Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / From Strangers to Sales: How Data Enrichment Helps Nigerian Salespeople Build Rapport & Close Deals

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From Strangers to Sales: How Data Enrichment Helps Nigerian Salespeople Build Rapport & Close Deals · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome. My name is Tavishma Ayede.
• 0:04
  I'm the host of the podcast that I'm making today's recording at
• 0:07
  home. So I expect to hear some noise
• 0:08
  in the background because kids at home and everybody's home.
• 0:12
  Now, the goal of this podcast is solving business problems.
• 0:15
  So if you're having problems with customers, marketing, side
• 0:18
  hustle, something holding your business back, then this is the
• 0:22
  show for you. Subscribe on Spotify, YouTube,
• 0:25
  Apple, or any player of your choice.
• 0:27
  And if you'd love to connect, then please call SMS or WhatsApp
• 0:30
  me on 08064662140. Today we're going to be looking
• 0:37
  at data enrichment again. And that because in the last
• 0:41
  episode that I made on data enrichment, even though I think
• 0:44
  I explained properly what data enrichment is, I wanted to come
• 0:49
  at you guys with some very practical examples about how
• 0:53
  this thing works live and direct.
• 0:56
  So I think I explained that data enrichment is when we have a
• 0:59
  contact, lots of us, excuse me, in trying to grow our businesses
• 1:05
  or make a sale. So excuse me.
• 1:10
  So a lot of us just have contact details in the beginning.
• 1:14
  We just have some raw data and we need to make sense of that
• 1:17
  data. Now, let me break it down.
• 1:19
  So back in my wedding photography days, I go to an
• 1:22
  event, I'm standing at a booth. Some people come, we have a
• 1:26
  chat, they drop their phone numbers, but some people only
• 1:30
  drop phone number and nothing else.
• 1:32
  Some people drop phone number and maybe first name, nothing
• 1:35
  else. Some people drop a phone number,
• 1:37
  a first name and a surname and nothing else.
• 1:41
  And maybe I forget to make some details.
• 1:43
  You know, the bridal fair finishes on maybe Sunday, maybe
• 1:49
  Monday. I said let me rest and then
• 1:51
  maybe Tuesday me and my girlfriend, maybe we go out or
• 1:55
  something. By the way, we're married now.
• 1:58
  Then Wednesday I wake up and I say OK, Oh yeah, let me call.
• 2:01
  What I now have is a sheet of paper with a list of 55 names.
• 2:09
  OK, let me say with a list of 60 phone numbers and only 55 of
• 2:14
  them have names. Let's say only 50 of them have
• 2:16
  names. Either way, I'm faced with
• 2:18
  nothing but raw data. It is time for me to make a
• 2:22
  call. Now the problem is lots of you
• 2:27
  just think and let me freestyle it.
• 2:28
  Let me call, no Allah, no problem.
• 2:31
  Let me use the same script from anybody.
• 2:34
  So that's an OK approach that is going to work.
• 2:37
  But The thing is when we have raw data, the more sense we're
• 2:41
  able to make out of the data, the more profiles we're able to
• 2:44
  pull out of that data, the more productive sales conversations
• 2:47
  we're going to have because we know something about that person
• 2:51
  before we make the call. Let me repeat, If I just wake up
• 2:57
  on Wednesday, it is time for me to move my market.
• 3:02
  I have 64 numbers on the sheet. Only 50 of them have name.
• 3:07
  Whether for the ones that have name or the ones that have name
• 3:10
  and number, I still need to try and make some sense of the raw
• 3:14
  data that I have. I need to be able to build some
• 3:17
  sort of profile for me to be able to have productive
• 3:20
  conversations. Now, if I don't have any data at
• 3:23
  all, any other extra information, I will still call.
• 3:26
  But The thing is, if there's an opportunity for you to make your
• 3:29
  job easier, why not go ahead and make your job easier.
• 3:32
  Now, the reason why I'm doing this with you all today is
• 3:35
  because I just had a coaching session with one of my clients.
• 3:39
  And even though I've been telling them since data
• 3:41
  enrichment, data enrichment, they've not been doing it.
