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Selling with Grace: A Guide for Beautiful Women · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome to the show for today's episode out and
0:04
about in the parking lot. So expect to hear some
0:07
interruptions in the background and apologies for when that
0:10
happens. Now today what I want us to
0:12
tackle briefly is I want to look at how not to sell as a fine
0:17
girl. Now let me repeat how not to
0:21
sell as a fine girl. This is one of those topics that
0:24
I typically stay away from because I don't want to be
0:26
cancelled in this day and age. But I had some experiences
0:31
yesterday and I figured, man, the time's come.
0:33
So let me at least start broaching the topic small,
0:36
small, small. You know, it's something I've
0:38
spoken about in passing, but today let me just make an
0:41
episode dedicated entirely to this.
0:43
Now the reason why I'm coming up with this today, how not to sell
0:47
as a fine girl, is because yesterday I was chilling outside
0:51
wifey's office and then I was approached by a smallie.
0:54
She was a smallie and a cutie, but not a baddie.
0:58
But you know, you know, QT complete with the lashes and the
1:02
baby coil and the body corn dress and you know the
1:04
everything, you know, just regular Smalley.
1:07
And well, first of all, I'm sure some of you will be saying that
1:12
you said what's wrong with you that people are always trying to
1:14
sell you stuff in public. To be honest, I have no idea,
1:18
but people just try to sell me stuff every week.
1:23
I don't know, I'm just in public minding my business.
1:25
Someone walks up to me and then tries to sell, although I
1:28
entertain some of them because, you know, I'm a salesperson
1:33
myself and so I know that the job is hard.
1:35
So just, you know, it's really the course.
1:37
So at least I engage some of them in conversation.
1:40
But yeah, for some reason, people are always trying to sell
1:43
me something anyway. So like I said, no, I'm just
1:46
chilling in the car. And yeah, so this smallie, she
1:49
walks up to me and from the way she's approaching me, you know,
1:53
I know the game. So I just said, hope you're not
1:55
trying to sell me something. And then she said no.
1:59
And then from there she moved on into compliments.
2:01
She started complimenting me on my headset 'cause I have a
2:04
really correct headset. It's a, it's a gamer headset.
2:08
I can't remember the company that made it.
2:11
But the reason why I use gamer headset is because the batteries
2:14
last very long. These things last forever.
2:18
Like what I have is a mid range gaming headset.
2:21
So I think it's real myself. Let me just have a look at it
2:25
and tell you guys what it is, in case you're curious.
2:27
OK, so Noble NUBWO, so it's a noble.
2:32
The model is AG06BT, so let me put that down.
2:37
Yeah. So that's it too.
2:39
It's a noble. It's not even a high end
2:41
something. It's just a mid range phone.
2:45
Sorry, not phone headset, But like I said, this thing lasts
2:48
forever. This thing has battery.
2:52
The playback battery is I think 100 and something hours.
2:55
So what that means is if you use your headphones for 20 hours
3:00
everyday, nothing is going to last you a week.
3:02
So that's the reason why I love these things.
3:04
So I'd take them around with me. It's easier to make phone calls
3:07
that way because I'm constantly on the phone.
3:10
So if you're going to be holding this thing to your ear every
3:13
single time somebody calls, you know, by the time you take 5-6
3:16
calls in a day, like you'll be tired, your arm will hurt, your
3:18
shoulders will hurt, and you know your biceps will be
3:21
hurting. If you don't believe me, just
3:24
try it. I mean, when you take your
3:26
business career a whole lot more seriously and you start trying
3:30
to promote your business by picking up the phone and calling
3:33
people, you see what I'm talking about.
3:34
So a headset, you know, is a necessity.
3:37
So I made sure that I got something that looks good and
3:40
last good. And in fact, my father-in-law is
3:42
always teasing me whenever he sees me.
3:44
He's like, ah, this thing makes you resemble a pilot.
3:46
So yes, I do get lots of compliments on the headphones.
3:49
So she went into compliments on the headphones about how it was
3:52
cool and everything. I know what not next thing now
3:55
the baby started complimenting me on my keyboard as well.
3:59
Some of you are wondering headphones keyboard like how
4:02
that's because I always move around with a mobile office.
4:06
You know, I have a a bag. So I just put my keyboard, I put
4:09
my phone, I take my headset just so that whenever I'm somewhere,
4:13
you know, I can, I can be getting some work done.
4:16
You know, we were like, there's something wrong with the kids.
4:18
We're at the hospital. So you know why we're there
4:20
waiting for the doctor because it's going to be a four hour
4:22
wait. You know, I just bring up my
4:23
keyboard, bring up my phone, bring up my headset, and then,
4:26
you know, voila, I can start doing some work or recording a
4:30
podcast or something like that. So I'm always ready to work.
