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Big Cash League? Cricket Australia eyes T20 boost
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
Faaez Samadi and Jonathan Rest look Down Under as Cricket Australia seals a long sought-after principal sponsorship with Australian bank Westpac. They also discuss Big Bash League investment appetite and the impact of Brisbane’s Olympics on Australian rights-holders.
In tennis, Maria Kholodova provides insight on the WTA’s transition from its DAZN JV to the WTA Ventures era, while Martin Ross reflects on consolidation in the betting, data and technology space to create a…
The skinny
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