• 3:44
  But today that we did call monitoring, I was taking
• 3:47
  everything step by step. So I look before we call was the
• 3:50
  number, give me the number. We do my own process of data
• 3:54
  enrichment, which is absolutely free.
• 3:56
  We come up with some extra information.
• 3:58
  They make the phone call. At the end of the day, excuse
• 4:01
  me, we have the conversation, you see, You see how the whole
• 4:03
  thing flowed. It flowed because before you
• 4:05
  picked up the phone, you knew something about Madam before you
• 4:08
  called. Psychologically, you know, one
• 4:10
  or two things. Your body will just be calm when
• 4:13
  you make that call because you somehow to just pick up, you
• 4:18
  just call 08064 dot dot dot dot in KG agent.
• 4:23
  You don't know anything else. Again, there are too many
• 4:26
  variables now. No wonder you're you're nervous
• 4:32
  all the time when you're making phone calls.
• 4:34
  You've not been doing data enrichment.
• 4:36
  Look for some extra sources of information add to the profile
• 4:40
  so that you know in KG agent is he a sexy year old woman or is
• 4:43
  he an 18 year old girl. Even the extra bit of knowledge
• 4:48
  your body will calm down small because you know how to approach
• 4:50
  the call. So today I want to look at some
• 4:53
  examples so you can see that this is not just anyhow anyhow
• 4:58
  theory. So excuse me, that we're talking
• 5:02
  about things that are real relatable things are happening
• 5:05
  every day. Now on the last episode where we
• 5:08
  spoke about data enrichment, I mentioned that there's paid
• 5:11
  options like Apollo dot IO and you know the rest of them.
• 5:15
  But I don't like you. Everyone say, you know, I don't,
• 5:18
  you know, I'm broke, I'm broke, I don't have money.
• 5:20
  So I always on this podcast, I always and only talk about
• 5:25
  things that are free so that nobody can come and give me an
• 5:30
  excuse say, oh, I didn't have money.
• 5:32
  I only talk about free tools on this podcast, by the way.
• 5:36
  You know, there's no kickback, so nobody's paying me any
• 5:39
  percentage. So I'm talking about all these
• 5:41
  things just because, well, First off, they're free and then I've
• 5:45
  used some of them myself and so I can talk to some of them first
• 5:49
  hand. The one that I have not seen or
• 5:51
  used, I will tell you. So Apollo, I tried using it on
• 5:54
  the free package, but one of my clients is going to do some work
• 5:59
  on it with the paid package. So I'll be talking some more
• 6:01
  about my experiences with that, you know, later, maybe in two
• 6:04
  months time after we're done with my clients campaign.
• 6:09
  So anyway, I have some examples of data enrichment here.
• 6:13
  So you will see that I'm not just making things up.
• 6:16
  So call monitoring now call monitoring, that's when you sit
• 6:20
  down on the phone. I'm there with you.
• 6:22
  And the goal is let's make sure that as you're making this phone
• 6:25
  call, you know, you started off well.
• 6:28
  While you're having the conversation, you hit a couple
• 6:30
  of points and before you end the conversation, you know, you hand
• 6:33
  it on the right note. So that's the whole point of
• 6:36
  call monitoring. So anyway, of course, the call
• 6:44
  monitoring, you know, we do it after there's some people who
• 6:47
  try to signal sales reps when they're live on a call.
• 6:50
  And I think that that's rubbish because it's hard enough to try
• 6:52
  and handle a sales conversation when somebody's in the
• 6:54
  background trying to signal. You do this, do this.
• 6:57
  Now The thing is very hard. And to be honest, you know, when
• 6:59
  I first started in radio and that was the thing I found the
• 7:01
  hardest, like I'm trying to anchor the radio show.
• 7:04
  Meanwhile, producer, you know, would he give me hand signals,
• 7:06
  you know, about time and about this and stuff like that.
• 7:09
  So now I'm used to it. But in the beginning, it's
• 7:11
  really overwhelming when you're on the phone, you're trying to
• 7:14
  handle somewhat a conversation that somebody's not giving you a
• 7:17
  signal. So for me, I let the call play
• 7:19
  out. When you're done, we'll now say,
• 7:21
  OK, this one was good. This one could have been done
• 7:23
  better. Next time, do it like this.