4:33
So that's the reason why the lady saw my headset and my
4:37
keyboard. And from there now she starts
4:39
complimenting my phone, complimenting my phone as well.
4:44
And you know, like I said, I engage people now.
4:47
So, you know, we're talking. And then she's, you know, doing
4:49
that smallie cutie thing of the laughing and the giggling and
4:52
then they all what not. And then from there she moves
4:55
into or I want to introduce to you my aloe Vera product.
4:59
Remember I told you guys that when she was approaching, you
5:02
know, I know the game because I get approached a lot.
5:04
So I knew that OK, this one sales pitch for sure.
5:08
It's not as if she's somebody that I knew was coming to say,
5:10
hey, what's up? How far now?
5:11
A long time I haven't seen you, blah, blah, blah, you know, all
5:13
that kind of jazz. So I knew this was a sales
5:15
speech. So next thing says I want to
5:17
introduce you my aloe Vera product.
5:20
And the very moment she started the aloe Vera thing, before I
5:24
could go into look, I already told you that I'm not buying
5:27
anything. That's why my wife showed up.
5:29
And then things get awkward. My wife shows up and the babe
5:33
doesn't even acknowledge no greeting, no nothing.
5:36
The babe just walks away and then we drive off.
5:40
And then my wife is like, you know, what's that about?
5:42
And then, you know, we start talking about it.
5:44
And after the conversation, I figured, let me just come and
5:47
make this episode because there are a whole bunch of you who you
5:51
know, that you're a fine girl. As in, from day one, since the
5:54
day you came out from Mumsy's home, everybody has been
5:56
complimenting you. The doctors have been
5:58
complimenting you, the nurses have been complimenting you.
6:01
The teachers have been calling you fine girl.
6:03
The boys in your class have been calling you fine girl.
6:07
Your classmates have been calling you fine girl.
6:09
Everybody knows that you're a fine girl.
6:11
This applies to boys, by the way.
6:13
It's just that I've already made the episode about how not to
6:15
sell as a fine boy. So today I'm tackling the thing
6:19
about fine girls. I beg do not cancel me, please.
6:23
Please. Oh woke woke guys and girls,
6:26
don't cancel me. I'm just putting this thing out
6:29
there because it has to be said, some of you are trying to sell
6:32
by relying on your looks, and that's not the way to go about
6:35
it. It really is not.
6:37
And looks are fading. Looks don't last.
6:39
I mean, trust me, in my uni missile, I was a fine boy.
6:44
I was 61. My shoulders are broad as hell.
6:48
I could bench press over 150 KGI had a six pack.
6:52
My teeth were white, Correct white.
6:56
But right now, all those things are gone.
6:58
I have a potbelly. OK, well, my shoulders remain
7:01
small, sharp, but you know, I'm pot bellied now.
7:04
I'm still 61, but because of the pot bellied, people think I'm
7:06
not as tall as I actually am. In fact, the only thing I have
7:10
left going for me right now is my voice.
7:12
And to be honest, the voice will fade eventually because, you
7:15
know, in my family, everybody sounds nice, but I'm looking at
7:18
some of my uncles now who are like 7070 something.
7:22
Eventually even the voice starts to fade.
7:25
So some of these things that people are relying on to try and
7:27
sell, they're not going to last forever.
7:31
Yeah, you're a cutie today, but the QT is not going to last
7:33
forever. The baby coils that you have on
7:35
your head, you know, things happen.
7:38
Maybe like there's a woman who after childbirth, they start
7:41
having receding hairlines. I mean, you never know anyway.
7:46
So anyway, so the reason why I'm making this episode is because
7:51
there are too many fine boys and too many fine girls that are
7:53
trying to leverage attractiveness and leverage a
7:57
sense of coyness to sell. Now is this thing good or bad?
8:01
The thing is, I don't know and I don't care and I'm not going to
8:05
give any verdict either way. So if you're a fine boy and you
8:08
insist you want to use your fine boy to sell, OK, no problem.
8:11
If you're a fine girl and you insist you want to use your fine
8:13
girl to sell, no problem. But the message I just want to
8:16
put out today is if you're going to use fine girl to sell, be
8:20
careful. Be careful because sometimes
8:24
people will try to buy what it is that you are not selling.
8:28
Let me repeat for those of you who are wise.
8:31
Listen, if you're trying to use Fine Girl to sell, no problem.
8:36
But be careful because one day people will try to buy what it
8:40
is that you are not selling. And I keep saying time and time
8:44
again that business and sales is hard enough as it is.
8:47
We don't need to throw up things that are going to make our lives
8:50
unnecessarily difficult. If you're trying to sell aloe
8:53
Vera, go and sell your aloe Vera.
