy that we want to bring to it.
• 15:54
  Speaker 2: When we are setting up these systems.
• 15:56
  Speaker 2: It's not from a me focused perspective, it's them focused them being your audience, your potential brain.
• 16:04
  Speaker 2: Yes, yes, yes.
• 16:06
  Speaker 2: Like they need you.
• 16:07
  Speaker 2: And so you setting up systems, that's not, it's not not spiritual like that is spiritual because that is in alignment.
• 16:14
  Speaker 2: That is high vibe because you know that you need to get your messages out there like it doesn't serve you and it doesn't serve your audience.
• 16:20
  Speaker 2: If you're making it hard and feeling like you have to, you know, launch your face off.
• 16:24
  Speaker 2: And if you're not doing that, like nobody's hearing about you, I'm like set the things up that help people to hear about you even when you're sleeping.
• 16:31
  Speaker 2: Like that's amazing.
• 16:32
  Speaker 2: And so set your intention behind it and realize as well like you know, and this is why I say like take messy action, get out there and do what man groups did where it's like, you know, getting the dams to get that email addresses and all that sort of stuff.
• 16:42
  Speaker 2: Like do all of that but also realize that like, you know, setting up funnels and stuff like that, especially if you are doing it by yourself and you don't necessarily have the team doing it for you, why you can do the other things.
• 16:52
  Speaker 2: Like it does take a big energy import and time.
• 16:55
  Speaker 2: Like it takes time to build these things out and this is where we do see a lot of the, it gets, you know it, the belief is that it feels easier to, you know, launch, quiet, launch, quiet, launch quiet because that's, it's easy to just get out there and launch.
• 17:10
  Speaker 2: Whereas it's like if you know when you launch it has got an like an instant return on investment.
• 17:15
  Speaker 2: Like instantly, like you launch, you put your energy out there instantly people are enrolling sometimes and this happens has happened for me and it's happening for me right now.
• 17:22
  Speaker 2: I'm building out a funnel right now and like that's not doing anything like nobody knows about it.
• 17:26
  Speaker 2: Like it's all just happening in the backend.
• 17:28
  Speaker 2: It's not an instant return on investment, but what you have to realize is like, yes, it's going to take time.
• 17:32
  Speaker 2: Yes, it's going to take energy and this is the spiritual piece of it where it's like, you know it's everything's an energy exchange so you put your services out there, the money that you receive is the energy exchange.
• 17:41
  Speaker 2: Sometimes people go, okay, but if I have a funnel and it's evergreen and it's running from me all the time, how is that an equal energy exchange?
• 17:47
  Speaker 2: Like I'm not doing anything for that.
• 17:48
  Speaker 2: Like that's, that's an evergreen thing.
• 17:50
  Speaker 2: It's recorded and it's like your energy is infused in that from the beginning.
• 17:53
  Speaker 2: The amount of time, the energy that goes into building that, to creating the course, to recording the videos, to writing the welcome sequence to literally like having all of the nurture emails, all of the things building the copy on the landing page, like your energy is in every single step of that.
• 18:07
  Speaker 2: And that might mean that it is a week, two week, three week, four week, six week process.
• 18:12
  Speaker 2: Do you actually booting out this entire system that then gets to bring in evergreen sales and money coming into you through your business?
• 18:21
  Speaker 2: Because you put such a huge energy out in the beginning.
• 18:24
  Speaker 2: So that's the spiritual piece of it, where it's like you put so much up at the front for no initial return and then those little things continuously trickle back to you over time.
• 18:33
  Speaker 2: So that's where the energy exchanges, Oh, I love that.
• 18:36
  Speaker 2: They've
• 18:37
  Speaker 1: taking me back to a may building out one of my funnels, which is still running and it's super successful and it brings in, you know, relatively maybe like, gosh, it's not huge, but maybe like$500 a week.
• 18:50
  Speaker 1: It just kind of just that slow like you know, you wouldn't laugh at that.
• 18:53
  Speaker 1: So it kind of just does this thing.
• 18:55
  Speaker 1: And I remember sitting down, I had this bit of like a winery theme here, but I had like a glass of wine.
• 19:01
  Speaker 1: I'm writing out all of my nurture sequences and all of my emails and gosh, like I don't know about you, but when you're really in that zone of like what someone is going to receive when they read those emails, rather than just like bashing out an email formula, it's so different.