• 7:26
  All right, so there's one call that we're going to call.
• 7:30
  Before we called, I said give me the phone number they gave me.
• 7:33
  I threw it in Truecaller. The name came out as, OK, the
• 7:39
  name that I have here doesn't match the name on your record.
• 7:41
  They say, OK, yes, it matches. That's very good.
• 7:44
  And now take that name and I'll throw it into Google.
• 7:47
  And Google showed me a bunch of profiles.
• 7:49
  And The thing is, to be honest, I couldn't find much about this
• 7:52
  woman, but at least I knew she was married.
• 7:55
  You know, I don't know why, but for some reason that's one thing
• 7:57
  that really, really stood out, that this woman was married.
• 8:00
  So I saw time to make the call, but I let the guy know that
• 8:04
  look, you know why, Nigel, you can't see this woman's picture.
• 8:08
  You know that she's married From her face, we can engage what her
• 8:11
  age is. I say this is the kind of person
• 8:14
  that I will start off the conversation by saying ma or
• 8:17
  Madam. She's the one who will now say
• 8:21
  later on that, oh, come, come on, come off it.
• 8:23
  You don't have to be so formal. Call me Grace.
• 8:25
  Then I'll say, oh, OK, Grace, how can I help you today?
• 8:29
  But The thing is, based on what I'm seeing, I'm not going to use
• 8:32
  my own mouse. I call this woman and say hi or
• 8:38
  call her straight by her name because it's the name that she
• 8:41
  gave me. You know, you have to pick up
• 8:43
  some cultural stuff. So I said this woman, she's in
• 8:47
  Madame start to call like that. If Madame is too much, she will
• 8:50
  let you know. And then you downstep it so you
• 8:54
  can see how data enrichment comes in handy.
• 8:59
  Some of you pick up the phone and because you say hi to
• 9:01
  everybody, you call this woman and you'll be hiring her.
• 9:05
  And already there's some was the word incongruence in the
• 9:10
  conversation because as far as she's concerned, who is this
• 9:13
  small child calling and saying hi?
• 9:17
  These are small things that we pick up when we do data
• 9:20
  enrichment. Because in her own case, I
• 9:22
  didn't see anything else, but I saw she was married.
• 9:25
  And then I saw her picture and I could see that, you know, she's
• 9:29
  of a, how will I put it of a setting age.
• 9:31
  Let me just put it like that. So I told the guy this call is a
• 9:36
  ma or a Madam, not a hi, maybe a hello, but not a hi.
• 9:42
  I had to let him know because he's a high person.
• 9:47
  Then we moved on to the next person.
• 9:50
  I said, what's the phone number? They gave it to me.
• 9:52
  I threw it in Google. The name came up.
• 9:55
  I said, OK, the name you have on your system doesn't match.
• 9:58
  So yes, they match very good. And after reading Google and
• 10:02
  then a couple of things came up based on social media profiles,
• 10:05
  the guy's an engineer and he's a member of Korean.
• 10:07
  That's the Council for the Regulation of Engineering in
• 10:09
  Nigeria. The guy lives in Leckie phase,
• 10:13
  phase three. Let's see what else.
• 10:16
  Then I think he's like, is it director or project manager of
• 10:20
  some companies? Something something, something
• 10:22
  like, you know, the profile already, what we saw on social
• 10:27
  media already gave us a certain idea about what this kind of
• 10:30
  person is like. So looking at the small that
• 10:36
  we've seen, it really looks like this is the kind of person
• 10:39
  that's going to be able to afford these services that we're
• 10:40
  selling. So this kind of person is the
• 10:43
  kind of person that I will call comfortably, especially since
• 10:49
  he's all, I put it like, anyway, let me just leave it like that.
• 10:54
  So you can say that if nothing else, this small data enrichment
• 10:58
  that we did, we now know the guy.
• 11:00
  We now know where he works. We now know where he lives,
• 11:05
  where he lives, and we now know his company.
• 11:07
  He gives us a sense of, OK, he's our ideal customer, ideal target
• 11:11
  audience or ideal customer or not.
• 11:13
  And he gives us a certain measure of confidence before we
• 11:16
  even pick up the call that this is somebody that we can help.
