skinny.

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How to sell your course more often without launches or discounts

If most of your course revenue comes from just a few moments a year — launches and Black Friday — you’re not alone.

For a lot of course creators, selling outside those windows feels awkward, uncomfortable, or like something you should avoid… because the only selling models you’ve ever seen are built around novelty, urgency, or discounts.

In this episode of Master the Inbox, I introduce one of the most essential parts of my customer-centric framework: problem-based promotions — a way to sell more often without burning out your list or relying on “doors are open” and “last chance” energy…

The skinny

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