[biz 51] playing the game vs bro marketing

The Confidence Project Podcast · Sep 8, 2021 · 55m

"Playing the game" is a necessary evil that most folks have a hard time with because they feel like it's inauthentic.

As a self-proclaimed queen of authenticity, I can assure you, "playing the game" is not the same as bro-marketing.

"Playing the game" means employing specific strategies that make it easier for future potential clients to connect with you. How you structure your content's hooks and headlines is one way to consider this. The way you approach copywriting is another aspect to consider.

It's the difference between getting your future potential clients to stop their scroll to read…