7 Ways Brands Fail to Differentiate (and What to Do Instead) with Louis Grenier, Founder of Stand the F*ck Out | Ep. 345

The Marketing Millennials · Sep 3, 2025 · 33m

What does it really take to stand out in a crowded market?

Daniel’s OUT, Tamara’s IN. She’s joined by Louis Grenier to unpack his philosophy of “standing the f*ck out.”

From his contrarian roots to lessons learned at Hotjar and beyond, Louis shares core questions every marketer must answer, why traditional personas fall short, and how to create positioning that actually gives customers a reason to choose you.

And, what’s the role of product marketing? What’s the difference between segmentation vs. belonging? Tamara and Louis reveal their answers and even share some hills they’re dying on.

If…