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WBF NYC 2023: Marcus Collins Says Culture is the Ultimate Cheat Code, with Stacey McCormick
World Business Forum NYC 2023 Series from Stories from the River, Charlie welcomes back Stacey McCormick, the River's Senior VP of Retail Performance as they debrief Dr. Marcus Collins' presentation. Dr. Marcus Collins is a professor at the Ross School of Business. He's an expert on the relationship between culture, consumer behavior, and brand identity. His ideas revolve around how brands evolve, how culture influences decision-making, and how branding could become more tribal. Charlie and Stacey explore how attracting individuals who share a company's culture could build a sense of…
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