Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Mastering the Phone, Boosting Your Visibility, and Standing Out

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Mastering the Phone, Boosting Your Visibility, and Standing Out · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. Today's recording is taken from
• 0:04
  my desk and so expect to hear the usual interruptions because
• 0:08
  the whole family is home now. The goal of this show is free
• 0:11
  business education. So if you stumbled upon this
• 0:14
  podcast, don't worry, you are in the right place especially if
• 0:17
  you have some questions that are business and sales and marketing
• 0:19
  related. So by the time we are done,
• 0:22
  please share, promote and talk about the show so that Nigerians
• 0:26
  home and abroad can benefit from the questions that we tackle.
• 0:29
  They can join us by subscribing Spotify, YouTube, Apple or any
• 0:33
  player of their choice. And like I said, if you have any
• 0:36
  sales and marketing questions, then bring them to me.
• 0:38
  Call SMS or WhatsApp on 08064662140.
• 0:45
  Today on the show, some comments about the right way to use the
• 0:49
  phone. And then I'm going to share some
• 0:51
  conversations that I've been having with some podcast
• 0:53
  listeners because there are some, you know, tangential
• 0:57
  issues that I think will be of benefit to some of you who are
• 1:01
  listening to the show. Now, First off, a podcast
• 1:07
  listener that tried to hook up with someone else.
• 1:10
  And I got in touch with the fellow and I'm like, hey, how
• 1:13
  far did you call? And he's like, oh, I've been
• 1:15
  calling the guy. I've called, you know, four or
• 1:17
  five times and the guy hasn't responded.
• 1:19
  And so I figured, well, let me just deal with that on today's
• 1:25
  episode because I talk a lot about how you can use the phone
• 1:28
  to move your business forward. And I've tried to drop lots of
• 1:31
  tactical things, tactical and practical things about how you
• 1:35
  can use the phone. But I guess there's one thing
• 1:38
  that I haven't said before, and that's this whole thing of
• 1:40
  repeated calling. Now, this is the way the world
• 1:44
  works for now. At the date of this recording,
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  maybe in 2042 or 2072, things might be different.
• 1:51
  But right now we're in 2025. And the truth of the matter is
• 1:54
  most people do not like to answer their phone, especially
• 1:58
  if you are a stranger. Most people don't like answering
• 2:01
  strange numbers. I hear it's a global thing.
• 2:05
  So it definitely is a Nigerian thing, especially since we're
• 2:09
  trying to avoid 49 over here. So if you're a stranger, most
• 2:13
  people are not picking up their phones.
• 2:15
  So if you're calling someone for the first time and you blow up
• 2:19
  the guy's phone or you blow up the lady's phone, you know, 456
• 2:22
  calls and you're a stranger, you actually are irritating the
• 2:26
  person. But then some of you might say,
• 2:28
  and what tavish you've been saying was you use the phone and
• 2:31
  yes, you still should. So this is what you do.
• 2:35
  You send a text message afterwards.
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  In fact, what I have started doing is I now send the text
• 2:41
  message before so that people know what's up that I'm going to
• 2:44
  call. So right now what I do is if I'm
• 2:47
  going to call someone who's a stranger, let's say I have it in
• 2:50
  mind that I want to call the person like around that kind,
• 2:52
  maybe 1011 by 7-8 in the morning, I shoot a text message
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  so that by the time the guy finishes driving or the baby
• 3:00
  finishes driving to work and she says not her desk, she pulls out
• 3:03
  her phone, she'll see my text message.
• 3:05
  And we say something like, hello, is this Julia or getting
• 3:10
  B? I got your number from Kisito
• 3:14
  Daniels. I'm calling concerning XYZ.
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  Yeah. I'm just sending a text message
• 3:22
  ahead so that, you know, you know who I am before I call.
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  Looking forward to chatting with you later in the day.
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  Send. Now what happens is that some
• 3:31
  people respond to that text message and then we now end up,
• 3:34
  you know, chatting over SMS if that's what they're much, a lot
• 3:37
  more comfortable with. But you see, it's a very simple
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  something. So for me, that's what I do now,
• 3:43
  I haven't always done that, but that's what I do now.
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  Hello, is this so, so, so and so I'm XYZ calling you because of
• 3:50
  so, so, so and so I got your number from blah, blah, blah.
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  I would like to call concerning this, this, this.
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  Would you be available to talk around 10 AM today?
• 3:58
  Send, you know, come up with something.
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  But that's what I do now, something I just let the person
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  know that look, I'm a stranger. This is how I got your phone
• 4:08
  number. I will be calling us.
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  So, so, so, so time if it's OK by you.
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  This is what I want to talk about.
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  Are you OK with that? So I usually send that text
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  message and then I usually send that WhatsApp.
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  People who love the WhatsApp thing will WhatsApp me back and
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  then we end up, you know, chatting anyway.
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  So that's one way of going about it.
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  Now, let's say you're going about it the older way, which is
• 4:31
  what I used to do, which is you just call first.
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  The person doesn't respond. Instead of buzzing 456 times and
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  irritating the person after the first call, send a message.
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  Hi, is this so, so and so? I am this, this, this.