8:57
Try and move your business instead of making things
9:00
unnecessarily difficult because you may sell one or two bottles,
9:05
but then next thing the guy wants your phone number.
9:08
But then he's a married man. And then God forbid you guys
9:11
start liking each other, you know, And then what next from
9:15
aloe Vera? You've now entered something
9:16
that ordinarily you're not. You're not supposed to enter.
9:23
You know, there's a conversation that I had with one of my
9:26
partners. She she does, she's more of a
9:30
management trainer. And it's all these conversations
9:32
that we were having and we're talking about things in the real
9:36
estate space and, you know, you know, professionals now we get
9:41
together once in a while and you know, there's all these kind of
9:43
talk and we're talking about how people in the high end real
9:47
estate space where the commissions are, you know, like
9:50
you're selling a property, excuse me, let's say you're
9:52
selling a property and the property is maybe like, you
9:55
know, 400 million or something and your Commission is 10% or
9:58
something. You know, of course, that's a,
10:00
that's a healthy Commission right there.
10:03
You know, so we're talking about how some people think that
10:07
that's a good enough Commission that will allow you to engage in
10:11
some kind of unethical behavior because it's worth it, you know,
10:18
Anyway, let me not say too much, but if you only use fine girl to
10:22
sell, you know, be careful, some people will try to buy what it
10:26
is that you are not selling. But anyway, instead of
10:30
quantification now, let's go straight to the business.
10:32
Now, what could this young lady have done better?
10:35
The first thing should have done better, and I'm going to leave
10:38
the finance for now is because if you're a fine girl, you're a
10:40
fine girl. There's nothing you can do about
10:41
that. She cannot make herself ugly and
10:44
she should not make herself ugly.
10:47
So yes, by all means, you know, dress up.
10:49
If you're a cutie, you're a cutie.
10:50
Do your cuteness. If you have baby coils, you have
10:53
baby coils. You know, nobody can take that
10:54
thing from you. So use the gel.
10:56
Do your baby coil thing. So yeah, let's leave the fine
11:00
thing. But things you could have done
11:02
better, Number one, she should have leaned into the objection.
11:05
If you're walking up to someone and somebody says, look, I hope
11:08
you're not trying to sell me something, that is an objection.
11:11
An objection is any reason that somebody gives for not wanting
11:14
to continue the conversation, continue the relationship,
11:16
continue the interaction, continue the whatever it is that
11:19
you're doing. So the objection there was,
11:22
look, I hope you're not trying to sell me something.
11:24
She should have leaned in. She should have said, yes, Sir,
11:26
actually I'm I am trying to sell you something.
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Is that a problem? Lean into the objection and then
11:33
ask a question. If it ends up with I'm not
11:41
interested, the business are not interested and the next thing is
11:44
OK Sir, but you don't know what it is that I'm selling and you
11:47
don't know if it might be of benefit to you.
11:51
That is how you should have done it, leaning to the objection.
11:55
But either way, as a salesperson, we should never
11:57
tell lies and we should never evade the truth because that is
12:03
the beginning of people beginning to think that we are
12:06
slimy and that we are anyhow people.
12:08
And that is something that we want to avoid because we're in
12:13
the business of selling something.
12:15
We want to sell this thing as quickly and efficiently as
12:18
possible and without attracting some negative connotations to
12:22
ourselves. So if any of you reach out to me
12:28
and I'm trying to solve some of your business problems, we're
12:31
trying to come up with the selling framework or maybe we're
12:33
trying to do CRM implementation or something.
12:36
My goal is to sell my services as quickly and efficiently as
12:39
possible, give results as efficiently and as quickly as
12:42
possible without attracting some negative connotations to myself.
12:46
I don't want any of you to think I'm slimy.
12:48
I don't want any of you to think I'm dishonest.
12:50
I don't want any of you to think I'm too forward.
12:53
You know, I don't want any of that baggage.
12:55
Mine is get in, get the money, get out, build the relationship,
13:01
enable repeat business, repeat purchases and referrals and then
13:05
get more money. And that should be our focus.
13:08
So don't tell lies, don't evade the truth.
13:11
So in this case, when I walked up to her, when she was walking
13:13
up to me, and then I said, I hope you're not trying to sell
13:16
me something. Should I be honest?
13:18
Yes, Sir, I'm trying to sell you something.
13:21
Is that a problem? Yes, Sir, I'm trying to sell you
13:24
something. Would you be interested to know
13:26
what that is? Maybe it's something that might
13:28
be helpful to you. But either way, you should have
13:31
leaned into the objection. Now, the thing with the
13:34
compliments, you know, it's OK. People use compliments to build
13:37
rapport. But in the business context,
13:39
especially when you're dealing with the opposite sex, use
13:41
compliments sparingly. So for me, if I'm with another
13:45
lady and I noticed something. Yeah, my compliment, you know
13:49
one thing, but use it sparingly. By the time I saw Madame.