• 19:18
  Speaker 1: It feels beautiful.
• 19:20
  Speaker 1: Like I can't wait for people to read my nurture sequence and to get into that customer journey and to feel really nurtured through it.
• 19:30
  Speaker 1: I mean it's called a nurture sequence.
• 19:31
  Speaker 1: So why the fuck do we always just put like these horrible blue print type formulas to the way that we write emails?
• 19:40
  Speaker 1: Just write from the heart, you know, right from that place.
• 19:43
  Speaker 1: And I think it's so beautiful the way that you talk about it.
• 19:46
  Speaker 1: So thank you for sharing that.
• 19:48
  Speaker 1: Now, some of my clients have really struggled with balancing coaling in the right clients organically and feeling guilty about doing the ads because they're scared it'll fuck up the energy of believing your people will come to you.
• 20:06
  Speaker 1: What are your thoughts about this?
• 20:08
  Speaker 1: Have you ever faced this?
• 20:09
  Speaker 1: Have you had, have you struggled with it?
• 20:10
  Speaker 1: Have you had clients talked to you about this?
• 20:12
  Speaker 1: Do you know what I'm, you know, sort of what I'm asking.
• 20:14
  Speaker 1: It's like you're scared.
• 20:15
  Speaker 1: Like I'm manifesting it, but now I'm putting ads and it feels weird.
• 20:20
  Speaker 2: Oh, like literally as you're talking, I'm like rocking on my state.
• 20:22
  Speaker 2: Like, okay, let me go, let me go.
• 20:23
  Speaker 2: Let me go.
• 20:23
  Speaker 2: Like I need the toll brothers.
• 20:25
  Speaker 2: Okay, the guys, let me lay it out for you.
• 20:27
  Speaker 2: This is important.
• 20:28
  Speaker 2: It is not out of alignment.
• 20:30
  Speaker 2: It's not not spiritual.
• 20:32
  Speaker 2: If you are, I'm like, God, this comes back to the same thing like you're putting, you're putting money, you're investing.
• 20:37
  Speaker 2: It's energy again, like literally getting yourself out there in front of the people.
• 20:42
  Speaker 2: This is the thing with manifesting.
• 20:43
  Speaker 2: Sometimes people get too, like it has to just like be a big fluke.
• 20:47
  Speaker 2: Like if it happens it happens.
• 20:48
  Speaker 2: And I'm like no, like, and this is like this is what we're designed before.
• 20:52
  Speaker 2: Like when I first started my own business, like all I taught was manifestation.
• 20:56
  Speaker 2: Um, and I, my biggest thing with it, and this is why I really stood out in the manifesting world was like, um, guys, like everybody, everybody's just talking about the law of attraction.
• 21:05
  Speaker 2: Like you're only talking about one half.
• 21:06
  Speaker 2: Like the universe is one half, you are the other half.
• 21:09
  Speaker 2: So you get to take action that supports what you are manifesting.
• 21:13
  Speaker 2: And I preach on this all the time.
• 21:15
  Speaker 2: I see it a lot where people are like, you know, just set the intention.
• 21:19
  Speaker 2: Like just like see the number of clients and then that's it.
• 21:23
  Speaker 2: And I'm like, ah, excuse me.
• 21:25
  Speaker 2: Like there's a whole other piece to this that is being missed.
• 21:27
  Speaker 2: Like what about the actionable steps that actually help you get the clients?
• 21:30
  Speaker 2: Like get in front of the people like that is so important.
• 21:34
  Speaker 2: So you are speeding up the manifestation process.
• 21:36
  Speaker 2: If you are doing things that support you calling in the people and to me like I, I say I say it a lot, right?
• 21:43
  Speaker 2: Where people are like, Oh like I organically grew to this point in my career or I had this made this much money organically and I'm like, good on you.
• 21:51
  Speaker 2: That's terrific and I celebrate you for that.
• 21:54
  Speaker 2: I do also know that the reason that they are saying a lot of that is because it appeals to an audience that doesn't have money for ad spend.
• 22:00
  Speaker 2: Like it's marketing on that end.
• 22:02
  Speaker 2: Like it's literally like, okay well I can help you guys cause you don't have the money for that.
• 22:05
  Speaker 2: But I'm like you do have money for ad spend because if you can afford a fucking coffee you can afford a$5 a day ad.
