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#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer
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As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless, personalized, and mobile-first experiences. Fat Brands, a global leader in franchising with over 2,300 locations and 18 brands, is making strides to capture this audience through innovative digital strategies.
Understanding the Gen Z Mindset
Gen Z, comprising individuals born between 1997 and 2012, represents a significant portion of the…
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