13:54
OK, This is your address. It's on fire.
13:57
Madame, your earrings. Oh, Madame, I love your wrist
13:59
torch. Oh, Madame, your phone.
14:01
After a while, you know Madame will start thinking these guys
14:04
self like what's going on, So use it sparingly.
14:10
If it is a boy to boy conversation, it's a different
14:12
thing. Like a guy man this your ride is
14:14
sick. How much where did you get it
14:17
like or more correct, nice one. This your phone self be like say
14:20
you're a stand up guy. Nice one, nice one between guy
14:24
and guy that's not a problem. Between babe and babe is not a
14:27
problem. But if babe's complimenting guy
14:30
and you know, it's over complimenting, like like what's
14:33
going on now and you guys over complimenting girl, you know, so
14:37
be careful. So for me, I advise people that,
14:40
yeah, use compliments, but do it sparingly and be careful.
14:44
And I prefer that people give compliments when they're doing
14:48
need analysis in the course of a business conversation.
14:51
So I can compliment somebody because they have set up their
14:54
systems very well. They have standard operating
14:57
procedures or they have a framework.
14:59
Maybe even though the framework has been written down.
15:01
Yeah, I can make those kind of compliments because it's within
15:04
the context of a business conversation.
15:06
And there is no way that anybody can mistake that kind of
15:09
compliment. So if I say, Madam, I really
15:12
love what you have built here. I can see the framework that you
15:16
have established. SO PS are well laid out.
15:19
The staff is professional. Madam, you're running a very
15:22
tight ship here. Well done.
15:23
Good job. There's no how tomorrow that
15:26
Madam can go and say that I was hitting on her.
15:29
There's no way to misconstrue that kind of compliment.
15:33
So use compliments to build rapport, but use it sparingly
15:37
and in my own opinion, do so in the course of a business
15:41
conversation that cannot be misconstrued.
15:45
Then another thing she could have done better, how to
15:48
initiate cold conversations, because this is a cold
15:51
conversation. I've never met her before, she
15:53
doesn't know me at all. It is a clearly a cold
15:57
conversation. So the way to do this?
16:00
I've said it on previous podcasts but I'm just saying it
16:01
here in case this your first time of listening to this
16:03
episode is start with a problem based opener.
16:09
What this means is an opener is just a formula you have for
16:13
opening a conversation. Open the conversation based
16:16
around your problem or around your USP, your unique selling
16:20
point or your UVP unique value proposition.
16:24
Start the conversation around there and figure out if there's
16:26
any interest. If there is interest, continue
16:29
the conversation. If there's no interest, leave
16:33
and look for somebody else who might be interested.
16:35
Because like in that case, I was not the only guy who was parked
16:38
in the compound. There were five cars there.
16:43
Four of us were parked. Four of us were men.
16:45
I was not the only guy. She could have moved on to the
16:46
next guy. So this is how a problem based
16:54
opener can work for Aloe Vera. By the way, if you have children
16:59
listening, this is the point of the podcast where you send the
17:02
children away or you plug in your headphones because Aloe
17:05
Vera apparently has many uses. So please warning again, this is
17:10
the PG part of the podcast. If you have children here, send
17:13
the children away, let them go to their room or please plug in
17:16
your headphones so that the children do not hear what
17:19
follows next. So this is how you initiate.
17:22
This is a problem based opener. You walk up to the stranger and
17:26
you say good afternoon Sir. One of well before I continue,
17:30
one of the aloe Vera has different uses.
17:33
Some of the uses I could find were in skin care, in hair care
17:37
and as a lubricant. I repeat skin care, hair care
17:42
and as a lubricant that is the PG18 part.
17:46
So for the skin care part, you walk up to the problem, you walk
17:49
up to the person, and then I say, Sir, do you experience
17:53
problems with sunburn? I mean, of course we're out
17:57
there, we're in the parking lot, I'm chilling in the car, I'm
18:00
trying to get some work. So it's possible I might be
18:02
experiencing problems with sunburn.
18:05
Or, Sir, do you experience problems with razor burns 'cause
18:09
I'm a guy, so obviously I shave, but I do use a razor.
18:13
But it's not a bad way to start off the conversation.
18:16
Or you can start the conversation.
18:17
Sir, do you experience problems with dry skin?
18:21
That also makes sense because we're in Abuja, Hamatan is still
18:24
here, so lots of people are walking around looking really
18:27
ashy. Or Sir, do you have a problem
18:30
with skin irritation? Or you can start the
18:33
conversation like Sir, do you use aftershave?
