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Jennie Lyttle's Cold Calling Playbook for Insurtech Outbound Success
Callan Harrington sits down with Jennie Lyttle, Sales Director at Salt and one of the most skilled cold callers in insurtech. Jennie breaks down her most successful campaign ever, the “broker box” initiative at Beam Benefits that delivered over 300% ROI despite being launched without approval. She explains how she turned leftover Bluetooth toothbrushes from Beam's warehouse into a powerful lead generation tool that forced the company to hire additional sales reps to handle demand.
The conversation shifts into a comprehensive look at cold calling in today's insurance market. Jennie shares her…
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