• 22:10
  Speaker 2: And so when I see, when I see that people like I did these all organically, I'm like well that was silly.
• 22:19
  Speaker 2: Like why aren't you then reinvesting back into your business to reach more people, like good on you for doing that organically.
• 22:25
  Speaker 2: But you could now go bigger.
• 22:26
  Speaker 2: And I'm not saying you have to do ads from the beginning, but when you are in a position to start investing back in your business, like capitalize on that.
• 22:33
  Speaker 2: You know Gary V talks about this all the time where like think about it like this, like what we know about property and everything now and they had the house prices and everything like that.
• 22:42
  Speaker 2: If you knew what you knew now and you had the money that you had now and you can go back 50 years to the investment property market of like our parents or our grandparents and you could literally get like a house for like$5,000 check in, you might buy up a beachfront, Oh yeah, your fucking word.
• 22:57
  Speaker 2: Like yes, it was so cheap based on in comparison to what it is now and that's what the ad landscape is like.
• 23:05
  Speaker 2: It is not capitalized on enough and the price because the demand isn't there is not enough because this, this belief that we're like breaking through right now.
• 23:12
  Speaker 2: So many people have it and then they are, they feel scared of ads and they don't know what to do or they think it's like sneaky and I'm like, no, it's not sneaky.
• 23:20
  Speaker 2: Like you are literally taking a tool that is available to you to get in front of more people.
• 23:25
  Speaker 2: Like why wouldn't you do that?
• 23:26
  Speaker 2: And the add, the cost for that property of on social media is so low and it's only, it's going to increase, increase, increase and increase.
• 23:34
  Speaker 2: So if you're in a position right now to maybe forgo a coffee a day and maybe invest in a fucking home coffee machine and spend your$5 a day instead on a Facebook ad that's going to grow your audience, it's going get people to opt in for your freebies, it's going to build your mailing list so you can nurture them through a sequence to then offer them your services and help them transform their fucking lives.
• 23:53
  Speaker 1: Do it like that's my, that's my thing.
• 23:55
  Speaker 1: So I'm just, Michael and I are just learning how to do Facebook ads properly.
• 24:03
  Speaker 1: And it is such a little minefield, you know, with all the things that you can say and that you can't say but, but it was really fun actually.
• 24:13
  Speaker 1: So I recently did an opt in and there was an ad that was running to the freebie.
• 24:18
  Speaker 1: You would have been so proud of me today.
• 24:21
  Speaker 1: And if we did$25 a day for seven days and then, um, brought that back once the freebie started because it was a live freebie and dropped it down to$10 a day.
• 24:33
  Speaker 1: So the ad spend was super low, 500 new people on my list.
• 24:38
  Speaker 1: Just, yeah, like it's, the reach is incredible and so generous and you know, not all 500 will become paying clients and customers.
• 24:48
  Speaker 1: Maybe some of them will.
• 24:50
  Speaker 1: Hopefully they will.
• 24:51
  Speaker 1: But it's such a beautiful way to continue to send your message out there, grow that reach.
• 24:56
  Speaker 1: And I mean like can you say you can grow organically with 500 people on your list in seven days?
• 25:04
  Speaker 1: Maybe.
• 25:05
  Speaker 1: But the ads were a beautiful booster to that.
• 25:07
  Speaker 1: So this is it.
• 25:09
  Speaker 1: And you know, like you said,$5 a day makes such a great difference.
• 25:13
  Speaker 1: You know, I I really want to ask you, what's the number one mistake you see with Facebook ads?
• 25:21
  Speaker 1: That attributes to someone thinking, Oh, ads just don't work for me.
• 25:26
  Speaker 1: Oh my God, it's the fact that they don't know what the end goal is.
• 25:29
  Speaker 1: Like they don't know what they're actually
• 25:31
  Speaker 2: like what are you directing someone to?
• 25:32
  Speaker 2: And this like literally links into notice ads but content in general.
• 25:35
  Speaker 2: I say this to all my clients is like what's actual end goal of you creating this piece of content?
• 25:39
  Speaker 2: Like you're making nasally and you're just doing this, just give us or, and then it's just like crickets.
• 25:45
  Speaker 2: No one's asked me that question.
• 25:47
  Speaker 2: Like it's like[inaudible] and I'm like, yes it is.
