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Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program
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Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck, the two were poised to change the quick service restaurant (QSR) landscape with fresh and affordable made-to-order sandwiches. In 1968, the Subway® name was used for the first time.
By 1974, the two operated 16 shops in Connecticut. Franchising followed, and today, Subway is one of the world’s largest restaurant brands, with locations in…
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