18:37
You can see that these are problem based openers that can
18:40
lead to a conversation. Some people will say sunburn.
18:43
Oh no, I don't have a problem with sunburn.
18:47
And like I said, if there's room, continue the conversation.
18:49
If there's no room, move on to someone else.
18:54
So if somebody answers yes, if someone answers affirmatively to
18:58
any of these things in your problem based opener, you have
19:01
room for a conversation. If the person experiences
19:05
afterburns, obviously that is leaving room for you to make
19:10
your presentation later on about the soothing benefits of aloe
19:14
Vera as an aftershave. So you see how it works.
19:19
You see how we can show up with the right opener and get into a
19:24
business conversation quickly and effectively without trying
19:29
to coyly, fine girl, compliment your way into something
19:34
something, something. Sales and business is hard
19:38
enough. Let's get in, get a customer and
19:43
get out. Get some repeat business, get
19:49
some referrals and that's where the sweep money is and maximize
19:54
the lifetime value of a customer and let's not leave room for any
19:58
entanglements. That's how she should have
20:00
initiated it. So those are problem based
20:03
openers based on the unique value proposition of aloe Vera.
20:07
That's with skin care. And those of you who are in
20:10
Oriflame, I hope you guys are learning as well even though
20:12
Oriflame is not skin based. So problem based openers.
20:18
So with the hair care, that also makes sense because right now
20:21
I'm bald, although I'm bald by choice, you know, I just cut off
20:24
all my hair because back when I was a fine boy in uni, I thought
20:28
I was, you know, bald and sexy. I was always like that bald and
20:31
sexy look. Just scrape everything and look
20:34
like, you know, a bad ass. You understand now?
20:37
So that's how I used to roll back then.
20:39
So once in a while I just go and crepe my head, just take
20:43
everything off. So I'm bald by choice.
20:46
But since she's just meeting me for the first time, she doesn't
20:48
know whether I'm bald by choice. That could have been a
20:50
conversation. Now, good afternoon Sir.
20:53
Do you have a problem with hair growth?
20:57
You can also ask questions around dandruff or around itchy
21:01
scalp. Those are problem based openers
21:04
that allow you to quickly get into a business based
21:07
conversation and allow you to do need analysis.
21:10
And you can have a conversation sharp, sharp.
21:13
You can see how if you come with a problem based opener, you
21:16
might have a conversation. Wi-Fi shows up.
21:19
Oh, good afternoon, ma blah, blah blah.
21:21
Oh Sir, I would love to continue the conversation later because I
21:24
know that the product that I can I have can help you with this
21:28
razor burn. It can help you with this dry
21:29
skin with this whatever. So would it be OK for me to have
21:32
your phone number? You can see that that thing is
21:35
cool. It's clean, it's clear there's
21:38
no fuzziness. There's no what's going on here.
21:41
There's no, you know, of course some men will be idiots and no
21:46
matter how professional that you try to be and the man will still
21:49
try and toast you, but no problem.
21:50
You know that one is, you know, we, we will deal with the idiots
21:53
later, but on your on your own end.
21:55
Let us not make room for any idiocy to, if that's a word, any
22:00
idiocy to, to come up on our own account.
22:03
So if you're dealing with a man, he turns out to be an idiot, you
22:05
know, you deal with the F up as it arises, but let the F up not
22:09
come from you. Then problem based openers
22:13
around lubricant. To be honest, I'm not that
22:16
creative and I don't think it's appropriate for for you to try
22:21
and sell intersex, you know, when it comes to aloe Vera as a
22:27
lubricant. So I'm just going to leave that
22:29
one. You know, for those of you who
22:30
sell aloe Vera as a lubricant, I don't know, let's talk
22:35
one-on-one. Or, you know, it requires more,
22:37
more creativity. Let me just put it that way.
22:38
But either way you can come with a problem based opener since you
22:42
sell alovela aloe Vera products so forgive me.
22:45
Around skin care, around sunburns, razor burns, dry skin,
22:49
skin irritation and around grooming aftershave.
22:54
You can also start with a problem opener around hair
22:58
growth, dandruff, itchy scalp, you know stuff like that.
23:02
And the basic formula is you come greet yourself, appropriate
23:06
greeting, introduce yourself. For those of you who like to
23:08
introduce yourself. For me, I think the introduction
23:10
is not necessary, but we'll talk about that in the future
23:13
episodes. So come greet, state your UVP,
23:18
your unique value proposition, or state your unique selling
23:21
proposition. Basically state the problem that
23:25
your product or your service solves and then ask is that a
23:28
problem you face? Is this something that you're
23:31
interested in? If the person says I'm
23:33
interested or that sounds interesting, tell me more than
23:36
continue with the conversation and then going to need analysis.