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  I got your number from this particular person.
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  The reason why I'm calling is because of this, this, this and
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  not that, that. Let me know when you're
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  available to talk and I'll call you back and then send on the
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  person's time. The person will see it.
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  And you know, the person may respond, the person may not
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  respond. But The thing is, by the time
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  you call again tomorrow, you're not that much of A stranger.
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  I am not that much of an irritant because the person has
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  gotten a heads up that somebody got their phone number from
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  Engineer Unoha. And the person is calling
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  because of the new Yang festival that is coming up next month.
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  And the person wants to collect all the annual dues so that they
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  can send it back to the village as the contribution from the
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  sons of the soil living in Abuja or something like that.
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  The person now has an idea who you are, why you're calling.
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  You're not that much of A stranger.
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  So please, from a very practical point of view, never.
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  You blow up somebody's phone 456 times in a row.
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  No, it's OK to blow up somebody's phone if you are
• 5:49
  related to the person. So if I call my wife 5-6 times,
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  yeah, that's OK. It's me and my wife.
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  If I want to annoy her, it's it's my prerogative.
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  The same thing if she wants to blow up my phone 5-6 times in a
• 6:00
  row. In fact, if my wife should call
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  me more than twice, I'll know that oh, OK, this is something
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  that's really, really important. So I need to call back now, now,
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  now, now, now. Same thing with other family
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  members. So never blow up anybody's phone
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  exactly. If they're your family members,
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  but even for your family members, just know you'll be
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  giving the person an IBP. The person will be wondering
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  this one uncle family is calling me like this.
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  What's happening? She'll be somebody has died.
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  So don't blow up people's phone. Next up is that your family
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  members and it's an emergency and you have a good reason to do
• 6:31
  for to do so. So the options we have explored
• 6:35
  are you can do like what I do now, which is send a text
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  message ahead. Let the person know that you'll
• 6:42
  be in touch or you have called the person didn't answer, then
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  send a text message. So the person knows who you are,
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  why you try calling, what you wanted to talk about, you know,
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  stuff like that. It makes the person either
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  disposed to answering your phone call the next time you call or
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  some people who are text message people or WhatsApp people will
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  just take it from there. And yes, some people may say,
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  oh, OK, just send me an e-mail out.
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  So, so, so, so in that case, you know, now that you're dealing
• 7:08
  with an e-mail person, you know, go ahead, send the e-mail.
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  You know, nothing is 100%, but I'll say that's a proper way to
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  do phone etiquette. So let's see what next.
• 7:20
  So conversations with I've been having a podcast listeners, I
• 7:24
  said, let me just share a couple of things.
• 7:27
  So First off, shout out to Joy Osaki who reached out to me on
• 7:31
  LinkedIn. She's a listener of the show and
• 7:33
  she's a Google My Business expert.
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  Now it's nice to run into a Google My Business expert
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  because this is something that is necessary for most people and
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  they do not realize it because Google can serve as an online
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  billboard because often we are trying, OK, maybe not us, but
• 7:50
  customers are trying to look for one thing and there's lots of
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  Internet traffic. And if you do a good job with
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  your Google My Business profile, then you're sort of like a
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  billboard on the Internet. Let me give an example.
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  So back in the good old days when I was still active in the
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  wedding photography space, somebody might type best wedding
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  photographer in Abuja and then hit send and then some web links
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  will come up on page one. But then at the right hand of
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  the page, especially for those of you who are doing the search
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  on desktop, you'll see some kind boxes there that will say this
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  photography, you know, 506 people rated them 4.5 stars.
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  This photography, 12 people rated them 3.2 stars.
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  You know something, I mean, you're just there like a
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  billboard. It also works the same on the
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  phone. I just can't remember how Google
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  My Business results are displayed on the phone, but
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  you're just there like a billboard.
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  So the person has seen it's an option, you know, they might
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  click through. And so it even happens when
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  people search other kinds of businesses related to your field
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  and when people are looking for your own, your competition,
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  which is why I say when you run adverts, please stop running
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  people to, to the web because, well, if they fall on your
• 9:13
  website, you know, all, all well and good.
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  But The thing is, if they forget or they've made a mental note or
• 9:23
  something, and they now have to search if, if in any way they
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  get back to the Google search pane, The thing is, it's, it's
• 9:31
  free for all. Your competition will be there.
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  They might see you in the link, but Google My Business profiles,
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  they'll see other people on the right hand side.
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  Which is why I think when you're running advertisements and stuff
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  like that, send people to a nice cozy channel so that you can
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  have a correct one-on-one conversation with them.
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  Which is why for me, I say, you know, send everybody straight to
• 9:50
  your inbox, send them to your SMS, send them to your WhatsApp,
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  you know, one-on-one conversation, you know, no
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  distraction. OK, well, I'll send to your
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  e-mail. Some people are e-mail people
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  like we've said. So bottom line, what I'm trying
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  to say is Google My Business very, very, very good asset.
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  So if you sorted your Google My Business, well, first of all,
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  you have to claim the Google My Business profile because Google
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  does. I don't know if they still do
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  it, but in the past they used to do this thing where if there's
• 10:21
  some kind of activity around the business, they'll just share,
• 10:24
  create some profile about the business.
