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Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

Turning Politeness into Profit

Have you ever finished a presentation in Lagos, Abuja, Kano, Jos, or anywhere else and heard the dreaded words: "We'll consider it"? It’s a common hurdle, and if you aren't careful, it’s where your hard work goes to die in "ghost mode."

The truth is, when a potential client says they’ll consider it, it’s a sign of a few things: they might not be interested, they might be confused, or they might simply lack confidence in you. To save the deal, you need to stop guessing and start following this three-step process:

1. Empathize and Agree

When someone says they need to think about it, their guard…

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