• 25:54
  Speaker 2: But like also like again, what's the next step for your potential client?
• 25:59
  Speaker 2: Like I always say this, if you've got to give, like the internet is allowed place man.
• 26:03
  Speaker 2: Like there is so much stuff in your face all the time.
• 26:06
  Speaker 2: Like, you can't expect someone to scroll, see your posts, be like, that's pretty double tap and then and know the next step if you're not giving it to them.
• 26:14
  Speaker 2: So like tell them what to do next.
• 26:16
  Speaker 2: Do you want them, do you want them to like again often do something, download a freebie, schedule a call with you, tag a friend.
• 26:21
  Speaker 2: Like what do you want me to do?
• 26:22
  Speaker 2: Right?
• 26:22
  Speaker 2: Like what is the objective of the piece of content that you're creating?
• 26:26
  Speaker 2: And again, Facebook ads, Instagram ads, any ads, like it's still content that you're creating.
• 26:30
  Speaker 2: So what is the objective?
• 26:32
  Speaker 2: Like what is the end point of it?
• 26:33
  Speaker 2: Where are you directing them?
• 26:34
  Speaker 2: So do you want to direct them straight back to your profile in order to, you know, grow your audience and have them become followers for you?
• 26:40
  Speaker 2: You can definitely do that.
• 26:42
  Speaker 2: Do you want them, um, you know, register for maybe something that is live like a master class or a three day training or something like that?
• 26:49
  Speaker 2: Do you want them to go to a sales page where they can purchase something from you?
• 26:53
  Speaker 2: Maybe it's not your highest end offer because again, guys think about it.
• 26:56
  Speaker 2: If they're really a cold audience it can happen, but it's not as easy I guess.
• 27:02
  Speaker 2: And it's not as common for someone to be like, okay, I've never seen you in my life.
• 27:05
  Speaker 2: Like here's$10,000.
• 27:06
  Speaker 2: Like you know, they need to know you.
• 27:09
  Speaker 2: Um, so you know, often it's going to be something that is more of a low to mid sort of range, taking them to some sort of sales page.
• 27:14
  Speaker 2: And when you add some stuff, like you can talk at your warm audience, like you can literally talk at people based off of your mailing list.
• 27:20
  Speaker 2: Like you put your email list into your Facebook ads platform and target people based on their email address.
• 27:26
  Speaker 2: They already know you, they're on your mailing list.
• 27:28
  Speaker 2: So like then your ad there in front of them being like, Hey, cut's closing.
• 27:31
  Speaker 2: So then creating like a sense of urgency and they know you like, so of course they're more primed to want to actually work with you.
• 27:36
  Speaker 2: So that's an option for it.
• 27:37
  Speaker 2: And then obviously, like I said, like the freebies that you just looking to build lead generation.
• 27:41
  Speaker 2: So really understanding like I just break it down to three things.
• 27:44
  Speaker 2: I'm like, is it late gen, is it sales or is it awareness?
• 27:47
  Speaker 2: Like those are the three things you want to be thinking about in terms of what your objective is.
• 27:50
  Speaker 2: How did that clear in your mind?
• 27:52
  Speaker 2: And then look at setting up the ads and deciding what your budgeted is.
• 27:56
  Speaker 2: So good.
• 27:57
  Speaker 2: So lead you sales or awareness.
• 27:59
  Speaker 2: So quick question there.
• 28:00
  Speaker 2: I've heard a common thought in the industry that Facebook ads should not directly lead to a sale because it's less successful.
• 28:09
  Speaker 2: Do you believe that?
• 28:10
  Speaker 2: Do would you say to most of your clients, let's stick to awareness and lead gen?
• 28:15
  Speaker 2: Or is it just like up for grabs?
• 28:17
  Speaker 2: Depending on their strategy?
• 28:18
  Speaker 2: I'm a, I love like low ticket and like tripwire sort of thing.
• 28:22
  Speaker 2: So the main word at where, okay, you gotta think about it like this.
• 28:26
  Speaker 2: So like if you, if you're putting an ad out there, like I said, like you don't want to be like, Hey my name's Ruby and here's my$10,000 package.
• 28:33
  Speaker 2: Like people would be like, Oh, I don't know who you are, but I'd be like, hi, my name is Ruby and here's this bundle that I have and he has all of the value that's inside of it.
