389- Stop Solving Problems That Don't Exist w/Juliano Giannerini
Juliano Giannerini runs IT at Baker Construction and fights the same battle every IT leader faces. Someone walks in wanting a new CRM. They need Spanish speakers at the service desk. They saw a demo and it looked amazing. Nobody asked what problem they're trying to solve.
When an HR director demanded Spanish speakers for IT support, Juliano asked why. Turns out craft workers weren't calling IT about tech issues – they were calling HR about payroll. Adding Spanish speakers to the service desk would have solved nothing.
Always ask 'what problem are you solving' before evaluating any solution
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