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  So the profile is there. Nobody has claimed it.
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  You can now take things the extra step forward because if
• 10:32
  you look at it and say, oh, Google has profiled my business,
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  you will now go ahead and then click and then claim.
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  Enter the proper phone number, enter your proper address,
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  upload some nice pictures from the outside.
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  You know your building, upload some nice pictures.
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  Your finished product, upload some nice pictures.
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  You interactive with customers, you know, and even if you don't
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  have a website, it's just nice having that kind of real estate
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  online that people can see. Like I say, it's like a
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  billboard. They'll be searching one thing
• 11:04
  and then conveniently your Google My Business should now
• 11:06
  show up on the right hand side of the screen.
• 11:10
  And that's if I remember correctly, I think it's on the
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  right hand side for people who are using laptop or a desktop to
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  search. So Google My Business very, very
• 11:20
  important thing to do. So if you happen to run into Joy
• 11:23
  or Saggy or any other person who says there are a Google My
• 11:26
  Business expert, sit down and have a conversation with them.
• 11:29
  You know, you might get one or two, one or two pointers.
• 11:34
  Let's see. OK, I'm assuming that most
• 11:35
  people are free with information like I am.
• 11:37
  Well, hopefully if you run into any of these kinds of people,
• 11:41
  they should be free with small information.
• 11:43
  You might learn one or two things, but either way, it's
• 11:46
  necessary for everyone. And it's also a good way to to
• 11:51
  to beef your your SEO as well. Make sure that you you know, SEO
• 11:57
  now, search engine optimization. Search engine optimization just
• 12:00
  means how do people find me online?
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  So it's a good way to beef to what's that word to enhance Abby
• 12:08
  to improve to make sure that people find you online shop.
• 12:10
  So it's a it's a good idea. Then also ratings and reviews
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  also help here. If I had a conversation that I
• 12:18
  had also another podcast listener fee or Nalaja, you
• 12:22
  know, that's a huge part of her strategy, making sure that
• 12:24
  people rate and review because man, I think it's gold.
• 12:27
  Think about it, somebody searches best Amala joint in
• 12:31
  Abuja or best cake maker in Abuja or best Ankara business in
• 12:38
  Lagos and then Google My Business profile show up and
• 12:42
  there's one business that says one person has rated it five
• 12:45
  stars. Another one says 400 people are
• 12:48
  rated it 3.2. Another one says 23 people have
• 12:52
  rated it 4.5. You know very very assay on TV.
• 12:58
  Some people will forget the fact that you know one person has
• 13:01
  given you 5 stars complete and might look at the other one that
• 13:05
  plenty people gave 3.2. You know, hundreds of people
• 13:08
  gave 3.2 and that the other one that you know, dozens of people
• 13:12
  give 4.5. So it's not even that you're
• 13:16
  rated the highest, but sometimes it's the number of people that
• 13:19
  have also given the rating. So that also helps with the,
• 13:22
  what will I call it, social clout.
• 13:25
  It's a kind of signal share. So these things are very, very
• 13:28
  important. And some people get discouraged.
• 13:31
  They say I've been sending, but nobody's people are not really
• 13:35
  answering. That one is just normal.
• 13:37
  If you ask 10 people, give me a review, I doubt 10 people are
• 13:41
  going to respond. If 10 people respond, then
• 13:43
  fantastic, glory to God. It's all good.
• 13:46
  But to be honest and let me know, I guess.
• 13:49
  But let me just say, if you ask 10 people, I, I don't think
• 13:51
  three people will answer you. I don't think up to five people
• 13:53
  will answer you. But The thing is, you keep
• 13:55
  asking anyway. Because if out of every 10
• 13:58
  people you ask three people answer you, by the time you have
• 14:02
  asked Abby, if 10 people ask and then you have 3, by the time you
• 14:08
  ask 100, you would have had 30 reviews.
• 14:13
  So that's how it stands. All those people that you see on
• 14:16
  Google My Business, because there was one photography
• 14:18
  outfit. I mean, I'll call their name by
• 14:20
  sorted out 200 and something reviews.
• 14:22
  And I was thinking, what the hell?
• 14:25
  Like how is that even possible? This is how it's possible.
• 14:28
  They just kept asking you ask, you ask, you ask.
• 14:32
  Some people will say no, some people will ignore, some people
• 14:35
  will say yes. You just continue and after a
• 14:37
  while, one day your competition wakes up and then they will see
• 14:41
  that you have 200 and something reviews and the new people who
• 14:44
  are trying to look for you will see the 200 and something
• 14:47
  reviews. I will be impressed.
• 14:48
  And because of that reason, they will call you.
• 14:51
  Hopefully at that point, your telephone game will be strong,
• 14:55
  your sales game will be strong. So you'll be able to have a nice
• 14:58
  conversation, I guess, on business after that.
• 15:01
  So, OK, bottom line, Joy Osaki, thank you very much for
• 15:08
  listening to the show. This is me shouting you out.
