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EP 22: Why Doing a Good Job Is the Whole Business Model with Mike McCormack
Some businesses chase a bigger vision. This one just tries to do a good job, every single time.
In this episode of Spokes & Strategy, Brandon Morphew talks with Mike McCormack, founder and race director of the Breck Epic, a six day mountain bike stage race in Breckenridge, Colorado. Mike also runs a communications business and has spent decades working in youth cycling and trail access. He and Brandon talk about making hard calls in real time, building culture without forcing it, and what it actually takes to earn sponsorship loyalty in a crowded market.
What You'll Learn
How Mike decides…
The skinny
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