Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Sales Lessons from a Wuse 2 Underwear Vendor
Too many Nigerian entrepreneurs are waiting for that "perfect" customer who slides into the DM, asks for a price, and pays immediately without a single question. We want things to come quick and easy, but unless you are at the scale of a giant like Netflix or Amazon, being impersonal is hurting your business.
The truth is, while you are a small, micro, or nano-business, you must have a process for qualification and discovery. This simply means taking the time to figure out who you are talking to and what they actually need before you try to close the sale.
I recently saw this in action while…
The skinny
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