• 15:10
  And this is me saying that people who are in your line of
• 15:12
  business are very, very important.
• 15:14
  So people, go and check out Joy Osaki on LinkedIn or keep your
• 15:19
  eye, shine your eye for people who are Google My Business
• 15:21
  experts. And by the way, Joy, I hear that
• 15:25
  Google is going to be sunsetting the Google My Business feature.
• 15:28
  In other words, they want to retire this thing.
• 15:30
  That's just the gist. I've been here and I don't know
• 15:31
  if it's true. If it's true, let me know so I
• 15:34
  can come over here on the podcast to let them know that
• 15:36
  you know, you guys rush when came your Google My Business
• 15:39
  because they're going to take away the future very soon.
• 15:42
  Then she also was impressed by the consistency of my podcast
• 15:47
  because I have over 1000 episodes and let me tell you
• 15:50
  guys your trick. The thing is I'm not really that
• 15:52
  consistent because yeah, I have over 1000 episodes.
• 15:55
  But if you check it, I've been podcasting for like roughly five
• 15:58
  years. So even if I wanted to be
• 16:01
  podcasting 5 days a week, if you do the math, you'll see that
• 16:05
  actually there are times when you know, I've disappeared for
• 16:09
  like a week or two. So I've not been that
• 16:10
  consistent. But if you want to say
• 16:12
  consistent as per, I've kept at it for five years, OK, then
• 16:16
  maybe that's it. But the bottom line, what I'm
• 16:18
  trying to say is some people put themselves under pressure, like
• 16:22
  maybe they see me 1000 episodes and then they feel the pressure.
• 16:26
  Like don't worry, nobody's perfect.
• 16:29
  There's no need for the pressure because if you check, you will
• 16:32
  see that there's gaps. You know, two weeks have
• 16:34
  disappeared. You didn't hear from me 2-3
• 16:37
  days, you know, I'm missing, you know, that kind of thing.
• 16:40
  I think the longest I went was those one month.
• 16:42
  I think I didn't record at all. And that was, you know, personal
• 16:46
  family issues. So just don't put yourself under
• 16:49
  pressure. The thing is, just do the best
• 16:50
  you can do. If you decide that you want to
• 16:53
  be posting twice a week, just, you know, do the best you can
• 16:55
  do. The times that you disappear
• 16:57
  because of family issues or maybe work is too much, you
• 17:01
  know, it's not a problem when you can't come back, you just
• 17:03
  say, OK, I said I was going to be doing this thing three times
• 17:05
  a week. Let me continue doing it three
• 17:07
  times a week. So thanks for applauding my
• 17:08
  consistency, but please let her not put any of you under
• 17:11
  pressure. There's no pressure.
• 17:13
  Just just try. For me, I said I was going, I
• 17:16
  was going to do at least 3-4 times a week because I know
• 17:19
  myself if I say I want to do once a week, you know, before
• 17:22
  you know it, two weeks, two weeks good on pass and I won't
• 17:25
  have done anything. So that's the reason why I try
• 17:28
  to do it as often as possible just so that there's something
• 17:31
  there when you guys check. And apart from that was also a
• 17:36
  deliberate strategy on my part because I was trying to
• 17:39
  overwhelm the market with value because let's face it, I, I
• 17:45
  wasted a lot of time doing a bunch of whole other stuff.
• 17:47
  Well, my wife says it's not a waste anyway, but you know,
• 17:50
  finish with law, law, photography, photography,
• 17:53
  exports, exports, documentary, you know, I've done a bunch of
• 17:57
  stuff. So honestly speaking, when I was
• 17:59
  coming into the consulting space, I knew that, yes, I know
• 18:02
  my onions, but let's face it, I am way behind my contemporaries.
• 18:06
  So I had to overwhelm the market value.
• 18:08
  So this was deliberate that if I put out this much resources into
• 18:14
  the ether, valuable resources, people will see that this guy is
• 18:18
  not daft. Like he knows his stuff.
• 18:19
  Let me give him a shot. So was part of a delivery
• 18:22
  strategy. I was, I recognize that.
• 18:24
  Look, man, I was coming from behind because there's this guy
• 18:26
  that I was talking to as a team boy, I can't remember his name,
• 18:31
  Sabi Consulting, but he does consulting in the NGO space.
• 18:34
  And at the time he and Sabi were jesting, Sabi was celebrating
• 18:39
  like 15 years in the field, you know, So that's just what I'm
• 18:43
  trying to say. My contemporaries, you know, in
• 18:45
  age or people that I graduated school with, they already had
• 18:50
  been doing consulting for like, 15 years by the time I need to
• 18:53
  throw my own hat into the ring. So I knew that, look, I was
• 18:55
  seriously coming from the back. So I needed something to
• 19:00
  distinguish me and set me apart. And it was a gamble because at
• 19:06
  the time I started podcasting five years ago, podcasting was
• 19:10
  not a thing in Nigeria. So I just took a gambled up, you
• 19:12
  know what Nigeria is no to the listen to podcast.
• 19:15
  But with time, maybe it will work.