23:39
From the need analysis, you will now know which product to
23:42
recommend because your product, the aloe Vera product that you
23:46
recommend for hair growth will be different from the aloe Vera
23:49
products that you recommend for razor burns.
23:53
So that is how you roll. If the person says I'm not
23:57
interested, don't waste your time.
24:00
Sales and business is hard enough as it is.
24:02
If they say I'm not interested, leave me alone.
24:05
Move on. Find other people to talk to,
24:08
find out another person who might be interested.
24:11
Your time is precious. Don't waste time like OK, you
24:16
know I don't want to give up. There might be a sale here.
24:19
If I educate the person, the person like no, no, no, no, no,
24:22
no, no, no, no education. The person is not interested,
24:25
move on. I don't think she could have
24:30
done better is it's just a normal dynamic when you're
24:35
trying to sell to someone because I've been doing this for
24:38
a while. So it's just normal.
24:39
You're in a sales conversation with someone and the next thing
24:42
boyfriend shows up or husband shows up.
24:45
It's normal. You don't just keep quiet and
24:50
then awkwardly fade. No, people are not doing
24:54
anything. You're not having an affair.
24:56
You acknowledge the other party. April was a Haidi.
25:00
Oh, good afternoon, Sir. You acknowledge the other person
25:03
in our own case. Good afternoon, Ma.
25:07
It's just simple. It's a normal dynamic.
25:11
It's just market. I'm trying to sell.
25:14
I'm not trying to steal somebody's wife.
25:16
So it happens. The husband shows up.
25:19
Oh, is. Oh, good afternoon, Sir.
25:20
And then you take it from there. It's not a matter of, oh, the
25:24
husband comes the next meow will shrink away and then fade away.
25:29
I'm not committing a sin. I'm just trying to move market.
25:34
So that's another thing she did wrong.
25:36
So if you're in that kind of situation and then wifey shows
25:40
up, I'm your professional salesperson.
25:43
You're trying to make a living, You're trying to sell a product.
25:45
I acknowledge the other person. Good afternoon, Ma.
25:50
Anyway, let me just leave that one then let me see.
25:55
OK, I've spoken too long. This is almost 30 minutes, but
25:58
basically let me just put out the warning to fine boys and
26:01
fine girls. I've already done the fine boy
26:02
episode, so let me know if I stress it.
26:04
But when you try to lean into your attractiveness, it's going
26:07
to make it's going to cause errors in your sales process.
26:11
The example that I gave in the last fine boy episode was this
26:15
guy that was a fine boy or he thought he was a fine boy
26:17
anyway. I mean, ladies who judge him to
26:19
be a fine boy. We are we are roughly the same
26:22
height. So he too is like 6162.
26:26
He's a university boy boy. You know, he has that slim like
26:29
me. I'm I'm black.
26:32
I think I'm like, you know, two spoons of Bournvita with 11
26:37
spoon of milk. You know, that's, that's how
26:38
like I rate my complexion. But this guy is a yellow boy.
26:41
He is like one spoon of over a team with five spoons of milk.
26:47
So that's how he is very yellow, yellow, yellow boy.
26:49
And you know how those tall yellow boys can be now, you
26:52
know, they feel like they're God's gift to women, you know,
26:54
with the earring, with the stud piercing and the everything.
26:57
So he feels like he's a fine boy.
26:58
And that's how I that's how he parades himself.
27:01
So what we're doing is we were brides and babies.
27:03
It was a bridal fair. And that's how me and my
27:07
business partner at the time, that's how we used to draw more
27:09
business, go to bride affairs, talk to brides live and direct,
27:12
try and get meetings so that they could come meet us in the
27:16
studio later on. And then we, you know, we'll
27:18
talk details and then try to close the deal.
27:20
So when we got there, I warned him already.
27:24
Now look, bro, what we're here is we're here for business.
27:29
We're not here for fine boy. There's no time for fine boy
27:32
here. Ours is getting, let's say we
27:36
can get some business and then get out.
27:39
So no need for fine boy here. He said OK, Sir.
27:43
And then he started trying to pull some fine boy moves.
27:46
He'll walk up to ladies and then you do that thing of the gentle
27:50
elbow touch and then the smile and then try and initiate the
27:54
the conversation. You know, it's one of those
27:55
university fine boy techniques that work.
27:58
But The thing is it works in university and it works in
28:01
university for a reason, because in the university, you know,
28:08
university setting is a closed setting now.
28:09
So like, yeah, the boy rolls up and he's a stranger, but at at
28:14
the very least, you know, he's a student of the university.
