159. The Filter You Cannot Turn Off

The Wellness in Hospitality Podcast · May 3, 2026 · 44m

I stopped giving clients what they asked for a long time ago.

Because what they asked for and what they were ready to build were almost never the same thing.

This episode is the filter I use to close that gap before it costs you everything.

I had a client. Twenty years earlier I had built her wellness concept from scratch. It was very unique. Two decades later she came back. Things had become unremarkable and she wanted a wellness offering that was amazing.

I gave her a stepping stone instead.

And she was underwhelmed, and expressed that directly to me.

But I didn't change the proposal…