• 19:19
  And yeah, so far it looks like I'm on the right side of
• 19:22
  history. More and more people are
• 19:24
  listening to podcast. So it's just one of these
• 19:26
  things. It's a gamble.
• 19:27
  But then that's our business is now, you know, we take educated
• 19:30
  guesses on some things. Then she said she's looking
• 19:32
  forward to us working together. Jordan Saget says she's looking
• 19:35
  forward to both of us working together.
• 19:37
  And I am, it's the whole part of the podcast.
• 19:39
  That's why I put these episodes out.
• 19:40
  So I'm looking forward to working with as many of you as
• 19:44
  possible. Now she says that more people
• 19:46
  need to hear the good news. And that's the reason why I keep
• 19:48
  saying that, look, you guys keep sharing the podcast, keep
• 19:51
  spreading the good news. Let people know that we have
• 19:54
  home grown, relatable, practical business podcasts.
• 20:00
  Let them know they're just podcasts are there?
• 20:02
  Yes, I like many Zooms. You know the correct guys.
• 20:05
  They make some mistakes sharp, but anyway, you know they're
• 20:07
  young so as they grow that they will learn.
• 20:10
  I also like I said what I said, you know, I like the gist,
• 20:12
  especially when they counsel some stupid people who are
• 20:15
  having some kind like mad relationship issues.
• 20:20
  I like the honest bunch. That time that she knew who said
• 20:23
  he had the 411 on a Nigerian and Nollywood starlet who was a was
• 20:32
  having conjugate relations with a snake, if we can put it that
• 20:35
  way. I wish I had called her name.
• 20:36
  You know, I really enjoyed that episode.
• 20:38
  So yeah, I listen to all those things.
• 20:40
  But once we're done with all these GGGG gossip, gossip
• 20:44
  podcast, there are other podcasters out there, not just
• 20:47
  me. I mean, there are other people.
• 20:50
  There's a podcast that is run by the NESG, that's the Nigerian
• 20:54
  Economic Summit Group. They have their own podcast.
• 20:58
  There's also a podcast by this tech.
• 21:02
  I can't remember. It's not tech crunch tech
• 21:04
  something Niger. They have their own podcast.
• 21:07
  There's also politics Roundtable, although that one is
• 21:11
  politics. Then there's you know, so that
• 21:14
  you know, there are many. I consider myself a pioneer, but
• 21:18
  there are many, many, many others are coming up.
• 21:20
  So not just my own show. After you're done listening to
• 21:23
  my show, search again, you find that there are lots of good
• 21:25
  Nigerian podcasts, business podcasts that are are coming on.
• 21:30
  Then Joe Osaka wanted me to be on Instagram and I told her,
• 21:33
  look, man, I don't tire because I'm doing the podcasting thing.
• 21:38
  I'm building consultancy services and then I'm not
• 21:41
  promoting my media services anymore.
• 21:44
  But if, if good money comes, you know, I'll take it.
• 21:47
  Like some people don't owe me money now, you know, it was a
• 21:50
  couple of MSI spoke to the boys. They say it looks like it's a
• 21:52
  good thing. More on and you know, we did our
• 21:55
  expecting some good money. So if that one comes, you know,
• 21:58
  I also do that as well. Then what else, you know, apart
• 22:04
  from that being a dad and being the decimated driver because
• 22:06
  we're one car household. You know, my hands are full at
• 22:09
  the moment and I don't want to touch anything except everything
• 22:14
  is going to put more money in my pocket.
• 22:17
  And to be honest, Instagram and all that social media, it's a
• 22:21
  full time job. It's a full time job and I don't
• 22:24
  want another full time job, except it's going to bring me
• 22:27
  some sweet money. Then there's also security risks
• 22:30
  because my Facebook was hacked last year.
• 22:32
  I told you guys, so that's why I just shut down everything.
• 22:35
  So maybe when I have a team, I'll be back on all the extra
• 22:38
  things on TikTok on, you know, whatever is raining at the time.
• 22:42
  But for now, joyous argue. Thank you very much for the
• 22:44
  support. No, I'm not going to be on
• 22:46
  Instagram. And a whole host of you have
• 22:48
  been saying I should be on Instagram, I should be here, I
• 22:50
  should be there. But you know, you're not going
• 22:51
  to find me for now. And these are the reasons why.
• 22:54
  So Joe Joy Osagi, thank you very much for listening to the
• 22:57
  podcast. Then shout out to Fee Onalaja.
• 23:03
  She has a gift business in Lagos and it's called imaginate, but
• 23:10
  it is spelled IMAGIN. And then the number 8.
• 23:15
  So imaginate. So what they do is they do
• 23:19
  personalized magazines and story books, They do photo albums,
• 23:23
  affirmation cards, stickers, you know, things like that.
• 23:26
  Really, really, really good stuff.
• 23:28
  And the reason why I'm impressed with this young lady is because
• 23:33
  I've made like two or three episodes about the gift
• 23:35
  business. And I've been talking about how
• 23:37
  you people in the gift business, you guys need to distinguish
• 23:39
  ourselves because some of you are just, you know, you just
• 23:42
  come across as glorified hamper hamper pushers because you're
• 23:47
  all doing hampers, you're all doing Biro, you're all doing
• 23:51
  folder, you're all doing dairy. Like it's pretty much the same
• 23:55
  thing. The only difference is quality
• 23:58
  and maybe where you're sourcing from.