• 11:19
  Now, the reason why we know this is because I did, or rather I
• 11:23
  forced the team. We will do data enrichment on
• 11:26
  every single call. Even though the thing will slow
• 11:28
  us down. It will slow us down, but we'll
• 11:32
  be having more qualitative conversations and more confident
• 11:35
  conversations. So it's not because I'd also a
• 11:38
  number 080, blah, blah, blah. And then name Kingsley, take the
• 11:41
  number, do the search, get some extra information and then
• 11:45
  you'll be cool. Now there are sometimes that you
• 11:48
  come up with nothing because there was one phone number.
• 11:50
  I say give me that number they gave me.
• 11:52
  So what's the name you have there?
• 11:53
  They told me I ran the thing in in true color.
• 12:01
  The thing that came up was fortune wasn't even fortune was
• 12:04
  FOR then space TUNEI say ha, no wow.
• 12:08
  So it does happen that there are cases like this.
• 12:12
  You'll be able to get any information at all, but the fact
• 12:15
  that you're not able to get information at all on a couple
• 12:17
  of people doesn't mean you shouldn't try this whole process
• 12:20
  through with every single prospect.
• 12:22
  Because on the ones that you do find some information, you'd be
• 12:24
  surprised how much extra information that you get and
• 12:29
  they will help you. In fact, there was another
• 12:31
  particular customer, another contact.
• 12:33
  We took the number, we threw it in Truecaller and these guys as
• 12:38
  in what? What came back was gold.
• 12:41
  Gold. Who said this guy has 2 master's
• 12:44
  degrees? We're able to figure out the
• 12:46
  universities that he went to see and this is just from looking at
• 12:49
  what came up in Google. I didn't have to click a single
• 12:51
  link. I know his advanced degrees, I
• 12:56
  know where he schooled. By the way, remember rapport.
• 12:59
  You think it was me handled the conversation.
• 13:01
  You don't think I would drop somewhere that I finished from
• 13:04
  University of Aberdeen as well because one of his schools was
• 13:07
  not far away from where I graduated?
• 13:09
  You don't think I'll drop that too as building rapport, data
• 13:14
  enrichment is important. Too many of you are just taking
• 13:17
  the sheet of paper and just calling, calling, calling like
• 13:19
  do small like basic research Truecaller, Google from Google,
• 13:24
  you see plenty of things that would inform how it is that you
• 13:30
  make the call. Now my clients have, excuse me,
• 13:35
  have noted that I'm rather direct sometimes on the call and
• 13:38
  I told them that this is the reason why I can't be direct.
• 13:41
  I've seen this guy. I was in his profile.
• 13:44
  The guy is just another version of me, basically.
• 13:46
  So definitely I can pick up the phone and say, you know, hello.
• 13:50
  Am I speaking to Benjamin? Yeah, this Benjamin speaking,
• 13:53
  You know who, You know who's speaking?
• 13:56
  And I introduced myself, you know, blah, blah, blah.
• 13:58
  And then just enter straight because I've seen that this is a
• 14:02
  correct guy. Me and him were practically the
• 14:05
  same. I can be direct with him, you
• 14:07
  know, not a problem. It's not just only where he went
• 14:12
  to school. We also saw where he currently
• 14:15
  works. We saw some of his previous
• 14:18
  jobs. What else and Richard was just a
• 14:22
  prime candidate and then some simple things like the sales
• 14:27
  team I was talking to don't know different curious about names
• 14:29
  like the first lady that we called, I said give me her name.
• 14:33
  They called us how this a Ghanaian name and the person
• 14:36
  said these are the things that just make me lose my SHID.
• 14:41
  With those of you who are in sales, we are in Nigeria.
• 14:47
  Most of the people we talk to are Nigerians.
• 14:50
  If a contact happens to be Ghanaian, you don't think to
• 14:52
  build rapport at some point you can mention that oh sorry, my
• 14:55
  this your surname, I've never heard it before, are you
• 14:57
  Ghanaian? So I know actually I'm Nigerian,
• 15:00
  I married a Ghanaian. This is how we build rapport.
• 15:06
  I don't know how lots of you are making phone calls and you're
• 15:08
  not curious about basic things like names.