28:17
So that's why it works in a university setting.
28:20
But now that we're in the big wide open world in Abuja, you
28:24
know, you could be anybody. And so people respond
28:27
differently. And of course, some ladies got
28:31
some mad offense at what he was trying to do.
28:35
And then as a fine boy that he was, now he was confused because
28:39
of course, in university, that kind of thing works.
28:41
You roll up to someone, touch the elbow gently, give that fine
28:45
boy smile, you know, disarm them, go into a charm offensive.
28:49
Yeah, that thing works in uni. And then for some reason, this
28:52
guy also failed to understand that, you know, you tried that
28:54
stuff in uni. Yeah, it's OK.
28:56
You know, I'm single, you're single.
28:57
You know, we're trying to mingle.
28:59
But this one is different. When the bread affair.
29:01
So all the babies here, on the face of it, have already pledged
29:06
their love and allegiance and their life to somebody else.
29:09
So you roll up on someone like that like there's mad intrusions
29:12
into their space. And then of course, fine boy was
29:17
confused and we had to have a conversation about that.
29:22
And well, anyway, we had to have a conversation about that and
29:29
had to apologize. Not profusely, but small apology
29:32
to one or two people. Just, you know, waving apology.
29:36
You know, when you're leaning into your attractiveness, it's
29:40
going to cause you to make errors in the sales process.
29:45
And this is the reason why I say we need to take a framework and
29:48
a process oriented way to sell so that if you're ugly, you will
29:54
sell. If you're a fine boy, you will
29:57
sell. If you're a fine girl, you will
29:59
sell. If you're tall, you will sell.
30:01
If you're short, you will sell. If you're black, you will sell.
30:05
If you're yellow, you will sell. If you're albino you will sell.
30:10
If you have vitiligo you will sell.
30:14
Whatever it is you will sell. If you're house are you will
30:17
sell. If you're Igbo, you will sell.
30:20
Take a framework and a process oriented way and you will be
30:28
fine regardless of who you are and where and how you are born.
30:37
Please, I'm not saying that those of you who have fine boys
30:39
and fine girls should make yourself ugly.
30:41
I'm just saying that don't lean into finest, lean into the
30:45
process. Your finest might serve as an
30:48
advantage. And if it does, well, yeah, take
30:50
advantage of it. I mean, like me, some people
30:53
think I sound nice. You know, nothing I can do to
30:56
change my voice. I mean, it's there, it's there,
31:01
but still, I'm following the process.
31:02
If somebody seems to like my voice, then hey, no problem.
31:05
That's a sweetener, but I'm not going to lead with the fact that
31:09
people think I have a nice voice.
31:11
And then I now try, I try to bamboozle people in the sales
31:14
process using my voice and I'll go on the charm offensive.
31:19
So take a framework, a process oriented way to sell.
31:23
That's the reason why the podcast is here.
31:25
And these are the sorts of things we talk about on the
31:27
podcast. And take it from me, for those
31:29
of you who are fine boys or fine girls, well, First off, you're a
31:32
fine boy. You know, if you're a cutie,
31:34
you're a buddy, you're a fine boy, you're whatever.
31:36
First of all, like I tell everybody, I tell my
31:38
sister-in-law, like, enjoy, enjoy it.
31:42
It's a stage of life where you actually should, you know, enjoy
31:46
the dresses look good on you. If you're a boy, you know, the
31:49
T-shirts look nice on you. Like I really love the
31:51
basketball jerseys and wife beta T-shirts.
31:54
I don't know why they call them wife beta T-shirts.
31:58
Cause for me that's all I'm trying to emphasize on the
32:00
people to see my chest, on the people to see my arms.
32:02
I'll put some work into my biceps and my triceps and I did,
32:06
you know, I look good and all the people to see it.
32:09
So yes, if you're a fine boy, you're a fine girl, man Enjoy.
32:13
Enjoy it. It's your time.
32:16
You're reigning now, so enjoy it.
32:18
But just know it doesn't last forever.
32:21
So if you're going to use that as a business investment, I
32:25
don't know, maybe you should be looking at the Kardashians to
32:27
teach you how to sell. But I said all that.
32:31
Just no. I can tell you from first hand
32:34
experience, shoulders can fade, 6 packs can fade.
32:40
My teeth are now all kind of yellow looking.
32:42
I have to go and see a dentist. I don't know what's up.
32:43
My children still abuse me about my teeth until today.
32:48
Whatever it is, it's not going to last.
32:51
The only thing that will remain is a sound sales process and
32:56
that is why I know that I'm going to be fine.
32:59
So back when I was a fine boy, I knew I could sell.
33:03
Now that I'm an average boy, I know I can sell.