• 23:59
  So some people are producing everything here in Nigeria.
• 24:02
  So maybe take it a step forward and you do only exclusive
• 24:05
  leather, something, you know, from Milan, you know, so more
• 24:08
  high end, but essentially you're kind of all the same thing.
• 24:11
  So for her now that is doing gifting, but with this
• 24:14
  personalized elements, like even making comics where the person
• 24:19
  that you're sending it to features as the hero.
• 24:21
  I mean, I mean, it's, it's, it's mad, it's, it's different.
• 24:24
  I'm definitely going to try her out.
• 24:27
  So we we should always be looking for ways or
• 24:30
  distinguishing ourselves from the competition.
• 24:33
  In fact, that seems to be a theme running through this.
• 24:35
  You know, remember I said that I knew I was starting really late
• 24:39
  because my contemporaries were already doing this thing in 15
• 24:41
  years, roughly 10 years. So if I was going to enter into
• 24:45
  the consulting space, I had to distinguish myself.
• 24:47
  So for me podcast, I was going to be one way and then for fee
• 24:53
  on a larger for her, not just campers, but then all these
• 24:58
  other things, you know, the personalized magazines and you
• 25:00
  know, stuff like that. So check her stuff out on
• 25:04
  Instagram. She's there at imagine 8 gifts.
• 25:08
  Again, it's IMA GIN #8 and then gifts, so check out.
• 25:14
  It's all written as one word. Now fee, I have also have to
• 25:18
  appreciate you because she said she shared my podcast with her
• 25:22
  mom and I really appreciate that.
• 25:25
  The reason why I appreciate you fee is because to be honest is
• 25:29
  usually the older guys who pay good consulting fees.
• 25:32
  So I appreciate that you're sharing with mom see and mom see
• 25:35
  if you're listening, I beg share with your colleagues too.
• 25:38
  In fact, Mama Fee, I want to say a Kusha and Akara and Aku Bubui
• 25:44
  and Aku everything. And also want to tell you Mama
• 25:48
  Fee, well done for raising an enterprising daughter because it
• 25:54
  is it is a women I'll be how will I say it now?
• 26:01
  It is a it is women like your daughter who are the future of
• 26:05
  Nigeria. And I want to say thank you very
• 26:07
  much, man, for doing the good that you've done in raising her
• 26:12
  well, supporting her entrepreneurial dreams and
• 26:16
  making sure that she's set on the right path.
• 26:19
  And also, Faye, thank you very much for sharing the show.
• 26:23
  Then Faye also told me, because, you know, I've been talking
• 26:27
  about how in the future I'll move to a bigger house, maybe 6
• 26:31
  bedrooms, you know, now go and corner one bedroom and just keep
• 26:35
  it out. So it's a, it's a recording
• 26:37
  space and things like that. And Faye told me, she said, I
• 26:40
  look, there's no need for a future studio.
• 26:42
  There's no need for higher production value.
• 26:43
  And I said why? And her response is the thing
• 26:48
  that makes my podcast endearing is that there's no forming.
• 26:50
  I keep it relatable and I'm just shooting it like it is.
• 26:54
  And if I'm at the mechanic, I'm just recording.
• 26:56
  If I'm at the market, I'm recording.
• 26:58
  If I'm outside the bank, like I'm not forming.
• 27:03
  And yeah, she gave me second thoughts.
• 27:04
  And yeah, so maybe this whole thing of let me move into the
• 27:07
  six bedroom and then convert 1 into the studio, Yeah, maybe
• 27:11
  there's maybe there's no need for that.
• 27:13
  So thank you very much for your encouragement and your kind
• 27:16
  words fee and this whole thing of not forming.
• 27:22
  It's it's because back in my youth, I tried some forming and
• 27:27
  I'll never do it again. I had this very good friend Nana
• 27:30
  on Yerimba and they used to like to play SNES.
• 27:33
  SNES is Super Nintendo Entertainment Systems.
• 27:37
  I don't know if people still play SNES nowadays.
• 27:40
  So everybody was talking about SNES, SNES and you know, I
• 27:43
  wanted to be one of the cool kids because now, now, and you
• 27:45
  remember, he, he was his puppy was with the Minister of
• 27:50
  External Affairs. My own father was with an NTA
• 27:53
  And you know, those Minister of external affairs kids, those
• 27:55
  people used to ball. They should travel anyhow.
• 27:58
  Today they're in Nigeria, you know, tomorrow they're in Japan.
• 28:01
  Next year they're in, you know, New York.
• 28:03
  Just a travel Shah. So honestly, we want to like
• 28:07
  those cool Ministry of External Affairs kids.
• 28:10
  So I now told the lie. I said that me, I have a snare.
• 28:13
  And then that's how Nano, you remember his older brother.
• 28:18
  He and his older brother showed up at my house to play snare.
• 28:20
  And then there was no snare, man.