• 15:12
  Like at some point there was another person that was now time
• 15:16
  to call. Even before we did data
• 15:17
  enrichment, I had the son in my side is a chief person.
• 15:24
  You know, the person is Steve. I'm Steve.
• 15:27
  If it was my own call, this is something that I would have
• 15:32
  brought up in Building Rapport. But The thing is, lots of you
• 15:35
  are just making phone calls. You're not doing data
• 15:38
  enrichment, You're not looking for other signals, You're not
• 15:40
  looking for information that can be out there.
• 15:43
  And then some of the basic things that you will find, you
• 15:46
  are not even curious about it. You don't even use some of that
• 15:48
  to build rapport or to warm up the conversation.
• 15:55
  It costs you nothing. So you know that is a tee name.
• 15:58
  You don't speak Teeve, but at least you know tea.
• 16:00
  People say oh panda, you try your best.
• 16:03
  You will F up. The person will laugh at you.
• 16:06
  He will try and correct you. You see how people are building
• 16:09
  rapport? Small, small.
• 16:12
  Or if it turns out the person is not a deep person.
• 16:14
  So sorry. Forgive me, I thought you were
• 16:15
  thief. No, not evil.
• 16:17
  I'm actually from River State. Then you also joke small.
• 16:21
  River State is close now. River State, Benoit State.
• 16:23
  People are near each other. You joke small.
• 16:26
  Small rapport. Conversation is moving.
• 16:30
  Can you see how data enrichment are?
• 16:33
  Being curious about what you can find is moving conversations.
• 16:37
  But The thing is, it's hard to discuss these things in a very
• 16:40
  prescriptive manner because I can't tell you ahead of time
• 16:42
  what data enrichment is going to show you.
• 16:44
  I can't until we do it and started executing on it.
• 16:48
  Small, small. Then there was another person
• 16:52
  that they told me, Oh, I've called this person before, but
• 16:55
  the person was saying that and she wants her daughter to be
• 16:57
  involved. She wants her daughter to be
• 16:58
  involved and were kind of being frustrated.
• 17:00
  I say no problem, give me the phone number.
• 17:01
  They gave me the phone number. I threw it into Truecaller.
• 17:04
  A name came up. I said this, the name doesn't
• 17:06
  match and say yes, it matched as a very good and I took that
• 17:09
  name. I threw it into Google and then
• 17:11
  without clicking on the single link from everything that came
• 17:13
  up and also that this woman is of a certain age in quote.
• 17:18
  I'm trying to be polite. You know the age of my Big
• 17:22
  Sisters and this woman works in UNILAG and that she's a member
• 17:27
  of non academic staff. Now I'm trying not to sound
• 17:31
  somehow, but you know that non academic staff, you know, for
• 17:36
  those of you who schooled if if you need lag about all around
• 17:42
  those areas, you know, non academic staff, you know, we you
• 17:46
  know, we know our people. Let me not say anymore because I
• 17:49
  don't want to insult anybody. By the way, I believe that all
• 17:52
  human beings are equal. So I don't look down at some
• 17:55
  people because of their lack of money or because of their lack
• 17:58
  of education. I don't because all human beings
• 18:02
  are created equal with equal dignity in the eyes of God.
• 18:08
  So I treat everybody with respect.
• 18:10
  All I'm just saying is when I saw this, my big sister and that
• 18:16
  she's part of unilog non academic stuff, it now made
• 18:19
  sense. I says, look at this profile Now
• 18:21
  it is clear why this kind of woman will say she wants her
• 18:25
  daughter to weigh in on this thing.
• 18:28
  Now her daughter is abroad. Unfortunately, she said daughter
• 18:31
  is coming back and so so, so so time to be honest, it's not
• 18:34
  something we can rush. We have to play it out.
• 18:38
  We have this kind of woman in our families.
• 18:40
  As far as she's concerned, she no to no book, but her daughter
• 18:44
  is properly educated so she will not decide on anything until her
• 18:49
  daughter has checked. You can't rush this thing.
• 18:54
  Now if anybody had done data enrichment before calling this
• 18:58
  man the first time, you would have had an idea.
• 19:03
  Now OK, this is probably how this thing is going to go.
• 19:06
  Or that if she was overwhelmed and she mentioned her daughter,
• 19:09
  you my you will lean in. Now.
