Marketing a New Category | Brianda Gonzalez of The New Bar
This week, Erica and Cassie chat with Brianda Gonzalez, Founder of The New Bar - a nonalcoholic bottle shop and online discovery platform inspired by and built around her journey to find and understand 1:1 alcohol alternatives. In this episode, Brianda shares a peek into building and marketing the brand, how they became the first official alcohol free retail partner at Coachella, why community building is the driving factor in their growth journey, and more!
Here's a peek at what we cover in this episode:
[00:03:07] - Brianda gives us a brief overview of her background in tech and field…
The skinny
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