• 28:22
  That thing blew up in my face. Blow up in my face real bad,
• 28:26
  Really, really real bad. And after that I swore that,
• 28:28
  man, I will never form again. What I have is what I have.
• 28:34
  What I don't have, I do not have.
• 28:36
  Who I am is who I am. I will not try to be bigger than
• 28:40
  I am. I will not try to be sharp.
• 28:44
  From there, just say Omar all form again.
• 28:47
  So anyway, so that's where part of my new forming attitude came
• 28:50
  from. Sophie, thank you very much for
• 28:52
  the kind words. Thank you for sharing the
• 28:54
  podcast with your family members, especially with your
• 28:56
  mom. Let's see what else?
• 28:59
  Well, thank you for encouraging me and letting me know that when
• 29:03
  I'm recording and my baby comes and says, Daddy, I want to poop,
• 29:07
  that, you know, there's not a problem.
• 29:08
  Or if there's a cow or a chicken in the background or the
• 29:10
  mechanic is calling my attention, not, you know,
• 29:13
  there's not a problem. That should continue.
• 29:15
  So I'm going to continue with my podcast, the episodes, then.
• 29:19
  Let's see. OK, final conversation now
• 29:22
  because it's almost 30 minutes. Let me free you guys.
• 29:24
  So conversation with Emmanuel Carnaby, most interesting
• 29:29
  surname so far. He's a former sales manager who
• 29:33
  has a specialization in ERP implementation.
• 29:37
  So basically that's just enterprise level software.
• 29:41
  And then of course, remember that on this podcast, every
• 29:43
  single time I say enterprise, what I mean is big business.
• 29:47
  So like Zenith Bank, Access Bank or minister of external affairs
• 29:53
  or whatever, you know, big business, plenty of offices,
• 29:58
  plenty of managers, plenty of buildings, you know, their
• 30:01
  software needs, the stationary needs, the whatever needs are
• 30:07
  different. For me, if I buy 1 ream of
• 30:09
  paper, I'm fine to be honest. I can use one ream of printing
• 30:12
  paper for like 2 years. But unfortunately for me, my
• 30:16
  sons love origami, so they're always making stuff.
• 30:19
  So if I buy paper today, a whole ream of paper, before you know
• 30:23
  it, three weeks, every more paper has finished.
• 30:25
  I'm like, what the hell are you boys doing, you know?
• 30:28
  So before enterprise people, one ream of paper is nothing.
• 30:32
  Those people have to buy reams of paper in the hundreds or
• 30:37
  maybe even the thousands. Like if you're thinking maybe
• 30:39
  federal Secretariat, I'm sure they have to buy rooms of paper
• 30:41
  in the thousands. So their needs are different.
• 30:44
  And the people like Emmanuel Canaby, those are the ones.
• 30:46
  Those are the people who know how to hook them up with
• 30:48
  software solutions that can help with human resources or can help
• 30:53
  with customer relationship management or can help with
• 30:56
  accounting or with database management or whatever.
• 30:59
  So like I said, Emmanuel Canaby is a former sales management.
• 31:04
  What? Sorry, former sales manager.
• 31:05
  It means that right now the guy you find work.
• 31:08
  So if you're looking to hire somebody like that, you know,
• 31:12
  get in touch, check him out on LinkedIn.
• 31:15
  Emmanuel Kanebi. KANEBI, hope I'm pronouncing
• 31:19
  your name correctly. You know, give him a call, let
• 31:21
  him know you heard about him on the podcast, you heard that this
• 31:24
  is what he does. You are hiring and these are the
• 31:27
  requirements. You know, you guys have a chat.
• 31:29
  He sounds like a correct guy. We've had a couple of
• 31:31
  conversations about how I could have helped them out with his
• 31:36
  previous employer. So he's a correct guy.
• 31:38
  Reach out to him. Then Emmanuel Cannabis said I
• 31:41
  should be on YouTube and see, this is the reason why I said
• 31:45
  let me just feature some conversations.
• 31:48
  My party has listeners because I really appreciate the love and
• 31:51
  support. When you guys reach out, you
• 31:53
  know, you guys reach out, you encourage me.
• 31:55
  You say this what you learned, you know, you like my progress.
• 31:58
  So if you end up being clients and some of you say, have you
• 32:00
  thought of promoting yourself like this?
• 32:01
  Have you thought of promoting yourself like that?
• 32:03
  So today's episode, The thing is, I can't acknowledge all of
• 32:06
  you, but just to show that I hear all of you.
• 32:09
  I appreciate you guys. I mean, I love you all.
• 32:11
  I love the support, I love the ginger, I love the
• 32:15
  encouragement. It really keeps me going.
• 32:18
  So I really, really, really appreciate it.
• 32:21
  So just like Canopy trying to talk about how I can grow on
• 32:25
  YouTube. And yeah, I know that I've been
• 32:28
  slacking on that for a while. So that's the reason why
• 32:30
  eventually I hooked up my podcasts, my podcast feed to
• 32:34
  YouTube so that whenever I publish it now double S
• 32:37
  automatically on YouTube. So like now on this particular
• 32:40
  one that I'm recording now, by the time I hit send and I'll
• 32:43
  blown on the podcast, if you would just materialize on
• 32:48
  YouTube. So right now, all my episodes,
• 32:51
  over 1100 episodes, everything is now there on YouTube.