• 28:40
  Speaker 2: And if you total up everything that's inside of it, it's worth let's say$500 right on this page because you've found this page, it's$27 it's the thing is with this stuff, right?
• 28:52
  Speaker 2: So if you're going to set up an an ad that's going to run to something that is a sale, you want it to be a no brainer.
• 28:57
  Speaker 2: So it's literally like Holy shit.
• 29:00
  Speaker 2: Like I can't believe this is so good.
• 29:02
  Speaker 2: I'm so excited that I stumbled across this.
• 29:04
  Speaker 2: It needs to solve a particular pain, like give an actual solution.
• 29:08
  Speaker 2: So not like the fluffy marketing words of like you'll get to your next level or like next level in what?
• 29:14
  Speaker 2: Like it needs to be like this is a proper pain point that somebody has, this is the solution for it.
• 29:19
  Speaker 2: And it really over delivers on it so that if someone reads through it and they go, Holy shit, like there's so much in this, this is exactly what I need and it's$27 because I'm on this page right now.
• 29:28
  Speaker 2: Like I get to 27 bucks, like fucking great.
• 29:30
  Speaker 2: Like I'm so excited about this.
• 29:32
  Speaker 2: And often with that sort of stuff, and this is totally like your choice, whichever you want to weigh, you want to go with it.
• 29:37
  Speaker 2: With me when I have like my low tickets or my low ticket on my trip wise, I put a hundred percent money back guarantee.
• 29:42
  Speaker 2: I'm like I believe in it that much.
• 29:44
  Speaker 2: I over-delivered that much and I've never had somebody come back and say I want my money back for like the low ticket stuff like Nevada.
• 29:50
  Speaker 2: And it's like because you know that you over deliver.
• 29:52
  Speaker 2: So I'm like literally on his page, 500 bucks worth the value.
• 29:55
  Speaker 2: It's$27 cause I want it to be easy for you.
• 29:58
  Speaker 2: I literally want to give you this stuff to help you take those, those steps.
• 30:01
  Speaker 2: This is, it's a pillar in my business and core value for me is value driven.
• 30:05
  Speaker 2: Like everything that I'm doing needs to over deliver for the price that someone is paying me.
• 30:08
  Speaker 2: So people always feel like Holy, Oh my God, there was just so good.
• 30:12
  Speaker 2: And so arguably back what it is that I have.
• 30:14
  Speaker 2: So I put a hundred percent money back guarantee.
• 30:15
  Speaker 2: If you do this and you go through it in 30 days, I don't like it, keep it and I'll give you$27 back.
• 30:20
  Speaker 2: No worries.
• 30:21
  Speaker 2: And so that is something that's a no brainer for someone.
• 30:23
  Speaker 2: So that's like the$7 like you know, you could do free plus shipping or like some sort of AAA eBooks, something like that.
• 30:29
  Speaker 2: And then of course at the back of that you can do an upsell.
• 30:31
  Speaker 2: So this is the one thing that I will say with the sales piece, like directing to something that's like$7 to$27 you don't doing this to like scar look, get your profits.
• 30:39
  Speaker 2: Like it's still an awareness pace and it is also leading people towards what will later be your higher ticket, your Mir, your higher level offers.
• 30:47
  Speaker 2: And that's going to come from if you do an upsell like literally right off the bat or you do it over time through emails and actually launching the things that you're launching anyway, but you then have that exposure and those people are qualified buyers.
• 30:59
  Speaker 2: Then they've said to you like, yeah, I'm someone that wants to invest in myself.
• 31:03
  Speaker 2: Like and then literally put that up and said like, yep, that's who I am.
• 31:06
  Speaker 2: So you know, they are someone that likely is going to be interested in something later on down the pack as well.
• 31:12
  Speaker 2: Oh gosh, this is like opening up so many more questions that I could go so much deeper in.
• 31:17
  Speaker 2: But I know that you have a way that you know, we can work with you.
• 31:23
  Speaker 2: So I know that you've got some incredible, like you know how tos that's coming up.
• 31:28
  Speaker 2: We were talking about it before we hopped on the call itself, but how can we work with you if we wanted to find out more or if someone's listening going, Oh my God, I need to like get in touch with Taylor.
• 31:38
  Speaker 2: Like right now, how can we do this all in regards to places like the comments and be messaged.
• 31:44
  Speaker 2: So I really want to give you guys as well, I've got a little bundle that I'm just going to give you guys.
