Selling the Easy Way: Finding People Who Actually Want Your Product

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · Apr 28, 2026 · 36m

Stop trying to perform miracles in your business! Many of you have been reaching out lately thinking your biggest problem is that you don’t know how to convince people to buy, but I have to be blunt: you cannot convince someone to do what they do not want to do.

Unless you are looking to use the psychological bamboozling techniques of a fraud or a 419 scammer, you need to erase the idea of convincing from your head.

In the real world of business, your job is to find people who are already properly disposed toward what you are selling. Stop giving yourself "high jump" by talking to everyone in…