• 32:54
  So yeah, it's a faceless channel, but at least I'm there.
• 32:58
  But the same thing. Emmanuel, you know, thanks for
• 33:01
  the suggestion. But to be honest, I'm not going
• 33:03
  to sit down and record any YouTube videos because I don't
• 33:05
  have to worry about costumes, lighting, composition, editing.
• 33:11
  And like I said, I'm not looking for a second job now.
• 33:15
  I was thinking about maybe taking YouTube in that
• 33:19
  direction, but then after talking to Faye and a couple of
• 33:22
  other people, you know, this whole authentic thing is my vibe
• 33:26
  anyway. So I might as well stick with
• 33:27
  it. Except if YouTube is ready for
• 33:30
  that kind of content where somebody just shows up with the
• 33:33
  phone and records, you know, shoot straight and then upload.
• 33:37
  So if the time comes for that, maybe then Emmanuel also said I
• 33:42
  was looking forward to, excuse me, some of my stuff causing
• 33:46
  controversy. And to be honest, you know, I
• 33:48
  told him I don't think anything I say is going to cause any kind
• 33:51
  of controversy. So on just podcast, yes, like I
• 33:54
  said, what I sort of know, the honest bunch, there was
• 33:57
  controversy that time that they invited was this guy's name.
• 34:03
  Sorry. They invited Peter Obi and Peter
• 34:07
  Obi said some stuff and then I think caused some controversy.
• 34:11
  And there's this time that they invited this musical producer
• 34:13
  who said some stuff about the gospel industry and then that
• 34:16
  caused some controversy. So yeah, just podcast, they can
• 34:19
  cause controversy, but I doubt there's anything I say that will
• 34:22
  cause controversy. Excuse me.
• 34:25
  Also, one of the reasons why I can talk freely over here
• 34:27
  because it's a business show. How many people are listening to
• 34:30
  even begin with and who's going to hang around for bottom line?
• 34:38
  Business podcasts don't cause any controversy.
• 34:40
  And the thing about business podcasts anyway is that those of
• 34:43
  you who listen to shows like this, you're a different crop.
• 34:46
  You guys are very, very intelligent.
• 34:47
  You know, you're motivated and you guys have your critical
• 34:51
  faculties in check. So even if I say something that
• 34:53
  might be off putting, I know that you guys can interpret it
• 34:56
  in context. So I don't think there's going
• 34:57
  to be any controversy. But like I said, the long and
• 35:01
  short of today's episode is almost 40 minutes.
• 35:03
  So let me just round up you. Just say thank you very much to
• 35:05
  all of you. I love you guys, all of you all.
• 35:09
  I appreciate the support. I appreciate the encouragement.
• 35:12
  So even though I've only highlighted Joy Osaki, Google My
• 35:16
  Business expert, check out on LinkedIn fee or knowledge who is
• 35:20
  in the gifting business in Lagos.
• 35:22
  Imagine a gifts on Instagram and Emmanuel Canopy sales manager
• 35:30
  specializing in ERP implementation, enterprise IP,
• 35:35
  ERP enterprise resource planning.
• 35:38
  Abby Emmanuel, if I'm wrong, just, you know, correct me.
• 35:41
  You know, I can't cram all the acronyms.
• 35:43
  So even though I have just highlighted this three, I just
• 35:47
  wanted to let you guys know that for all of you who reach out,
• 35:50
  we've been chatting, you know, small, small, whether SMS or
• 35:53
  whether LinkedIn or whether WhatsApp or whatever, you know,
• 35:57
  I feel you. I appreciate you.
• 35:59
  I see you, I value you. Thank you very much for
• 36:02
  listening to the show. Thank you very much for your
• 36:04
  kind words. Thank you for your advice and
• 36:07
  thank you for supporting me in this journey.
• 36:10
  It's my prayer that in your businesses, God is also going to
• 36:13
  raise our people who will equally also appreciate you,
• 36:16
  like you, support you, encourage you, and help you move on to the
• 36:22
  next stage of your life and moving on to greater thresholds.
• 36:27
  So thank you very much, dear listeners and people who have
• 36:30
  stuck with me for the last five years and people who are going
• 36:36
  to be with me for however long the journey continues on the
• 36:39
  podcast. So that's all for today, folks.
• 36:41
  Remember, if you have sales and marketing questions, bring them
• 36:44
  to me. Call SMS WhatsApp on
• 36:47
  08064662140. Thank you very much for your
• 36:51
  time and attention. I'll catch you, dear listener,
• 36:53
  the next episode. Oh, and before I forget, please,
• 36:55
  if you're calling somebody again, please don't blow up
• 36:58
  somebody's phone by calling 456 time.
• 37:00
  Send a text message first, then call, or if you call the person
• 37:03
  didn't answer, send the text message then.
• 37:06
  So at least they know who you are, why you are reaching out,
• 37:08
  and then they might be open to talking to you.
• 37:11
  So I'll catch you guys at the next episode.