A Creative Career Can Start With One Bold Pivot
A creative career rarely starts with a perfect plan, and Deena Abdul proves it. What begins as a handbag line and a love of fashion turns into a bigger mission: learn people’s stories, shape them into powerful media, and help brands (and humans) show up with clarity.
We talk with Deena, founder of Amunet Collective, about the real mechanics behind brand strategy and creative direction. She shares how marketing campaigns work best when they’re built on identity and psychology, not just aesthetics, and why the way we present ourselves is often a form of self-expression we don’t fully name. We…
The skinny
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