• 19:10
  Yes, of course, my understand it's a little complicated.
• 19:13
  Yes, I understand that you would like to make this decision in
• 19:16
  line with, you know, after he comes up with someone that you
• 19:19
  trust. So this your daughter when she
• 19:23
  coming back, you know, like you try and hook up a meeting with
• 19:27
  the daughter, the whole thing of the daughters abroad will come
• 19:29
  up. What really my is it work or is
• 19:32
  it work or school? Always work.
• 19:34
  Ah, congratulations, my your daughter has a very good job.
• 19:37
  I've got to do it for also even me some I'm thinking of Japan.
• 19:40
  This country wants to kill me. You see, side talk, small talk.
• 19:44
  You're now building rapport. She will now say, my child,
• 19:48
  don't worry, God will do it for you.
• 19:50
  You will have building rapport, small, small.
• 19:53
  Eventually we get to the point of when is the daughter coming
• 19:55
  back into town. You'd note it in your diary.
• 20:00
  Of course, you still have some questions.
• 20:01
  What exactly is, you know, confusing you or what do you
• 20:04
  think your daughter would like to talk about?
• 20:06
  You note it down. After that, it's a matter of
• 20:09
  trying to plan for when the daughter is going to be back in
• 20:11
  town. But in this case, there's no
• 20:14
  need to rush or to do excessive follow up because we have done
• 20:16
  data enrichment that gave us some ideas based on the
• 20:19
  conversation that we're having. We can see how everything
• 20:21
  blends. So you can see how small data
• 20:24
  enrichment, small data enrichment with free resources
• 20:27
  or Truecaller and Google absolutely free, you can see how
• 20:31
  you can be making progress. Oh, by the way, the only problem
• 20:34
  with Truecaller, the free version is that by the time you
• 20:35
  do 2 searches or start showing your kind of advert and you
• 20:40
  know, unfortunately not all the adverts are suitable for work.
• 20:44
  Let me just put it that way. So that's just the only thing
• 20:46
  before 1 advert to come up. Your line manager will say, ha,
• 20:49
  Julius, why are you watching this kind of video in the
• 20:52
  office? You say I know our guy is true
• 20:53
  color is true color and I was just using Truecaller.
• 20:57
  These have a just came up Julius in my office you're watching you
• 21:00
  know, so just be careful before free version of Truecaller will
• 21:05
  land you in trouble anyway. Let's see what else?
• 21:09
  OK, I've spoken about the thief man.
• 21:12
  Then there's also another person, these guys in Imo State
• 21:18
  data enrichment. Now from the data enrichment.
• 21:21
  Now I didn't do this one. The salesperson went ahead and
• 21:24
  did it on their own and discovered a bunch of stuff
• 21:27
  about where this guy works, the line of work and everything.
• 21:31
  And during the conversation beautifully, the guy draws wove
• 21:34
  it in because you know, they were getting to that stage where
• 21:37
  they had discussed the requirements.
• 21:38
  They are now wrapping up the call and the salesperson I was
• 21:42
  coaching, I don't know. I just said, oh, by the way,
• 21:45
  Sir, how's business coming along these days?
• 21:47
  I noticed that you work with so, so, so and so.
• 21:50
  The guy laughed and said, my brother, that we are flat.
• 21:54
  So yes, Sir. What do you mean say we are flat
• 21:56
  now? It's only the people who are
• 21:58
  close to, it's only people who are close to those in
• 22:01
  government. Those are the only people that
• 22:02
  are buoyant. The rest of us are flat.
• 22:05
  And then, you know, side conversation about anyway,
• 22:08
  that's way they be. But God willing, God willing,
• 22:13
  national cake ritual of us, you know, that kind of side talk.
• 22:16
  This is how you are building rapport and This is why data
• 22:20
  enrichment is necessary. I cannot tell you ahead of time
• 22:23
  what the benefit will be, but over time, the more that you do
• 22:27
  it, it is going to help you in having effective conversations,
• 22:30
  comfortable conversations. The only reason why that sales,
• 22:35
  the sales engineer, the person that I'm coaching could divert
• 22:39
  and enter that kind of level is because he did data enrichment.