• 31:47
  Speaker 2: A little hustle is a lead generation.
• 31:50
  Speaker 2: So basically what it is is it's breaking down different ways to create lead generating titles and whatever you want them to be.
• 31:56
  Speaker 2: So like if it's a freebie that you want to create, like giving you the structure to just build out the freebies and then I'm also going to give you guys some swipe files.
• 32:03
  Speaker 2: So what we were talking about before where it's like, you know the templates for emails and stuff like that, I'm with you.
• 32:08
  Speaker 2: I'm like fuck the things that are like so none of your personality and it like guys like the way I'm speaking to you on this right now is how I email.
• 32:15
  Speaker 2: Like I swear my email, it's like I've had all sorts of shit go down to my emails because I show up as myself and if people don't like it, like no worries, you're not for me and move along.
• 32:23
  Speaker 2: I'll make room for someone else like and so I'm like, inject your personality, do not be a carbon copy.
• 32:30
  Speaker 2: Do not think that because you're in business.
• 32:32
  Speaker 2: It has to be this like corporate, very prestigious email with very formal writing like no one doesn't like it gets to be you talking like you talk to your best friend.
• 32:41
  Speaker 2: That's really important to me.
• 32:42
  Speaker 2: But I also know, and I come from a big sales background as well.
• 32:45
  Speaker 2: I've done so much sales in my time.
• 32:47
  Speaker 2: Like prior to having my own business, I did a lot of copywriting and in journalism, like all this sort of stuff, so like me, language, copywriting, all that sort of stuff.
• 32:54
  Speaker 2: I love it.
• 32:55
  Speaker 2: I'm the same as you.
• 32:56
  Speaker 2: When I write a note to sequence, I bawled my eyes out writing no two sequences before because I'm so emotional about the pain point of a person because I remember it like they are a before version of me.
• 33:04
  Speaker 2: So I've put together like a welcome sequence that like it's structured everything out, but you get to put your bits in.
• 33:10
  Speaker 2: So like literally it's a swipe file, it's super easy to follow.
• 33:13
  Speaker 2: You can just put your story in and it will be you.
• 33:15
  Speaker 2: I just want to give that to you guys as well so you can get home.
• 33:18
  Speaker 2: My gosh, Oprah.
• 33:23
  Speaker 2: This is amazing.
• 33:30
  Speaker 2: Um, so you can get that one at Tyler.
• 33:31
  Speaker 2: I don't baseboards leads.
• 33:34
  Speaker 2: Um, and yeah, you guys leave it in the show notes.
• 33:36
  Speaker 2: Super easy.
• 33:36
  Speaker 2: And then please guys, like it'd be come from the podcast, like just kind of hanging out with me.
• 33:39
  Speaker 2: Send me a dam on Instagram at Ty rate official.
• 33:42
  Speaker 2: Tell me that you came from group's podcast.
• 33:45
  Speaker 2: Um, and yeah, that's honestly like the best place you can find me on Facebook at the same thing or go to the podcast as well.
• 33:50
  Speaker 2: Um, but seriously guys, like I'm just so down to just help anybody that is like literally ready to change the fucking world.
• 33:56
  Speaker 2: Like that's who I'm beautiful.
• 33:57
  Speaker 2: So I would love to connect with you.
• 34:00
  Speaker 1: Thank you so much babe, for being on this was so informative, so much value.
• 34:05
  Speaker 1: And I know how many listeners are going to be like, alright, I need to like sketch out this funnel now and download those opt-ins in the swipe files.
• 34:13
  Speaker 1: So thank you for your generosity, for your time, for your energy.
• 34:17
  Speaker 1: I love you so much, girlfriend, and we'll need to get you back on another podcast soon so we can go a level deeper, like a part two or something.
• 34:25
  Speaker 1: Yes.
• 34:25
  Speaker 1: Oh my gosh.
• 34:25
  Speaker 1: So down.
• 34:25
  Speaker 1: I love you.
• 34:26
  Speaker 1: Thank you so much for your whole so much space and you're just incredible.
• 34:29
  Speaker 1: I saw appreciate you.
• 34:30
  Speaker 1: Thank you.
• 34:31
  Speaker 1: Can we just already catch up in person?
• 34:33
  Speaker 1: This is killing me.
• 34:34
  Speaker 2: I know.