33:07
When I'm older and you know, I become a Papilo, I will still be
33:10
able to sell because I'm using a sound sales process.
33:15
And it's the same thing that you should do.
33:17
So as a QT, make sure you have a sound sales process.
33:21
As a buddy, make sure you have a sound sales process.
33:27
As a fine boy, make sure you have a sound sales process so
33:30
that while you're a cutie, a buddy, a fine boy, you will
33:33
sell. As you grow older and some of
33:37
those things fade and you're now back into average territory, you
33:39
will still sell. Even if you have an accident and
33:43
somebody pours acid on your no, no, that's, that's extreme OK.
33:49
Even if you grow up and you have hormonal changes and your hair
33:51
falls out, you will still be able to sell.
33:53
Hope you guys catch the drift. What I'm trying to say so if
33:57
you're fine, you're fine. You can't get rid of it.
33:59
But don't use that to initiate the sale, especially for those
34:07
of you who are selling cold. Walking up to strangers.
34:10
Start with a problem based opener.
34:13
Talk about the problems that your product or service solves.
34:20
Ask a question to get some feedback to confirm if they're
34:22
interested. If they are good, continue the
34:27
conversation. If they're not, time is
34:30
fleeting, move on. Look for another prospect to
34:33
talk to. So this is my first episode on
34:36
how not to sell as a fan girl. Depending on who I meet or other
34:42
clients that I counselled later on I might have some more ideas
34:45
about that. But please, now they beg.
34:49
You guys don't counsel me or work people.
34:53
Don't get my motives the wrong way, I beg.
34:58
It's unfortunately these are just things that it's just
35:06
nature of the beast. It's a profession, it's just
35:08
nature of the beast. I'm currently with a client
35:11
right now where this is one matter I'm trying to resolve.
35:15
This client has a business partner.
35:18
It's time for them to hire some more talent.
35:20
One business partner thinks let us hire fine girls.
35:24
Another business partner is saying, oh, Benny, what is your
35:27
fascination with fine girls? Anybody can sell this thing that
35:30
we're selling. Let us hire anybody.
35:34
Must it be fine girl? And that's what I'm in the
35:37
middle of. Because people still have a poor
35:39
understanding about the role that looks and attractiveness
35:44
and or would not have in the sales process.
35:46
So they still plan. There's a lot of confusion about
35:48
these sorts of things. So anyway, it's not the first
35:51
time I'm talking about these things.
35:52
It won't be the last be just because it's the nature of the
35:54
beast. And these are the conversations
35:56
that people have. So in medicine and engineering,
35:58
people don't worry about whether you have a handsome engineer or
36:02
a or a sexy doctor. You know, it's a matter of does
36:04
the engineer know book and can he build this bridge and this
36:07
bridge is not going to fall. And does this doctor, does she
36:11
know her medicine? Did she graduate first class?
36:14
Is she the best brain surgeon in Nigeria?
36:16
And no problem, hire her regardless of her looks.
36:19
But in sales, unfortunately, we still have these sorts of
36:21
conversations like, OK, we want to sell insurance.
36:24
OK, let's get fine boys from where to where?
36:28
Oh, OK, we want to sell cars. OK, sure, no problem.
36:30
Let's you know, as it happens in America, let's let's put a fine
36:34
girl on the Billboard or let's put a fine girl on the
36:36
motorcycle as from where to where?
36:38
So anyway, these are some of the conversations that we still
36:41
have. And let me wrap it up to date,
36:43
been on for too long. If you'd love to connect for a
36:46
strategic session, the business auditor, you have questions
36:48
you'd like me to answer. The phone number is 08064662140.
36:53
The country code is +234. For those of you who are not
36:57
Nigerian, thank you very much for your time and attention.
37:00
If you'd love to connect with me on LinkedIn, the name to look
37:03
for establishing my IED. I also have a YouTube channel,
37:05
same name. All these videos are there in
37:08
case you're not a podcast person.
37:10
So I'll catch you guys at the next episode and if you are a
37:13
fine boy, fine girl, buddy, QT small E, you know, G boy,
37:22
whatever, listening to this thing, please look for the
37:26
principles. Take it apply to your situation.
37:28
The fact that you know you're a fine boy, you're a fine girl.
37:31
It's a bonus, it's a blessing, it's an extra.
37:35
It doesn't mean it's the first thing that we're going to go to
37:38
to try and get a sale done or to try and move our initiatives
37:41
along or to try and make our way on in this world.
37:46
It's possible for you to use your looks to make your way in
37:48
the world. It is just not.
37:50
I just don't recommend you start with that.
37:54
The finest is an advantage, but it's not the main thing.
37:58
So I'll catch you guys in the next episode.