• 22:43
  That's why he could ask and the passengers, you know,
• 22:46
  conversation flow with a build rapport small, small.
• 22:49
  This is how these things move. Some people say is because as
• 22:55
  somebody went to school, this has nothing to do with how much
• 22:58
  schooling that that that you did nothing to do with how much
• 23:03
  schooling it is either you know these tips and tricks and
• 23:06
  techniques or you don't. So somebody who went to school
• 23:10
  who speaks fine, who doesn't know about all these things and
• 23:12
  doesn't use these kinds of techniques.
• 23:16
  Well, it's not as if you come to North, but anyway, Shaq,
• 23:22
  somewhere, what I'm trying to say is data enrichment.
• 23:25
  Data enrichment. You reach one day when I'll
• 23:27
  knock somebody on the head and I'll say that look, I'm teaching
• 23:29
  people these things. You don't want to apply, but for
• 23:32
  your own good. See, a lot of these things that
• 23:35
  I talk about is not theory, is not textbook.
• 23:40
  This is real life. The moment you start doing some
• 23:46
  of these things, you'll see that you'll be making your job,
• 23:49
  sending your products, moving your market, getting investors.
• 23:53
  You know it will make your job a whole lot easier.
• 23:55
  It adds small time to the process because this whole thing
• 23:58
  will take like 2 minutes, but just do it.
• 24:01
  Don't worry about paid options. Be using the free version.
• 24:04
  Now the free thing of Truecaller and Google.
• 24:08
  When you become a pro at mastering Truecaller and Google
• 24:11
  and you say you know what I want something more advanced like
• 24:14
  Apollo dot IO that will show me every single thing about the
• 24:18
  customer from the day they were born and predict the day they
• 24:20
  were going to die or something advanced and no problem.
• 24:25
  Then you can pay for something advanced because you have become
• 24:28
  you good at using the one that is basic and using the one that
• 24:32
  is free. So summary.
• 24:35
  The reason why I came here to harass you guys today is just to
• 24:37
  tell you that look, data enrichment, data enrichment,
• 24:41
  data enrichment. For those of you who have to
• 24:44
  call contacts, it is something that we will do when I start
• 24:48
  working with you and this is the reason why it is important.
• 24:52
  And like I said, I cannot predict how this thing is going
• 24:56
  to help you. But knowing that this woman is
• 25:03
  some illiterate and wants to rely on her children, as in
• 25:08
  seeing some of these things ahead of time before you call,
• 25:11
  it will help you seeing that this guy is Steve or the same
• 25:15
  tribe as you, or a tribe close to you.
• 25:17
  It will help you seeing that the person went to a school that is
• 25:20
  close to yours or has as many degrees as you do, or that you
• 25:24
  will have the same interest. It will help you to start off
• 25:27
  the conversation on the right note, to start off the
• 25:29
  conversation confidently and comfortably, and also help with
• 25:33
  building rapport. So please try and be doing small
• 25:37
  data enrichment. Truecaller is free.
• 25:40
  Google is free. Well please, for those of you
• 25:43
  who work in the office, I have told you true Colour will show
• 25:46
  advertisements and you have no control over the kind of
• 25:48
  advertisements that they will show.
• 25:50
  So anyway, just just not sure that they'll be sharing all
• 25:57
  kinds of random adverts. So take that into consideration
• 26:04
  then put it that way. Take that into consideration
• 26:05
  when you are using True Colour and maybe look for the mute,
• 26:11
  mute button and her mute button on your keyboard so that when
• 26:14
  those canvas start showing you quickly mute it and you close
• 26:17
  the screen before colleagues will see you and they'll say
• 26:19
  that you came to the office and you're watching, you know.
• 26:24
  And by the way, if you're one of those people who likes to watch
• 26:26
  all those kind things in the office, I mean, come on, relax
• 26:29
  now, be mature now when you go home.
• 26:32
  We can watch it by the office. Offices is working time, working
• 26:35
  hours. So that's all for today folks.
• 26:38
  Remember if you'd love to connect, you can call SMS or
• 26:41
  WhatsApp me on 08064662140. Thanks for your time and
• 26:47
  attention. I'll catch you next time.
• 26:48
  Same place in your headphones or in your speakers.